F3.

5 Discussion Forum
Find the vision, mission, and values (if available) of an organization (company, non-profit, gov't
agency) that you like a lot. Create a discussion post adding the material you find

Lululemon
1. Vision: We create transformative products and experiences that build meaningful connections,
unlocking greater possibility and wellbeing for all. (https://corporate.lululemon.com/about-us/our-
purpose-and-values)

2. Mission: We elevate human potential by helping people feel their

best. (https://corporate.lululemon.com/about-us/our-purpose-and-values)

3. Values/Principles: 

 Personal Responsibility –We act with honesty and integrity, taking full accountability for our
choices and their impact.
 Connection –We build trusting relationships by valuing and celebrating each human’s
uniqueness.
 Inclusion –We remove barriers to equity so that everyone has a sense of belonging. 
 Courage –We have the heart and strength to do big, challenging, and important things for
each other and our planet.
 Fun –We infuse joy and laughter into all we do, which in turn allows us to turn work into play.

(https://corporate.lululemon.com/about-us/our-purpose-and-values)

4. Vision Statement Elements: 

 Incorporates foresight: Yes, Lululemon continues to create athletic wear and technical
clothing that enhances the experience of working out, playing sports, and any other physical
activities.
 Provides event horizon: No specific end date.
 Connects with current capabilities: Yes, Lululemon is an industry leader in athletic wear.
 Incorporates enduring values: Yes, for example, they want to “build meaningful connections.”
 Is short: No
 Is memorable: Yes

Mission Statement Elements:

 Short: Yes
 Simple: Yes
 Company specific: No, the mission statement is too generic.
 Actionable: No, the mission statement doesn’t help guide an employee’s daily tasks and
decisions.
 Measurable: No
A weakness in the mission is that it could have been more company specific. However, the vision
looks good to me.