Social Strategy

Charu Naithani
Information Technology and Systems
Indian Institute of Management Lucknow
So how do we make money on the Internet?
Web 1.0, 2.0, Internet of Things?
◦ The control on authorship

Blogs, Vlogs, MicroBlogs , Wiki, Social

◦ Do they challenge our social structure?

Why do people use social media?

◦ Wisdom of crowd

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 Social
Advertising

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 An average consumer
spends 30 min per day
on facebook.

Which social failure

facebook overcomes
best? Why?

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http://www.mckinsey.com/insights/mgi/research/technology_and_innovation/the_social_economy

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For Consumer packaged goods, consumer financial services, professional
services, and advance manufacturing

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Social Strategies
$1.3 trillion of value can be found both amongst
consumers and business from the effective use of social
technologies
Social supply chain
◦ Social can deliver value of $40 million globally by better
predicting demand and applying those predictions across large
and complex supply chains.
◦ Intel are already putting social into practice making what they
believe to be 20% better demand forecasting and achieving
demand estimates within 2.7% of actual sales figures in 6 out of
8 forecasting exercises they performed.
Google’s Prediction Market

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How to Develop Social Strategy
Successful social strategies
◦ Reduce cost or increase customers willingness to pay
◦ Help people establish or strengthen relationship
◦ Do free work on company’s behalf
Offline, Digital and Social Strategy
◦ Understand customer’s unmet social needs

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Linking it with Social Strategies

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Is Social an answer to India's biggest internal security
challenge?

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