FIXIT

GROUP 4
EXECUTIVE SUMMARY
FixIT offers services for different fields in automotive,
plumbing, and electrical fields. FixIT is a phone application that
you can download for androids and iPhones that offers a
book-to-service type of deal that tackles problems that deal with
automotive, plumbing, and electrical fields.
According to the Metropolitan Manila Development Authority
or MMDA, the top three causes of accidents are Engine/
Mechanical failure on the road. While in residential houses up to
apartments problems from plumbing and electrical wirings arise.
Pilipinos choose to settle in the do-it-yourself mindset since the
technicians will sometimes be located far away or ask them for
very expensive prices.
EXECUTIVE SUMMARY
Marketing strategy based on social media such as
Facebook and Youtube, The FixIT mobile application may
also be used as a marketing tool by allowing the
accumulation of points and paid advertisements.
FixIT contends with the market shares of Carbulance,
Cavite Siphoning Plumbing Services, and Cavite Autocare
Services. However FixIT provides a three-in-one channel
for emergencies such as automotive, plumbing, and
electrical that allows the users to easily access technical
support.
COMPANY OVERVIEW
FIXIT is an application that you can download in your mobile devices that
functions as a medium of faster communication between the client and the technical
services provider. It works in a way that if a client experience technical problems such
as mechanical, electrical, plumbing, pipe, and electronic problems, they can search
through the app and appoint a technical service provider that they needed.

The app was similar to mobile applications like Lalamove and Grab, but in the
app's case, technical services was provided. The company will charge service fee in
each complete transaction to the client.

Mechanics, Technicians, Electricians, Plumbers, and other technical service

provider could register to the app. That app's system will assess their registration and
decide if they were legit or not.
THE PROBLEM
It is unavoidable to experience plumbing and electrical problems at home.
When you are living alone in an apartment and experiences a broken faucet
and leaking pipes under your kitchen sink. The first solution to come in mind
is to call for professional however, these professionals on these fields takes
time to check the situation on your home. You are left with no choice but to
wait until they are free to check your problems or sometimes you opt to call
for unprofessional person or even a do-it-yourself solution on your problems.
Moreover, sometimes people are also experiencing vehicle failure in the
mid of the travelling on the road and there is no near automation shop or
people who can help you fix your car or motorcycle. During this time,
customers are panicking on the situation and do not know who to call to solve
the problem.
OUR SOLUTION
The development of a service application which a customer can
choose the service they want to avail and the professional to check and
work on their problems. When using the application, the professionals
are always available to tend on the problems experienced by the
customers. These skilled professionals will check and assess the
problems and fix it as soon as possible.
TARGET MARKET
Market Size
Vehicle

Total vehicle owner = 4,951,662

Penetration rate = 30%

Market volume = target customers x penetration rate

= 4,951,662 x .30
= 1,485,498.60

Market value/size = market volume x average value

= 1,485,498.60 x 300
= 445,649,580
TARGET MARKET
Market Size
Technician and Plumber

Total household with bathroom and appliances = 17,534,884

Penetration rate = 30%

Market volume = target customers x penetration rate

17,534,884 x .30
= 5,260,465.20

Market value/size = market volume x average value

5,260,465.20 x 300
= 1,578,139,560
TARGET MARKET
Market Segment
● Demographic
The FixIT business is open to all people who needs help for a plumber,
technician, and drivers. Specifically:
Age: 18 and above
Gender: Any gender
Occupation: Employed and unemployed
● Geographic
The FixIT’s primary target consumers are people living in Cavite.
● Behavioral
People who needs help to fix their plumbing, and appliances. People who needs
to drive them to their destination.
COMPETITION
CURRENT ALTERNATIVES TARGET BUYERS ARE USING

Some companies like Carbulance, Siphoning Plumbing Services,

Autocare services who usually offers a 24/7 on-call on automobile repairs,
electrical repairs and declogging services. The vulcanizing shop near the area
who also offers an automotive repair.
OUR COMPETITIVE ADVANTAGES
The mobile application who offers the service can be use anywhere
and everywhere. It also ensures to deliver the service as fast as despite
the location. Moreover, it is also to ensure the customer with 100%
authentic and original accessories were used in the service. This mobile
application also offers a transparency and win the client's trust since the
entire procedure is completed in front of the customer. Furthermore, it
also targets the lowest sector of the society thus providing a wider
market by allowing them to customize their premium plans based on their
income.
DESCRIPTION OF PRODUCT OR SERVICE

● FixIT offers services for different fields in automotive, plumbing, and

electrical fields.
● FixIT offers the fixing in these fields, It is a phone application that you
can download for androids and iphones.
● Technicians can be capable of doing all the three fields- mechanical,
electrical, plumbing- while some can only be capable of one of these.
MARKETING PLAN
Objectives
● To provide automotive services for car users who
are suffering from car malfunctions on the road
within Cavite province.
● To provide plumbing services for people within
Cavite area.
● To provide electrical services for people within
Cavite area.
MARKETING PLAN
Marketing Promotion Strategies
FIXIT will be using the following media/tools in
advertising the services to its clients:
● FIXIT mobile application - to serve as the primary
medium for the clients in acquiring the business's
services.
● Facebook page - to help people get updated on the
business's offered services.
● Youtube channel - to show people some
demonstrations of the business's offered services.
MARKETING PLAN
Pricing
Service Price
Automotive Php 500.00 - Php 5000.00

Plumbing Php 500.00 - Php 3500.00

Electrical Php 500.00 - Php 5000.00

MARKETING PLAN
Goals
● Increase sales
● Grow FIXIT mobile application installation
● Build service brand recognition
● Maintain positive cash flow
● Market expansion
TIMELINE & METRICS
ACTIVITY DESCRIPTION COMPLETION DATE

Company Creating a strong company foundation to decide on problems the First 3 months before starting
business will face the business

Application Hiring best programmers in creating the application and provide a First 3 months before starting
good business flow charts to decide how the process of the app the business
will run.

Employees Providing trainings and certification on the field they apply. The First 6 months of the business
company must have a legitimacy checking method to prove that
their certification is certified.

Application release Releasing the application in the public and accepting feedbacks, First 1 year of the business
improving feedbacks, improvements base on user suggestions.
MILESTONES
MILESTONE DESCRIPTION COMPLETION DATE

Execute the marketing strategy To be able to carry out the FIXIT's marketing First quarter
plan of action

Accommodate the first 100 customer Provide FIXIT's offered services to the first Second quarter
100 clients

Accommodate the 1000 customers Provide FIXIT's offered services to 1000 Fourth quarter
clients

Accommodate 10000 customers Provide FIXIT's offered services to 10000 2nd year
clients

Expand outside Cavite Expand branches to neighboring province 2nd to 3rd year
and cities
KEY PERFORMANCE METRICS
ACTIVITY DESCRIPTION KEY METRIC

Customer reviews To increase customers reviews by updating Customer satisfaction

phone application user interface and adding
more app options.

Employees quality Providing employees trainings, seminars, to Employees satisfaction

improve their ability and work quality.

Company development Hiring people with right experience to run Company satisfaction
different fields in the business.

Product development Research and development of new products Business satisfaction

and services to offer in the application to catch
up in the possible trends in the future.
MANAGEMENT AND OPERATIONAL STRUCTURE
 Financial Plan
A. Revenue Streams
The Fixit product demonstrates how to make money by offering services through
revenue streams. The kinds of activities that a business performs determine the kind of
income that the business records on its accounts.
Service Revenue
The income from the app FIXIT is classified as service revenue. The professionals will
generate income by doing electrical, plumbing, and automotive services. Additionally,
experts may get tips from clients.
Project Revenue
The service will earn revenue by taking on new clients. To meet all of the needs of
the users, the app will be regularly upgraded. The addition of a new service offer that
can benefit many users will enhance the app's services as well.
 Financial Plan
A. Revenue Streams

Transaction-based Revenue
Revenues from the sales of products, which often involve one-time payments
from customers. The FIXIT app earns from the professionals services,
subscriptions, referral fee, and payment processing fees.
Recurring Revenue
Revenues gained from recurring payments to clients for ongoing services or
post-purchase assistance. Since the FIXIT app is a subscription-based service, the
app will surely earn continuously and can expect to earn regularly.
 Financial Plan
B. Source of Funding

● Personal Savings of the Owner- This can be primary

source of the funds in starting up the business.
● Bank Loans- Offers low interest rate that can help the
business to grow.
● Investor- Provides moral support to push forward, and
achieved the goals with the help of financial assistant.
Financial Plan
C. Major Expenses
Financial Plan
E. Financial Milestones
Thank you!