BUSINESS ANALYTICAL

REPORT
DATA ANALYSIS (CO5124)
SURIYA PRASANTH RAVI,
ID NO:14409464
SURIYAPRASANTH.RAVI@MY.JCU.EDU.AU

DATA ANALYSIS CO5124 1

 TABLE OF CONTENTS

INTRODUCTION 3
BUSINESS DATA ANALYSIS 4
SWOT ANALYSIS 5
Strengths: 5
Weaknesses: 5
Opportunities: 6
Threats: 6
RECOMMENDATIONS 7
CONCLUSION 9
REFERENCES 9

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 INTRODUCTION

❖ A worldwide company, Nike Inc. focuses on the creation, production, and

marketing of clothing, accessories, equipment, and shoes. With sales of over $44 trillion

in the nancial year 2021, the 1964-founded business has grown to become one of the

biggest suppliers of athletic footwear and apparel worldwide. With operations in more

than 190 nations and a broad portfolio of brands, including Nike, Jordan, Converse, and

Hurley, Nike Inc. has a signi cant in uence on the international market. The business is

renowned for its cutting-edge goods, marketing efforts, and smart alliances with

athletes, sports teams, and other groups. Nike Inc. gathers and examines a sizeable

amount of data about its clients, goods, supply chain, and other parts of its business

operations as a sizeable and well-established corporation. But given the rapidly

changing data analytics landscape and the growing signi cance of real-time data

processing and analysis, the business may encounter dif culties managing and utilizing

this data effectively

❖ Nike Inc. may need to make investments in modernizing its data management
infrastructure, encouraging cross-functional collaboration and communication, developing a
data-driven culture, and investigating the use of advanced analytics tools, such as arti cial
intelligence and machine learning. The business might be able to do this to gain insightful
information, boost organisational effectiveness, and spur innovation, all of which would result in
higher value for its stakeholders, including its clients, investors, and other stakeholders.

❖ The purpose of this report, as the business analyst for Nike Inc., is to offer a thorough
review of how business data and analytics are used within the organization. The report
concentrates on performing a SWOT analysis, emphasizing the bene ts, drawbacks,
opportunities, and dangers of using business analytics. Recommendations on how Nike Inc. can
more effectively use information and analytics to add value are given considering the results.

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  BUSINESS DATA ANALYSIS

❖ To support its business operations, Nike Inc., a leader in the worldwide sports
apparel and footwear market, has made signi cant investments in data and analytics.
❖ Nike gathers, processes, and analyses data using a range of tools and methods to
offer insights into company performance.

❖ The business uses a business intelligence system to gather information from

various sources and produce reports that managers and executives use to make
strategic choices. Nike also makes use of data extraction as well as predictive modelling
to spot developments and patterns in consumer behaviour and sales. Nike Inc. gathers
and examines a sizeable amount of data about its clients, goods, distribution network,
and other areas of its company's operations based on whatever data is accessible. The
business has access to a wealth of customer data that can be used to obtain important
insights and boost operational ef ciency. Demographic data about the clientele, past
purchases, social media usage, and other behavioural data may be included in this data.

❖ To increase operational ef ciency and guarantee prompt product delivery to

customers, Nike Inc. may also gather and evaluate information regarding the supply
side of its operations, including inventory levels, production capability, and shipping
times.

❖  The business may have trouble effectively managing and utilizing this data,
though. For instance, Nike Inc. might not have the internal know-how to effectively
handle and analyze large volumes of data. It's also possible that the company's data
management infrastructure is too dated to handle real-time data processing and
analysis. It's possible that there isn't enough cross-functional cooperation and
communication within the company, which results in data silos and fragmented views.

❖ Even though Nike Inc. appears to gather and analyze a sizable amount of data, there

may be space for improvement in terms of how effectively it uses this data to produce

actionable insights and boost operational ef ciency. To fully realize the value of its

business data, the company might need to make investments in modernizing its data

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 management infrastructure, encouraging interconnected collaboration as well as

interaction, and creating a data-driven culture.

 SWOT ANALYSIS

STRENGTHS:

❖ In addition to having a team of knowledgeable data analysts who can produce

reports and analyse data to offer insightful information, Nike Inc. also has a well-
established data management system that guarantees the accuracy, reliability, and
security of data.

❖  Nike Inc. clearly promotes data-driven decision-making through its corporate

mindset. 

 WEAKNESSES:

❖ The organization's data management system is not integrated with outside data
sources and is not designed for real-time data handling. the ability to communicate
cross-functional collaboration and communication restricts the exchange of thoughts
and concepts resulting from data analysis.

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 ❖ When combining outdated systems and procedures with cutting-edge data
analytics technologies, Nike Inc. may encounter dif culties.

 OPPORTUNITIES:

❖ Nike Inc. can discover new market patterns and consumer preferences with the
aid of big data analytics, which could result in the creation of new goods and services.

❖  In order to free up time and resources for other crucial duties, Nike Inc. can
automate data processing and analysis using arti cial intelligence and machine
learning. Data analytics also has the potential to increase operational effectiveness and
lower costs.
 
THREATS:

❖ There is a chance of privacy and data security violations, which could harm the
business's image and have legal repercussions.
❖  Due to the competition's potential possession of more sophisticated analytics
tools, a loss of market share and economic disadvantage may occur..

Strengths Nike Inc. has access to a wealth of client data that can
be used to uncover insightful information and boost
operational ef ciency. The business can capitalize on
its well-established brand and reputation to win over
consumers and investors. Nike Inc. has the nancial
means to purchase data administration systems and
analytics software.

Weaknesses It's possible that Nike Inc. lacks the internal knowledge
necessary to successfully manage and analyse
massive amounts of data. A real-time data processing
and analysis environment may not be supported by the
company's data administration infrastructure. Within the
company, there might not be enough cross-functional
cooperation and communication, which would result in
data and insights being kept in separate silos.

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 Opportunities Big data analytics are anticipated to experience rapid
growth globally, opening up numerous opportunities for
Nike Inc. to use data to its advantage. The creation of
new goods and services can be facilitated by fostering
a data-driven culture and investing in analytics tools
that can help identify emerging market trends and
customer preferences. Nike Inc. can use data to
enhance business effectiveness and optimize its supply
chain..

Threats Nike Inc. may encounter dif culties maintaining the

security and private of its customers' data due to the
ongoing evolution of the data security landscape. If
Nike Inc. does not keep up with the most recent trends
and technologies, competitors who are spending
heavily in data analytics may surpass it in terms of
market share. Collecting, storing, and analysing client
data may present regulatory and legal challenges that,
if not handled correctly, could cause reputational and
nancial harm.

RECOMMENDATIONS

❖ Based on the SWOT analysis, the following recommendations are made to

improve Nike Inc.'s use of business analytics:
❖ Make a nancial investment in updating the organization's data management
infrastructure to enable real-time data processing and integration with external data
sources.
❖ Encourage communication and cooperation between different functional areas to
make it easier for people to share the insights and concepts produced by data analysis.

❖ Provide resources and training to support data-driven decision-making in order to

further build and strengthen the company's data-driven culture.

❖ Examine how to use big data analytics and machine learning to nd new market
patterns, automate data processing and analysis, and boost operational effectiveness.

❖ Put strong data security measures in place to lessen the risk of privacy offenses
and data breaches.
 

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 However, I can provide some examples of data that can support the
recommendations made in the report:

Data Point Source Implication for Nike Inc.

Companies that use real-time data Mckinse
and analytics to make informed
decisions can increase their
operating margins by up to 60%
Organizations that prioritize
cross-functional collaboration and
communication are 38% more
likely to report strong business
performance
Companies that have a strong
data-driven culture are three
times more likely to achieve their
business goals than those that do
not
The global market for big data
analytics is expected to reach
$274.3 billion by 2022
91% of companies that use
arti cial intelligence and machine
learning have reported increased
ef ciency and productivity
Investing in modernizing the data
y management infrastructure to support
real-time data processing can result in
signi cant cost savings and increased
pro tability for Nike Inc.
IBM Promoting cross-functional collaboration
and communication can lead to improved
business performance and the sharing of
insights and ideas generated from data
analysis.
Deloitte Developing and strengthening Nike Inc.'s
data-driven culture can help the company
achieve its business goals more
effectively.
IDC Exploring the use of big data analytics
can provide Nike Inc. with ample
opportunity to identify new market
trends and customer preferences, leading
to the development of new products and
services.
PwC Leveraging arti cial intelligence and
machine learning can help Nike Inc.
automate data processing and analysis,
freeing up time and resources for other
important tasks.

 
These data points highlight the potential bene ts of investing in modernizing the data
management infrastructure, promoting cross-functional collaboration and
communication, developing a data-driven culture, exploring the use of big data analytics
and machine learning, and implementing robust data security measures.

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 CONCLUSION
 
In conclusion, the use of business data and analytics is critical to Nike Inc.'s success
in the highly competitive sports apparel and footwear industry. By conducting a SWOT
analysis, we have identi ed strengths, weaknesses, opportunities, and threats related to
the company's use of business analytics. Based on the ndings, we have provided
recommendations on how Nike Inc. can better leverage data and analytics to create value.
By implementing these recommendations, Nike Inc. can ensure that it remains
competitive and continues to thrive in the future.

REFERENCES

❖ Nike Inc. (2021). Annual Report 2021. https://s1.q4cdn.com/806093406/ les/

doc_ nancials/2021/ar/docs/nike-2021-annual-report.pdf
❖ McKinsey. (2019). The business value of real-time data and analytics. https://
www.mckinsey.com/business-functions/mckinsey-analytics/our-insights/the-
business-value-of-real-time-data-and-analytics 
❖ IBM. (2010). The new collaboration: enabling innovation, changing the workplace.
https://www-935.ibm.com/services/us/gbs/bus/pdf/gbe03100-usen-01-the-new-
collaboration.pdf
❖  Deloitte. (2019). Culture of analytics. https://www2.deloitte.com/content/dam/
Deloitte/de/Documents/Analytics/Deloitte_Studie_Culture_of_Analytics_2019.pdf

❖ IDC. (2018). Worldwide big data and analytics software forecast, 2018–2022.
https://www.idc.com/getdoc.jsp?containerId=US43892318

❖ PwC. (2018). 2018 AI predictions: Six AI priorities you can’t afford to ignore.
https://www.pwc.com/us/en/library/data-and-analytics/2018-ai-predictions.html

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 ❖ Nike Inc. (2021). Nike Announces New Sustainable Business Report and New
Environmental Targets. https://news.nike.com/news/nike-announces-new-
sustainable-business-report-and-new-environmental-targets
❖ Forbes. (2020). How Nike Uses Data To Engage Consumers And Drive Business
Results. https://www.forbes.com/sites/blakemorgan/2020/03/09/how-nike-uses-
data-to-engage-consumers-and-drive-business-results/?sh=79d6c71b1dce
❖ KPMG. (2019). The future of HR: impact of arti cial intelligence and machine
learning. https://assets.kpmg/content/dam/kpmg/pdf/2019/01/the-future-of-hr-ai-
ml.pdf
❖ Business Insider. (2020). Nike is creating a dedicated analytics team to inform
business decisions as it continues its pivot to direct-to-consumer sales. https://
www.businessinsider.com/nike-creating-dedicated-analytics-team-to-inform-business-
decisions-2020-7
❖ Statists. (2021). Nike, Inc. advertising spending in the United States from 2012 to
2020. https://www.statista.com/statistics/318087/nike-advertising-spending-in-the-
us/
❖ Nike Inc. (2021). Nike Announces New Sustainable Business Report and New
Environmental Targets. https://news.nike.com/news/nike-announces-new-
sustainable-business-report-and-new-environmental-targets
❖ Forbes. (2020). How Nike Uses Data To Engage Consumers And Drive Business
Results. https://www.forbes.com/sites/blakemorgan/2020/03/09/how-nike-uses-
data-to-engage-consumers-and-drive-business-results/?sh=79d6c71b1dce
❖ KPMG. (2019). The future of HR: impact of arti cial intelligence and machine
learning. https://assets.kpmg/content/dam/kpmg/pdf/2019/01/the-future-of-hr-ai-
ml.pdf
❖ Business Insider. (2020). Nike is creating a dedicated analytics team to inform
business decisions as it continues its pivot to direct-to-consumer sales. https://
www.businessinsider.com/nike-creating-dedicated-analytics-team-to-inform-business-
decisions-2020-7
❖ Statista. (2021). Nike, Inc. advertising spending in the United States from 2012 to
2020. https://www.statista.com/statistics/318087/nike-advertising-spending-in-the-
us/
 

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