Project Report

PROJECT
REPORT
ON "STUDYOF BLOGGING
STRATEGIES DIGITAL
MARKETING”
Submitted
to
KAPURTHAL
A
I.K GUJRAL PUNJAB TECHNICAL
UNIVERSITY
KAPURTHALA In partial fulfillment
of the requirement for
the award of degree of Master of
Business Administration (MBA)
Submitted by
Jasmeen Kaur
Sandhu Roll No.
1913518
harma
GEDUPON
DEPARTMENT OF MANAGEMENT ST. SOLIDER
INSITIUTE OF ENGINNERING & TECHNOLOGY
JALANDHAR
(BATCH 2019-
2021)
TABLE OF
CONTENTS
-
iv
PAG E NO.
Certifiente by Guide Student
Declaration Faculty
Declaration Acknowledgment
CHAPTER NO.
CHAPTER TITLE Introduction of company
Services provided by company Introduction of Digital Marketing Need. Scope and
Objectives of Digital Marketing Types of Digital Marketing
Literature Review Objectives of Research Research
Methodology
• Research Design Descriptive. Keyword Planner Various techniques of Digital
Marketing Implement the SEO Technique
1-5
8 - 20
21-32
33
34
35 - 36
37 - 46
Blogging
• Blog Structure
• Definition of Blogging My Research Work on
Blogging (My Fashion Shades)
Blogger Statics
Blogger
Pages
• Blogger Layout
• Blogger Theme
• Blogger Settings
47-57
Result of Blogging
Social Media
Marketing
• Facebook Marketing Findings and Result
Plagiarism
10
11
Conclusion
.
58 59-
60
61 62 -
71
72
Questionnaire
References and
Bibliography
STUDENT DECLARATION
1. Jasmeen Kaur Sandhu, hereby declare that I have under one my summer training on Digital
Marketing at Intershala" From 1 June 2020 13th July 2020. I have completed are search
project titled "Study of Blogeing Stratehics under the guidance of Mrs.
Anchal Sharma
Further. I hereby confirm that the work presented here in is genuine and original and his por been
published elsewhere.
Jasmeen Kaur Sandhu
1913518
FACULTY DECLARATION
I here by declare that the student of MBA SEM has undergone her six weeks summer
training under my periodic guidance on the Project Study of Blogging Strategies
Further. I hereby declare that the student was periodically in touch with me during her
training period and the work done by student is genuine & original.
Anchal Sharma
(Signature of Supervisor)
NEED OF DIGITAL MARKETING
Why is digital marketing important? Each company will have different specific goals in mind.
but most are trying to achieve growth by reaching more consumers and convincing them to
purchase. To do this effectively. You have to take advantage of all the most valuable marketing
resources and technologies, and in the modern world, the internet tops that list. This
makes
marketing for businesses:
every business in need of digital marketing. It's necessary you understand the benefits
of digital
1. Affordability
Digital marketing is considerably less expensive than other marketing methods. Specific
prices
Vary based on what you're doing but ad spend tends to be lower than other forms of
marketing.
2. Mobile Access
You may not know this but 77% of American adults own a smartphone and are likely to
use
that smartphone or another mobile device for news, social networking, and countless
other
activities. Digital marketing helps you reach them while they're doing this. With
remarketing
ads, email and text marketing, and social media - you can be in front of your audience while
they use many different apps on their mobile phones.
3. Flexibility
There are many forms and uses of high quality digital marketing, including
banner ads, email
marketing, content marketing, and social media posts. Thus by learning
how to creatively
market yourself digitally, you open up a wide range of possibilities
for future publicity
strategies. With digital marketing, you also have the flexibility of
testing and stopping poorly
performing campaigns in real time.
DIGITAL MARKETING
Digital marketing encompasses all marketing efforts that use an electronic device or the
internet. Businesses leverage digital channels such as search engines, social media, email,
and
other websites to connect with current and prospective customers.
Digital marketing is the use of the internet, mobile devices, social media, search engines, and
other channels to reach consumers. Some marketing experts consider digital marketing to
be
an entirely new endeavor that requires a new way of approaching customers and new ways
of
understanding how customers behave compared to traditional marketing.
A seasoned inbound marketer might say inbound marketing and digital marketing are
virtually
the same thing, but there are some minor differences. And conversations with marketers and
business owners in the U.S., U.K.. Asia, Australia and New Zealand.
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SCOPE OF DIGITAL MARKETING IN

INDIA
The future of Digital Marketing in India is booming not just in India but all parts of the
world,
The year 2016 took the industry by surprise with over 1.5 lakh job
opportunities in the Digital
Marketing domain Well the following was a bigger surprise when only the first
quarter of
2017 marked for 8 lakh job
opportunities.
The surveys conducted by several forums have predicted this number to
grow with
Digitalization in the nation. Our Prime Minister has been actively promoting the idea of Digital
India to expand Digital Marketing in India, PM Modi's digital India campaign
gained massive
popularity. The initiative of Government of India is aimed at providing easy
services to its
natives. As a result, a look of people are looking forward to building a career in
Digital
Marketing
The Digital Marketing industry is at its peak at the moment due to many reasons,
take a look
af some of them:
1. It is the newest thing in

town
Hasn't the internet driven all of us crazy? Well, it sure has. There was a
time when a new serial
on the TV used to be the hot topic whereas today, the online posts or a
new music video on
YouTube grabs our attention. What is this? This is a shift in the choice and
preferences. Digital
media is gaining mass attention because of the fresh air it has got with
itself. It's like living in
a new era. We are experiencing a revolution, while we are shifting from the
traditional to the
Digital
media
4. Expansion
Many consumers do almost all of their shopping online. Digital marketing lets you appeal
to
these people and thus expand the reach of your company. Between
Google Shopping Ads und
brand awareness campaigns. You can expand your brand recognition and
boost sales.
5. Multimedia
Customers tend to engage more with marketing materials that combine multiple types of
content, including photos, Video clips and audio. It is far casier to incorporate
all these content
types into digital marketing than any other type of publicity - and it is
very important.
6. Interactivity
Digital marketing lets you communicate directly with the customers who see
your content,
notably through website comments, messages, reviews, and social media posts.
This shows
those customers that you care about what they say and think, leading them to feel
respected
and part of the community you're building. It also allows you to gather invaluable
information
on customers' reactions and preferences.
7. Tracking
Besides communicating with customers, digital marketing lets you track

their activities. You
can monitor which ads and types of content they have seen shortly before
they make a purchase.
This tells you which marketing methods are most effective, allowing
you to refine and improve
your
strategy.
8.
Authority
Digital marketing makes it easy to comment on issues and controversies that
relate to your
product or your industry. In this way, you can establish

yourself as an authority on such topics,
leading readers to trust you come back for more information,
and eventually make a purchase.
6. Influential
The man kind is used to being influenced by whatever is trending the most. The virtual media
has not fallen short of influencing the masses of its own new style. The social media occupying
the most space has infused itself so well in the lives of the users that it is like the early
morning
newspaper that is a must. Only this newspaper is carried forward all day long (pun
intended).
The social media's influence has us all rolling with it. An uverage youngster's day
usually starts
with waking up to the Facebook's news feed and further leading to snap stories,
Instagram and
the list goes on. There are individuals who have become the local celebrities only because of
the intluence of Social media. One such example is Bhuvan Bam who carned himself
immense
ki Vines'.
fame by uploading comic videos on Facebook and YouTube. He is popular by the name "BB
7. Job Opportunities
The massive user engagement calls for more and more job opportunities. The
employment
sector has seen a major share of jobs generated by the Digital Marketing Industry. The
statistics
show that the total number of job opportunities in the Digital Marketing industry to cross 8
lakh job in 2017. The career scope in Digital Marketing seems attractive to
masses and that is
the reason why many professionals are learning this course to enter the
industry.
8. High engagement
It is true that the traditional media are being completely overshadowed by
the internet- led
Digital Marketing due to high engagement factors. The brands and
companies have begun to
give extra emphasis to the ad campaigns run on the internet over television
ads. The revolution
is here!
13
trust in your business
Digital marketing allows you to come off as the industry expert that you are and will instill
9. Influencer Engagement
Many of the most influential figures in modern culture promote themselves online or through
social media. Digital marketing allows you to engage with these influencers and gain
their
respect. If you play your cards right, you can get them to endorse you, leading their
followers
to become customers and spread brand awareness.
10. Print Enhancement
Digital marketing lets you expand on your print marketing efforts. By writing online
content
that explains claims you make in your print ads, you can go into greater detail,
maximizing the
effectiveness of all foms of publicity and integrating your campaigns.
10
UNDERSTANDING DIGITAL
MARKETING
Digital marketing targets a specific segment of the customer base and is interactive, Digital
marketing is on the rise and includes search result ads, email ads and promoted
tweets -
anything that incorporates marketing with customer feedback or a two-way interaction
between
the company and
customer.
Internet (a.k.a. online) marketing differs from digital marketing Internet marketing is
advertising that is solely on the Internet, whereas digital marketing can take
place over the
telephone, on a subway platform, in a video game or via a
smartphone app.
In the parlance of digital marketing, advertisers are commonly referred to as

sources, while
members of the targeted ads are commonly called receivers. Sources frequently target
highly
specific, well-defined receivers. For example, after extending the late-night
hours of many of
its locations, McDonald's needed to get the word out. It targeted shift workers and travelers
with digital ads. because the company knew that these people made up a large segment of
its
late night business. McDonald's encouraged them to download a new
Restaurant Finder app.
targeting them with ads placed at ATMs and gas stations, as well as on
websites that it new its
customers frequented at
night.
Digital Marketing Scope in Canada

The huge land mass of Canada, loosely populated hins marked its global presence with a good
number of Digital Marketing job opportunities in Canada. An avernge of 2275 job vacancies
are available in Canada under Digital Marketing domain on a daily basis. The wildfire of
Digital Marketing has wrapped this country in its arms a well.
Digital Marketing Scope in Canada

17
9. Small investments and big Returns
marketers and advertisers.
Digital Marketing ad campaigns ask for a very little annount of investments as compared
to
television and print ads. The high ROI is attractive enough to draw the attention
of the
10. Measure immediate results
An advertiser running a social media campaign can easily measure the
performance of the
campaign in real time without waiting for long intervals. The leads generated and online
purchases are a direct measure of the performance of the campaign.
14
THE SCOPE OF JOBS IN DIGITAL MARKETING IN INDIA
The record of the number of jobs available on Naukri.com shows a number close to 1.5 Inkh
jobs on date. 14 August 2017. The number is explanatory enough of the demand of Digital
marketing jobs in India as well as the future of Digital Marketing in India. It is quite obvious
that the high demand in this field is the result of the growing industry. The industry is at a boom
which is why there are plenty of job opportunities and new companies sturting up,
The current market status of Digital Marketing shows that the industry is at its peak and
is here
to stay for the obvious reasons. The Digital Marketing platform gives the opportunity to one
and all to be a part of it since it is just the beginning. The digital era has just begun
The Indian City, Pune is reported to emerge as a hub for Digital Marketing companies
and
agencies. Hence, the Digital Marketing scope in Pune is recorded to be relatively high
1
D
DIGITAL
VARKETING
in India
DICITAL MARKETING
15
5. REDUCE BOUNCE RATE

Bounce rate in analytics is defined as people who enter your site and leave (bouece) Taller than
continue viewing other pages. This is an important measure of the quality of your
website
because install businesses want their visitar
Host businesses want their visitors to complete an action like purchase, contact or
download on their websites
The lower the bounce tale the better and many marketers say that a bounce rate helow 3
good, however that differs from business to
business
1
TYPES OF DIGITAL
MARKETING
DIGITAL MARKETING
ONLINE
OFFLINE
TYPES OF ONLINE
MARKETING
1. Search Engine
Optimization (SEO)
Search engine optimization (SEO) is probably the first thing that
comes to mind when people
think about different types of digital marketing Online
businesses basically live at the mercy
of Google, Bing, Yahoo, and other search engines. If you are doing
SEO right you can attract
significant organic traffic to a website. The goal of SEO is to optimize
content in a way that
makes it appear among the first results on a search engine
results page (SERP).
There are several methods you can use to rank high on SERP, such as
building a mix of inbound
20
OBJECTIVES OF DIGITAL MARKETING
To achieve your business mission and goals on the weh, you need specifie digital marketing
objectives that guide your online promotional activities. Each campaign you create and all
ads
That you run should be in line with your marketing objectives and be relevant to your target
market. Your digital marketing objectives should be SMART (Specific, Measurable.
Attainable. Relevant and Time Based), and you should benchmark against your competitors to
ensure that you are more efective.
Specific
Measurable
Attainable
Time Based
18
Important objectives to include in your marketing strategies are:
I. INCREASE SALES
Increasing sales or leads is a top level digital marketing objective for many businesses because
ir improvos revenues and is easy to measure. Using key performance Indicators (KPT). You can
Spreadsheets.
Then henchmark your progress towards achieving your objective and you can track this in your
2. IMPROVE CONVERSION RATE
This is another digital marketine obiective that can be tracked in Google Analyties. By setting
up goal tracking in Analytics. You will have reports on conversions for your trafic sources,
campaigns, keywords, landing pages, locations and so on.
3. PERCENTAGE OF RETURN VISITORS
The New vs Returning visitors is a metric that is available in Analytics and it
is easy to track.
Knowing how many visitors return is an important objective because it helps you see how
effective your business is at visitor and customer loyalty.
4. ORGANIC TRAFFIC VOLUMES
Organic traffic is natural traffic from the search engine result pages. It is
considered as free
traffic and is distinct from paid traffic. Lots of businesses have the objective
to increase organic
visitor traffic by achieving high search engine rankings through
implementing search engine
optimization
To achieve this requires making changes to your website that
are effective at improving
rankings and one of the important ones is including keywords
in the content. Another important
tactics is to build quality links that point to your website.
19
2. It is flexible
Since the entire work is to be done on the intemer, there is no restriction of the place. It doesn't
matter if you are at the office or at home. All you need is a device that is connected to the
Internet and you are sorted. Yes, it is actually that easy. Do you want to check your bank
balance? Do it on your smart phone. Want to hook movie tickets? Pick up your smartphone
and book! This is the digital age, everything is available at your fingertips.
3. It is easy
Accessing the digital media is no rocket science. It is a piece of cake. The newest of
users also
take a maximum of few days to learn how to operate the digital media. This is purely
because
it is designed in such a user-friendly manner that its primary objective is to ease the operations
for human beings, the reason why our mobile phones are now called smartphones.
4. Eco-friendly
Being responsible citizens of the world it is important that we operate through mediums
that
do not harm our utmosphere because being ignorant to the atmosphere will only have
an
adverse effect on us. The digital media additionally cuts down on paper usage. We
operate the
digital media over the internet and thus can suve ourselves a lot of hustle in terms of
hard work.
long process of work and all the other drawbacks of using the traditional Medias.
5. Fastest Reach
Previously radio was considered to have the fastest reach because of the live
communication
feature, Radio is still the medium with the widest reach but the new media is gradually
overshadowing the most popular media's like a newspaper, television, etc.
Today. you post anything online and it gets trending within a few
hours. This is because the
number of users of the digital media are touching heights with each
passing day,
12
ACKNOU
LEDGEMENT
I take this opportunity to express my deepest gratitude to those who have

generously helped me in providing the valuable knowledge and expertise during my
training
In preparation of my report. I had to take the help and guidance of some
respected persons who deserve my deepest gratitude. As the completion of
this report gave me much pleasure. I am thankful to Head of Department for
giving me a good guidelines for my training report throughout numerous
consultations I am also thankful to Summer training report in charge I would
also like to expand my gratitude to all those who have directly and indirectly
guided me in writing this report
I am also very thankful to respective Director sir who gave us
bundle of knowledgeable Ideas. Skill and an opportunity to present this report.
I further wish to thanks our Training Guide/Training Supervisor and the entire
team of
that provided me in valuable assistance in summer
training!!
And finally. I would like to thanks each and every person who contributes in any way
since my training many people, especially my classmates have
made valuable comments which gave mean inspiration to improve the
quality of the report.
INTERNSHALA TRAININGS
Certificate of Training
Jasmeen Kaur Sandhu from St. Soldier Institute of Engineering &
Technology has successfully completed a six weeks online training on Digital
Marketing from 1st June, 2020 to 13th July, 2020. The training consisted
of Blogging & Web Analytics. Search Engine Optimisation, Email Marketing, Inbound
and Content Marketing Online Advertising - Search Display and Video, Mobile
Marketing and Social Media Marketing - Platforms. ORM & Automation modules. In the
final assessment, Jasmeen Kaur scored 84% marks. We wish Jasmeen Kaur
all the best for the future.
CERTIFICATE
farough
Sarvesh Agrawal Founder & CRQ. Intershala
Date of certification: 2020-01.00 Certicale no: 123850F2-5794- CC4-1701-ETAFIFA1375 For certificate authentication
pack visit https//tralningsindörrishala.com/vority_certificale,
5. Email Marketing
of digital marketing. You can publish whrenhle content either in the form of blog posis,
white
Mers, reports. Or Wehians or by guest hloning in popular publications in the Baltie niche
Email marketing is allerent kind of engagement, as you conneut with customers within their
mwn nafhaxes. Although email marketing is one of the oldest te or digital marketing is
still very successful. It's an excellent way to increase brand loyalty and upsell to
existe
customers. According to the Radicti market research group's latest email stutisties report
at an average rate of 4.1%
2017-2021), the number of emails sent and received per day by businesses is still
growing.
There are many different ways you can reach out to customers through email
marketing
Besides creating newsletter campalens, you can send them confirmation emails, thank you
emails, and email notifications about product updates. If you promote a local business, event
invitations are also an excellent way to engage the local audience. These days there are
m
y
awesome tools you can use to run professional email campaigns, from marketing
automation
like WordPress.
platforms such as MailChimp to newsletter plugins for popular content management
platforms
6. Online Advertising
Digital marketers have been using online advertising since the first days of the
web. Displaying
banners or ads on other websites belonging to the same niche is the most
common form of
online advertising. You can use online platforms such as Google AdSense
that allows you to
automatically serve ads on other content sites. Ad networks usually let you
configure the
parameters of the sites your ads appear on based on keyword, location,
audience demographics,
and other data
and outbound links or optimizing the content for snecific keywords. Probably the ludest thing
about SEO is to constantly follow the change or
matantly follow the changes of search engine algorithms and update your
strategy and methods accordingly. SEO is essential for any website, as these days
every
business optimizes their content for search engines. Therefore without SEO, it's
basically
impossible to stay competitive in a market.
2. Search Engine Marketing (SEM)
SEO is not the only way to increase incoming traffic from search engines. Search
engine
marketing (SEM) makes it possible to advertise a product in search engines and make it
appear
among paid search results. Search engines usually display paid results above organic
results on
SERPs. They almost look the same as organic results with only small differences in
appearance,
for instance, Google shows a small "Ad label next to the related URL. On the
screenshot
below, you can see the paid search results for the web hosting search
query:
web hosting
All
News
Shopping
Images
Boots
More
Salires
Tools
About 1,000,000,000 results (0.51 woonds)
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The most frequently used paid search services are Google
AdWords and Bing Ads. They allow
you to buy ad space based on target keywords, location,
viewer demographics, and other data.
Actually, search engine marketing is a pretty effective method,
as search engines only show
your ad to the audience you want to target. In most cases,
you need to pay for SEM results
21
TYPES OF OFFLINE MARKETING

1. Newspaper Advertisement
Instead of advertising your business in online newsletters
newspapers. The cost for sucli advertiscinents will depend on the newspaper and the size o
av to cet advertised it
can
vour desired advertisement. But, before you pay for the advent, do your research.
The secret to successful and effective newspaper
u nd eflective newspaper advertising depends on several crucial points:
You should not advertise in just any hewspanor. as you will not accomplish YOLLT
marketing goal that way.
Regarding your target group, you should find the newspaper they most frequently buy
and read. That is the newspaper your advertisement should be placed in.
When speaking with the newspaper company, make sure the design of your
advertisement is optimized and good looking, matches the colors and text you want,
and is placed where you wish it to be.
2. Radio Advertising
Radio advertising is one of the most popular ways of marketing whether we

realize it or not.
Since the invention of the radio. people listen to it daily.

Not only we listen to the radio while driving but radio stations are emitted in most stores,
saloons, restaurants etc. This only means large groups of people are influenced at the
same
moment. So, if you have a local business and you want more of the people who
live in the
region to hear about it, advertising your brand through radio should be
your go-to choice.
Although it can be a more expensive method of advertising, the radio
still is a very strong
medium
. When you decide to advertise on the radio, what you should
definitely do is to find the
best stations to advertise on. Look for the best local radio and
advertise there.
26
Aegides sending text messages to subscriben. Vou can further enge an audience by pro10
them with free mobile nuas
Android and iOS devices. Your app can also perlou specific and that increase VISITy For instance. Il
en and ner me puslu nolite lionsThe uppear on their signphoney when usw.
Ihne when new content is hynilable on the website. Popular s ing
platfomis such as Messenger sind Telegram also allow you to create marketing bob with when
von can acquire new customers in a human-centered way.
9. Affiliate Marketing
Antiliate marketing makes it possible to reduce your marketing workload by outsourcing it lo
external service providers. With
flute marketing you only pay for conversions, after you
affiliate closedl u deal and the customer purchased the product. Affiliate marketers do all the
related marketing activities from banner placements to landing pages. Probably the best thing
about affiliate marketing is that it has no uproni cast and you can decide on the tems and rates
you pay to the affiliates
Probably the most notable online affilinte program is Amazon Assicates that lets anyone
promote Amazon's products and earn a commission after closed deals. Smaller
businesses can
also make use of affiliate programs-it's an especially popular type of digital
marketing in the
tech sector. However, you should only start an affiliate program if you have the
means to
properly monitor and educate the affiliates.
10. Viral Marketing

Viral marketing makes use of all types of digital marketing mentioned
in this article. The
essence of viral marketing is to create a post video, meme, or another
short-form content type
that spreads across the web like a virus. To make a successful viral
marketing campaign, you
need to promote the same content across multiple channels such as
Twitter, YouTube, blog
posts, and newsletters over a short period of time.
Compactes Eise radio advertisite to promote services und products typical
verstig to promote services and products typically in the 30
or 60-second spots the radio allows. As a result, determine the elect length
commercial,
dil, determine the perfect length of your
Strive not to bore people but to make thein entertained and interested in 1919
an interested in listening to
your advertisement. You can also add some catchy music lyrics so it will be even more
recognizable it is your business that is advertised.
Last but not least, the voice reading the commercial or singing in the commercial 15
utmost important. Since the neonlen
Since the people are going to listen to your commercial instead of
in
watching it, the only sense that is going to be triggered is going to he their hearing.
Find a person with a pleasant and soft voice, as you don't want to be remembered as
the brand of the ugly voice. These are all the details you need to pay a lot of attention
to because ollierwise your radio advertisement will not bring any customers and we
only leave you with unnecessarily spent money.
3. Business Cards
As a business owner. you will regularly be around other business owners. However, you will
not always have the chance to fully introduce others to your business. Because
of this, the best
thing you can do is hand others your business card. Store some business cards
inside your
wallet or purse so you will have them with you at all times.
Here, the design of your business card is equally important as

having one.
. Remember, others will judge you based on your business card,
so make it as suitable
for your business as possible. Spend some time or pay an expert
to do a perfect design
that will embody everything your business is about. Do not

forget to use your logo and
of course, your brand colors. The material of your business card
is also important as
some people will determine your seriousness based solely on
that.
27
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Erns, Static website na
visitor perspective, the content

content on a static site will not change from one visit to the next.
Auto visitor ne
has the potential to offer something new cach day, week or month.
The content on a blog. ve
dire on the blog owner's publishing schedule.
Wur is blogging?
aging emerged in all different phases when several political blogs were
w the early 2000s, blogging en
him. Also, blogs with how-to manual
with how-to manuals began to appear. Established institutions began to
note
the difference between journalism and blogging.
hills that one needs to run and con
son of many skills that
to run and control a blou Equipping web pas
make the process of writing
How nasting, linking and Thuring content niet ande
hawls
antion that blogging grows Norte

a
ws with each passing day! Hence, to answer the
w
ant to tichten
it is blogging we need to look
to look at the factors behind its rise.
s blogs became mainstre
instream, as news services Dentill using them as tuals for
10. It became a new source of information
wd opinion forming. It b.
pedreich und or
vis blogging so popular?
It bec
It became a mainstres
ime a mainstream source of information
Through blogging, companies keep clients and customers up to date
Through a blog. Visitors can comment and interact with you or your brand
You can earn money through blogging?
Husinesses saw a good way to improve the customer's level of

satisfaction. Through blogging.
companies keep clients and customers up to date. The more people

visit your blog, the more
exposure and trust your brand gets.
44
Bigger online magazines frequently have their own advertising dcpennents as well. Therefore
in can also be a 100 dolution to contact them ind buy an ad s ee on their website Sonne che magazines,
such is A List Apart what
Apirt Web design mapuzine, also huve punsorship program hal w you to Teature brand, logo, and other
visunls on their platform for beinit peridot
time (usually il Week).
7. Landing Page Marketing

Targeted landing pages can work excellently with other types of digital marketing and incres
conversion rates significantly. In the broader sense, a landing page is any web page on which
visitors' first and when they arrive at a website. In this sense. homepages frequently function
as landing pages as well. However, many brands create specific landing pages for their
marketing campaigns, too.
Digital marketers link landing pages to ads displayed as banners on other websites or
appeare
on search engine result pages. Thus, when users click and they are directed right to the
landing
nage designed for the specific marketing campaign. There are several tricks you can
use to
create a converting landing page such as eye-catching headlines, a clean and mobile-
friendly
design, and highly visible call-to-action buttons.
8. Smartphone Marketing
People use their smartphones all the time, therefore these days
smartphone marketing is also
among the most important types of digital marketing. This is especially

true if your target
audience is the younger generation. In fact, you have many options to
reach your prospects
through their smartphones. According to the recent report of the
Esendex business
communication provider, text messages have had a 94 percent global
average open rate in 2018.
As a result, smartphone marketing is an incredible opportunity to promote a
business online.
according to the Day
sonicone clicks your ad
anding in Hie puy-her-click (PPC) advertising model, mering you the only charged when
1. Social Media Marketing (SMMY
without a doubL SOC al media is the queen of 21st century dot coment. Therefore. It's also
of the most important types of digital marketing you need to focus on especially if you
want to promote a B2C business. Social media is not simply a marketing channel but also in
topics they are interested in. There are
V for people to keep in touch with their friends and family get the Intest news, or follow
from
plethoru of social inedia platforms you can choose
such as Tavehook, Twitter Linkedin, Instagram and many others. You need to find the
ones that are relevant to the miche you target and promote the business there.
Sharing quality content on social inedia sites is an excellent way to engage viewers and
position
a brand as an authority in a specific niche It's also important to place social sharing huttons
below cachi blog post and content page so that visitors can share it across their network. In
addition, every social media platform
offers different solutions for organic and paid
advertising. Paid Twitter and Facebook ads, hashtag campaigns and influencer marketing are
among the most popular methods of social media marketing.
4. Content Marketing
Content marketing is another type of digital marketing you can use to promote a
business
online. In fact, content marketing is an indirect way of marketing, as you publish
content that
the audience finds naturally while browsing the web. The main goal of content
marketing is to
make viewers interact with the content by reading, sharing, and commenting on
it. You can use
it together with other types of digital marketing such as SEO or SEM as well. For
instance, you
can build the content around targeted keywords in order to achieve an
optimal result.
High-quality content also allows you to persuade an audience about the
expertise of a business
in a certain niche. Gaining the trust of customers is one of the most important
long-term goals
22
Seemn Gupta, Digital Marketing. McGraw Hill

. Damn Ryun Calvin Jong, Koyan Pune: Understandige Digital Marketing Marketing
Strategies for Engaging the Digital Generation'
Bajaj, Kunlesh K & Nag. Debun, E-Commerce: The Cutting Edge of Business
McGraw Hill
I follows the above given top Bloggers. Books. Wikipedia Encyclopedia and the best scurch
engine Google.
33
culd-calling only if you have a clear vision of what you want to

achieve
erts say you want to ask for feedback about your latest product Create a short of ariations you will
ask your existing customers but heforehand make them livel
mtortable about talking with you. You can make joke or ask them some
random
question in order to break the lension
Do everything in your power to engage the people on the other side of the
line in a very
amusing and lively way.
LITERATURE
REVIEW
terature review is both the process and the product. A literature review is a
descriptive, utie summary of the existing material relating to a particulur topic or
area of study. literature review process involves a systematic examination of
prior scholarly works
To help you understand a research topic To establish
the importance of a topic
•
To help develop your own ideas

•
To make sure you are not simply replicating research that others have already
successfully completed. To demonstrate knowledge and show how your current work is
situated within, builds
on, or departs from earlier
publications.
Websites
https://
www.google.com/
https://www.wikipedia.org/
Bloggers
Sites
https://
digitaldeepak.com/
https://www.campaignindia.in/digital/blogs--
opinions/474,227.aspx
https://
www.digitalvidya.com/blog/
Books
PILS
7. Lise Word of Mouth

ve come to the easiest method for online in
H e marketing on the TNL Believe it on the use
the
Word of Mouth' why
Of Mouth Way of advertising Ting to talk about your business as muchi na you pussihty
This does
nuan
you should not stop talking about your brand, or that inhould be
vour only topic of Converse
nags every time you see an opportunity to do so. Encourage your limity. Item
m. but it means that you should talk about your productor
mes, and customers to spread the word too.
.
In order to have a business that people don't mind talking about you need to fin
establish trust and positive experiences.
Provide people with good service and communication. Give away free items
occasionally engage with your customers personally and listen to their complaints. Do
the requested changes afterward.
8. Cold-Calling
The cold-calling as a marketing tactic is last on the list for a reason. There is no denying that
old-calling worked before, but today it is less and less practiced by business. The reason
because it is not practiced so much anymore is because it was proven to be benerally
disapproved of by the wider public.
However, this does not mean that you cannot give it a try.
Before you sit down and start dialing numbers, create an entertaining strategy for
cold
calling. You do not want to be remembered as the brand that annoys

people over the phone.
Not having a clear and interesting approach, the cold-calling will

backfire at you in a very
negative way. Thus, be cautious!

Before you get started think about the questions you want to ask and
how your audience
may respond to them. Then, think of ways to start the conversation
and tailor it in a
question, while making make it funny and interesting.
5. Brochures
The majority of people mistake hrachuney mi levels and vice versa. Although they are
Tuisically the same thing, brochures are considered to be extended leatlets. While the salem
- mostly on a single page, the brochures are done in several stanied together pages
he difference between these two format is the purpose.
•
If you want inore space for text than what a regular leutlet can provide then you can get
printed brochure that fits your needs.
.
Iu brocliures, you can basically add is much content as you want because there is
limit about how many pages brochures are allowed to be.
Even though there are a lot of different types and designs of brochures, what they all have
common is that they educate or inform about a certain product. company.event or
place.
The use of such a marketing method is that it allows you to include all substantial information
about your company, the history of it, and your products. In a regular flyer or leaflet,
there
hasically is no room for all the content, so brochures are a smarter way of delivering it.
6. Posters
I guess I do not have to repeat myself again, but I most certainly will — People love
visual
content. Posters are no exception! Way different than leaflets and

brochures, posters can be put
Lip around the city kind of forcing people to notice them.
Create a poster that contains all important information about your

business or the upcoming
event, and put them up in places where you believe people will see it or
even on roads. Posters
are a simple yet very effective way of attracting people to at least
read what it is about. The
more often people look at it the more they will get introduced
to your business subconsciously,
and sometimes that is the best kind of marketing you can do,
30
OBJECTIVES OF RESEARCH
e of research is to discover answers to questions through the application of scientific
The purpose of researa
The main aim of research is to find out the truth which is hidden and which has not
procedures. The main
heen discovered as yet.
To know about the various techniques of Digital Marketing

.
To implement the SEO technique
.
To know the result of Blogging
34
VARIOUS TECE
OUS TECHNIQUES OF DIGITAL MARKETING
Optimization (SEO)
Search Engine
• Search engine optimiz
ottimization (SEO) is probably the first thing that comes to mind when
people think abou
out different types of digital marketing, Online businesses basically live
at the mercy or Google
Kioogle. Bine Yahoo, and other search engines. If you are doing SEO
right you can attract si
tract significant organie traffic to a website. The goal of SEO is to
optimize content in
in a way that makes it appear itlong the first results on a search enuine
results page (SERP).
• There are several mi
ral methods you can use to rank high on a SERP, such as building a mix
of inbound and outh
Hand outbound links or optimizing the content for specific keywords
Probably the hardest
he hardest thing about SEO is to constantly follow the changes of scarch
engine algorithms a
warithimns and update your strategy and methods accordingly, SEO is essential
for any website, as these d:
ebsite, as these days every business optimizes their content for search engines.
Therefore without SEO.it
a without SEO, it's basically impossible to stay competitive in a market.
Search Engine Marketing (SEM
SEO is not the only way to increase incoming traffic from search engines. Search
engine
Marketing (SEM) makes it possible to advertise a product in search engines and
make
it appear among paid search results. Search engines usually display
paid results above
organic results on SERPs. They almost look the same as organic
results with only small
differences in appearance, for instance, Google shows a small "Ad“
label next to the
related URL. On the screenshot below, you can see the paid search
results for the web
hosting" search query:
37
Google
digital marketing
Albedo
Digital Marketing
Aarketing by Adobe Deliver the E dobe.com/Matka L ignal to
onda
Ce business Data Drun Marken
et business advantagem
Marketing Co
Far Travel Hespitsty For Telecommunications
mperience adobe.com
eng die meeting thered n
una cu For Financial GEVIE
Digital Market
al Marketing Agency. Hesalution Media - retolutionmedia.com www.resolutionmedia comDigital of
the Worlds Largest Perrmance Marketing Agent. Find nie inn
One of the
Social Digital SEM HED Solition Managing Cronach Careers fusiness solutir
arading Cross Channel Albation Tour Dust in Real Time Business Solutions Data Anals Our Work Le More Contact
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Demo Today
Digital marketing - Wikipedia https://en wikipedia Digital marketing - Digital marketing iasa
known as Dalaivan marketing is an umbralem for the marketing af
roducts or service titing digile technologen, mainly on the line but also including mobile phones, display
advertising and any other digital medium Search engine optimization Search engine marketing
Social medi a ting
The most frequently use

ently used paid search services are Google AdWords and
Bing Ads. They allow
you to buy ad space based
enace based on target keywords, location. viewer demographics,
and other data.
Actually. search engine
search engine marketing is a pretty effective method, as search
engines only show
your ad to the audie
the audience you want to target. In most cases, you need to pay
for SEM results
warding to the pay-per-click (PPC) advertising model, meaning
you are only charged when
someone clicks your ad.
38
Media Marketing (SMM Without a doubt social
ciul mectin is ille queen of 21st century digital content Therefore,
it's also one of the mov
ist unponant types of digital marketing you need to lucus on
especially if you wa
want to promote
marketing channel but
hut also
BAC business Social media s not simply a
family get the latest ne
way for people to keep in touch with their friend and
at nens, or follow topics they are interested in. There are a plethora
of social media platforms
forms you can choose from such as Facebook, Twitter Linkedin
Instagram and many
ny others. You need to find the ones that are relevant to the niche
you farger and promote
nd promote the business there.
Sharing quality content on
social media sites is an excellent way to engage Viewers
and position a brand
brand as an authority in a specific miche. It's also inportant to place
social sharing buttons below
utrons below each blog post and content page so that visitors can shure
it across their network. In
ir network. In addition, every social media platform offers different
solutions for organic and
ruanic and paid advertising. Paid Twitter and Facebook ads, hashtag
campaigns, and influ
and influencer marketing are among the most popular methods of social
media marketing
39
archi design is defined
DESCRIPTIVE RESEARCH DESIGN fined as a framework of methods and
technique chosen by a rewencker Amponents of research in i risonably logical manner
than the research handled. It provider insights about how to conduct research using
i combine various con
Wem is efficiently handled
problem is
articular methodology
is defined as a research incthod that describes the churcteristics of the
Descriptive research is del
non that is being studied. This methodology focuses more on the
pulation or phenomenon that i
uther than the "why of the research subject
of the usuch
descriptive research primarily focuses on describing the nature of
to other words, descriptive
entwithout focusing on why a certain phenomenon occurs. In other
a demographic segment with
ibes the subject of the reserch, without covering why it happens
words, it "describes the su
- For example, an apparel
le, an apparel brun tal Wants to understand the fashion purchasing trends
among New York bu
New York buyers will conduct a demographic survey of this region, gather
ulation data and then conduct descriptive research on this demographic segment.
-search will then lineover details on "what is the purchasing pattern of New York
-
but not cover any investigative details on why the pattems exits. Because
for the apparel brand trying to break into this inarket, unders
market is the objective of the study.
Keyword Planner
and Planner is a free Google Ads tool for new or experienced advertisers that's like a
workshop for building new Search Network campaigns. You can use
Keyword Planner to
Search for keywords and see how a list of keywords might perform.
Keyword Planner can also
help you choose competitive bids and budgets to use with your
campaigns.
I also choose the keyword Planner to give my project a
perfect name "My Fashion Shades"
36
BLOGGING
nion of flow
ihanthan
and shortening of
ne of weblog) is an onl:
reverse chronological ord,
et WET en
or even a group of writers
Nine tournal or informational website displaying mladical order, with latest posts appearing tirslit
blauf
w bill is the purus
purpose of a Blog?
writers share their views on an individual subice
icons for starting a personal blog and
5 blogging Blogging i
personal blog and only a handful of streng one for
vas a very straightfor
pose
ness. projects, or anything else that might bring you
ase your visibility:
to rank your website higher in Google SERPS,
s business, you rely on
business, you rely
you rely on blogging to help you
mers to keep buying your products and services. As a new
without blogging, your website
ing to help you get to these consumers and rub their attention,
it would remain invisible, whereas running a blog makes you
hable and competitive. So, the
titive. So, the main purpose of a blog is to connect you to the relia
tudience. Another one is
to boost Volir traffic and send quality leads to your website.
The more frequent and better v
and better your blog posts are, the higher the chances for your website to
get discovered and visited by
red and visited by your target audience. Which means, a blog is
an effective lead
ration tool. Add a great call to action (CTA), and it will convert your
website traffic into
high-quality leads. But a blog also allows you to showcase
your authority and build a brand.
When you use your niche knowledge for creating
informative and engaging posts, it builds
Trust with your audience. Great blogging makes your business looks
more credible, which is
my important if your brand is still voung and fairly unknown. It
ensures presence and
authority at the same time.
portmak
ok Marketing
poh marketin
arketing refers to creating
to maintain co
w
main contact with and attracte
pudig users to
rs to create individual profil
attempting to develop
in
ming and inctively using a Facebook page communication
and attract customers, Facebook actively provides for this
onn fan hare for a product service, or brand,
profiles or business pages for companies, organizations,
As I sume desin
me designed a Facebook pa
book page to promote my blog My Fashion Shalen (Gaman Putrition
Facebook Page
tun+60325
NGA
SRICS -1
RETAIL &
WHOLESALE
GANGA
FABRICS
GANGA Fabrics
LADIES UNSTITCHED & READYMADE SUITS
CHEVROLET FWG BULL 141
55
Cammet inn
et Info of Page
MATATU
RICS
LETUL 144
LCD 1 Tip SUITE
GANGA Fabines
CONTINE
LO
All Photos of Page
NGA
BRICS-1
WHOLDSALE INSTITCHED 1401 SUITS
GANGA Fabros
TAN
Phon
57
FINDING AND RESULT
and I made Blogs on My Fashim
er ning I
w suunn
a mn My Fashion Shades which was viewed by people
the result of blogs show below
W
min
til
LUFTH
11 Cumhult
lelFeedai +
In making my Blogs I use and follow the SEO Technique and use perfect
keyword to increase
more traffic on my website blog. I also use SMM marketing technique to
advertise more and
more over there.
58
SOCIAL MEDIA MARKETING
marketing refers to the pro
o the process of gaining trallic or attention through social medin
media mark
Sex
media itself is a catch-all
ch-all term
for sites that m
ws, 5101a/med
For instance, Twitter is
social site designed to let people share short messages at
y provide adically different social
jedins. For in
in contrast is a full-blown social networking site that allow
Males" with others. Facebo
uplules" with
s photos. joining events and a variety of
events and a variety of other activities.
for suring updan
to the discovery
ocial media often feeds in
of new content such as news stories, and
vis a search activity.
discovery"'is as
Social
MEDIA
Marketing
53
RESULT OF BLOGGING
summer training I made
ude Blogs on My Fashion Shades which was viewed by people
In un surimer
the result of blogs show below
to my tribining the resul
Begin
All posts
52
Thienne
All
Lean
Contempo
Blogger Settings
El Blogger
|
Basic settings
Them
HTTPS
51
bygger Layout
op
Follow by Emo!
50
BUTTON SUITS
maupt protection from the

hath winter munthu
at the en
Entitat E t lakcharecteristic W
bult elginal look with
Whe
inte ble in
i n
n
we will be
the
in
ger Statics
Traffic Source
Audience
TES
Catientluilnaults
unjab region, people wore Punjabi cloths the
wore Punjabi cloths the top for in both masculine reached
mencleni_Punjab ta
ver the tops which would be spread over the left shoulder and
A scarf was worn over the tops
he knie's. A scarf Wis
het would be further envelop over one shoulder which would hang
inter the right. A massiv
ud female wore a dhoti around the waislModem Punjabi
de the knees. Both male and female wore a dhoti aru
-1
wie attires over its long history has added other forms of dress.
des his futained this
da flourishing industry in cotton during the 19th and early 20th centuries,
The Punjab region had a flourishin
utious kinds of coarse cotton cloths including suits, dupatta, coasting, shirting,
curtains,
week dusters, etc. were manufactured in Punjab. This fabric industry added to
the lavishness
Wpuriabi cusual which exhibits Punjab's rich and energetic culture in its dresses.
Various
types of dresses are wom based on different Punjabi festivals, local
events and ceremonies.
Akong with different traditional dresses special types of accessory
are also very common.
LAND WORK ON BLOGGING

MY RESEA
(MY FASHION
SHADES)
hionshades.blogspot.co
m/
98724-00025,
95011-62828
GANGA FABRICS
RETAIL & WHOLESALE
LADIES UNSTITCHED &
READYMADE SUITS
34 Sondhi Building, Ist Floor,
Guru Hargobind Nagar,
Phagwara144 401
Pad
pala
4 poltin
what this is not re-rich-quick to
un
rich-quick kind of profession, need to build both your Couple SER
sua en
netizing your blog. You need to
Damnet
e And that takes plenty of
et of time and quality content Wreyttuale
nesent themselves until you
until you've
nLineSent 11
ned some credibility in the tells
nie W
ood money us a top-ranked niche bi

top-ranked niche blogger
WHLILI Lanke ood
vour blog privately or via Google Ads
calling ud Sp141ce' on your bi
filiate partner privately or through di
ately or through ad networks.
uning un ultidian
lucts such as eBooks and tutorials.
Selling your own dia
for access to exclusive content or advice.
itu memberships for acces
Selling me
content marketing tool for your business.
Usmu Vou bilan
Tarket and boost your existing business, you probably
wine a blog is a way to market and
ne staring a
erships. But you can create and start offering exclusive
ha selling and spice or membersh
guides, or online courses as a lead capturing tool in excluange
tal products stichas cal
sugbur email uddresses.
Hlouses SAW the potenti:

il to reach a more people intervale la pecht
VISTOS Cum comment and
and interact with you
hradlia bloc. viGİ
of loyal followers
You hrund which helpi
de menth
muld earn money through hi
memilih blogging? Once your blog
Took into Wuys of monetizing
netizing your blow Through the blog you can offer
All ki vou co
Le Choghi utenti
and sell products,
coers have become famous for

amous for various reasons. An alternative career or oth
times, bloggers
ople are choosing to join the ranka
join the ranks. So who are bloggers? These are
. more people
ha love sharing parts of their lives
their lives with you. They post vanous topics from norts,
duls who low
finance articles. Bloggers are mobile and don't need to be in one
vesiens, carpentry, and fin
They live on the internet!
o runs and controls a blog. He or she shares his or her opinion
A blogger is someone who runs
Jitterent topics for a target audience.
on ditleren
many people blogging today?
Why are many people
vour own? Yes! Most people today are creating a blog for
lould you want to have
very human being has its story to tell. Hence, through the internet, bloggers
kurious reasons. Every huma
can communicate to a larger group of people.
to talk about any topics and express your opinion. You'll find some
bloggers
on every activity that took place during the day. These may
range from small issues
such as waking up, to major issues like human rights and climate
changes! Remember that as
2 blogger running your own blog, you need to rely on
the topics that you love and strive to
become one of the best blogs on the web.
45
IMPLEMENT THESE
e
Techniques which is very
VT THE SEO TECHNIQUE
user experience across your
Optimize dura
imize for Voice Serirch
ce across your entire site
a very useful to implement un Dipital Marketing
I felis on lopie cu
pie clusters instead of keywords
Liantu demi
til but only when it's relevant
Video with YouTube SEO
Bullet
Guild a variety of backlinks
7 Ciota grip over
rip over technical optimization
Target local searchers wit
g, Know how to m
hers with local landing pages and listings
w how to measure SEO performance
40
RESEARCH METHODOLOGY
hodology ar involves specific techniques that are
A research methodolo.
and evaluate datu. Tt defines the
collect assemble and cu
opied in neurch process in
information IT
specif
specific research study. Surveys, questionnaires and interviews is the
tools that are used to gather tulevat
common tools of research.
Objective
to evaluate Web-based blogging as a viable method for understanding the daily
Our aim wits to evaluate
e and condition management strategies of young people with juvenile arthritis.

experiences and
Methods
Example:- To meet th

- To meet the objectives of the study, a qualitative approach was required to gather
mation on the experiences and perspectives of young people regarding the
management
their condition and its daily impact. In collaboration with a group of young people
with
wthritis, a custom website was developed. This website provided the opportunity
for young
people (aged 11-19)
e aged 11-19) with arthritis from a United Kingdom pediatric hospital to contribute
blogs. It was designed so that young people were free to write about whatever
was important
to them, but the site also included some structure and prompts to facilitate the
writing of blogs
Qualitative analytical procedures were employed. supported by NVivo software.
Lalso studied about my friend's shop and collect relevant information and started
designing
my Blogs and Facebook page
35
Having plasticized or plastic business card always inlates positive reactions and
people find such business owners
Owen none Herious for collaboration and for business Tu
on hari
Leneral
Make a choice about what kind of immersion you want to level and create you
business card necordingly.
LLT
4. Leaflets and Flyers

Lenflets and livers are definitely the most linous time or offline advertising. Although it is a
will from the past, and we all remember thein from when we were kids, both fomnis et
widely used. As mentioned. people simply love visual content. When created to be
informative
and playful, leaflets and flyers can help businesses attract many more customers and increa
the awareness of the brand,
What makes these two formats of offline advertising is their flexibility. Every business,
regardless of the industry. Can create a leaflet at flyer for their marketing goals. Leaflets and
flyers can be used for providing information about the hrand, introducing a new
product
offering coupons and discounts as well as promoting events.
The leaflets and flyers are mostly distributed in arcas and places where the
target audience most
frequents in. They can also be kept in stacks in popular coffee shops or
simply put inside
magazines and newspapers,
Create your business leaflet or flyer to match the message your business strives to pass
and
how you want to be perceived. Again, be careful about the design

and the colors you use. If
you are unsure about designing the leaflet or flyer yourself, leave it to
someone who is an expert
in that niche.
28
Customer's Experience
E
270
AS
Quantity
Attributes
10
Quality
Price
risults showing that people who said they collect information before purchasing
ut they mainly concern about the product quality and price least concern
about
u Survey results
showi
product they
ma attributes"
Did you ever purchase from an online site!
19%
Yes
81%
No
2
Question asked to most of young people and 81% people said they buy
from online site and only few people said they never purchased from
online because of reliability issues.
1. If yes, then what type of product/services did you
purchase online?
PLAGIARISM
aple think of plan
F plagiarism as copying anoth
conving another's work or borrowing someone else's
erius like "copying" and "bor
powle
and "borrowing" can disguise the seriousness of the
the Memianz-Webster
ima lo the
ebster online dictionary. to "plagiarize means:
lo steal and pass oro
off (the ideas or words of another) as one's own
To use (another's
We production) without crediting the source
To commit literary theft
To present as new and ori
new and original an idea or product derived from an existing source
In other words, play
de plagiarism is an act of fraud. It involves both stealing someone else's
work and
Juink about it afterward.
Small SEO Tools
SEO Tools is a free online SEO checker tools. It is a website that provides a
variety
tools- from SEO backlink checker to plagiarism checker, keyword analysis and
keyword
rank checker tool to image compression tools, development related tools.
Small SEQTools
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Plajlariu
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A
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hecking Plagiarisia here is example of smallSEO Toto

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Sentence Wise Result
Plagiarism is a serious problem. If you as a student are caught plagiarizing

it can have sctious
consequences for you future academic and work career. Aside from the
disciplinary
perspective, plagiarism also harms the extent to which you as a student
can learn whilst in years
of academic study. When you cheat through plagiarism
you are ultimately cheating yourself as
you have spoiled the chance to learn and develop your
knowledge on a specific subject. This
learning and development skillset could stand you in good
stead for later life so from all
perspectives, plagiarism is something which should be
avoided at all costs.
NALYSIS AND INTERPRETATION
DATA
ANALYS
det infomation about new

Products?
Aww do
you don
79
%
OtherSourc
es
News
13
%
40
%
Advertisements
Fami
ly
10
%
Friends
30
%
Samples showing that 40% of people get to know

about new products through advertisements and
followed by friends means reference group
2. Do you Collect information before

purchasing the products?
Ye
s
No
9576
I Survey results showing that 95% of people collect information before
purchasing the
products. Only few people don't bother about info
before purchasing product.
3. What type of information will
you collect?
YES NO
70%
Question asked to same students and working professionals and collected results
that 70% people have tablet only 30% people don't have tablet.
0 Do you have an internet connection in any of the above mentioned gadgets?
NO
96%
a. Question asked to people who said YES to above asked questions

and 96% people
have internet connection to any of those gadgets only 4% people
using gadgets without internet connection.
10. When do you use these gadgets?
67
are seeing ads, among them 35% of samples noticed ads through
100% on TVC and 17% on Newspapers
074 oftlte simples aline media, 220
. ffyes, from where?

Radio
OOH
Magazines
14%
Newspaper TN
17%
35%
Online Ads (Banner & Videos)
TV
ED 22%
a. 35% People notice advertisements from online ads and TV and OOH takes
less part.
14. Mention one from of media, which you give more importance?
Radio
OOH
3%
1196
Newspapers
48%
Online
34%
TV
a. 48% of the samples are saying they have trust in online ads, 34 %
are saying they
have trust in T.V.
with friends
33%
College
26%
office
16%
Watching TV
25%
Curvey results showing that 33% of people using gadgets when they are with
friends and while watching TV.
What you do with these gadgets?

Chatting
2196
Watch Videos
14%
E-books
Blogging
16%
News reading
11%
Shopping
1296
Surfing
16%
Games
14%
a. Survey results showing that 21% use these gadgets for chatting. 16% for
surfing and
14% for watch videos & games.
12. Do you ever notice advertisement?
LYES
68
march through their laptop or PC before purchasing and

the samples on Tencarch
and 21% do research vin mobile.
in
dullip und 17
atte Indiciis prefer to purch
at the 2
to purchase from a detail shop only, but before puing to call shape kemation about the product
througli un online platform. Here is actually
consumer buying journey. cry times Consumer belief toden
114
the product in a retail shop.

will seek intomi plunge happens in aller sering the But now lizdim en
ustomers want to get conviction about a product helore going to retail shop Laers view they want to
convince their customers before in total
So front i marketer shop
CHAPTER-7 CONCLUSION, SUGGESTIONS& RECOMMENDATIONS
Conclusion From this project report I came to know that the digital marketing has huge
impact on teventie generation. As in today's cra everyone is using the mobile
phone and internet. So they preter intere more than traditionalmedia. The
successful completion of this internship indicates that the future of
marketing is in the hands of digital. Digital marketing is not only concerned
with placing ads in portals. It consists of integrated services and integrated
channels. Marketers want to use these components in an effective way to
reach target groups and to build a brand. In this digital era marketer is
not the custodian for a brand, people who are connected across the digital
platforms are the custodians. Digital media is not only for engagement,
brands can increase their customers or they can retain their existing
customers. Digital platforms help to increase the impact of brand recall in
target groups. I honestly believe that this project report will be at most
useful for marketers to understand the digital marketing and also to plan for
future.
CONCLUSION
nd practice of digul Tharketing is improving with the advancement of
The research and
e advancement in technology fosters multifaceted opportunities and at the same
Technology. The udvar
cirte poses unprecedente
he discussion it has been found that in case of the digital murketing the most
Based on the di
enect is to connect with the users. The ladder of engagement has shown the
important aspect is
to altach with the customers. The study has also revealed that in order to utilize the
approaches to attach w
ital marketing in an effective way, the companies are required to design an effective
m. With the example of Pinterest the effectiveness of a social media platform has been
trussed. The current trends in the digital marketing have also been discussed in the
study. It
Thas shown that in the current context, it has become important to integrate all the systems with
that of the digital platform. The transition of newspaper from the printed version to the
online
version has been exemplified the current trends of the digitalization.
I have realized that the today's trend of Digital Marketing is very vast and effective while
seeing online apps like Flipkart, Amazon. Myntra, TataCliy etc are very
popular and working
digitally online and advertising digitally in a good way,
What products have you purchased

online
- Electronic
goods
• Books/CD's
•
Clothing
Fashion
Accessories
•
Others please
specify)
10. When you buy products on line which of the procedures do
you follow
.
I buy online after analyzing the information provided
online
•
I get information from the internet and discuss with others before placing
orders online
I get information from the internet. visit shops to verify the details and
place order either
DO DO
online or buy locally
•
I get the information from internet but I buy only from the local
dealers/shops
11. How often have you visited online stores websites during the last 12
months'?
None
.
1 - 5
•
6-15
0000
•
16 - 30
More than 30 times
12. How often have you purchased the

products online?
Once in 10
days
Once a month
DO00
Once in 2
months
Once a quarter
78
What is the total value of purchases through on line in a year?
Less than INR 5.000
Between INR 10,000 - 25,000
Between INR 25.000 - 50.000
Between INR 50.000 - 1.00,000
. Above INR 100.000
14. Name the online stores or websites from which you have made purchases
15. In your opinion please select the reasons for purchasing online
.
Security
. Ease of usage
Speed/saving of time
Reliability
Deals offered by the company
0000000000
-
Gathering information
• Wide pange of choice
Easy payment mechanism
•
Quick delivery of products and services
•
Access to global markets
79
Type of customers
Student
Professional
Salaried
Business
Housewife
Retired
6. Qualification
DO 0000 000000
.
U.G
P.G
Professional
• Others
7. Have you had any experience in buying products through Internet
•
Yes
. No
8. If yes how often do you use the Internet?
Frequently
•
Occasionally
• Rarely
.
I have never used the internet
REFERENCES AND BIBLIOGRAPHY
Websites
Hups/WWW.
gle.com
Bloggers Sites
https://digitaldeepak.com
https://www.campaignindia.in digital/blos--opinions: 474.227.

https://www.digitalviva.com/blog/
Books
• Seema Gupta, Digital Marketing. McGraw Hill
• Dunian Ryan, Calvin Jone. Kogin Page:"Linderstanding Digital Marketing

Marketing Strategies for Enunying the Digital Generation"
Bajaj. Kimlesh K & Nic. Debjani. "E-Commerce: The Cutting Edge of
Business". McGraw Hill
I follows the above given top Bloggers, Books. Wikipedia Encyclopedia and the
best search engine Google.

W YOUR OPINION PLEASE SELECT THE REASONS FOR PURCHASING
ONLINE
EASE OF LEADE SPLEDESAVIND OF TIME
ALLURITY
I
GATHERING INFORMATION - 70%)
WIDE RANGE OF CHOIR EASY PAYMENT MECHANISM
ACCESS TO GLOHAL
IN HAVE YOU PURCHASED THE PRODUCTS ONLINE 7
HOW OLTIN HAVE YOU
ONCE IN 10 DAYS ONCE A MONTH
-
UNCI A QUARTER
WHAT IS THE TOTAL VALUE OF PURCHASES THROUGH ONLINE IN A
YEAR ?
O
SS THAN INR 5,000 UITWEEN INR 10.000 25,000 BETWEEN INH25,000 - 50.000 UETWEEN IN
50,000 1,00,000 ABOVE INR 1,00,000
NAME THE ONLINE STORES OR WEBSITES FROM WHICH YOU HAVE
MADE PURCHASES
I
114251(42%1 (4231 (42%-1 (4241 (4231 (42%-1 (42%) 4 114.2% (42%) 42%
Amumn Floku Tatacaq.
Club Indtary
Flipkart, Arion
70
REFERENCES AND BIBLIOGRAPHY
Websites
Hups/WWW.
gle.com
Bloggers Sites
https://digitaldeepak.com
https://www.campaignindia.in digital/blos--opinions: 474.227.
https://www.digitalviva.com/blog/
Books
• Seema Gupta, Digital Marketing. McGraw Hill
• Dunian Ryan, Calvin Jone. Kogin Page:"Linderstanding Digital Marketing

Marketing Strategies for Enunying the Digital Generation"
Bajaj. Kimlesh K & Nic. Debjani. "E-Commerce: The Cutting Edge of
Business". McGraw Hill
I follows the above given top Bloggers, Books. Wikipedia Encyclopedia and the
best search engine Google.

W YOUR OPINION PLEASE SELECT THE REASONS FOR PURCHASING
ONLINE
EASE OF LEADE SPLEDESAVIND OF TIME
ALLURITY
I
GATHERING INFORMATION - 70%)
WIDE RANGE OF CHOIR EASY PAYMENT MECHANISM
ACCESS TO GLOHAL
IN HAVE YOU PURCHASED THE PRODUCTS ONLINE 7
HOW OLTIN HAVE YOU
ONCE IN 10 DAYS ONCE A MONTH
-
UNCI A QUARTER
WHAT IS THE TOTAL VALUE OF PURCHASES THROUGH ONLINE IN A
YEAR ?
O
SS THAN INR 5,000 UITWEEN INR 10.000 25,000 BETWEEN INH25,000 - 50.000 UETWEEN IN
50,000 1,00,000 ABOVE INR 1,00,000
NAME THE ONLINE STORES OR WEBSITES FROM WHICH YOU HAVE
MADE PURCHASES
I
114251(42%1 (4231 (42%-1 (4241 (4231 (42%-1 (42%) 4 114.2% (42%) 42%
Amumn Floku Tatacaq.
Club Indtary
Flipkart, Arion
70
WHAT PRODUCTS HAVE YOU PURCHASED ONLINE?
ELECTRONIC GOODS
CLOTHING @ FASHION ACCESORIES
WHEN YOU BUY PRODUCTS ONLINE WHICH OF THE
PROCEDURES DO YOU FOLLOW ? 29 response
1
OTHUY ONUNE AFTER ANALYSING
THE INFORMATION FROVIDED ONLINE O I GET INFORMATION FROM THE
INTERNET AND DISCUSS WITH
OTHERS BEFORE PLACING ORDE OT GET INFORMATION FROM THE
INTERNET, VISIT SHOPS TO VERIF.. 1 GET THE INFORMATION FROM INTERNET
BUT I BUY ONLY FROM
HOW OFTEN HAVE YOU VISITED ONLINE STORES/WEBSITES
DURING THE LAST 12 MONTHS
I
29 responses
NONE 01.5
• 15 - 30
MORE THAN 30 TIMES
83
Rallio 2011
OD
ST SOLVE group OF INSTITUTO
Alle Tanchal Be a rpoltul a hajaine St Salidas of
Institution or the line period
own banesa noua
Conlenler
Refercmut
a to
QUALIFICATION
PROFESSIONAL
--
--
-
HAVE YOU HAD ANY EXPERIENCE IN BUYING PRODUCTS

THROUGH INTERNET ? 29 mapantes
-
--
--G
--- - - -- - -- --- --- -- - IF YES, HOW OFTEN DO YOU USE THE INTERNET ?
24 ΓΓΠΠΙΠΕΡΙ
FREQUENTLY O OCCASIONALLY
RARELY THAVE NEVER USED THE INTERNET
10.396
37.05
82
-----
-
AGE
21-50
LIFE STAGE
YOUNG AND DEPENDENT O YOUNG AND INDEPENDENT O LESS YOUNG AND
INDEPENDENT
FAMILY WITH CHILDREN AT HOME EMPTY NESTERS/HEAED
! TYPE OF CUSTOMER
1
29 responses
STUDENT O PROFESSIONAL
SALARIED BUSINESS HOLISEWTE RETIRED
81
ONLINE SURVEY FORM LINK
https://docs.google.com/forms/d/e/
1FAIpOLSOGT2oKweARATRXZHDL9U sngfUSPD
ZVB6R-MSSOSRKB8w/viewform?usp=sf link
RESPONSE RESULT OF SURVEY
1 NAME
29 responses
+
3
3 (10.3%)
2 (69%)
2 (50%)
2460%)
2 (0.9%)
1 (3.4%) 1 (3.41(3.4143,495) 1(34%) 13.4184%) 1 (3.413 41418.4143 476(349) 13.4103.4%) 1
(3.41(3.4%
Amandeep
Gurpreet Kaur Karan duggal Bishali
Iqbalsingh
Ray
Ramardeep kaur Rohit kalyan mandeep
Rilesh kumar Sukhpreet kaur
-
-
-
-
-
-
-
-
-
-
-
-
-
-
---
-
-
-
-
-
-
—
—
-
—
—
—
—
----
GENDER 29 responses
Malo O Femala
Other
1
51,7%
QUESTIONNAIRE
Digital Marketing - Online
Shopping
Put a tick mark in the appropriate box regarding your details from the
following:
1. Gender
• Male :
•
Female:
2. Age
•
0-20
•
21 -
30
OD DOOD D
31 - 50
• 51 - Above
3. Marital status
•
Single
Married
4. Life stage
•
Young and
dependent
•
Young and
independent
• Less young and
independent
00000
•
Family with children at
home
Empty nesters/retired
76
en much essential in today's scenario su efforts should be made to
milable to the rural areas also
Digital marketing, make it available
build their presence over digital platforms, because customers have bek
Anunds must build
awards digital media than other media's
ulinity towards
is the best platform to convert a product to a brand, because it is more cost
ind it provides lot of touch points to marketers.
Digital media is the best effective and it prou With the help of di customers.
en of digital media companies can increase their revenue and retain their existing
Customers are highly inform
wars are highly information seekers and digital media is the only platform for two
ammunication between brands and customers. ds can able to engage their target group
in an effective way through digital platforms.
Recommendations
people are more attracted towards three channels of digital marketing i.c. SEM SMM.
SEO), there are other channels also so, proper advertisements should be given to
promote all the channels of digital marketing. The information and findings in this study
provides various opportunities for further research in digital marketing. Customers were
excited, confident and enthusiastic about sharing their online marketing strategies
used within their company All businesses had social media pages but did not have
websites or pay for advertising.
Additionally. tliere are other tools of digital marketing which are not used by customers.
• The literature for digital marketing in small retail businesses is limited, and further
researchers can grasp the need to increase the information relating to
digital marketing I recommend increasing the participant size and
extending the research, First, increasing the participate size might reveal
additional themes and strategies used by small retail business to increase
revenue. Second, a large participant size might influence a different research
outcomes and could produce findings not discovered in this study The last
recommendation for further research is to extend the research.
Trdinh cuisines highly information seekers. They collect more information about quality price and refer
customer's experiences before purchuling a product. Advertisements eve high implct for creating
stimulus in Indian cuistomers. But this
Stimulus will get in to action only through opinion leaders 7. Indian consumers have high tendency
to go for online purchase. They have high affinity to
go online for electronic products and apparels. One of the current trends in Indian veuil und voung
Indians are watching the pre Via online portals, May be the main reason is convenience of time, they can
Wale
which they had skipped due to some reasons. 9. The same thing is happening for the
newspaper also, people have more affinity towards
online news portals. Here's the renson may be they can get news updates very early: they
don't need to wait for daily newspapers 10. In both of these cases, and opportunity is last for marketer
and one oportunity is emerging
for them to reach their T.G. 11. More than 90% of the suples have a mobile or Smartphone and
laptops or PC: 96% of
samples have an internet connection in any of these gadgets, this showing the penetration of
internet in Indin. 12. If we take tablet, penetration in Indian is low. But it doesn't mean that no
one is using LDS.
More than 30% of samples have tablet. For brands they are getting three more platforms to
rench their T.G and engage them. 13.33% of the samples are using these
gadgets while they are with their friends. so just think
about the reach. If one person noticed something which is cool and awesome
they will surely
communicate to others. 14. 25% of the samples are using these gadgets while
watching T.V. it's again a barrier for
brands which use TVC only. 21% of the samples are using this gadget for
chatting and 16%
are using for surfing. 15. More than 90% of samples are noticing ads, among
them 35% of samples noticed ads
through online media, followed by TVC and newspapers.
16. 48% of samples are telling they give more importance to online ads and 34 %
of samples
give importance to T.V.C. 17. From the first part of this research itself, we
know that customers are highly information
seeker. It may be the reason for high trust in online ads. They can
search for more information after seeing an ad or online is the only two way
communication channel for
customers.
WELL Aerience with others; it may be a nice
WIENE SI Serience within rience or bad experience with product
olile suples we Joul. pood experience
hare your experience with others?
Face to face talk

37%
In company website
Write a blog
3%
Messaging
24%
Social networking sites

3296
a. 37% will share their experience through face to face talk, 32% through social
networking sites and 24% through messaging.
CHAPTER-6
FINDINGS OF THE STUDY 1. Most of the real sector people actually
understanding the value and opportunities of digital
marketing 2. With the study of digital marketing I came to its
emergence and extreme growth in today's
scenario. 3. Most of the sectors initially opt for the digital marketing
channels name search engine
optimization, search engine marketing and social media marketing
and later they will think
about other channels which mean these three channels have high
acceptance. 4. It is easier to approach a company if you first send
them an E-mailer to related sector and
then call them in fact sometimes the company itself call having seen
the E-mailer.
71
normally purchase a
har du en 17
hase from retail shop
E7%
wall and puitulis
496
il shop and purchase from
1196
v fine tutaishi
696
retail shop and purchase from
Visit the retail she
10%
‫מירב‬
Research and purchase from
21%
Laptop
Research and purchase from mobile
Research in mobile and purchase from laptop
Research in laptop and purchase from retail shop
Research in mobile and purchase from retail shop

a. 22% of samples will do research on online and purchase from
retail shop. 21% of
the samples will do research in mobile and purchase from retail
shop. But 19% of
the samples will purchase directly from a retail shop only. 16.
After purchase, what type of experience will you share with
others?
Nice deal, in terms of price
Bad experience
2%
17%
Good experience
ESTE E
ST67%
. All the above mentioned
Electronic
Books
11%.
Travel product
17%
Fashion accessories
19%
294
Wichen an home itern
Toys
2%
en
Sport equipment
11%
Gifts
13%
Automotives
3%
People who said they purchase products from online they purchase electronic
products, followed by fashion and travel accessories through online.
Do you watch television?
YES
939
a. Question asked to various age people and most of them said
yes about 93% people
said they watch television only 7% said NO to television.
3. Do you watch television programs through online?

Yes
No
Survey results
showing that equal
percentage of results.53% people watch TV programs
through online.
ou read
Newspapers?
Do wou read NA
YES
NO
a. Question asked to various age people 93% people said they read
newspaper only few
people said no to reading
newspaper
5. Do you read the News through
online?
-26%
YES
No
a. 93% people said YES to reading newspapers, 74% are reading

newspapers through
online portals and only 26% people said NO to
read newspaper through online.
6. Do you have mobile

phone?
YES
NO
Question asked to various age people maximum number of people said yes that they
have mobile phone 99% answered YES that they have mobile
phone.
7. Do you have a laptop
or PC?
YES
NO
a.
This survey sample collected from students and working professional and 94%
people said they have laptop or PC.only 6% don't have laptop or PC.
8. Do you have a
tablet?
66

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PROJECT

med business digitali

SCOPE OF DIGITAL MARKETING IN

1. It is the newest thing in

Besides communicating with customers, digital marketing lets you track

product or your industry. In this way, you can establish

In the parlance of digital marketing, advertisers are commonly referred to as

Digital Marketing Scope in Canada

Digital Marketing Scope in Canada

5. REDUCE BOUNCE RATE

I take this opportunity to express my deepest gratitude to those who have

TYPES OF OFFLINE MARKETING

Radio advertising is one of the most popular ways of marketing whether we

Since the invention of the radio. people listen to it daily.

properly monitor and educate the affiliates.

10. Viral Marketing

Here, the design of your business card is equally important as

that will embody everything your business is about. Do not

nice or blogs changed over

with the menti OF THvigation bir

Basic blog structure

Main content with highlighted or latest

Footer with relevant links like a disclaimer Privacy

ale still wonder whether to

stes blogs from websites?

li new blog posts on a regular basis

visitor perspective, the content

antion that blogging grows Norte

vis blogging so popular?

Through blogging, companies keep clients and customers up to date

You can earn money through blogging?

Husinesses saw a good way to improve the customer's level of

companies keep clients and customers up to date. The more people

7. Landing Page Marketing

among the most important types of digital marketing. This is especially

Seemn Gupta, Digital Marketing. McGraw Hill

culd-calling only if you have a clear vision of what you want to

To help develop your own ideas

7. Lise Word of Mouth

calling. You do not want to be remembered as the brand that annoys

Not having a clear and interesting approach, the cold-calling will

negative way. Thus, be cautious!

content. Posters are no exception! Way different than leaflets and

Create a poster that contains all important information about your

To know about the various techniques of Digital Marketing

The most frequently use

maupt protection from the

LAND WORK ON BLOGGING

ood money us a top-ranked niche bi

Hlouses SAW the potenti:

coers have become famous for

e and condition management strategies of young people with juvenile arthritis.

Example:- To meet th

4. Leaflets and Flyers

how you want to be perceived. Again, be careful about the design

hecking Plagiarisia here is example of smallSEO Toto

1.001) Completed 100% Checked