Kangkong Chips: A Business Plan

A Business Plan
Presented to the Faculty of College of Business Management and

Accountancy of
Holy Trinity College of General Santos City
In partial fulfillment of
The requirements in Entrepreneurial Mindset
Condes, Pinky C.
Pin, Morino M.
Lavega, John Humprey
Duma, Christian Joy U.
Sunio, Catalino Jr.
Delas Marias, John Christian
Espora, Chrismar Jay V.
Fortuna, Renjie A.
March 2023
HOLY TRINITY COLLEGE
GENERAL SANTOS CITY
ACKNOWLEDGEMENT
We want to offer this endeavor to our Almighty God for the wisdom he
bestowed upon us, the strength, peace of mind, good health and spiritual
guidance to finish this business plan.
To every member of this organization, who actively participate, help
and collaborate to create this idea. Without their commitment, the success of
this plan would not be possible.
To Professor Jerish Felizarta Pada, for advice and for providing her
experience and skills to make this business plan successful.
To the Admins, Faculty and whole HTC Community, who made this
event possible and successful which help in developing student’s knowledge
and expertise in the business field
COLLEGE OF BUSINESS MANAGEMENT AND

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TABLES OF CONTENT
Acknowledgement I
Executive Summary IV
The Business 1
The Company Background
The Company’s Name and Tagline 2
The Company’s Vision and Mission 2
The Company Objectives 3
The Company Location 3
The Form of Business Organization 3
The Company Logo 4
The Industrial Analysis 2
The Organizational Plan
The Organizational Chart 5
The Personnel Duties and Responsibilities 6
Organizational Policy 10
Human Resource Control Policy 12
The Production Plan
The Monthly Production Report 15
COLLEGE OF BUSINESS MANAGEMENT AND ACCOUNTANCY II

GENERAL SANTOS CITY
Production Procedure 16
Inputs and Management 17
Utilities and Waste Management 18
The Marketing Plan
Key Concepts of Market 19
The Target Market (Locality Town) 21
The Geographic and Demographic Profile 21
The Psycho-graphic and Behavioral Profile 21
The Market Share 22
Players in the Market 23
Products and Services available in the market 24
The Marketing Mix/ Product
The People 25
The Product 25
The Brand Name 25
The Brand Logo 26
The Product Place 26
The Product Feature 27
The Product Promotion / Promotion Strategy 27
The Product Packaging 27

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The Product Positioning 28
The Pricing Strategy 28
The Operational Plan
Production Plan 29
Management Plan 29
Financial Plan 29
The Financial Plan
The Financial Narrative 30
The Balance Sheet 30
The Entrepreneur’s Profile 31
Documentation

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EXECUTIVE SUMMARY
In General Santos City, the Chips 'n Chill Company also known as “C
& C” is a partnership-type company that leads the food industry. Since food
is an important factor of our lifestyles, it is essential to understand and
improve how it is farmed, prepared, and transported. As a result of the
increased demand for foods, producers now provide healthier products and
more inventive flavors. To create its goods, the food manufacturer Chips ‘n
Chill mixes labor and raw resources. They buy products with the intention of
using them to make and generate new products. The business transforms
raw materials into finished goods, which it then markets to customers to
generate revenue for the business's future manufacturing.
Additionally, the company name "Chips ‘n Chill" is inspired by the
famous phrase from ‘Netflix and Chill’ as the components we utilize here are
vegetable chips as well as fruit drinks. Surely, customers will enjoy eating
snacks while chilling. While the brand name Kangkong Chips is also a
sophisticated, obvious indication of what the product is—water spinach chips.
The ingredients that make up our product are a combination of spinach
leaves, cornstarch, flour, egg, and butter.

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In Production, the expected monthly production sales are 2,669, which
is enough for 100 goods. If all of these things are sold for 36 pesos, the
company can make 4,000 sales. The company will constantly supply fresh
raw ingredients for the manufacture of Spinach Chips products. This function
also displays the stages of product development as well as the production
schedule in pieces and quantity. It also shows the total cost of manufacture
for the items.
In Marketing, the company has various methods for selling the
product. It has stalls open at malls, parks, and even at the airport for those
people who are looking for snacks and souvenir. And, rather than renting and
spending in a new location, the company has decided to sell it in
supermarkets and convenience stores. On the other hand, the company is
engaged on social media. As a result, the goods will be sold on social
networking sites as well. Any method of payment will be accepted, including
cash and internet banking.

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In Human Resource, it has eight (8) staff and follows a functional
structure. Employee salary is determined by the province's minimum salary
and their position in the business. They also provided additional benefits to
its employees and implemented various Human Resource Policies and
Department Policies for them to follow.
Lastly, In Financial Department, The Chips ‘N Chill Company invests
7,000 on their initial business. This 7,000 will be used to purchase
ingredients for the production of goods, the projected cost of which is
2,669.00. The remaining 4,331 serves as the company's emergency fund in
the event of equipment breakdowns and supply shortages. The 2,669 budget
for ingredients allows for the production of 100 pieces of Spinach Chips

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The Company Background
The Chips ‘N Chill company plans to empower those people who are
concerned about their health and have issues that can only be resolved by
the nutrients found in spinach leaves. The Chips ‘N Chill come up with the
concept of being able to make a more nutritious form of chips in the nation
and that’s how was made. The majority of people consider chips with junk
food, but C ‘N C’s Company's unique and creative invention allows them to
be a healthy snack meal.
The Company’s Name and Tagline
The Company name is inspired from the phrase ‘Netflix and Chill’
which is the catchiest phrase especially in this modern generation. Since the
company’s service is not Netflix but rather a snacks and drinks, the company
decided to change the ‘Netflix’ to ‘Chips’ .While, the company’s tagline
‘Unbeleafably Good!” is basically the expressions of the customers when
they taste the product. The “Unbelievably” was change to “Unbeleafably”
which describes our main ingredient, the Kangkong leaf.

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The Company’s Vision and Mission
I. Vision
Chips ‘N Chill Company is a top-producer of vegetable chips in
General Santos City which provides healthy nutritious snacks for valued
customers in affordable price.
II. Mission
(1) To serve clients with new, innovative and delicious chips as well as
healthy snacks for those customers who are health conscious.
(2) To ensure consumer’s loyalty as they are enjoyed and satisfied
with the purchase.
(3) To guaranteed clients that our products are made from fresh
ingredients and produce in good-quality.

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The Company Objectives
Chips ‘N Chill manufactures vegetable chips for customers who are
vegans, health-conscious, chip lovers, and parents who want their child to
eat a vegetarian diet. Consequently, the company's objectives are as follows:
(a) To promote healthy snacks as a substitute to the usual chips that we eat.
(b) To increase our profit by 20% annually.
(c) To maintain positive, steady growth each month.
(d) To ensure that Chips ‘N Chill Company will reach the goals of the target
market and our sales budget.
The Company Location
The Chips ‘N Chill Company is situated in the heart of General Santos
City.

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The Form of Business Organization
The business is a sole proprietorship, implying that just one person is
responsible for all of the liabilities, risks, and duties. The proprietor has the
option of working alone or may employ workers.
The Company Logo

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THE BUSINESS
The Industrial Analysis
The Chips ‘N Chill Company analyzes a company's competitive
environment using the Porter's Five Forces Framework. The analysis is
further discussed in the chart below.
SUPPLIER Because spinach is available throughout the year, the supplier has low
POWER bargaining power. As a result, the supplier cannot simply limit supply or raise
prices. Furthermore, other ingredients are always accessible on the market.
Even if the product is uncommon and only a few companies offer it

BUYER elsewhere across the nation, the Company nevertheless wants to bring
POWER it to our local market. Hence, the analysis reveals that there is an
average amount of bargaining power.
There is an average rivalry among the rivals. There are few companies
EXISTING that offer this kind of product elsewhere, but our company wants to
COMPETITOR introduce this to the local market. As a result, the company has a good
chance of dominating the market.
THREATS
OF Spinach and other ingredients are usually available in the market and
SUBSTITUTE fairly priced. And, since the process is simple to follow, there is a high
possibility that it will be substituted. However, our product's flavor and
quality remain distinct.
There is a large chance that potential entrants will enter the market due to the
POSSIBILITY
product's delicacy and rarity. Moreover, because the startup costs are low and
OFNEW
ENTRANTS the products can be sold off as "homemade," there is also a high possibility of
starting this kind of business these days.

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THE ORGANIZATIONAL PLAN
The Organizational Chart

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The Personnel Duties and Responsibilities
JOB TITLE JOB DESCRIPTION
General Manager  Responsible for supervising all the operations
to ensure efficiency and profitability
 Increases management's effectiveness by
recruiting, selecting, orienting, training,
coaching and counseling the employees
 Plan & review marketing activities, results and
expectations with employees.
 Resolve customer complaints.
Finance In- Charge /  Receive payment by cash
Cashier  Issue receipts, refunds, credits, or change due
to customers.
 Identify prices of goods, services using
calculators, cash registers, or optical price
scanners.
 Compute and record totals of transactions.

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Production In-Charge  Identifies defects, bad quality in the product
/ Inventory before it is released.
 Ensuring that quality in the process are
accurately developed
 Creates an inventory of finish products,
packaging, and ingredients.
 Stock inventory appropriately
Food In-Charge /  .Prepare food for service
Cook  Comply with nutrition and sanitation
regulations and safety standards
 Controls equipment
 Ensures the cleanliness of product
Product Packager  Clean up station and take care of leftover food
 Packing products
 Help cook in the production

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Social Media In-  Produce promotional materials
Charge  Keep track of online orders
 Manages account across all social media sites
 Create and submit a social media analysis
report
Delivery In-Charge  Entertain customers and ensure the delivery
of product
 Establish relationships with the suppliers
 Maintains the health of delivery cars
Waiter / Server  Serves and entertain the customer
 Clean the stall after work shift
 Wash the equipment and sanitize the machine

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Organizational Policy
Chips ‘N Chills Company has its own by-laws, this was made to
guarantee that every employee of the Company is taken care of, that their
requirements are met, and that appropriate benefits are made accessible to
them for their work. This will assist employees in addressing concerns,
difficulties, and criticisms, and will provide the organization with a plan on
how to deal them effectively.
A. Gender Equality Policy - This policy attempts to eliminate all forms of
workplace discrimination. The company offers equal employment
possibilities.
B. Policy on Attendance - Individually, all staff members are responsible for
registering their time on the biometric fingerprint scanner. It will not consider
any invalid absences unless the absence is due to illness or disability, or
unless they file for unpaid leave absences. The salary will be withheld 20
pesos per minute for each late arrival. The penalty will be paid to charities
supported by the Company.
C. Policy on Safety - The Company should ensure that every staff member
is free of hazards and risks in order for them to identify that their workplace is
convenient, safe, and in good condition.

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D. Policy on Drugs and Alcohol - Employees are not permitted to work
while under the influence of illegal drugs or alcohol. Violators must either be
suspended or fired.
E. Policy on Smoking - During working hours, smoking is restricted.
Employees should only smoke in authorized smoking places during their
spare time.
F. Usage of Mobile Phones - Using mobile phones during working hours is
absolutely disallowed, except for emergencies and during breaks.
G. Working Hours - The company encourages the shifting schedule of
employees. Thus, depending on their shift, their working hours are 6:00 AM
to 2:00 PM, 2:00 PM to 10:00PM and 10:00 PM TO 6:00 AM. Assigning of
shift should only be done by the Department Heads, approved by the HR.
H. No ID, No Entry - It is necessary since it verifies employee’s identity and
gives them with a sense of security at all times.
I. Policy Distribution - The Employee's Handbook is kept in a designated
location in the office. All policies will be handed to all workers for their own
use. These procedures are subject to change. Changes occur as a result of
internal development, applicable laws, market rivalry, or general economic
conditions, all of which have a major impact on the company. The policies
listed above are intended to give working rules for the employee and its
relationship with the company.

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Human Resource Control Policy
These policies are long-term guidelines for how a company plans to
manage its personnel. It represents detailed guidance for HR managers on
various employment-related issues. It discusses various areas of human
resource management, including:
Recruitment and Hiring
A. Recruitment - The company will offer job vacancies in order to recruit
employees who are suitable and reliable for a certain position in the
company's operations. Fliers are distributed to provide people the opportunity
to be a part of the organization, and social media is also used to recruit
people.
B. Screening - After the vacancies are advertised, the management begins
collecting application forms and conducting a brief examination to see if the
candidates met the required specifications and descriptions
C. Interview - The employer will interview the qualifying candidates in the
main office to discover more about their academic credentials, job
experience that may be relevant to the job they are seeking for, and to
choose those who are prepared to undergo additional testing.

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Physical and Medical Examinations
To prevent unnecessary costs for the company, qualified candidates
are required to undertake some medical examinations such as drug tests and
Checkups to determine if the applicants are physically compatible and can
perform productively.
Training and Orientation
It is significant that newly recruited employees are involved in an
orientation program so that they are familiar with the workplace and are
aware of the organizational policies. These programs attract employee
commitments, which enable them to comprehend the expectations of the
company, and what takes people suited to specific jobs is training. Business
frequently provides guest speakers for this occasion.
Wages
Payment shall be made in cash or thru ATM Bank Account at least
once every two (2) weeks or twice a month at intervals not exceeding sixteen
(16) days. Except as otherwise allowed by regulations prescribed by the
Secretary of Labor and Employment, it must be done at or near the place of
operation.

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Benefits
Employees will receive a Christmas bonus, and if they become ill, the
company will pay sick leave with a payment for doctor's consultation. If
employees give their all in business, they will receive a non-monetary award
such as a certificate with the title "best employee of the year" and a matching
gift certificate.
Meal Hours
Unless the workday is five hours or fewer, each employee receives an
unpaid lunch break in the middle of the workday. Employees must receive at
least one hour off for regular meals, as stipulated in Article 89 of Book Three
of the Labor Code, and it is not payable.
Break Time
You are allowed to a paid 10-minute rest period in the middle of every
four hours of work that is not interrupted by a meal period.
Job Abandonment
If you are absent from work for two days and do not contact your
employer, you may be terminated.

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Medical and Dental Care
The company will ensure that they are in proper working conditions
and will guarantee them from any dangers or threats to their health that may
emerge while doing their duties. Articles 156 through 161 of the Labor Code
list further concerns about medical and dental services.
Occupational Health and Safety
The company will definitely create a safe working environment for its
employees. They will also deliver instructions to all personnel through
posters that include emergency procedures. As a duty, management will take
the necessary steps to assist the affected worker.
THE PRODUCTION PLAN

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The Monthly Production Report
Table 1: Actual Variable Cost (via Market Price)
ITEM QUANTITY UNIT VARIABLE COST TOTAL
Water Spinach 1200 pcs Php 12.00 per bunch 14,400.00
Cornstarch 10 sacks Php 850 per sack 8,500.00
Flour 9 sacks Php 790 per sack 7,110.00
Egg 16 trays Php 198.00 per tray 3,168.00
Iodized Salt 20 pcs Php 36.00 per pack (1kg) 720.00
Vegetable Oil 2 pcs Php 1,400.00 (15kg) 2,800.00
Kraft Paper Pouch with Zip 6 pcs Php 80.00 ( for 50 pcs) 480.00
lock
TOTAL VARIABLE COST 37,178.00
Table 2: Actual Sales

OUTPUT PRODUCED VARIABLE SELLING ESTIMATED
OUTPUT COST PER PRICE PER SALES
OUTPUT OUTPUT
KangKong Chips 300 123.92 140.00 42,000.00
TOTAL ACTUAL SALES 42,000.00
The product selling price already includes the labor cost. This
will be sold in resealable pouches with 60 grams net weight per pack.

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Production Procedure
King Kangkong by Chips ‘N Chill Company is processed in three
different stages. These are the procedures of acquiring, manufacturing, and
labeling. Furthermore, employees in the production area should wear
personal protection equipment to safeguard the manufacturing facility's
safety and sanitation.
STEPS PROCEDURE
1 Clean the spinach thoroughly.
2 Remove leaves from the stem. Set aside.
3 For the batter, combine cornstarch, flour, egg, salt and water.
4 Put it in a clean mixing bowl.
5 Add condiments to taste.
6 Mix until the consistency is smooth.
7 Heat oil, and reduce fire to medium.
8 Dip spinach leaves in batter.
9 Deep fry until crispy.
10 Drain oil from spinach leaves.
11 Put it on a tissue to absorb the oily substance.
12 Once dry, pack it in a paper pouch and seal it with ziplock.
13 Serve/ Deliver.

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Inputs and Management
Table 3 displays the input of the required raw materials and their
costs. Because there are no preservatives added, the ingredients must be
purchased on a weekly basis to ensure the freshness of the chips.
Table 3: Direct Raw Materials

ITEM UNIT PRICE QUANTITY TOTAL
Water Spinach 12.00 / piece 70 pcs 840.00
Cornstarch 71.00 / kg 5 pcs 355.00
Flour 70.00 / kg 5 pcs 350.00
Egg 118.00 / dozen 3 dozen 354.00
Iodized Salt 20.00 / 500 grams pack 2 pcs 40.00
White Sugar 90.00 / kg 2 pcs 180.00
Oil 80.00 / kg 5 pcs 400.00
TOTAL 2,519.00
Table 4: Machinery & Equipment

Item Unit price Quantity Total
Machineries Chest Freezer (Condura) 13,495.00 1 13,495.00
Gas Deep Fryer 33,990.00 1 33,990.00
10L Planetary Mixer 14,810.00 1 14,810.00
Equipment Mixing Bowl 300.00 3 900.00
Colander 70.00 1 70.00
Whisk 50.00 2 100.00
TOTAL 63,365.00

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Utilities and Waste Management
This allows the company to immediately detect waste or problems and
help to reduce costs. The Table 5 below shows the utility expenses incurred
in producing the product. The power supply and water supply as well as the
gas used.
Table 5:Utilities Expense per Month
UTILITY COST
Electricity 5,000.00
Water 2,000.00
Kiosk Stall Rental (Food Court) 10,000.00
TOTAL 17,000.00
Waste Disposal Management

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The company will use basic waste management. Inside the Chips ‘N
Chills store, there will be trash cans for biodegradable and non-
biodegradable waste that consumers can utilize to dispose their garbage.
The biodegradable will be placed in a garbage bag before being placed on
the roaming garbage truck. Non-biodegradable garbage, on the other hand,
must be recycled or sold to a junkyard. Additionally, plastic packaging
generated from the materials used will be collected and recycled by the
company in order to limit the amount of garbage disposed off. As aresult, the
company can maintain an ecologically friendly environment.
THE MARKETING PLAN

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Key Concepts of Market
Product Concept
The Kangkong Chips combine a tasty chip with a healthier option.
Water Spinach is beneficial to your skin, hair, and bones. There is also
protein, iron, vitamins, and minerals. Vegans, particularly parents, can easily
allow their children to consume spinach chips instead of the conventional
chips disguised as junk food. With no preservatives added, consumers can
certainly appreciate this healthy chip. Kangkong Chips is promoted to all
ages and is available with drinks on it.
Production Concept
We have monitors and key personnel everywhere to ensure that our
product is clean. Including the sanitary and safety inspectors, as well as the
QA and QC. It also has a storage room where the materials are kept. Product
will be placed in a box in bundle orders. There are 50 Kangkong Chips in
each a box

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Selling Concept
The company has various methods for selling the product. It has stalls
open at malls, parks, and even at the airport for those people who are
looking for snacks and souvenir. On the other hand, the company is engaged
on social media. As a result, the goods will be sold on social networking sites
as well. Any method of payment will be accepted, including cash and internet
banking.
Marketing Concept
The goal is to create an environment that benefits both the consumer
and the company. The organization thinks that wealth is synonymous with
health. The customer feels that health is wealth. As a result, the company will
make nutritious chips in return for profit while also providing consumers with
healthy snacks.
Societal Concept

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Chips ‘N Chills is environmentally friendly. The company promotes
recycling, energy conservation, and even charitable donations. As previously
stated, the recycled plastics from the company's garbage will be converted
into plastic chairs, which will then be donated to a daycare center and a
school. Furthermore, the company established the C&C Foundation, through
which college students whose parents have worked for the company for at
least 5 years will be certified as company scholars. Aside from that, the
Company purchased Fire Trucks to assist in the case of an emergency.
Nevertheless, Chips ‘N Chills is always committed to serve the public.
The Target Market

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According to a Nielsen Company survey, 74% of Filipinos perceive
snacking as a source of energy. Many people view it as a time to spend with
family and friends. Because Filipinos, are the most environmentally
conscious customers, they always hunt for food with nutritious elements,
ranking fiber as the most significant attribute in the snack they eat. As a
result, the major aim of this company is people who have a shortage of
energy and nourishment in their bodies.
The Geographic and Demographic Profile
C&C Company will offer its product through numerous social media
sites, as well as supermarkets and convenience stores. This product is halal
certified and suitable for people of all genders and religions. Furthermore, the
company's major target market is all General Santos City residents. But,
targets are subject to change. After all, the company still aims to be widely
known so, they are open for those people like tourists and vegans.
The Psychographic and Behavioral Profile

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The company's target customers are families. Children's eating habits
differ from those of adults and teenagers, according to research, since they
eat between breakfast and lunch, or between lunch and dinner. As a result,
the company's snacks are great for children. It is also compatible with the
children's food preferences, as they adore eating chips. Furthermore,
because of its pricing, the product is intended for adults. Adults chose high-
quality things that they can afford inside their budget.
The Market Share

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CHIPS 'N
CHILL FAST FOOD
25%BUSINESS
ONLINE CHAINS
STREET FOODS 15% 40%
20%
The chart above represents the company's estimated market share in
the business industry. Because the market is fresh, it only obtained 25% of
the total market and finished third in the sector. Fast food restaurants
provided not just snacks but also meals and beverages, which is why they
are ranked first. Furthermore, street foods, have built their establishments
when it comes to affordable snacks. As an outcome, they held the largest
market share.
Players in the Market

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Customers
The Chips ‘N Chills Company divides its customers into two
categories: major and minor. The concern that the Company may have with
major consumers is that they may expect large discounts, coupons, and
special treatment. Meanwhile, minor consumers buy less but are still
significant in the company because they can buy a lot in bulk.
Suppliers
Major suppliers are crucial for daily delivery, and a problem with them
might result in delays or product quality concerns due to the large number of
purchases made by other businesses. Meanwhile, minor suppliers are good,
but the problem is that the company cannot place as many orders as
they would want because the supply is insufficient to meet the company's
manufacturing standards.
Complementors

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There are also non-competing enterprises that will boost the
company’s sales in general. Because our product is snacks, businesses who
make souvenirs, beverages, and delicacies can engage with us. It is often a
good idea to work collaboratively with these complementors because there
may be a mutual benefit. It will assist the company in extending the market,
which will encourage complementors to support the company more, which
can weaken the competitors.
Competitors
The company's competitors are KKK Original and The Better Chip.
They've been around for a while, and they also offer Kangkong Chips in the
market. However, these businesses do not exist in the company's direct
vicinity. Interacting with this organization may have undesirable
consequences. Hence, the company will simply concentrate on how we
provide better chips than the other manufacturer. However, C & C is
constantly open to new alternatives and opportunities for collaboration.
Products and Services available in the market

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Chips ‘N Chills Company strives to produce the most innovative, tasty,
and unique form of chip that will capture the customer's curiosity and leave
them wondering what the taste is. Because malunggay, cassava, spinach,
and saluyot are healthy and inexpensive vegetables, the company comes up
with the idea of turning them into snacks rather than serving them as meals.
This snack is ideal for eating while watching movies, chatting with friends, or
as a merienda or midnight snack.

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THE MARKETING MIX
The People
The Chips ‘N Chills Company valued its people because they are the
company's most valuable asset. They are responsible for turning the
company's plan into reality and ensuring that the business remains
operational. A skilled and well-trained employee contributes significantly to
the achievement of business goals and objectives. Thus, the Company will
offer seminars and workshops in order to boost employee productivity by
boosting their skills and talents in making the product known to the market.
The Product
Kangkong Chips is a new product that aspires to claim a new place in
the minds of consumers by offering products that differ from those offered by
existing businesses. It is an innovative chip that uses various types of
ingredients and different methods of production than other products on the
market. While the product is new, a larger market must be focused in order
for the product to be exposed in the public.
The Brand Name

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"King Kangkong" is an easy - to - remember and well-explained
product name. The Company prefers to use layman's terms so that the
product may be understood by the buyer at first glance rather than
establishing a new name that may cause confusion and bother to the
consumer.
The Brand Logo
The Product Place/Vicinity

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The Product Feature
King Kangkong is a fried and crispy spinach chips. Our product
contains spinach leaves, cornstarch, flour, egg, and butter as its ingredients.
These Chips combine a delicious chip with a healthier alternative. Spinach is
good for your skin, hair, and bones. Protein, iron, vitamins, and minerals are
also present. Customers will love this healthy chip because it has no
preservatives. Spinach Chips is marketed to people of all ages.
The Product Promotion

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The Company will encourage the early adopter customers to urge
their friends, relatives, or work colleagues to try the product as well. By using
such individuals' influence, they can bring clients to the brand who may be
hesitant to be the first to try something new. Giving prizes stimulates word-of-
mouth if they include discount coupons and little presents. Building consumer
loyalty whenever they recognize an opportunity to grab a market share
before competitors and copycats do.
The Product Packaging
Because we encourage natural products, we strive for eco-friendly
packaging. As a result, the company will utilize a biodegradable kraft paper
bag with a ziplock design with a sticker of the brand logo. The ziplock serves
as a resealable container, allowing our clients to experience the wonderful
taste of chips without losing flavor due to being left exposed.
The Product Positoning

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The business concept is unique, as is the fact that it is the first in the
city to make this type of product. Developing a product or service is another
method of positioning a product or service. Targeting different markets, such
as kids and adults, where chips offer greater chances for the company to
capture the market. Producing quality items can improve the image of a
company, allowing it to thrive and gain customer loyalty. Customers will
continue to purchase the Spinach Chips if the fact that they are a healthy
snack is maintained, and it can improve the image of the company because
its popularity is excellent.
The Pricing Strategy
The product's price includes the packages as well as extra costs. The
items produced are priced so that they are affordable to clients, and the
pricing will only be increased as the quantity demanded increases. As a
result, the Spinach Chips will be priced at 36.00.
Floor Plan

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jvg
Physical Store
THE OPERATIONAL PLAN

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The Production Plan
The company will always provide fresh raw materials for the
production of Kangkong Chips items. This feature also shows the stages in
creating the product, as well as the production schedule in pieces and
quantity. It also displays the entire cost of production for the goods. The
proper garbage disposal is also required in the business location, as is the
assurance of the business that the quality of their product is in good shape
and worth purchasing for.
The Marketing Plan
A Company owns and operates the business. It has eight (8) staff and
follows a functional structure. Employee salaries are determined by the
province's minimum salary and their position in the business. They also
provided additional benefits to its employees and implemented various
Human Resource Policies and Department Policies for them to follow.
The Financial Plan

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To determine the net income or loss of the business, the total project
cost of the overall operation of the company and the capital investment of the
owner are computed. It includes the funding sources and uses, estimated
cash flow, projected balance sheet, and estimated income statement.
Furthermore, according to the estimated income statement, the company will
earn 48,000 in its first year of operation.
THE FINANCIAL PLAN

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The Financial Narrative
Chips ‘N Chill Company invests the estimated amount of 80,000 on
their initial business. This 80,000 will be used to purchase ingredients for the
production of goods, the projected cost of which is 3,000.00. The remaining
64,198 serve as the company’s expense for machinery. And the 18,000 is
reserved for utilities expense for the first month of Store’s opening.
The Balance Sheet
Table 6:Balance Sheet

C & C Company
Balance Sheet
ASSET
Cash 80,000 3,000
18,000
Supplies 4,000
Machineries & Equipment 3,000
64,198
LIABILITIES
Long-term Liabilities 64,198
Utilities and Rentals 18,000
CAPITAL

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Earnings 4,000
Paid-in Capital 80,000
TOTAL 169,198.00 169,198.00
The Entrepreneur’s Profile

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Name: Pinky C. Condes

Position: Finance In-Charge/Cashier
What can you contribute to the company?
- I can help my company by actively seeking out major opportunities. I'm
always looking for connections where the business and the market connect.
In this way, I can define the right vision for our company while still achieving
its goals.
Name: Morino D. Pin
Age: 26 years old
- My commitment to this job. Through my past experience, I can now utilize
my knowledge and so in this way, I can give the company a strong
organizational team.
Name: Catalino P. Sunio Jr.
Age: 22 years old
- My knowledge, skills and capability to perform efficiently in handling Human
Resource.
Name: John Humprey Lavega
Age: 20
- I can contribute by my skills in handling finances and doing what is best
and right for my company.

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Name: John Christian C. Delas Marias

Age: 22
- I will contribute my basic skill knowledge, leadership and my decision
making in handling the market. In this way, I can help my subordinates to
perform better in their job by imparting my knowledge to them so that they
can do their jobs effectively.
Name: Christian Joy U. Duma
Age: 19
- I can contribute by ensuring the safety and the cleanliness of the products
as well as providing good quality items to promote the customer’s loyalty.
Name: Chrismar Jay V. Espora
Age: 25
- By applying my knowledge and skills through my past experiences and
following of what is the order of our Department Head. In this way, I can
prove to the company that I am obedient and responsible staff.
Name: Renjie Fortuna
Age: 20
- By providing transparent financial statements. Through this, I
can make sure that the financial department works well and so I can assist
our department head depending on what will be assigned to me.

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Kangkong Chips: A Business Plan

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Kangkong Chips: A Business Plan

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A Business Plan

Presented to the Faculty of College of Business Management and

guidance to finish this business plan.

To every member of this organization, who actively participate, help

this plan would not be possible.

experience and skills to make this business plan successful.

event possible and successful which help in developing student’s knowledge

and expertise in the business field

COLLEGE OF BUSINESS MANAGEMENT AND

The Company Background

The Company’s Name and Tagline 2

The Company’s Vision and Mission 2

The Company Objectives 3

The Company Location 3

The Form of Business Organization 3

The Company Logo 4

The Industrial Analysis 2

The Organizational Plan

The Organizational Chart 5

The Personnel Duties and Responsibilities 6

Human Resource Control Policy 12

The Production Plan

The Monthly Production Report 15

COLLEGE OF BUSINESS MANAGEMENT AND ACCOUNTANCY II

Inputs and Management 17

Utilities and Waste Management 18

The Marketing Plan

Key Concepts of Market 19

The Target Market (Locality Town) 21

The Geographic and Demographic Profile 21

The Psycho-graphic and Behavioral Profile 21

The Market Share 22

Players in the Market 23

Products and Services available in the market 24

The Marketing Mix/ Product

The Brand Name 25

The Brand Logo 26

The Product Place 26

The Product Feature 27

The Product Promotion / Promotion Strategy 27

The Product Packaging 27

COLLEGE OF BUSINESS MANAGEMENT AND

The Product Positioning 28

The Pricing Strategy 28

The Operational Plan

The Financial Plan

The Financial Narrative 30

The Balance Sheet 30

The Entrepreneur’s Profile 31

COLLEGE OF BUSINESS MANAGEMENT AND

is an important factor of our lifestyles, it is essential to understand and

improve how it is farmed, prepared, and transported. As a result of the

raw materials into finished goods, which it then markets to customers to

generate revenue for the business's future manufacturing.

Additionally, the company name "Chips ‘n Chill" is inspired by the

sophisticated, obvious indication of what the product is—water spinach chips.

The ingredients that make up our product are a combination of spinach

leaves, cornstarch, flour, egg, and butter.

COLLEGE OF BUSINESS MANAGEMENT AND

In Production, the expected monthly production sales are 2,669, which

also displays the stages of product development as well as the production

for the items.

In Marketing, the company has various methods for selling the

spending in a new location, the company has decided to sell it in