Master of Business Administration

COURSE INFORMATION

Course Name: UAE Legal and Regulatory Environment

Code: LAW 6410 C Credits: 2

Cohort: Winter 2022 Semester: Summer 2022

ASSESSMENT INFORMATION

Case Study
Assessment No: 2 Assessment Type: Analysis
(Individual)

18 August
Assessment Date: 18 August 2022 Assessment Submission:
2022

Assessment Weight: 40 %

FACULTY INFORMATION

Course
Instructor

Name: Dr. Anas Al Habashneh Email: a.habashneh@adsm.ac.ae

Office Location: MS Teams Office hours: MS Teams

Program Director

Name: Dr. Ahmad Jaffar Email: a.jaffar@adsm.ac.ae

Office Location: Online Virtual Office hours: MS Teams

 1. Introduction
Welcome to Assessment (2) of UAE Legal and Regulatory Environment, a part of your Master of
Business Administration Program. This assessment is a case study that enables you to
demonstrate the knowledge and understanding regarding intellectual property.

2. Course Learning Outcomes:

# CLOs PLO1 PLO2 PLO3 PLO4 PLO5 PLO6 QFE CLS

Demonstrate a critical awareness P2, P3, CLS 1,CLS 2
of knowledge issues related to KN3, SK1,
CLO2 x x
the UAE Legal and Regulatory SK5, AR1,
Environment. SD2
Critically apply advanced skills P2, P5, KN1,
required in research, analysis, SK4, AR3,
evaluation of complex ideas, RC1
CLO3 x x
information, concepts and/or
activities related to UAE Legal and
Regulatory Environment.

2. Assessment

Apple vs. Google

Below is a summary of the case

For more details, see https://www.txpatentattorney.com/blog/google-vs-apple-the-patent-
war/

The smartphone patent wars have been raging since 2009, and pretty much every smartphone
manufacturer has been involved at some time. It’s no surprise, as a new smartphone at that time
can contain hundreds of thousands of patents, creating a tangled web of intellectual property
disputes. Apple and Google have been going at it for years, the argument mainly revolving
around the Android mobile operating system, which Apple co-founder Steve Jobs called a “stolen
product.” Finally, in 2014, the two companies agreed to settle all patent litigation between them,
ending one of technology’s highest-profile lawsuits.

Assessment Requirements:
Having read this case, you are required to:
1. Critically appraise how such patents are protected in the UAE (CLO2, 15 Points)
2. Judge what liability and remedies in case someone violates one of Apple’s patents in the
UAE and Apple filed a case for patent violation. (CLO2, 10 Points)
3. Critically advise what rights are granted to a patentee in the UAE including the term of
protection and how the scope of protection of patent is determined. (CLO3, 15 Points)

The size of the report is 2,000 words and must be uploaded on the LMS.
INDDUAL CASE STU CAUDY ANALYSIS RUBRIC ANALYSIS RUBRIC
Your Terms of Reference:
This section outlines some of the key points to consider whilst reviewing and analysing the research
literature to develop your research questions (Guide only):
 Differentiate between protection of the company’s trademarks, and retains all other IP rights
for an item developed by your company – CLO2
 Justify reasons for registration of trademarks although the same is automatic in most
countries including UAE upon creation of the work or the used trademark – CLO2
 Discuss from literature what are the issues that companies may face when protecting their
trademarks and maintain the same within the global context – CLO3

Submission Date: 18th August 2022, LMS Turnitin Submission, 23:59

Assessment Rubric:
 
  Descriptor 100-88 (A,A-)
Problems & The report introduces a thorough
Challenges -25% understanding, In-depth analysis of
all problems and/or challenges
presented in the case using creative
ideas. The report breaks the
complex situation(s) into separate
parts and critically examines each
part in detail. The report identifies
all the main causes/ issues and
demonstrates how the main ideas
are related to practice and why
they are essential.
CLO2
Concepts and The report refers to all relevant
Theories -22% concepts and theories using
comprehensive research.
References-6% Comprehensive list of sources
relevant to the latest research and
excellent in-text and end-of-text
references
Logic & Presentation- The report demonstrates a clear,
9% logical, and excellent sequential
arrangement of paragraphs, that
persuades the reader’s
understanding of the ideas.
Arguments & The report thoroughly evaluates
Judgements -15% the strengths and weaknesses,
arguments for and against, and/or
similarities and differences. The
report provides a relevant
judgment from different
perspectives.
Concepts and The report refers to all relevant
Theories -13% concepts and theories using
CLO 3
comprehensive research.
References-4% Comprehensive list of sources
relevant to the latest research and
excellent in-text and end-of-text
references
Logic & Presentation- The report demonstrates a clear,
6% logical, and excellent sequential
arrangement of paragraphs, that
persuades the reader’s
understanding of the ideas.
INDIVIDUAL CASE STUDY RUBRIC
87-80 (B+,B)
The report demonstrates an
adequate understanding and
analysis of the majority of the
problems and/or challenges
presented in the case. The report
breaks the complex situation(s)
into separate parts and examines
each part in a very good manner.
The report identifies the majority
of causes/issues and explains how
the main ideas are related to
practice and why they are
essential.
The report refers to the most
relevant concepts and theories
using comprehensive research.
Adequate list of sources relevant to
the latest research with very good
in-text and end-of-text references
The report demonstrates logical
and very good sequential
arrangement of paragraphs, that
enhances the reader’s
understanding of the ideas.
The report adequately evaluates
the strengths and weaknesses,
arguments for and against, and/or
similarities and differences. The
report adequately provides relevant
judgment from different
perspectives.
The report refers to the most
relevant concepts and theories
using comprehensive research.
Adequate list of sources relevant to
the latest research with very good
in-text and end-of-text references
The report demonstrates logical
and very good sequential
arrangement of paragraphs, that
enhances the reader’s
understanding of the ideas.
79-74(B-,C+)
The report demonstrates a
satisfactory understanding and
analysis of some of the problems
and/or challenges presented in the
case. The report breaks complex
situation(s) into few separate parts
and examines each part in a good
manner. The report identifies some
of the issues and partially explains
how the main ideas are related to
practice and why they are
essential.
The report refers to some relevant
concepts and theories using
comprehensive research.
Satisfactory list of sources relevant
to the latest research and good in-
text and end-of-text references
The report demonstrates a good
sequential arrangement of
paragraphs, that strengthens the
reader’s understanding of the
ideas.
The report satisfactorily evaluates
the strengths and weaknesses,
arguments for and against, and/or
similarities and differences. The
report satisfactorily provides
relevant judgment from different
perspectives.
The report refers to some relevant
concepts and theories using
comprehensive research.
Satisfactory list of sources relevant
to the latest research and good in-
text and end-of-text references
The report demonstrates a good
sequential arrangement of
paragraphs, that strengthens the
reader’s understanding of the
ideas.
73-70 (C,C-)
The report demonstrates a limited
understanding with a vague
analysis of the problems and/or
challenges presented in the case.
The report breaks some of the
complex situation(s) into separate
parts and examines each part
fairly. The report identifies only
few issues and somewhat explains
how the main ideas are related to
practice and why they are
essential.
The report refers to a few relevant
concepts and theories using
comprehensive research.
Limited list of sources relevant to
the latest research and acceptable
in-text and end-of-text references
The report demonstrates a mere
arrangement of paragraphs, that
meets the reader’s understanding
of the ideas.
The report merely evaluates the
strengths and weaknesses,
arguments for and against, and/or
similarities and differences. The
report provides limited judgment
from different perspectives.
The report refers to a few relevant
concepts and theories using
comprehensive research.
Limited list of sources relevant to
the latest research and acceptable
in-text and end-of-text references
The report demonstrates a mere
arrangement of paragraphs, that
meets the reader’s understanding
of the ideas.
69-41 (F)
The report demonstrates vague
understanding of the case and
analysis of the problems and/or
challenges presented in the case.
The report inadequately breaks the
complex situations into separate
parts and lacks examination. The
report lacks to identify the issues
and insufficiently explains how the
main ideas are related to practice
and why they are essential.
The report insufficiently evaluates
the concepts and theories using
comprehensive research.
Limited list of sources not relevant
to the latest research and poor in-
text and end-of-text references.
The report demonstrates
inadequate arrangement of
paragraphs with poor presentation
of ideas.
The report insufficiently evaluates
the strengths and weaknesses,
arguments for and against, and/or
similarities and differences. The
report lacks judgment from
different perspectives.
The report insufficiently evaluates
the concepts and theories using
comprehensive research.
Limited list of sources not relevant
to the latest research and poor in-
text and end-of-text references.
The report demonstrates
inadequate arrangement of
paragraphs with poor presentation
of ideas.
40-0 (F)
The report demonstrates a lack of
understanding and analysis of the
problems and/or challenges
presented in the case. The report
fails to break the issues into
separate parts and lacks detailed
examination.
The report did not evaluate the
concepts and theories using
comprehensive research.
Absence of list of sources and no
in-text and end-of-text references
The report fails to demonstrate any
clear logical arrangement of
paragraphs and includes confusing
presentation of ideas.
The report fails to evaluate the
strengths and weaknesses,
arguments for and against, and/or
similarities and differences. The
report does not provide any
judgment.
The report did not evaluate the
concepts and theories using
comprehensive research.
Absence of list of sources and no
in-text and end-of-text references
The report fails to demonstrate any
clear logical arrangement of
paragraphs and includes confusing
presentation of ideas.
Assessment Marking Scheme:

Grading Scale
Letter Code Percentage
A 93–100
A- 88–92
B+ 84 – 87
B 80 – 83
B- 77 – 79
C+ 74 – 76
C 72–73
C- 70 –71
F Less than 70

Assessment Format:
One (electronic) copy to be submitted. Please use a front sheet which is uploaded in the
LMS
Submit your assignment in Microsoft Word only. No other file types will be accepted.
 Note that the plagiarism limit is 15%.
Standard academic presentation is required, including:

 Concise and appropriate language

 Fully referenced using the (APA) method, containing all sources used for each piece of
work
 Unless advised otherwise, all work should be spaced at 1.5, and handed in via the LMS
 Use the (Times New Roman) font, regular style and font size (12)
 Insert page numbers

3. Recommended Reading (Guide)

Text Books:
Mann A. R. and Roberts S. B. (2019). Essentials of Business Law and the Legal
Environment. 13th Edition. Cengage Learning. Chapter 40.

Additional Resources:
Sachdev, R. (2016). Towards an improved framework for trade-mark law and regulation in
social media usernames: A study of the Canadian, U.S. and U.K. positions.
Intellectual Property Journal, 28(3), 379-418.

Intellectual Property
https://u.ae/en/information-and-services/business/intellectual-property

Federal Law No. 37 of 1992 on Trademarks

https://wipolex.wipo.int/en/text/209292
Federal Law No. 31 of 2006, promulgated by Law No. 17 of 2002 on Regulation and
Protection of Industrial Property of Patents, Industrial Drawings and Designs
https://www.wipo.int/edocs/lexdocs/laws/en/ae/ae003en.pdf

Saardchom, N. (2017). Risk of Intellectual Property among fashion designs. Journal of

Legal, Ethical and Regulatory Issues, 20(2), 1-10.

Sachdev, R. (2016). Towards an improved framework for trade-mark law and regulation
in social media usernames: A study of the Canadian, U.S. and U.K. positions.
Intellectual Property Journal, 28(3), 379-418.

Li, S., &Ilan, A. (2020). China’s intellectual property rights provocation: A political
economy view. Journal of International Business Policy, 3(1), 60-72.
Annex A