EXTITUTO

Occupying Politics
Metrics Report 1
March 2022

● Co-creation of 30 agendas among candidates,

citizens and civil society organizations in five
regions around the country.
The co-creation of agendas resulted in the consolidation of 30 agendas (as specified
below in Table 5) in the five regions prioritized for Occupying Politics, organized into
territorial nodes: Caribbean, Northeast, Antioquia, Center and Southwest.

The process of co-construction of agendas was developed as a coordination mechanism

between similar experiences and purposes identified in civil society organizations
characterized in each territorial node. In this way, thematic agendas were prioritized and
collectively strengthened to present recommendations and proposals to candidates for
the House of Representatives. To carry out this process, the following activities were
implemented:

● Prioritization and selection of a group of organizations from the total mapped.

Consolidated General process of mapping and prioritizing citizen organizations and

agendas for the co-construction of agendas:

In each territorial node, an effort was made to map and identify the largest number of
social organizations (community, legally constituted or not, rural, neighborhood, among
others) that were generating political commitments in the territory and that recognized
the importance of having an impact on the scenarios of power, specifically in legislative
elections. It is necessary to mention that throughout the mapping process the need to
generate direct and personal communication channels with the organizations became
evident, which, although it made the process take longer and demand greater presence
and dedication from the team, guaranteed that the rest of the exercise of
co-construction of agendas was really fruitful. The initial disposition to generate bonds of
trust with the organizations that will allow the exchange of information was essential for
the subsequent development of activities.

In total, 182 civil society organizations were mapped in the 5 nodes, of which 99 were
selected to continue the process of co-construction of agendas. The organizations were
selected according to criteria that combined information on their presence in the
territory, seniority, recognition by the populations they articulate or represent, interest
and commitment to participate in co-construction spaces, among others.

A criterion that had a special weight for their selection was the level of development or
progress in relation to the agendas that they were interested in presenting to the
candidates. Due to the short time to accompany the organizations, it was necessary to
divide them into two groups: a) those that had previously carried out advanced work in
the territory on the agenda, that had identified specific topics to present and that, as far
as possible, had participated in processes prior co-construction of agendas, and; b) those
organizations that were beginning to recognize the problems but were related, that had
no previous experience in co-construction of agendas, but that expressed an explicit
interest in participating in the process and learning from the most positioned
organizations.

With the organizations of the first group, individual sessions were held to further
characterize both the organization and the agenda, prioritizing those that were related to
the largest number of social organizations mapped by Occupy Politics in the node, also
considering that you are they had more progress in processes of political influence and a
diagnosis of the most urgent problems to take to the Congress of the Republic as well as
proposals to position in the national legislative agenda.

The organizations of the second group were summoned to group meetings with the
other organizations and the presence of experts, where a collective and common
commitment was built among all the organizations participating in the process within the
node. From these meetings, the proposals to be presented in the dialogues with
candidates described below are co-constructed. Below is the general consolidation of
the organizations mapped in the general characterization and the organizations selected
for the process of building agendas:

Table 1. General consolidation of organizations mapped and participants by node in the process of co-construction of
citizen agendas

Source: self made.

Based on information provided by territorial coordination

As evidenced in the previous table, the organizations that had a greater presence in the
processes of co-construction of agendas, both individual and group meetings, were
those made up of young people, followed by organizations that work or they proposed
agendas related to some point of the peace agreement, later the women's organizations,
especially in the Caribbean node and the eastern node, and finally 4 organizations
representing victims were linked.

As mentioned above, the process of co-construction of agendas is not exhausted in the

process of characterization and prioritization of organizations and issues; Its main focus
was on identifying both the global agendas and the specific issues on which the
prioritized organizations agreed, as a prelude to presenting concrete proposals in the
dialogues with candidates that took place from February 28 to March 12, 2022.
For the period of this report (November 1 to February 28), we report below the number
and type of global and specific thematic agendas that were selected as a result of the
process carried out with the organizations:

Table 2. General consolidation of the total number of participants and number total agendas and topics prioritized by node,
in the process of co-construction with citizens

Source: self made.

Based on information provided by territorial coordination

In total, 25 thematic agendas were co-constructed, in some of the nodes the same
global agenda had to be worked on in two or more territories in different group meetings,
because although they shared a common global theme, the Specific needs on this topic
were diverse and the organizations grouped around it had a geographical proximity that
allowed them to work more comfortably in their own particular meeting. The former is
the case of the southwest node, the center node and the east node.

In the previous consolidation, it is important to highlight that the global environmental

agenda was one of the most present in the process of co-construction of agendas,
especially in the central node around 6 specific issues related to this agenda were
prioritized, in the The Southwest node and the Caribbean node identified specific issues
related to the protection of reserve areas, protection of water reserves, prohibition and
mitigation of the effects of fracking and fair energy transition.

Secondly, the agenda with the most representation and interest, on the part of the civil
society organizations that participated in the process, was the construction of peace
from different dimensions. In the southwestern node, Antioquia and the Caribbean, this
agenda focused especially on the follow-up and implementation of the peace
agreement, specifically in point one referring to territorial peace. On the other hand, in
the central node, the agenda was more focused on specific issues of human rights
protection. The agendas proposed by young people were focused on specific issues
related to improving quality and access to education in their regions. Likewise, interests
were presented in relation to employability.

Finally, it is necessary to mention that the process of co-construction of agendas had a

large participation and assistance from the members and representatives of the regions
that are part of the civil society organizations. In total, during all the individual and group
sessions we had 236 participants, of which 123 were women and 109 were men. This
response shows that the previous characterization process was successful and
generated solid trust that maintained the interest and relationship of the organizations
with the spaces promoted by the project. The months of November and December are
usually very difficult for the convening of this type of spaces and attendance is usually
very low since it intersects with the vacation periods, in the case of occupying we
manage to overcome this contextual barrier and count on the participation nourished by
civil society.

In what follows, we will present some specific notes that are relevant to the particularities
of the process of co-construction of agendas in each node:

Antioquia:
To prioritize the 12 organizations with which we worked, their mobilization processes and
collective action, which materializes in different instances of citizen participation,
regulated in Law 1557, such as the Municipal Disability Committee and the different
Victim Participation Tables. This context allowed to put central points that guided each
conversation. In the disability agenda, proposals were made on the need for political
control of public policies, plans, programs and projects for the population with
disabilities, promoting labor inclusion and real educational inclusion. On the other hand,
in the territorial peace agenda with a gender approach, the importance of the gender
approach and the territorial approach of the peace agreement, security, political
participation of women, gender parity and political parties were discussed.

Caribbean:
The experience of the meetings allowed the organizations not only to find points in
common, but also to recognize the importance and need to generate more collective
spaces to identify and prioritize problems and initiatives that should be taken to the
institutional and power scenarios. Occupying Politics allowed social organizations to
assess the importance of articulating the social movement with public spaces where
institutional actions and policies materialize that impact the social majority. The door was
also opened to weave platforms and alliances between organizations that allow them to
amplify their political messages and organizational actions.

Northeast:
Initially, 3 agendas had been prioritized by the confluence of various organizations, these
were: Environment, Peace and Youth. However, due to the proposed dates, it was not
possible to hold the meeting with environmental organizations because they were in a
public hearing on fracking in the municipality of Puerto Wilches. Although the space was
rescheduled twice, it was not possible to do so. For this reason, the environment agenda
was not included in the entire process of co-construction of agendas, but due to its
relevance and the interest it arouses in the citizens of the region, the issues were taken
into account for other scenarios of discussion.

Southwest:
As a consequence of some dynamics in the different territories that make up the node,
and as a result of the collaborative exercises that took place with other organizations
when making a presence in said territories; the work of co-construction of agendas in the
Southwest node was done, not from the division of thematic agendas, but from the
conception of territorial agendas. This means that, although some topics such as peace,
youth, competitiveness and economic development, environment and gender stood out
in the discussions; the focus of the process was not one or two of them but in general the
list of topics of interest that was gathered in each of the territories where the work was
carried out: Santander de Quilichao (Cauca), Buenaventura, Cali (Valle del Cauca) and
Pereria (Risaralda).

Center:
Initially, up to 50 civil society organizations working on issues such as the environment,
education, peace, human rights, and economic reactivation were mapped, and they also
showed great interest in being part of the project. However, when prioritizing agendas it
was necessary to determine a maximum of two per node due to project scope and
capacity issues; This caused some organizations to dismantle as soon as they did not
connect with the finally selected agendas: human rights and the environment. However,
an attempt was made to maintain closeness by inviting them to events and general
activities of the project.

● Individual meetings to learn about and deepen the experiences of each

organization.

Consolidated General individual meetings for the co-construction of agendas with

prioritized organizations

80 individual sessions were held, in which a total of 89 people who belong to the
prioritized organizations participated in the first group for each node. In these sessions,
each civil society organization shared the diagnoses and initiatives that they had
previously worked on in their territories or that they were currently developing. This was
consigned in a form that made it possible to systematize the punctual contributions of
each patch, collective or organization and begin the process of structuring the global
agendas that were addressed with the other organizations in the group meetings.
Likewise, it was possible to learn a little more about their trajectory in the community, the
characterization of problems, populations and possible proposals that they were
interested in presenting to the candidates of Occupy Politics.

Table 3 General consolidation of individual meetings for the co-construction of agendas

with prioritized organizations

Source: Own elaboration.

Based on information provided by territorial coordination

In what follows, we will present the specific qualitative balance by node, on the process
of individual sessions:

Antioquia:
For January and February, with the prioritized organizations, 9 meetings were held
through which conversations that had already begun with some organizations and the
mutual understanding of experiences began to deepen.

Caribbean:
16 virtual sessions were held individually with each organization, where they shared the
diagnoses and initiatives they had worked on.
Northeast:
22 individual meetings were held where the organizations expressed the main problems
they identify at work in their territories. The meetings were mostly virtual and lasted
about an hour. There were also individual sessions that were carried out in person at a
time prior to the existence of the systematization form, for this reason the annotations are
reflected in the base canvas of each agenda worked on in the collective construction.

Southwest:
Through video calls and telephone calls, 10 individual sessions were held in which the
bonds of trust necessary for the development of the project were established and to
learn more about the work of each organization.

Center
23 virtual and telephone sessions were held mapping the citizen agendas they led.
These meetings allowed us to deepen the knowledge about the work of each
organization.

● Collective meetings for the co-construction of agendas and identification of

specific issues between prioritized organizations and legislative experts.

General consolidation of collective meetings for the co-construction of agendas and

identification of specific issues between prioritized organizations and legislative
experts.

12 group sessions were held, in which a total of 144 people who belong to the
organizations prioritized by node participated, both in the first and in the second group.
There was also the participation of 9 legislative experts who listened and made
recommendations to the organizations to qualify their initiatives. These sessions of
co-construction of agendas were carried out in the majority of the cases in virtual format
and their methodological structure was implemented in the following way: in the first
place, the regional coordinators systematized the findings found in the previous
individual meetings with the organizations of the group 1 and this allowed them to
identify the problems, populations, global agendas and possible common proposals
among various organizations that are part of the node.

This analysis was consolidated into a common canvas that served as a methodological
tool to socialize with the other organizations and experts in the group meeting those
global agendas in which efforts could be articulated and refine aspects collectively to
increase the possibility that the candidacies included their suggestions. , specific themes
and proposals in their campaign commitment. In this canvas, the recommendations that
the experts in legislative issues presented to the members and representatives of the
organizations were also consigned. Once the proposals have been heard and the specific
agendas and topics to present to the candidates in the dialogues have been prioritized,
the experts identify and recommend actions or improvements that the organizations
should make to their proposals according to the functions and the various
decision-making processes that it must have a citizen initiative in the House of
Representatives to be binding. The consolidated is presented below:

Table 4. General consolidated group meetings for the co-construction of agendas with prioritized organizations and
experts
 Source: Own elaboration.
Based on information provided by territorial coordination

One of the fundamental achievements of the group meetings with experts was to
identify at a much more detailed level of specificity the topics and concrete actions that
the organizations hoped to advance or propose as initiatives to the candidates in the
dialogues. Next, we present a synthetic consolidation that allows us to recognize what
they were in a general way:

Table 5. Synthetic consolidation of the prioritized topics in the meetings between organizations of each node.
NODE Type of prioritized Number of specific Type of specific issues prioritized for dialogues with candidates
global agendas issues that
organizations
prioritized

Antioquia Disability 1, territorial 9 Disability: UN Optional Protocol on disability, accountability on the projects and
peace with a gender investments in educational inclusion, labor inclusion, universal designs, Peace
approach 1 Agreement, political control over development projects with a territorial
approach (PDET). Gender approach: political control over the effective inclusion
of the gender approach in the implementation of the points of the peace
agreement, especially those that have to do with comprehensive rural
development.

Caribbean Gender and Peace 1, 19 Environment and fair energy transition (Bio and eco literacy, participation and
environment and fair environmental democracy, agricultural characterization of the Caribbean,
energy transition 1 rationalization in the exploitation of hydrocarbons, land titling for women rural
areas, budget allocation for the implementation of environmental plans, definition
of rural reserve areas, regional decarbonization, bill that guarantees and
regulates the protection of the water resource of the Magdalena River Gender
and Peace - Strengthen the High Council for Women's Equity , which does not
have administrative and budgetary autonomy, Political Control and a bill on the
budgets allocated to feminism and gender for the Family Commissioners, the
National Police, the Attorney General's Office, the Institute of Legal Medicine. o
modification of the articles on safe houses for women, a budget allocation l
concrete to generate spaces for political training for women who are in popular
and community sectors. Political control to guarantee the implementation of
judgment C-055 OF 2022 (abortion) and the Gender Perspective Law in the Public
Service and the gender identity law

East Youth and gender 1, 20 Youth and gender: Political control over budgets and projects that guarantee:
Peace, human rights cultural and artistic spaces related to the circular economy, construction of the
and the environment social fabric, bill to implement the houses of diversity as spaces for the
2 participation of people with LGBTIQ life experience, political control over the
guarantees of sexual and reproductive rights, mental health, economic
integration and education in people with trans life experiences and diverse
sexual orientations. Support in the creation, strengthening and maintenance of
productive projects for members of NARP communities, Lack of specific
programs and projects focused on the quality of life of women (post-pandemic
context)
Peace and environment: political control over contamination of watersheds
suratoque,Paz: Creation and consolidation of a Human Rights Network, political
control over the implementation of the peace agreement in the territory,
especially regarding: Continuous psychosocial and legal assistance to victims,
right of victims to legal representation, modification of the articles that regulate
the region's human rights public policy to explicitly include differential and
 transversal perspectives and the evaluation and monitoring of the scope of
gender approaches in the implementation of the peace agreement.

Southwest 3 peace, 2 youth, 2 33 Peace: political control over the Implementation of the peace agreements,
competitiveness and specifically: Special Seats for Peace (Citrep), ethnic chapter, PDET, carry out
economic effective substitution of crops, guarantee of the right to life of the social leaders.
development, 1 Youth: political control over budgets and projects for: cultural scenarios,
environment promotion of reading with a differential approach, universal access to primary,
secondary and higher education for ethnic communities, permanence of NNJA in
the educational system, Implementation of an Afro chair in the public schools,
guarantee free and universal transport and food for public education.
Competitiveness: Investment in the countryside, resources from the national
government for regional projects, industrialization; Environment: Protected areas
and control of the Regional Autonomous Corporations; Gender approach: female
leadership schools, The gender approach in the peace agreements exists,
sufficient resources for public policy for women.

Center 7, Environment 8. 15 Environment: changes in the economic development model, protection of

environmental leaders, institutional actions against climate change,
environmental education and culture, strengthening of regional and municipal
capacities to address climate change , closing the gaps between the urban and
the rural, animal welfare and the culture of recycling. Human rights: Access to
health, education and food as fundamental rights, gender equality, closing the
gaps in access to public services, the few guarantees of rights for the trans and
diverse population, the assassination of social leaders, the weak structuring of
human rights and the little institutional responsibility in their guarantee and the
stigmatization of social movements after the protests.

Subtotal 30 96

Source: self made.

Based on information provided by territorial coordination

In what follows, we will present the specific qualitative balance by node, on the
collective meetings with experts on legislative issues:

Antioquia:
Two group sessions were held, one for each prioritized thematic agenda. Five
organizations participated in the session on disability, while 7 participated in the one on
peace with a gender approach. Two experts also participated, Alejandra Coll in the
dialogue on peacebuilding and Lina Guerra accompanied the space about disability. The
recommendations made by the experts were the following:
- Prioritize specific issues because targeting everything is not possible.
- It is necessary to choose the forum well. Is it really the Congress that is going to
be influenced?
- Map well how the Chamber and Senate are composed, and be clear that you can
go to more than one congressman.
- It is necessary to be updated and up-to-date in the discussions, you can search
for the plenaries on YouTube.
- Be present. Some representatives of the organizations or of the proposals have to
be in Bogotá in order to be present at the sessions.
- Through public hearings, it is possible to influence the preparation of the
presentations of the projects.
- Identify the laws that exist in relation to the topics of interest, an "inventory of
laws" can be made
- Track related experiences that have been successful in the public or private
sector.
- Seek advice from university faculties that work on topics of interest. .

Caribbean:
2 group sessions were held, one for each prioritized thematic agenda. In the session on
the environment and energy transition, 10 organizations participated, while 8 participated
in the one on gender and peace. Likewise, 2 experts participated, Angela Amaya from
the UTL of Senator Angélica Lozano in the dialogue on the environment and energy
transition and Sabina Rodríguez from the UTL of the Representative Ángela María
Robledo accompanied the space on gender and peace. The recommendations they
presented were the following:
- To carry out advocacy work with the administrative departments and ministries, a
law does not necessarily have to be formulated, in general, the congressmen and
women can convene different entities or make a request so that they tell about
their management and this way make concrete demands.
- Search for more actors who agree with the proposals, for this the background of
other similar projects can be reviewed.
- Keep in mind that for budget issues, the initiative derives from the Ministry of
Finance and this is tied to the General Budget of the Nation.

Northeast:
2 group sessions were held, one for each prioritized thematic agenda. Two organizations
participated in the session on peacebuilding, while 8 participated in the one on youth.
Two experts also participated, Camila Hoyos in the dialogue on peacebuilding and
Sebastián Senior accompanied the space on youth. The recommendations they
presented were the following:
- Use existing mechanisms, since most of the topics discussed are already in laws
or bills in Congress.
- The routes to political control and public hearings to give applicability to existing
laws or speed up the processing of current bills were explained.

Southwest
Four group sessions were held, one for each territorial agenda. 13 organizations
participated in the Buenaventura session, 20 participated in Santander de Quilichao, 2
organizations participated in Cali, and finally, 8 organizations participated in the Risaralda
meeting. Experts participated in three of the meetings: Esteban Guerrero in the Risaralda
dialogue, Lili Astrudillo in Santander de Quilichao, and Camilo Marín in the Cali dialogue.
The recommendations they presented were the following:
- Take into account the functions of the representatives to the Chamber: political
control and legislative function of creating bills or legislative initiatives, approval
of the development plan and the ability to manage resources before the national
government.
- It was also recommended to work hand in hand with one or several members of
Congress when wanting to put an issue on the national agenda, since the
presentation of a legislative initiative presented only by one organization has
many requirements that are almost impossible to meet.

Hub
Two group sessions were held, one for each prioritized thematic agenda. In the session
on human rights, 6 organizations participated, while 8 participated in the one on the
environment. Likewise, 2 experts participated, Camilo Marín in the dialogue on the
environment and Andrés Camacho accompanied the space on Human Rights. Humans.
The recommendations they presented were the following:
- Understand the functions of Congress regarding political control, holding public
hearings and proposing bills.
- Recognize when a problem can be solved by legislative means through Congress
 or by executive means through the national government or local governments.
- Be clear that the approval of a law in Congress is due to majority support among
the different benches.

● Carry out ten training programs for candidates

on Open Government, political innovation, and
collective leadership.
The process of training and strengthening candidates was broader than initially
expected. From the initial number of 10 training programs, there were individual intensive
training programs that included the participation of 18 experts from various Latin
American countries, in addition to group training and strengthening processes. In total, 74
face-to-face individual workshops, 48 virtual individual workshops, 5 face-to-face group
workshops and 2 virtual group workshops were developed.

To strengthen the candidacy campaign process, a mentoring strategy was developed

that consists of generating spaces for the exchange of experiences and socialization of
methodologies, tools, and strategies developed and implemented by different experts
on various topics from different Latin American countries. For the development of this
strategy, there was a group of 18 people, who were organized into 5 groups and each
group was assigned to a territorial node, so that each group of mentors worked
individually and in detail with the candidacies of each node. Mentor groups were
organized as follows:
Table 11. Groups of mentors by node

NODO MENTOR PAÍS EXPERTICIA

Caribe Posicionamiento de
Fernanda Murias Uruguay imagen y narrativa
política

Oliva Barros México Estrategia de campaña

Armando Estrada México Despliegue territorial

Estrategia en redes
Pablo Ariel Cabás Argentina
sociales

Oriente Bruno Días Brasil Movilización de

voluntarios.

Contenido
Selene López Ecuador programático y
estrategia y táctica de
campañas

Antioquia Patricia Gonzalez Uruguay Estrategía política y

coordinación de
 campaña

Fernanda Díaz Chile Estrategia política

Dardo Ceballos Argentina Estrategia digital.

Centro Vania Palma Chile Estrategia política

José Adolfo Ibinarriaga México Programático

Victoria Sosa Argentina Comunicaciones

Dandara Lima Brasil Comunicaciones

Alejandra Parra México Planeación estratégica

Natalia Flores Chile Movilización

Suroccidente Lorena Lizeth Zárate Redes sociales

México
Rosales

Anita Martinez Chile Narrativa de campaña

Nerea Ramirez García Brasil Estratégia política

Source: self made.
Based on information from the call for mentors

The mentoring work was divided into two moments, a first moment in the month of
December when the mentors attended each territorial node in person and met
individually with the candidates; In these initial meetings it was possible to know the
status of each campaign and determine the main needs and potential of each candidacy.
A second moment in the month of February when virtual mentorships were scheduled
and spaces were provided in which it was possible to delve into the points diagnosed
and worked on in the first moment.
 Table 12. Consolidation of the number of mentorships given in each node

Nodo Mentorías Mentorias virtuales # candidaturas

presenciales participantes

Antioquia 13 5 13

Caribe 13 12 15

Oriente 10 11 7

Suroccidente 14 9 13

Centro 24 11 24

TOTAL 74 48 72
Source: self made.
Based on information provided by territorial coordination

In what follows, we will present the specific qualitative balance by node, on the specific
contents of the mentorships given to the candidates: :

Antioquia
The main issues addressed with the candidacies were obtaining resources, managing a
team of volunteers, political marketing, territorial strategy in rural areas, risks to life in
outlying areas of the department of Antioquia.

Caribbean
In these spaces, topics such as: The positioning of image and political narrative, territorial
deployment, social network strategy and campaign strategy in general were addressed.

Northeast
The main topics addressed with the candidacies in the mentorships were: Mobilization of
volunteers, volunteer cycle, contact, campaign planning, structure planning, fundraising,
communication strategy, context databases, programmatic strategy.

Southwest
The main topics that were worked on in the face-to-face mentoring were: political
strategy, the formation of a campaign narrative and discourse, and the management of
social networks and tools for managing databases and guidelines.

Center
The main topics addressed in the mentoring were the communications strategy,
electoral strategy, program plan, volunteer management and financing.

Group workshops

Through the group workshops, useful methodologies and tools were shared in a general
way that responded to basic needs that can arise in any campaign process. This as a
complement to the mentoring strategy through which it is intended to meet the needs
and enhance the specific capacities of each candidate individually. As with the mentoring
strategy, there were two types of workshops: face-to-face workshops in December and
virtual ones in February.
For the face-to-face workshops in December, a repertoire of 13 methodologies classified
into three groups was consolidated: a) Communication, b) Strategy and leadership, and c)
Program agenda. Taking into account that by this time the central team of Extituto was
distributed and moved to each of the territorial nodes, a methodological transfer was
made to each team, who were in charge of giving the workshops in each of the cities.
Table 13. Consolidation of face-to-face workshops, December 2021

Ciudad Talleres implementados #

participantes

Medellín Narrativa pública, Liane, Campaña libre de xenofobia y Mapeo de audiencias. 25

Barranquilla Narrativa pública, Construcción de nuevos acuerdos, Comunicación estratégica , 32

Arquetipos de liderazgo, Conoce tu territorio y Embudo programático.

Bucaramanga Narrativa pública, Liane, Construcción de nuevos acuerdos, Mapeo de audiencias, 15

Media naranja, Comunicación estratégica, Arquetipos de liderazgo, Todos para
uno , Enemigos, contrincantes y aliados, Cancha de campaña, Conoce tu territorio
y Embudo programático

Cali Narrativa pública, Liane, Campaña libre de xenofobia, Construcción de nuevos 40

acuerdos, Mapeo de audiencias, Comunicación estratégica, Arquetipos de
liderazgo, Todos para uno, Enemigos, contrincantes y aliados, Cancha de
campaña, Conoce tu territorio

Bogotá Narrativa pública, Liane, Campaña libre de xenofobia, Construcción de nuevos 45

acuerdos, Mapeo de audiencias, Media naranja, Comunicación estratégica,
Arquetipos de liderazgos, Enemigos contrincantes y aliados, Cancha de campaña
y Conoce tu territorio

Source: self made.

Based on information provided by territorial coordination

For the virtual workshops of the month of February, webinar-type spaces were managed
in which a single virtual space was provided, with a specific theme and an open invitation
was sent to all the candidates that interested them and were able to participate.
Table 14. Consolidation of virtual workshops, February 2022

Taller Descripción # participantes

Vaki Crowdfunding para campañas políticas 9

Liane Sistema de gestión de información, 19

bases de datos y redes sociales para
estrategias de campaña
Source: self made.
Based on the recorded memories of each workshop
 ● Launch the knowledge management platform
containing the content produced during Activity
#2.

La Excuela is a collaborative digital platform for the publication of educational content

aimed at emerging candidates and underrepresented or traditionally excluded
populations, who require free access to knowledge for electoral participation. The
platform democratizes this knowledge and makes it available openly and free of charge
through the website: https://laexcuela.ocurlapolitica.co/

It currently has 16 courses and 106 materials that can be consulted asynchronously, and
new content will continue to be created by other organizations that join this alliance to
democratize knowledge of electoral participation. To facilitate consultation, the courses
are classified as follows:
Table 6. Consolidated report of the contents published in La Excuela

Categoría Cursos Materiales

Financiero 2 10

Comunicación 4 30

Planificación 5 28

Movilización 6 39

Total general 17 107

Source: self made.
Based on information available at https://laexcuela.ocurlapolitica.co/tracks/

Additionally, the platform has a Blog section in which different people and organizations
share experiences and opinions on situations and good political practices. A special
invitation has recently been extended to the organizations that make up the project's
technical committee to share their experiences and link them in more ways to the
different components.

Alliances for the creation content for La Excuela

The contents of La Excuela have been created by different people and organizations,
with knowledge gathered from innovative electoral experiences in Latin America, revised
and adapted to the Colombian context. Alliances were established with the Update
Institute, the Hoandés Institute for Multiparty Democracy -NIMD-, Consultancy for
human rights and displacement -CODHES-, Fundación Avina, the Electoral Observation
Mission -MOE- and the Observatory for the political participation of LGBTI people, for the
generation of content. The development of the software was taken from the Impulsa
platform, with a Creative Commons By-SA 4.O license and Extituto contracted its
adaptation to the project.

Media of La Excuela
 Together with the Update Institute, a dissemination campaign was designed for the
period between December 2021 and March 2022. 4 shipments were scheduled:
December, January, February and March; each with content related to campaign
materials and tools, special content on the Colombian elections, and institutional contact
information. The messages were sent using the Occupy Policy Database, which has 150
recipients.
Table 7. Consolidated report of the data related to the newsletter as a dissemination channel

Tasa de Tasa de
Envíos Apertura Total de
Contenidos Rebote apertura Clics en
Asunto exitosos s únicas aperturas
s contenido

20 de diciembre: 86 4 41,9% 35 9,3% 118

¡Empezaron las 1.10 puntos clave para tu
campañas y te campaña digital exitosa en
acompañamos con la Colombia (videoaula).
Excuela!
2.Primeros pasos de estrategia
para campañas electorales.

3.Campañas visibles y con

identidad visual

10 de enero: ¡Haz que 87 0 28,7% 23 8% 96

tu campaña sea un 1.¡Transforma tus likes en votos!
éxito en las calles y en Usa Liane para tu campaña
las redes! digital

2.Campaña en la calle sin

dinero: con creatividad,
organización ¡y más!

3.Captación y movilización de
recursos

14 de febrero: 155 3 24,5% 38 4,5% 71

#BuenasNuevas en la 1.Porqué ocupar la política y
recta final de porqué no
campaña: nos
importas TÚ 2.Curules de paz: el camino de
restauración con
representación.

3.Recta final de campaña.

14 de marzo: Llegamos 156 1 24,5% 38 2,6% 69

al final: ¡es hora de 1.Aprende de tu campaña.
agradecer!
2.Blog: Candidaturas LGBTI

3.Blog: CETP: Innovación para la

apertura democrática
 4.Electas.

Source: Prepared by Beatriz Michell of the Update Institute

Based on information compiled by the Update Institute

Closing the dissemination campaign, it is identified that the opening rate of the first
mailing was 41.9% (118 openings) and that of the last one was 24.5% (69 openings).