FUNDAMENTALS OF MULTIMEDIA

“Multi” means various

“media” - refers to any hardware (such as printer, computer, mobile phone, television, tablet, i-pod
etc.)

Multimedia- is the use of a computer to present and combine text, graphics, audio, and video.

a) static element- objects that do not move

b) dynamic element- objects that move or change

Text ─ it is the basic element of multimedia application.

Graphics ─ it makes the multimedia application more attractive. It helps to illustrate ideas through
still images.
Raster graphics- refers to pixelated or paint graphics.
Vector graphics- refers to draw or clear graphics.

Video ─ recording visual images in live

Audio ─ requires speech, music and sound effects.

Analog audio- refers to the original sound signal.
Digital audio- refers to the digital sampling of the actual sound.

Animation ─ is a process of making a static image look like it is moving.

2D animation- refers to creating movements in basic objects.
3D animation- three dimensional digital objects from photographs.

Text- *.doc, *.txt

Graphics- *.jpeg, *.png, *.bmp
Video- *.mpeg, *.mp4
Audio- *.mp3, *.aif
Animation- *.swf, *.gif

USER INTERFACE
- way a computer program communicates with the person using it.

1. Graphical user interfaces (GUIs)- Users interact with visual representations on digital
control panels. A computer’s desktop is a GUI.

2. Voice-controlled interfaces (VUIs) - Users interact with these through their voices.

3. Gesture-based interfaces -Users engage with 3D design spaces.

CONSISTENCY- applies to all screens in a software program.
CLARITY- clearness of labels on all icons to make the system easy to understand.
CONTEXT- Ideas presented need to relate to the title.
PERSONALIZATION- users can make their own personal or individual learning.
NAVIGATION- users can move around the menus.
SEARCH- enables users to search keywords or glossaries.
LEARNABILITY- provides support information.
FLEXIBILITY- user has the authority to navigate through all the sections

Education- computer-based training (CBT) materials and courses, including online.

Entertainment- to present in many modern movies and animations.
Business- uses all kinds of media to convey information to clients.
Medicine- to train future doctors and medical practitioners for example in virtual surgery.
Mathematics and Science Research- to simulate and model various situations.
Government- to give procedures and regulations for their citizens and visitors.
Science and Technology- capable of transferring audio, sending messages and formatted multimedia
documents.
Mass Media and Journalism- various magazines and newspapers.

Advantages of using Multimedia

● very user-friendly.
● doesn’t take much energy out of the user.
● It is multi sensorial.
● It is flexible.
● It is integrated and interactive.
● can be used for a wide variety of audiences, ranging from one person to a whole group.

Disadvantages of using Multimedia

● It can be expensive.
● It takes time to compile.
● Information overload.

MULTIMEDIA AUTHORING
- capability for creating a complete multimedia presentation.
- It enables the developer to create, edit, and import data.

Four main perspectives in multimedia authoring tools:

Tool- (any software package that could authors multimedia product)
Product- (the result of combining all multimedia components)
Developer- (designers, programmers, and multimedia authors)
End user-(customer or viewer)

Features of Authoring Tools

 - Delivery, cross-platform, and Internet playability features.
- Editing and organizing features.
- Programming features.
- Interactivity features.

Visual programming- It is done using drag and drop.

Programming with scripting language- Some authoring tools provide very high level scripting
language.
Programming with traditional language- provide traditional programming tools like program
Written.

Simple branching is the ability to go to another section of the multimedia production.

Conditional branching is an activity based on the results of IF-THEN decisions or events.

Types of Authoring Tools

- Card- and page-based tools.

- Icon-based, event-driven tools.
- Time-based tools.

Director- powerful and complex multimedia authoring tool.

Advantage
● Easy to understand
● 1 screen = 1 card = 1 page
● Easy to used
● Provide template
● Short development time
● Interactive menus
● Good for creating animation

Disadvantage
● Some run only on one platform
● Tools are not powerful / stand-alone
● Increase in file size
● Expensive

VARIOUS PUBLISHING PLATFORMS

DIGITAL PUBLISHING- distribute media through electronic devices.

Advantages
 ● CUT COSTS
● GO GREEN
● REACH A WIDER AUDIENCE
● FLEXIBLE CONTENT CHOICES

IS THIS PLATFORM EASY TO USE?

● easy-to-use interface with straightforward navigation

HOW MUCH DOES IT COST?

● Pricing is another essential factor to consider while looking for digital publishing tools.

WILL IT LET ME TARGET SPECIFIC AUDIENCES?

● you should consider targeting even before creating your content.

CAN I DISTRIBUTE MY CONTENT ACROSS MULTIPLE CHANNELS?

● They might also want their multimedia projects to be distributed across multiple devices

PRINCIPLES
Contrast- difference between various elements within a design.
Balance- It can be symmetrical (with items of equal weight on either side of a centerline)
Emphasis- causes certain parts of a design to stand out compared to other elements.
Proportion- size of elements in relation to one another.
Hierarchy- refers to the importance of elements within a design.
Repetition- reinforces an idea or perception.
Pattern- can refer to repetition of design elements.
Movement- the way a person's eyes travel over a design.
Variety- creates visual interest in a design.
Unity- the elements of a design work together.

Storyboard
● graphic organizer that plans a narrative.
● set of sequential drawings to tell a story.

Modification of Multimedia Project

1. Gather the necessary information- You can conduct surveys or start with interviews.
2. Suggest the improvements- Use the information you gathered to get a better understanding of
your specific needs.
3. Define the scope of your development project- Brainstorm to identify the potential goals.
4. Develop the strategy- Prioritize the tasks and estimate how long each phase of your development
project may last.
Interactive Multimedia Content Creation
● allows the user to control, combine, and manipulate different types of media

HYPERTEXT- refer to plain simple text.

HYPERMEDIA- extension of hypertext that employs multiple forms of media.

1) Linear
● It is not interactive.
● Users have no control over the content that is being shown to them.

2) Non- linear
● It is interactive.
● Users are given navigational control.

Multimedia Contents on Some Websites

1. Video- you can take a video and show it worldwide.

2. Sound, audio, music- can produce sound bites, can record sounds.
3. Online games- mostly updated browser.
4. Online test- automatically shows the results.
5. Courseware- simulate the classroom through online connection.
6. Podcast- series of audio or text files stream.
7. Vodcast- streamed online.

The Benefits of Using Interactive Content

● A Higher Engagement Rate

● Capture More and Relevant Data
● Increase Brand Loyalty

E.A.T. Principle:
1. Expertise- needs to have quality content.
2. Authority- needs to have some authority on the subject.
3. Trustworthiness- trusted sites.