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    Launching A Product

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    sembalap29
    The document provides an overview of the key steps involved in launching a new product, including internal communications, defining the value proposition, targeting customers, creating hype around the launch, preparing the product, holding launch events, using press releases, and determining if the launch was successful. It also includes diagrams of devices like Android, iPhone and Blackberry and details on demoing and inviting partners to a product launch venue.

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    Launching A Product

    Uploaded by

    sembalap29
    15 views21 pages
    The document provides an overview of the key steps involved in launching a new product, including internal communications, defining the value proposition, targeting customers, creating hype around the launch, preparing the product, holding launch events, using press releases, and determining if the launch was successful. It also includes diagrams of devices like Android, iPhone and Blackberry and details on demoing and inviting partners to a product launch venue.

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    Launching a Product

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    The document provides an overview of the key steps involved in launching a new product, including internal communications, defining the value proposition, targeting customers, creating hype around the launch, preparing the product, holding launch events, using press releases, and determining if the launch was successful. It also includes diagrams of devices like Android, iPhone and Blackberry and details on demoing and inviting partners to a product launch venue.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    15 views21 pages

    Launching A Product

    Uploaded by

    sembalap29
    The document provides an overview of the key steps involved in launching a new product, including internal communications, defining the value proposition, targeting customers, creating hype around the launch, preparing the product, holding launch events, using press releases, and determining if the launch was successful. It also includes diagrams of devices like Android, iPhone and Blackberry and details on demoing and inviting partners to a product launch venue.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 21

    Jenny Craig

    The debut of a product into the


    market. The product launch
    signifies the point at which
    consumers first have access
    to a new product.

    Source: Business Dictionary.com


    1. Internal Communications
    2. Create a unique value proposition
    3.Target ideal customers
    4. Create the hype around the product launch
    5. Preparation of the product
    6. The Fun Side
    7. Dress Rehearsal
    8. The Events
    9. Keep Audience Captivated
    10. Celebrations
    11. Back to Reality
    12. Product launched successfully?
    13. Press Releases
    PREPARATION
    “Be ready when opportunity comes … Luck is the time
    when preparation and opportunity meet”
    Road map of devices

    End Goal

    Android iPhone Windows 7 Blackberry


    The Demo

    Room Layout
    The Venue

    Dedicated CTN Sales team

    The Invite
    The Invite
    GSM Partner

    The Venue
    • VoIP service takes on cellphone giants

    • Internet Solutions starts gnawing at the


    cellphone pie - and some day your calls will
    cost less

    • Didata’s IS takes aim at mobile operators

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