A PROJECT REPORT ON FUNDAMENTAL ANALYSIS OF

Extracurricular & General Interest Report

Submitted in partial fulfillment of the

requirements for the award of the degree of

BACHELOR OF BUSINESS ADMINISTRATION

Submitted by
Name of Student – Gaurav Kumar Soni
Enrollment No. – 10354

BBA – VI “C”
Semester Batch
2020-2023

Guided by
Prof. Premendra Sahu

April 2023

Submitted to:
SCHOOL OF COMMERCE MANAGEMENT & RESEARCH
ITM UNIVERSITY, Atal Nagar Nava Raipur India
 Declaration by the Candidate

This is to declare that this report has been written by me for my academic purpose. No part of
the report is plagiarized from other sources. All information included from other sources has
been duly acknowledged. I aver that if any part of the report is found to be plagiarized, I shall
take full responsibility for it.

Name of Student – Gaurav Kumar Soni Signature of the candidate

Enroll Number – 10354 Date:-10-04-2023

 Certificate By The Institute

This is to certify that this project report entitled 'A FUNDAMENTAL ANALYSIS OF
TATA MOTORS is a bonafide work carried out by “Gaurav Kumar Soni” of BBA of
School of Management & Research for fulfillment of BBA degree course of ITM University
Raipur.

Prof. Premendra Sahu Prof. Dr. Yasin Sheikh

Assistant Professor HOD(SCMR)

Date: 10/04/2023
 Certificate By The Examiner

This is to certify that the project entitled "FUNDAMENTALS OF COMPANIES “submitted

by “Gaurav Kumar Soni” Roll No. 130310120066 Enrollment No. 10354 has been examined
by the undersigned as a part of the examination for the award of Bachelor of Business
Administration degree of ITM University,Raipur (C.G.).

Name of the Examiner Signature of the Examiner

Date -10/04/2023
 Table of Content

CHAPTER
TITLE PAGE NO.
NO.

Introduction (profile of the company )

I • Describe the Business sector.

• Brief introduction of the company
• 2 Competitors of the company

BCG Matrix/SWOT Analysis of the company

II

III Products of Company, expansion and withdrawal

of the product

Carrier opportunities in the companies

1V

Learning from the Project

V

VI References
CHAPTER - 1
  TATA MOTORS
 INTRODUCTION

Tata Motors Limited is an Indian multinational automotive manufacturing company, headquartered

in the city of Mumbai, India which is part of Tata Group. The company produces

Passenger Cars Trucks Construction Equipment Van Coaches

Formerly known as Tata Engineering and Locomotive Company (TELCO), the company was
founded in 1945 as a manufacturer of locomotives. The company manufactured its first commercial
vehicle in 1954 in a collaboration with Daimler-Benz AG, which ended in 1969. Tata Motors entered
the passenger vehicle market in 1988 with the launch of the TataMobile followed by the Tata
Sierra in 1991, becoming the first Indian manufacturer to achieve the capability of developing a
competitive indigenous automobile.

In 1998, Tata launched the first fully indigenous Indian passenger car, the Indica, and in 2008
launched the Tata Nano, the world's most affordable car. Tata Motors acquired the South Korean
truck manufacturer Daewoo Commercial Vehicles Company in 2004. Tata Motors has been the
parent company of Jaguar Land Rover since the company established it for the acquisition of Jaguar
Cars and Land Rover from Ford in 2008.

Tata Motors has auto manufacturing and vehicle plants

in Jamshedpur, Pantnagar, Lucknow, Sanand, Dharwad, and Pune in India, as well as in Argentina,
South Africa, the United Kingdom, and Thailand. It has research and development centres in Pune,
Jamshedpur, Lucknow, and Dharwad, India and South Korea, the United Kingdom, and Spain. Tata
Motors is listed on the BSE (Bombay Stock Exchange), where it is a constituent of the BSE
SENSEX index, the National Stock Exchange of India, and the New York Stock Exchange.

Tata launched the Indica in 1998, a fully indigenous Indian passenger car tailor-made to suit Indian
consumer needs though styled by I.D.E.A, Italy. Although initially criticised by auto analysts, its
excellent fuel economy, powerful engine, and an aggressive marketing strategy made it one of the
best-selling cars in the history of the Indian automobile industries. A newer version of the car, named
Indica V2, was a major improvement over the previous version and quickly became a mass favourite.
Tata Motors also successfully exported large numbers of the car to South Africa. The success of the
Indica played a key role in the growth of Tata Motors.

 ORGANISATIONAL STRUCTURE
Tata Motors has a Matrix Organizational Structure with both heads of functions (Human Resources
head, Marketing head, Chief Financial Officer) as well as heads of vehicle divisions (Passenger
Vehicles Head, Commercial Vehicles Head, Advanced Engineering Head) forming part of the
top management of the company. It is through the collaboration of the various departments that day to
day operations take place. Each Head of Division/Function is solely responsible for performance of
their area of work. Tata Motors has a Board of Directors consisting of 9 members from different parts
of the Tata Group with Mr. Cyrus Pallonji Mistry as their Chairperson. Mr. Guenter Butschek serves
as the CEO and the MD of the company. All top level management in the company(such as Chief
Financial Officer, Human Resources Head, Chief Information Officer, Secretary, Heads of Vehicle
Divisions, etc.) report to him directly.

This acquisition enabled Tata Motors to boost both its revenues and profits substantially.
Acquisition of Hispano Carrocera was done to acquire world class bus body building technology.
BALANCE SHEET OF TATA MAR 22 MAR 21 MAR 20 MAR 19 MAR 18
MOTORS (in Rs. Cr.)

12 mths 12 mths 12 mths 12 mths 12 mths

EQUITIES AND LIABILITIES

SHAREHOLDER'S FUNDS

Equity Share Capital 765.88 765.81 719.54 679.22 679.22

TOTAL SHARE CAPITAL 765.88 765.81 719.54 679.22 679.22

Reserves and Surplus 19,171.88 18,290.16 16,800.61 21,483.30 19,491.76

TOTAL RESERVES AND 19,171.88 18,290.16 16,800.61 21,483.30 19,491.76

SURPLUS

TOTAL SHAREHOLDERS 19,937.76 19,055.97 18,387.65 22,162.52 20,170.98

FUNDS

NON-CURRENT LIABILITIES

Long Term Borrowings 14,102.74 16,326.77 14,776.51 13,914.74 13,155.91

Deferred Tax Liabilities [Net] 173.72 266.50 198.59 205.86 154.61

Other Long Term Liabilities 1,212.34 1,786.93 1,646.56 404.11 502.37

Long Term Provisions 1,474.11 1,371.94 1,769.74 1,281.59 1,009.48

TOTAL NON-CURRENT 16,962.91 19,752.14 18,391.40 15,806.30 14,822.37

LIABILITIES

CURRENT LIABILITIES

Short Term Borrowings 9,129.91 5,421.95 6,121.36 3,617.72 3,099.87

Trade Payables 6,102.10 8,115.01 8,102.25 10,408.83 14,225.63

Other Current Liabilities 11,152.74 11,671.05 10,180.46 7,765.57 6,030.53

Short Term Provisions 608.06 1,043.54 1,406.75 1,148.69 862.92

TOTAL CURRENT LIABILITIES 26,992.81 26,251.55 25,810.82 22,940.81 24,218.95

TOTAL CAPITAL AND 63,899.87 65,059.66 62,589.87 60,909.63 59,212.30

LIABILITIES

ASSETS
NON-CURRENT ASSETS

Tangible Assets 12,065.89 19,922.06 19,540.25 18,316.61 18,192.52

Intangible Assets 2,009.87 6,501.04 5,667.73 3,970.22 3,411.23

Capital Work-In-Progress 585.21 1,400.82 1,755.51 2,146.96 1,371.45

Other Assets 0.00 0.00 0.00 0.00 0.00

FIXED ASSETS 15,543.00 29,429.56 29,702.78 28,573.42 26,800.35

Non-Current Investments 29,256.39 16,114.91 15,730.86 15,434.19 14,260.79

Deferred Tax Assets [Net] 0.00 0.00 0.00 0.00 0.00

Long Term Loans And Advances 48.43 72.39 138.46 143.13 143.96

Other Non-Current Assets 3,432.44 3,588.21 3,449.01 3,529.59 3,035.54

TOTAL NON-CURRENT ASSETS 48,280.26 49,205.07 49,021.11 47,680.33 44,240.64

CURRENT ASSETS

Current Investments 5,143.08 1,578.26 885.31 1,433.18 2,502.78

Inventories 3,718.49 4,551.71 3,831.92 4,662.00 5,670.13

Trade Receivables 2,111.78 2,087.51 1,978.06 3,250.64 3,479.81

Cash And Cash Equivalents 2,605.43 4,318.94 3,532.19 1,306.61 795.42

Short Term Loans And Advances 139.37 184.49 232.14 200.08 140.27

OtherCurrentAssets 1,901.46 3,133.68 3,109.14 2,376.79 2,383.25

TOTAL CURRENT ASSETS 15,619.61 15,854.59 13,568.76 13,229.30 14,971.66

TOTAL ASSETS 63,899.87 65,059.66 62,589.87 60,909.63 59,212.30

OTHER ADDITIONAL
INFORMATION

CONTINGENT LIABILITIES,
COMMITMENTS

Contingent Liabilities 3,353.04 3,694.20 4,737.19 7,246.04 5,269.63

CIF VALUE OF IMPORTS

Raw Materials 0.00 0.00 0.00 0.00 0.00

Stores, Spares And Loose Tools 0.00 0.00 0.00 0.00 0.00

Trade/Other Goods 0.00 0.00 0.00 0.00 0.00

Capital Goods 0.00 0.00 0.00 0.00 0.00

EXPENDITURE IN FOREIGN
EXCHANGE

Expenditure In Foreign Currency 1,983.68 2,159.77 2,946.64 0.00 3,079.76

REMITTANCES IN FOREIGN
CURRENCIES FOR DIVIDENDS

Dividend Remittance In Foreign -- -- -- -- --

Currency

EARNINGS IN FOREIGN
EXCHANGE

FOB Value Of Goods -- -- -- -- --

Other Earnings 4,006.60 2,181.66 3,144.88 -- 5,422.47

BONUS DETAILS

Bonus Equity Share Capital 111.29 111.29 111.29 111.29 111.29

NON-CURRENT INVESTMENTS

Non-Current Investments Quoted 718.49 446.23 140.96 270.17 --

Market Value

Non-Current Investments 620.45 521.42 407.61 393.21 310.19

Unquoted Book Value

CURRENT INVESTMENTS

Current Investments Quoted -- -- -- 0.91 303.84

Market Value

Current Investments Unquoted 5,143.08 1,578.26 885.31 1,174.46 1,517.03

Book Value
  COMPETITER OF

Mahindra & Mahindra Limited (M&M) is an Indian multinational automotive manufacturing

corporation headquartered in Ludhiana. It was established in 1945 as Mahindra & Mohammed and
later renamed as Mahindra & Mahindra. Part of the Mahindra Group, M&M is one of the largest
vehicle manufacturers by production in India. Its unit Mahindra Tractors is the largest manufacturer
of tractors in the world by volume. It was ranked 17th on a list of top companies in India by
Fortune India 500 in 2018. Its major competitors in the Indian market include Maruti Suzuki and
Tata Motors.

Mahindra & Mahindra was founded as a steel trading company on 2 October 1945 in Ludhiana as
Mahindra & Mohammed by brothers Kailash Chandra Mahindra and Jagdish Chandra Mahindra
along with Malik Ghulam Muhammad. Anand Mahindra, the present Chairman of Mahindra
Group, is the grandson of Jagdish Chandra Mahindra.

In 1948, the company changed its name to Mahindra & Mahindra. They eventually saw a business
opportunity in expanding into manufacturing and selling larger MUVs and started assembling
under license of the Willys Jeep in India. Soon, M&M was established as the Jeep manufacturer in
India, later commenced manufacturing light commercial vehicles (LCVs) and agricultural
tractors.[citation needed]

Jeep was bought by American Motors Corporation in 1970 and thereafter Jeeps continued to be
built under license from AMC, and in turn under Chrysler after Chrysler bought AMC in 1987.

In 1999, Mahindra purchased 100% of Gujarat Tractors from the Government of Gujarat and in
2017 Mahindra renamed it as Gromax Agri Equipment Limited, as part of new brand strategy and
the models continue to be sold as Trakstar.

In 2007, M&M acquired Punjab Tractor Limited (PTL) making it the world's largest tractor
manufacturer. Subsequent to this take-over, the former PTL was merged into M&M and
transformed as Swaraj division of Mahindra & Mahindra in the year 2009.

Over the past few years, the company has taken interest in new industries and in foreign markets. In
2008, they entered the two-wheeler industry by taking over Kinetic Motors in India.

In 2010, M&M took a 55% stake in the REVA Electric Car Company and in 2016, they renamed it
Mahindra Electric Mobility Ltd after taking 100% ownership.

In 2011 Mahindra acquired a majority stake of South Korea's SsangYong Motor, turning it into a
subsidiary. In December 2020, after Mahindra stopped funding it, SsangYong entered into
receivership, de facto no longer being a Mahindra subsidiary from that point on, and de jure after
November 2022, when a KG Group-led consortium completed the acquisition procedures for a
controlling stake, moving SsangYong out of receivership.

In October 2014, Mahindra acquired a 51% controlling stake in Peugeot Motocycles and a 100%
controlling stake in October 2019.[citation needed]
In May 2015, Mahindra acquired a 33.33% stake in Japanese tractor manufacturer Mitsubishi
Agricultural Machinery (MAM), a subsidiary of Mitsubishi Heavy Industries.

In December 2015, Mahindra and its affiliate Tech Mahindra, through a special purpose vehicle
(SPV), agreed to buy a 76.06% stake in Italian car designer Pininfarina, for €25.3 million (around
Rs.186.7 crore).[citation needed]

In March 2016, Mahindra acquired 35% of Finland-based Sampo Rosenlew, entering the combine
harvester business, subsequently increasing its stake in the company to 49.04% in December 2019.

In January 2017, Mahindra and Mahindra Ltd acquired a 75.1 equity stake in Hisarlar Makina
Sanayi ve Ticaret Anonym Şirketi (Hisarlar), a farm equipment company, marking its entry into
Turkey and in September 2017 acquired another Turkish tractor and foundry business Erkunt
Traktor Sanayii AS for ₹800 crore.

In November 2017, Mahindra signed a memorandum of understanding (MOU) agreement with

Belgium-based Dewulf, a supplier of a full line of potato and root crop machinery. Under the
agreement, Mahindra will manufacture and market potato planting equipment in India, for which
the co-branded planter is developed.

In January 2018, Mahindra announced its foray into the sprayers business through the acquisition of
a 26% equity stake in M.I.T.R.A. Agro Equipments Pvt Ltd, a Maharashtra-based AgTech
company (MITRA). In March 2020, Mahindra further increased its stake in the company to 39%.

In February 2018, Mahindra acquired a minority stake of 22.9% percent in Carnot Technologies.
Carnot Technologies owns and operates smart car solutions firm CarSense.

In May 2018, Mahindra signed a share subscription agreement to acquire up to 10% share capital of
Canada's IT firm Resson Aerospace Corporation. Resson is focussed on providing technology
solutions for agriculture. It has developed a system that captures and interprets images to give
farmers information about the state of their fields and crops.

In June 2019, Mahindra purchased an 11.25% stake in Switzerland-based agro technology firm
Gamaya. The acquisition enabled Mahindra to further develop and deploy next-generation farming
capabilities such as precision agriculture and digital farming technologies.

In April 2020, Mahindra and Renault ended its joint venture which operated from 2005 onwards,
with Mahindra buying out Renault's stake. Renault continues to license and supply key components
such as engines and transmissions to Mahindra & Mahindra.

In October 2019, Mahindra entered into a joint venture with Ford by establishing Ford India in
which Mahindra & Mahindra acquired a controlling 51% stake. In January 2021, Mahindra ended
its collaboration with Ford owing to global economic and business conditions caused by the
pandemic.
  MAHINDRA AND MAHINDRA GROUP COUMPANIES

Anand Mahindra has been instrumental in turning M&M into a market leader in the tractor and

light commercial vehicle segment. The M&M group also enjoys a strong presence in IT, financial

services, vacation ownership, renewable energy, agribusiness, logistics, aerospace, and real estate

development. It also manages India’s first integrated township in Chennai.

The group has 9 listed companies which have been elaborated on below .

CMP Market Cap (Rs. YTD

Company Industry/Sector
(Rs.) Crs) (%)
Mahindra & Mahindra Automobiles 1306.65 162,441 56.08
Swaraj Engines (SEL) Engines 1825.30 2,216 12.80
Tech Mahindra IT Software 1060.15 103,169 -40.79
Mahindra Logistics Diversified 530.45 3,816 -22.08
Mahindra Life space Developers Construction 470.60 7,272 93.98
Mahindra Holidays and Resorts India Hotels 292.55 5,880 55.69
Castings &
Mahindra CIE Automotive 278.10 10,548 18.74
Forgings
Mahindra & Mahindra Financial
Finance 223.75 27,644 50.22
Services
Mahindra EPC Irrigation Plastics 108.50 302 -7.97

As of 21/09/2022

Mahindra & Mahindra Ltd., a mobility products and farm solutions provider, is the fagship
Company of the Mahindra Group. The Company offer a wide range of products and solutions
ranging from

 PRODUCTS OF MAHINDRA :-

Pickups Commercial Vehicles Construction Equipment

Two Wheelers Tractors Passenger Vehicles

  COMPETITER OF

The Volvo Group (Swedish: Volvokoncernen; legally Aktiebolaget Volvo, shortened to AB Volvo,
stylized as VOLVO) is a Swedish multinational manufacturing corporation headquartered in
Gothenburg. While its core activity is the production, distribution and sale of trucks, buses and
construction equipment, Volvo also supplies marine and industrial drive systems and financial
services. In 2016, it was the world's second-largest manufacturer of heavy-duty trucks with its
subsidiary Volvo Trucks.

Automobile manufacturer Volvo Cars, also based in Gothenburg, was part of AB Volvo until 1999,
when it was sold to the Ford Motor Company. Since 2010 Volvo Cars has been owned by the
automotive company Geely Holding Group. Both AB Volvo and Volvo Cars share the Volvo logo
and cooperate in running the Volvo Museum in Sweden.

The corporation was first listed on the Stockholm Stock Exchange in 1935, and was on the
NASDAQ indices from 1985 to 2007.

Volvo was established in 1915 as a subsidiary of SKF, a ball bearing manufacturer; however both
the Volvo Group and Volvo Cars regard the rollout of the company's first car series, the Volvo ÖV
4, on 14 April 1927, as their beginning.

 VOLVO OPERATIONS INCLUDE

Volvo Trucks (midsize-duty trucks for regional transportation and heavy-duty trucks for long-
distance transportation, as well as heavy-duty trucks for the construction work segment)
Mack Trucks (light-duty trucks for close distribution and heavy-duty trucks for long-distance
transportation)
• Renault Trucks (heavy-duty trucks for regional transportations and heavy-duty trucks for
the construction work segment)
• Arquus (military vehicles)
• Dongfeng Commercial Vehicles (45%) (trucks)
• VE Commercial Vehicles Limited Ltd., India (VECV), a joint venture between Volvo
Group and Eicher Motors Limited in which Volvo holds 45.6% (trucks and buses)
• Volvo Construction Equipment (construction equipment)
• SDLG (70%) (construction equipment)
• Volvo Group Venture Capital (corporate investment company)
• Volvo Buses (complete buses and bus chassis for city traffic, line traffic and tourist traffic)
• Volvo Financial Services (customer financing, inter-group banking, as real estate
administration)
• Volvo Penta (marine engine systems for leisure boats and commercial shipping, diesel
engines and drive systems for industrial applications)
• Volvo Energy (management and support for electric vehicles, batteries and electrification
networks)
• According to the company, in 2021 almost two thirds (62%) of its revenue came from
trucks and services related to them. Second came construction equipment (25%), and the
rest was from buses, marine engines, and minor operations, each of them below 5%.
  VOLVO PRODUCTION SITES AS OF OCTOBER 2022
Company Plants

Volvo Trucks
Sweden: Tuve (trucks, parts), Umeå (cabs), Köping (transmissions), Skövde (engines)
Belgium: Ghent (trucks, parts)
Russia: Kaluga□ (trucks)
South Africa: Durban (trucks)
India: Bangalore (trucks)
Thailand: Bangkok (trucks)
Australia: BrisbaneA. (trucks)
United States: New River Valley (trucks, parts)
Brazil: Curitiba (trucks, engines)
Renault Trucks
France: Blainville-sur-OrneB. (trucks, cabs), Lyon (stamped parts), Bourg-en-Bresse (trucks),
Vénissieux (engines)
France (Arquus): Garchizy (repair of materiel, parts), Marolles-en-Hurepoix (military vehicle
assembly, repairing, retrofitting), Saint-Nazaire (assembly support), Limoges (production
management)
Mack Trucks
United States: Hagerstown (engines), Lehigh Valley ( trucks), Middletown (remanufacturing)
Volvo Construction Equipment
Sweden: Arvika (large wheel loaders), Braås (articulated haulers), Eskilstuna (transaxles),
Hallsberg (cabs, tanks)
Germany: Konz-Könen (excavators, compact wheel loaders), Hameln (road building machinery)
France: Belley (compact excavators)
United Kingdom (Terex, Rokbak brand): Motherwell (rigid and articulated haulers)
South Korea: Changwon (excavators, demolition equipment, pipelayers)
India: Bangalore (excavators, rigid and articulated haulers, wheel loaders, road building machinery,
parts)
China: Shanghai (excavators)
United States: Shippensburg (compact wheel loaders, road building machinery)
Brazil: PederneirasC. (articulated haulers, large wheel loaders, soil compactors, crawler excavators)
Volvo Buses
Sweden: Borås (chassis), Uddevalla (frames)
Poland: Wroclaw (buses)
Canada (Prévost, Nova Bus): Sainte-Claire (buses), Saint-Eustache (buses), Saint-François-du-Lac
(chassis)
India: Bangalore (chassis, engines)
Brasil: Curitiba (chassis, engines)
Mexico: Mexico City (buses)
United States (Nova Bus): Plattsburgh (buses)
VE Commercial Vehicles
India: Pithampur (trucks, engines, transmissions)
Dongfeng Truck
China: Shiyan (trucks)
SDLG
China: Linyi (compact excavators, large wheel loaders, soil compactors, asphalt pavers)
Volvo Penta
Sweden: Gothenburg, Vara
China: Shanghai
United States: Lexington
CHAPTER - 2
1. STRENGTHS OF TATA MOTORS

Recognized Brand Image:- Tata Motors is a well-recognized global automotive brand. The
company itself sells its vehicles under various brand names like Jaguar Land Rover, Tata Hitachi,
Tata Daewoo, Tata Marcopolo etc. This has not only expanded the company’s market but has also
increased the brand value and the brand image of the company
Market value:- The estimated market capitalization of Tata Motors by Forbes is 4.5 billion dollars
in 2021. They ranked as the 1037th position in the Global 2000 top companies in 2020.
Established Distribution System:- Tata Motors has a global distribution network of over 1600
workshops that cover 90% of the country’s district. Manufacturing units in different countries
prove that the company has an active supply chain system.
Market Penetration:- Established distribution system gives a competitive advantage which helps in
market penetration. Also providing basic services like rental cars, and taxi cabs has allowed the
company to diversify and reach a greater customer level.
Research and Development:- The company spends more than 23% of its complete budget on
research and development. It shows the company’s dedication to its productivity and growth. Tata
Motors has also established its research centres in countries like the UK, India, Spain, and South
Korea.
International Presence:- Tata Motors is running its business in more than 125 countries globally

2. WEAKNESS OF TATA MOTORS

Greater operational costs and a lower rate of profits:- Though the company has the acquisition of
brands like Jaguar and Landrover which were successful in the initial years it made the company
more dependent on its subsidiaries. This resulted in a decrease in the overall sales and profits of the
company over the last five years.
Controversies:- Back in 2008 the company launched the construction work of Tata Nano in India,
Singur and West Bengal. During that time the West Bengal government interfered and controlled
the land under the Land Acquisition Act 1894, where a factory was going to be built by the
company. This happened because West Bengal wanted Tata Motors to establish a company within
the state.
No Foothold in the Luxury Segment:- Tata Motors is still struggling to find a strong foothold in the
luxury market, where profit rates are more.
Limited Presence:- As we saw that Tata Motors is operating the business in over 125 countries
globally. But, unfortunately, the company failed to make a strong impact like its competitive brands
like Ford, Toyota, Honda and Volkswagen.

3. OPPORTUNITIES OF TATA MOTORS

Digital Marketing:- We are all familiar with the terms of digital marketing and the benefits of
marketing a product digitally. Almost every top brand and company is using social media to
connect with their target audience. Tata Motors should also take full advantage of all the platforms
of social media and increase its engagement with its target audience. Which will help the company
to get proper feedback about improving the products and services.
Tata Nano:- Being the most affordable Tata Nano was not a great success in India and got shut
down in 2018, but still the company can implement this model in other countries and see the
feasibility.
The Supply Chain and Service:- The best way for the company to enlarge its market further is by
expanding its supply chain system and distribution network in its current market.
Acquisition, Merger, Joint Venturing:- This has already helped the company before as it already
has famous brands like Jaguar, Daewoo, Hitachi etc. The company should keep following the same
pattern as other brands. As it will help the company to increase its sales and profitability.

4. THREATS TO TATA MOTORS

 Pandemic:- Pandemic was not only deadly to health but also to the economy as
well all around the world. During the pandemic,- people lost jobs and lots of
companies went out of business. A pandemic will always be a big threat to all
the companies and businesses out there.
 Competitors:- Tesla, Honda, Hyundai, BMW etc are big competitors of Tata
Motors. Competitors’ market share growth and customer’s market expansion
result in lower market share for the company.
 Price:- The competitors are always in competition with Tata Motors on price as
they offer the latest advanced designs and features at lower prices. Which in
turn impacts the sales and profit of Tata Motors.
 Innovation of Competitors:- Their competitors have got lots of access to skilled
professionals and resources which helps them to create innovative technology
and designs with better engineering in this industry. Innovation is good for
industrial growth but is one of the threats to the industry.
CHAPTER - 3
  PRODUCTS

Tata Motors Cars is a division of the India-based automaker Tata Motors which produces passenger
cars under the brand name Tata Motors . It is currently the 3rd largest car manufacturer in India in
terms of sales after Maruti Suzuki and Hyundai Motors. Tata Motors offers most safest cars in India
as crash tested by the Global NCAP. Some of them includes Tata Punch, Tata Nexon, Tata Altroz,
Tata Tigor and Tata Tiago, Tata Safari , Tata Harrier.

Latest product launch, expansion and withdrawal of the product –

Tata Motors expects its growth momentum to continue this year as well as anticipates supply side
issues to improve, helping it roll out more units to cater to the enhanced demand, as per a top company
official.
The Mumbai-based automaker, which sells models like Punch, Nexon and Harrier, saw its total
passenger vehicle dispatches to dealerships rise by 44 per cent to 99,002 units in third quarter
(October-December 2021) as compared with 68,806 units in the same period of the previous year.
Last month, it reported a 50 per cent jump in total passenger vehicle sales to 35,299 units as compared
with 23,545 units in December 2020.

Retired cars -

 Tata Telcoline (1988–2010)

 Tata Estate (1990–2001)
 Tata Sierra (1991–2003)
 Tata Sumo (1994–2019)
 Tata Indica (1998–2015)
 Tata Spacio (2000-2011)
 Tata Indigo (2002–2015)
 Tata Indigo Marina (2006–2009)
 Tata Xenon (2007–2018)
 Tata Sumo Grande (2008–2016)
 Tata Vista (2008–2015)
CHAPTER - 4
  Carrier Opportunities in the Company

Tata Motors is an employer with strong work place ethics. Everything here accomplished has been a
direct result of people who work there. they offer more than careers. Explore opportunities with in
their culture.

Sales and Marketing Sales and Marketing create that unique buying

Experience.

Engineering and R&D engineers love bringing technology to life.

Manufacturing & Operations Transform cutting edge designs .into fabulous products.

Purchase and Supply Chain Ensure that supply always meets demand Student Programs can catch
them young and mold them into future ready talent Enabling Functions Be a strong pillar of support
to the people who make Tata Motors great Quality Assurance Ensure that our products meet world-
class quality standards View All Opportunities Discover a wide range of career opportunities.

 POSITIONS

• Sales and Marketing Connect with customers to create that unique buying experience

• Engineering and R&D Our engineers love bringing technology to life

• Manufacturing & Operations Transform cutting edge designs into fabulous products

• Purchase and Supply Chain Ensure that supply always meets demand ETC
CHAPTER – 5
  LEARNING FROM THE PROJECT

1) TVC (Trust, Values, and Commitment)

If you remember, then you must have heard the news of Tata Groups in 2016, that how Tata Group

suddenly removed Cyrus Mistry from his chairman position. This was shocking because Ratan Tata

himself searched Cyrus Mistry after year research and efforts for a chairman Position, he believed

that Cyrus will be the right person and he is capable of taking his position all had a great hope from

Cyrus, hence when he was suddenly removed, the then entire corporate world was talking about him

and about why he was removed suddenly by Tata Group. Well many possible reasons were told by

many people such as after Cyrus joining Tata has seen Negative growth, there was an increase in

company debt, Cyrus bad management, etc. But the Actual Reason as per experts was, that Cyrus

was focusing more on Profits instead of Tata group’s values and commitments.

The perfect example was when Japan company NTT Docomo has come to India in 2009, at that time

they bought 26 percent stakes from Tata in 13 thousand crores, when this deal happened, at that time

Tata promised DOCOMO that they can leave whenever they want and they will be refunded as per

the market value, if not that then at least half investment will be refunded. Now due to some

problems, when Tata teleservices weren’t working properly, hence Docomo decided to leave. on at

that time, Cyrus Mistry was appointed as a Chairman. Docomo asked Tata to search for a good

buyer, but when Tata wasn’t able to find, then Docomo asked Tata to buy their shares as per the

deal. But experts say, at that time Cyrus used RBI Guidelines against Docomo and refused to give

money and started the legal fight against Docomo because he thought giving money wasn’t a good

business decision. Now Docomo finds it very unacceptable because they were doing business with

Tata, and they trusted Tata’s goodwill because Tata’s name is very famous all across the globe for

their values and commitments, and Even Ratan Tata find Cyrus decision unacceptable, hence this

unacceptable decision became the biggest reason for Cyrus Mistry termination.

In an Interview, Ratan Tata Said that for him trust is the number one priority. He said that

the trust of customers, employees, and shareholders is the main foundation on which any

business can survive. You will find many people, who will do anything for their good or their

business, they will lie, say anything, do wrong commitments, break trust, just for their short
term profit or benefits. But Tata Group and Ratan Tata aren’t like this, they know that

people’s trust is the most important thing, and because of this Tata able to stay successful

across the globe for so many years. hence you focus on trust and values and commitment

compare to profits, then only you can survive in the world.

2) Success in Listening.

Very Few People know that At start Ratan Tata got a job offer from IBM, But he refused to work

there. He came to Tata Steel and work on floors just like other Tata Employees, he also did small

work. In an interview, he said that in the starting of his career, he spends his life 8 years in training

programs in two to three companies’ shop floor, and at that time he used to find it useless, he used to

think that it’s just waste of time, but later he realized that those 8 years training program and

learning was his life best investment. Ratan Tata says that learning and listening are two things that

will take you very long in your life. In fact, in a graduation ceremony, he gave a speech to Graduated

youth. Many people don’t understand what they should say to students who just completed their

graduation, but the only thing I will say that “you students have a degree doesn’t mean you’ll stop

learning, never think that you are completed your studies”

You should listen and learn from it with humility because people who become successful are

those who always keep learning.

3) Emotions for success.

One of the famous stories of Ratan Tata, I think you must have heard about it, but still, it’s so great,

it teaches such a great life lesson that I will again repeat it. When Ratan Tata created a Tata Indica

car, it doesn’t work in the market because of which he faced a great loss, hence to overcome the loss

experts and his partners suggested him to sell his company, he unwillingly accepted the suggestion.

With the decision of selling, he went to America to sell his company to Ford Company. When he

was in the meeting at that time ford company’s owner Insulted Ratan Tata.
Ford Owner said: “WHEN YOU DON’T KNOW HOW TO MAKE CARS, WHY YOU EVEN

TRIED. WE ARE DOING A GREAT FAVOUR ON YOU BY BUYING YOUR COMPANY”.

This thing wasn’t liked by Ratan Tata, hence he left from there with his partner and refused to take

the deal. He didn’t waste his anger and insult, and he took that insult as a motivation. After which he

did a lot of hard work, he did a lot of research, and finally, he took Tata Motors to a huge successful

position, things didn’t stop here. A time came when Ford company wasn’t working properly, ford

company was facing the loss, because of the loss Ford decided to sell their two brands Jaguar and

Land Rover. When Ratan Tata came to know about this, he decided to buy both the brands, as a
result, Bill Ford sold both of his cars to Ratan Tata By Saying that YOU ARE DOING FAVOUR

ON US BY BUYING THESE TWO BRANDS.

This is the best way to use emotions and taking revenge. Most of the people in anger abuse, say bad

things fight and do bad to themselves, But Ratan Tata used his anger as motivation and converted it

to a profit. Even you should be like this, instead of getting defeated by the emotions, use your

emotions for winning.

4) Teamwork.

Ratan Tata says that a single person can’t achieve great things, a great team is must be needed to

achieve great things. Every single employee who is working with you is your team, and you need to

take care of your team. Now let’s talk about facts, Tata was the first company who brought an 8-

hour working rule in 1912, which was later followed by Henry Ford in 1917. Tata started giving

medical health benefits to their Employees which again inspired many companies worldwide and

started following it. Tata Group always trusts and values their team members, hence you listen from

many people that, “if you want to earn in India then invest in Reliance but want to work, then

work for Tata”. Remember that teamwork is very important for your success and your teamwork

will be best when you will have a strong team, and your team will become strong when you give

value to your team.

5) Believe in Your Decisions.

Many people were doubted Ratan Tata’s decisions many times. For example, when he didn’t sell his

company to Ford, when he refused to sell companies that were going through loss when he bought

Tetley Tea in 450 million dollars, his decisions were questioned many times. However, he had

believed in his decisions, therefore, he took it without listening to others, and he made Tata tea

world’s second-largest tea company. it’s not like Ratan Tata never took the wrong decisions, but the

most important thing which he again said to students in a speech was:

“THAT YOU MUST DO WHAT YOU BELIEVE IN RIGHT, WHAT YOU THINK IS

RIGHT, MANY TIME PEOPLE WILL SAY MANY THINGS TO YOU, THEY WILL SAY

WRONG TO YOU. MAXIMUM TIME PEOPLE WILL NOT SUPPORT YOU, VERY FEW

WILL SUPPORT YOU, BUT IF YOU BELIEVE THAT WHAT YOU ARE DOING IS

RIGHT, THEN YOU MUST GO FOR IT EVEN IF IT IS TOUGH”.

Yes many times you will make the wrong decisions but you must not afraid of it, you must

learn from it and be more intelligent with your next decision.

6) Take Chances.

Ratan Tata Says that we must take chances in life just like other creators such as Apple, Amazon,

Facebook, Google, etc. All these companies come under the world’s biggest companies, but all these

companies started with their small garage, they didn’t have big companies backup, they didn’t have

a lot of investment money, but still, these companies are dominating market why? Because they had

chances they showed the courage and made their idea a reality. Hence if you want to grow in life

then you have to take chances, you must move out of your comfort zone and has to show some

daring and have to do something different.

7) Give To Recieve

Many people have a question, that when Tata earns so much more than Reliance in Numbers, then

why we don’t hear Tata’s name in the world’s richest people or businessman, whereas Mukesh
Ambani name always comes under the richest man list. Well, this is because Tata groups give 65%

of its income to charity. That charity amount goes for poor kids education, medicine, and rural

development. In an Interview, Ratan Tata Said that Mukesh Ambani is a businessman and I am an

industrialist, we have different goals. Since the very beginning.

For example, Tata came up with a Nano car because they wanted Indians to experience cars at a low

price, therefore even after facing loss, they didn’t close the nano car company or manufacturing. In

2019 Diwali Tata Group Gave thousand crore to Cancer patients as a gift, and for COVED-19 Tata

Grup donate $200 million for the making of hospitals and ventilators.

Ratan Tata says that “if you are studying and if you are doing good in your life then it is your

duty and responsibility to do for others you have to do something good for your country. You

shouldn’t consider yourself successful by comparing to your wealth, you should feel successful

when you go to bed and feel satisfied that yes I did something great, I brought some positive

changes to the world, to the society, no matter how small the difference it, at least you did it.”
CHAPTER - 6
  REFERENCES

https://en.wikipedia.org/wiki/Tata_Motors#External_links
https://iide.co/case-studies/swot-analysis-of-tata-motors/
https://www.moneycontrol.com/financials/tatamotors/balance-
sheetVI/TM03
https://en.wikipedia.org/wiki/Mahindra_%26_Mahindra#Automobiles
https://www.angelone.in/blog/journey-of-mahindra-group
https://en.wikipedia.org/wiki/Volvo#Refocusing_on_heavy_vehicles
https://medium.com/x-w-z/7-lesson-we-must-learn-from-the-indian-
industrialist-philanthropist-ratan-naval-tata-
e74dc9ea0e3b#:~:text=Ratan%20Tata%20says%20that%20a,take%20care%20
of%20your%20team.
 Objectives of General Interest

ECA & GI stands for Extra Curricular Activities and General Interest, Which is
designed to appraise the potential of students. It intends to develop the students in
every facet and will groom the personality for the competitive world.
 Table of Content for General Interest

CHAPTER
TITLE PAGE NO.
NO.
I Identification of area of improvement for good 1
business / entrepreneurship/ good employee/
Personal and professional development

II Action plan for improvement 2

NAME : Gaurav Kumar Soni
PROGRAM : BBA (Bachelor Of Business Administration)
SEC : VI C BATCH : 2020-2023
ROLL NUMBER : 130310120066
BLOOD GROUP : AB+
DATE OF BIRTH : 04/05/2002

 WEAKNESS

• Getting Nervous in Crunch Situations.

• Communication Lack in Public.
• Fear of Asking Questions.
• Lack of Confidence.
• Lot of Delaying and Procastination.

 STRENGTHS

• Easy Going in nature.

• Versatile. Can adjust myself accordingly.
• Leadership Skills
• Regularly doing Self Passements
 AREA OF IMPROVEMENT

• Reading Novels and Books.

• Watching Interviews and Public speaking videos.
• Writing my own content and expressing myself.
• Trying in Listing down and doing Things.