BAED-MEIL2122 Media and Information

Literacy

Question 1
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This is where script, writing, shooting location surveys, choosing of casts happens. 

a.

Production

b.

Pre-production

c.

None of the above

d.

Post production
Question 2
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It is a one-way communication, as the viewer only receives the information provided and is
unable to provide feedback. 

a.

media

b.

interactive media

c.

Multimedia

d.

non-interactive media
Question 3
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The act of applying paint or other medium to a surface with the use of a brush or the
product of this activity

a.

Photos/Image

b.

Cartoon/Comic Strip

c.

Painting

d.

Sculpture
Question 4
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______________ became the primary vehicle that helped new generations become educated in
their society’s values, as well as the lessons of the past.

a.

Magazines
b.

Newspaper

c.

Books

d.

e-books
Question 5
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A software under Apple that is designed to let people play, download and store music

a.

iTunes

b.

Discman

c.

MP3 player
d.

iPod
Question 6
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The most popular format for downloading and storing music. It is compressed to a smaller
size while maintaining its good quality.

a.

 wav

b.

 mp3

c.

ogg

d.

dct
Question 7
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It a series of drawn frames which were put together to create an illusion of movement.

a.

graphics

b.

audio

c.

video

d.

animation
Question 8
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The ________________ writes a creative brief based on the problem
a.

author

b.

A. account manager
A. account manager
account manager

c.

writer

d.

creative director
Question 9
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They are creative talent who work under the direction of the director, often to portray a
character for the television program. 

a.

Actors

b.
Producer

c.

Performers

d.

Host
Question 10
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Delivers the news to the public while inside the studio.

a.

Reporter

b.

News anchor

c.

Newscaster

d.

Host
Question 11
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The action or art of processing plastic or hard materials into works of art. These works are
commonly three-dimensional.

a.

Sculpture

b.

Cartoon/Comic Strip

c.

Painting

d.

Photos/Image
Question 12
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The ________________ approves the final ideas and presents the results to the client

a.

writer

b.

account manager

c.

creative director

d.

author
Question 13
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Which if the following is not true about celebrity endorsements?

a.

People remember the ads after seeing it. The impact of having celebrities promote the
product in various media platforms is different than ordinary advertisements. Their
association with a particular product would work for customer retention.
b.

People want to be like the celebrities. Celebrities inspire the regular people. Knowing that
they are using a common product would be as close to a celebrity as they could get.

c.

People like to see a familiar face on the product. Seeing a famous face attached to a
product would entice you to try the product yourself to see why the celebrity was endorsing
it. Associating this person to the product he or she promotes would be retained in the
consumer’s mind.

d.

Endorsing political candidates during the elections to woo a portion of the public for their
votes
Question 14
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Refers to a person who plays any musical instrument, as a profession or a hobby.

a.

 Music artist

b.

Musician
c.

Emcee

d.

host
Question 15
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“The Great Train Robbery.” is an example of?

a.

Television

b.

Videos

c.

Animation

d.

Motion picture
Question 16
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It is the production of moving images, the technique by which movement is given on film,
to a series of drawings.

a.

Television

b.

Motion  picture

c.

None of the above

d.

animation
Question 17
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They are mainly involved in searching and writing the news. 
a.

Writers

b.

Journalists

c.

editors

d.

authors
Question 18
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Media where messages are distributed to the public through paper publications. 

a.

None of the above

b.

Print Media
c.

Broadcast Media

d.

Online Media
Question 19
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The artistic and creative representation or interpretation of an idea, concept or emotion
using different media. 

a.

Visual Information

b.

Text Information

c.

Audio Information

d.

Motion Information
Question 20
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The incorporation of graphics, audio and other components allow people to see, hear, and
feel like they are immersed in a different dimension. What is the use of multimedia is being
described? 

a.

Entertainment

b.

Multimedia presentations

c.

Education

d.

Virtual Reality
Question 21
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Question text
Tricking into believing or accepting as genuine something false and often preposterous. 

a.

Hoax

b.

Gatekeeping

c.

Celebrity endorsements

d.

Fear mongering
Question 22
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This is when the work for the animation begins. 

a.

Pre- production
b.

Story board

c.

Post production

d.

Production
Question 23
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_____________________ offer a variety of textual, as well as audiovisual and interactive
information which the users can access through the Internet.

a.

websites

b.

Zines

c.

broadsheets
d.

tabloids
Question 24
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A lossless compression codec. 

a.

flac

b.

dct

c.

vox

d.

mp3
Question 25
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Which of the following is true not about people media?

a.

Sociable and outgoing

b.

none of the above

c.

Dedicated and passionate

d.

Respectable and trustworthy

Question 26
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A portable music player wherein users of iTunes can transfer songs they purchased or
downloaded through the use of computer.
a.

Discman

b.

iPod

c.

iTunes

d.

MP3 player
Question 27
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Information that comes in the form of moving text or graphics. 

a.

Audio Information

b.

Text Information
c.

Visual Information

d.

Motion Information
Question 28
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Music arrangement, editing, rendering happens. 

a.

Pre-production

b.

None of the above

c.

Post production

d.

Production
Question 29
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This shows the comparison of each part and how much they contribute to form a whole.

a.

Pie chart

b.

Bar graph

c.

Line graph

d.

Histogram
Question 30
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One of the earliest and the most widely distributed audio information.
a.

none of the above

b.

Audio book

c.

Podcast

d.

Music
Question 31
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Human-readable sequence of characters that can form intelligible words. 

a.

Sentences

b.

All of the above

c.

Words

d.

Text
Question 32
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A relatively new form of audio information that is described as a series of audio digital files
downloaded to a device.

a.

Dialog or conversation

b.

Lecture or talk

c.

Podcast

d.

News
Question 33
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These are fixed-sized characters having essentially the same type of appearance.

a.

Hypertext

b.

Plaintext

c.

None of the above

d.

Formatted Text
It is a set of data and information about a particular subject which is available on the
internet.

a.
broadsheets

b.
websites

c.
tabloids

d.
Zines
Question 35
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It is a term used to refer to a physical or digital system that makes use of text, graphics,
video, audio, and animation to give users the capability to manipulate media by means of
interactive behavior.

a.

non-interactive media

b.

interactive media

c.

media

d.

Multimedia
Question 36
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These are characters with format which can be changed (bold, underline, italic, font size,
color, etc.)

a.

Formatted Text

b.

Unformatted Text

c.

Plaintext

d.

Hypertext
Its specialization is mainly academic content. Some of the publications that they produce
include scholarly journals, textbooks, and references for student use.

a.
University Press

b.
websites

c.
e-books

d.
Zines
This is essential as it gives an overview of how the animation will go together with the script.

a.
Post production

b.
Story board

c.
Production

d.
Pre- production
Anyone can have easy access to thousands of pages’ worth of novels, textbooks, and
references at the palm of their hand.

a.
broadsheets

b.
tabloids

c.
e-books

d.
websites
This is usually done by a speaker facing an audience.
a.
Lecture or talk

b.
News

c.
Dialog or conversation

d.
Podcast
They are the show hosts, newscasters, and even sports announcers.

a.
Actors

b.
Producer

c.
Performers

d.
Host
Handles the physical production elements. This includes the essential equipment for the
production of the program, as well as the crew and the location.

a.
Production manager

b.
Actors
c.
Host

d.
Producer
The ______________ pays the agency for the work before the whole process is repeated.

a.
producer

b.
customer

c.
manager

d.
client
Its size is half-size of the newspaper that is convenient to hold. 

a.
broadsheets

b.
tabloids

c.
websites

d.
e-books
It is said to be the traditional animation. 
a.
Cel animation

b.
Animation

c.
Computer animation

d.
Stop motion
Which is not true about text information?

a.
It provides entertainment

b.
Can be a source of relaxation

c.
Can enjoy by listening to the sound

d.
Learning/Gaining Knowledge
Provides the narration for a movie or any broadcasted material without his/her face on
screen.

a.
Voice over

b.
Dubbing

c.
Musician

d.
Narrator
Radio advertising:Drink Super Sports Beverage, the only drink of the NBA, is an example of 

a.
Bandwagon

b.
Testimonials

c.
Glittering generalities

d.
Transfer
It  is a self-published, small-circulation publication of unique work of minority interest. 

a.
Zines

b.
 University Press

c.
e-books

d.
websites
Messages in this media are distributed to the public through radios, televisions, and
theaters.
a.
None of the above

b.
Online Media

c.
Print Media

d.
Broadcast Media
These agencies are in charge of creating and planning the advertising and other forms of
marketing promotions for its clients

a.
Planning agencies

b.
Promoting agencies

c.
Marketing agencies

d.
Advertising agencies
A portable music player that plays digital music files. 

a.
iTunes

b.
iPod
c.
MP3 player

d.
Discman
The most basic techniques of animation. 

a.
Animation

b.
Computer animation

c.
Stop motion

d.
Cel animation
They are responsible in checking and looking over the writer’s work before it is sent for
publishing.

a.
Journalists

b.
editors

c.
authors

d.
Writers
A reproduction or imitation of the form of a person or thing in solid form.
a.
 Photos

b.
Photograph

c.
Painting

d.
Image
They write about topics within their field or expertise.

a.
Authors

b.
Editors

c.
Journalists

d.
Writers
Multimedia can also be used to provide engaging content that can enjoy the people. What
is the use of multimedia is being described? 

a.
Education

b.
Entertainment
c.
Virtual Reality

d.
Multimedia presentations
These are statements of endorsement usually delivered by prominent people who hold a
good reputation to promote an individual or a company, regardless of intention. 

a.
Glittering generalities

b.
Namecalling

c.
Plain folks

d.
Testimonial
The most common way of obtaining auditory information is through dialogues and
______________.

a.
communication

b.
conversations

c.
speech

d.
talk
The ______________ is in charge of financing the show or movie.

a.
People media

b.
Producers

c.
Advertisers

d.
Directors
It is the brand name for a portable cassette player from Sony in Japan.

a.
MP3 player

b.
Radio

c.
Discman

d.
Walkman
These are illustrations or images, or text on images printed in large sizes that aim to
promote, announce, inform, or persuade the public.

a.
Painting
b.
Photos/Image

c.
Cartoon/Comic Strip

d.
Billboard and poster
This is a technique that aims to make the consumer, who has his/her own personal accepted
beliefs, approve and respect another thing that the propagandist is making him/her approve
of. 

a.
Bandwagon

b.
Plain folks

c.
Card-stacking

d.
Transfer
It is one of the best ways to show the comparison between multiple categories.

a.
 Histogram

b.
Line graph

c.
Pie chart
d.
 Bar graph
This is the incorporation of images to form motion picture with sound, can certainly get
people’s attention, making it more efficient in spreading the message.

a.
 video

b.
graphics

c.
animation

d.
audio
They facilitate the flow of a program. They are in charge of hyping up the show for the
audience to enjoy. 

a.
News anchor

b.
Newscaster

c.
Host

d.
Reporter
They are often tasked to lead the event and may even instruct or encourage the audience to
participate
a.
Music artist

b.
Emcee

c.
Musician

d.
host
They are  in charge of providing live comments on events and performances.

a.
DJ

b.
Emcee

c.
Commentator

d.
Host
These people are involved in the production of messages and media for the public to
consume. 

a.
People media

b.
Advertisers

c.
Producers

d.
Directors
This shows the relationship between multiple types of information. This graph is especially
useful for time-stamped data.

a.
Line graph

b.
Pie chart

c.
Bar graph

d.
Histogram
This text serves as a link which allows access to various electronic documents.

a.
Unformatted Text

b.
Formatted Text

c.
 Plaintext

d.
Hypertext
Deliver the news via a radio or it may be their responsibility to play music and create
segments for the listeners to enjoy.
a.
Narrator

b.
Musician

c.
Music artist 

d.
Disk jockey
The one who’s mainly responsible for the entire project.

a.
Production manager

b.
Actors

c.
Host

d.
Producer
Delivers the news in the field where the event has happened.

a.
Newscaster

b.
Reporter

c.
News anchor

d.
Host
A device that is capable of recording a message from the telegraph before sending to the
recipient. 

a.
Compact disc

b.
Cassette tape

c.
Vinyl records

d.
Phonograph
It is made for the purpose of playing CDs. 

a.
Radio

b.
Discman

c.
Walkman

d.
MP3 player
The vinyl record, on average, has a diameter of _________ inches while its rotational speed is
varied, depending on the manufacturer.
a.
12

b.
5

c.
10.5 

d.
10 
These are two-dimensional illustrations that are either animated or printed. 

a.
Painting

b.
Cartoon/Comic Strip

c.
Photos/Image

d.
Sculpture
They are in charge of the overall presentation of printed material from text to images.

a.
layout & graphic artists

b.
Editors
c.
Art directors

d.
Editors
Anyone that is capable of writing a variety of topics he/she is interested in or is tasked to
write.

a.
journalist

b.
author

c.
writer

d.
none of the above
The most recent of animation techniques, computer animation makes use of modern
technology to provide 2D or 3D animated graphics

a.
Computer animation

b.
Animation

c.
Stop motion

d.
Cel animation
An advertising agency usually gets its clients through a ____________. 

a.
Pitch

b.
Bidding

c.
Voting

d.
Proposal
These are positive responses or statements pertaining to a particular product or individual.
What propaganda technique is it?

a.
Namecalling

b.
Glittering generalities

c.
Testimonial

d.
Plain folks
It enhances the multimedia and adds a certain effect that will not be found if you merely use
text or graphics.

a.
audio
b.
animation

c.
video

d.
graphics
They are in charge of mulling over the overall concept of the material in terms of art, design
and graphics.

a.
Editors

b.
layout artists

c.
graphic artists

d.
Art directors
A message that appeals to ordinary people like you and me.

a.
Name calling

b.
Emotions

c.
Bandwagon
d.
Plain folks
A picture or likeness obtained by photography. 

a.
Photos

b.
Painting

c.
Photograph

d.
Image
This is the type of newspaper that has large pages and that usually contain serious topics.

a.
websites

b.
e-books

c.
broadsheets

d.
tabloids
They are drawn on the computer. Examples of this would be logos and interface graphics.

a.
graphics
b.
Vector graphics

c.
multimedia graphics

d.
raster graphics
________________ are formerly used for educational purposes and is usually found in schools
and libraries.

a.
none of the above

b.
Audio book

c.
Podcast

d.
 Music
A practical format for telephone quality voice. It is the recommended format for voice audio
files.

a.
vox

b.
dct

c.
au
d.
gsm
Interactive multimedia offers ______________ communication

a.
four-way

b.
three-way

c.
two-way

d.
one-way
“It’s More Fun in the Philippines,” is an example of?

a.
Namecalling

b.
Plain folks

c.
Testimonial

d.
Glittering generalities
This is where the shooting in the production happens.

a.
None of the above

b.
Post production

c.
Pre-production

d.
Production
One of the vital people behind the camera, solely supervises and instructs the performers
and hosts on how to act according to the script provided by the scriptwriter

a.
People media

b.
Producers

c.
Advertisers

d.
Directors
Tactic of media to filter what information they release to the public.

a.
Gatekeeping

b.
Celebrity endorsements

c.
Hoax
d.
Fear mongering
It covers several other forms of media – text, audio, video, graphic, and any other media in
which information can be represented. 

a.
Audio Information and Media

b.
Text Information and Media

c.
Multimedia Information and Media

d.
Information Media
These are photographs or images captured using scanners and digital cameras. 

a.
raster graphics

b.
graphics

c.
multimedia graphics

d.
Vector graphics