FACTORS INFLUENCING STUDENTS'

ONLINE SHOPPING BEHAVIOR

A Research Proposal

Presented to

Ms.Jezha Lee Z. Nabiong

In Partial Fulfillment for the requirements in the subject

Research Conducted by:

FOOD AND BEVERAGE 11

Presented by:

JEWELLA LYZA C.ESTO

Food and Beverage 11

Febuary 2023
 CHAPTER 1

ACKNOWLEDGEMENT

We would like to express our deep gratitude to our

research adviser, Ms. Jezha Lee Z.Nabiong for giving us
with such a fantastic opportunity to conduct this
fantastic study on the topic FACTORS INFLUENCING
STUDENTS'ONLINE SHOPPING BEHAVIOR, which also
allowed us to have a great deal of research and acquire a
lot of new knowledge.We are humbled and grateful to
everyone who has helped us turn these concepts, which
go far beyond the level of minimalism, towards
something tangible.We would want to express our
gratitude to our friends and co-student for their aid in
acquiring diverse information, particularly in data
gathering. We appreciate the assistance that they
provide. Despite their hectic schedules, they still provide
us with fresh ideas as well as support in accomplishing
our study in such a brief period.

Introduction
The shoppe is an apps where you can buy the things you want, it helped
a lot especially during the time of the pandemic, people are shopping
online to avoid catching the virus. Online shopping or e-shopping is
searching for and purchasing goodsand services over the Internet
through the use of a shoppe,this research conduct in 2020 by UNCTAD.
Other online shoppers also get stuck in the shoppe and become
addicted to ordering for their household items they order from the
shoppe for the reason it has a discount, but other shoppers lose their
trust sometimes because it looks good in the picture, but when it
arrives, it is no longer beautiful.According to Rahmen et.al.(2018) they
find out the factors influencing online shopping behavior,the factors
they investigate are perceived risk,trust,quality of
website,enjoyment,social influence and advertisement.Other young
people these days like to order things from the shoppe for themselves,
tops are the one in fashion among young people.The students are
attrached to the online shopping and hence the elder people don‟t use
online shopping much as compared to the younger ones, so awareness
has been fashioned in the coming era.Based on the previous research in
2016 by K.S. Silpa, P.U. Rajasree, P. Balasubramanian,He explained the
advantages and disadvantages of online shopping. People who are non-
shoppers are ready to do online shopping, in the future if they get
proper awareness and knowledge.The online transaction should be
flexible for the customers who perceived in shopping.This will also help
people to have insights and give them recommendations to which
application should they use when it comes to online shopping, if they
want to have good service.Shopee also delivered more fun and
convenience for shoppers, and groomed talents to thrive in the growing
digital economy.Shopee also launched two iterations of the Shopee
University Summit in the Philippines to ensure that all its sellers have
equal footing to thrive in the platform and the e-commerce industry.
Through the virtual summit streamed on Shopee Live and Facebook
Live, existing and potential sellers learned about online branding and
social media marketing to boost visibility and sales on the platform.

Literature

The purpose of this literature review is to explore the online shopping

experience and evaluate why consumers are opting to shop online as
opposed to traditional shopping.This is the researcher prove and
reported that experience, (Abd Aziz and Abd Wahid 2018) perceived
benefits and perceived ease of use significantly shape the online
purchase behaviour of the student.(McKay-Nesbitt et al.,2018) and
(Yoon et al.,2018) also observed that the online purchase behaviour
depends upon the gender, type and nature of the product and the risk
associated with the online purchase.Specifically looked at the factors
that influence the extent of usage of different information sources in
pre-purchase information search by online shoppers.Other researcher
investigating the customer behaviour towards online.(Rahman et
al.,2018) and (Jain,2018), respectively. Based on these reasons, this
research carries out analysis to find out the factors influencing online
shopping behaviour using a limited sample size. The factors to be
investigated are perceived risk, trust, quality of website, enjoyment,
social influence, and online advertising.This reseacher find out that
during the pandemic, some people rely on shopping online when
buying groceries, food, clothes, and other needs and wants. There are
many online shopping applications here in the Philippines but the most
common used by Filipinos are Shopee and Lazada. This research is base
on the study of (Computer Hope, 2020). aims to identify which application
satisfies consumers more in terms of services.Otherwise(Esmaeilpour, Hoseini, &
Jafarpour, 2016) currently, many e-commerce sites or online buying and selling
sites exist and certainly have their advantages and disadvantages.The Previous
research conducted indicates that convenience and time are the major factors
affecting the decision to shop online. Future research- Further research can be
conducted on how to successfully use online retailing and predict how the
growing use of internet will affect future consumers and their shopping
behaviour. Simranjit Singh, Sonia Bajwa (2017)had carried out a research study on
“buying behaviour of consumer towards counterfeit products: a case study of
moga city”. The objectives of this study is were to find out the dominant factors
affecting on the consumer while purchasing counterfeit goods, to know the
relationship of these factors with the purchase behaviour and application of TPB
model for knowing the factors creating inclination towards counterfeit. The
sample size was for research was 100 respondents. A structures questionnaire
was used by following the convenience sampling method. The data were
described with the help of pivot table and pie charts with percentages. After the
analysis the researcher had found that behaviour of the respondents that leads
them to go for committing a crime of purchasing such knock offs and pirated
items. Cost and status seeking have known to be the two reasons for committing
an illegal practice. If the money income of the consumer is increased then this
could work as a measure of curbing this practice.“Consumer Behaviour towards
Online Grocery Retail Store in Mumbai Region” study By Snehal Chincholkar
(2016) performed a study about the behaviors of consumers towards online
shopping in his study. While doing online purchasing cash on delivery and debit
cards are most preferred mode of payment. As a result of data analysis, the
researcher concludes that slowly our traditional way of grocery shopping may see
a drastic change. The companies have to work hard for developing their
marketing and distribution strategies to overcome the hurdles of grocery e-
retailing. This research cunducted by (Saban Kumar K.C, Arun Kumar
Timalsina ,2016) He carried out a research work on “Online Grocery Shopping
Attitudes among the Consumer in Kathmandu Valley”. The major focus of the
research was to assess attitudes of customers towards online shopping.The
freshness and deliverytiming were given more importance than payment system
and pricing while shopping vegetables and fruit items online. Customer
perception is typically affected in the way of broadly such as advertising, reviews,
public relations, social media and personal experiences etc. The perception on
online shopping varies from person to another and the perception is limited to a
certain extent with the availability of the proper connectivity and the exposure to
the online shopping has to be improved to make the customer satisfied.A
performed study by(Pritam P. Kothari, Shivganga S. Maindargi 2016) on
Customers Attitude towards Online Shopping in India and its Impact: His study
told that Online shopping gives customers best alternatives to save money and
time. Companies Offers detail product information, easy mode of payment,facility
of comparison of price and very important completely hassle free shopping
experience. The Success of online shopping depends on its popularity, its brand
image and its unique promotional policies while Lakshmi. S. (2016) performed a
research study on “Consumer Buying Behaviour towards Online Shopping”. The
author explained how online shopping and consumer Behaviour is important and
closely bonded with each other. Also author had explained the factors that
affecting consumer Behaviours, consumer characteristics in the online
medium,which are personal characteristics, psychological characteristics, social
characteristics and cultural characteristics. There are many factors that influence
of online shopping decision that are Motivations, Convenience, Price visibility,
Brand browser segment, New design , Saves travel time, Website security, Easy
payment, Cash on delivery and Free home delivery. Finally the author concludes
that the convenience and trust were the most essential variables for consumers
when they decide to shop online. Web design and delivery time were not the
important variables for consumers while doing online shopping purchases. Young
generation prefers buying goods from the original source, so they prefer online
shopping. Buying online can be of great benefit to the consumer in terms of
convenience, saving time and money.A performed research study on “An
Empirical Study on Consumers Perception towards Online Shopping”.Conducted
by (Ashwini.N, Manjula. R ,2016) He study about the findings of the online
consumer concerns about lack of opportunity to examine the products prior to
purchase are regarded as specific factor affecting the online buying decision. Also
Customer goes online very often to compare the prices and features of the
various branded products and services. Then Most of the respondents say online
shopping helps them quick accessibility of a wide variety of products. Cash on
delivery and easy replacement are one of the advantages of online shopping.
Finally, the researcher concludes that Online shopping enables the customers to
buy from any part of the world at any time providing better opportunity and also
benefits like cash on delivery, easy replacement, convenience, fast refund, time
saving and secured Delivery of the product, confidentiality, etc. The site enables
them to browse before they shop, and to research the product so they have more
confidence in what they are buying. K.S. Silpa, P.U. Rajasree, P. Balasubramanian
(2016)performed a research study on “A Study on Peoples‟ Perceptions towards
Online Shopping”. He explained the advantages and disadvantages of online
shopping. People who are non-shoppers are ready to do online shopping in the
future if they get proper awareness and knowledge. The Majority of the people
agree that in the near future online shopping will be more on demand than offline
shopping. More people prefer cash on delivery than net banking but most of the
people do not shop online due to fear of the quality of goods, afraid to give out
their credit card details and also they find conventional methods more enjoyable.
Online shopping will take over as the prime marketing and selling channel in India
in near future. “Behaviour of Customers‟ Towards Online Shopping in India”.
( Sonal Kala 2015)The author concludes that Consumers have been seen to reveal
different buying Behaviour‟s when shopping online than,when they are shopping
in a physical retail store. There is no significant difference between the response
of male and female.The respondents have perceived online shopping in a positive
manner. (G.R.Shalini, K.S.HemaMalini ,2015) conducted a research work on
Characteristics of Online Shopping and their Consumer Intention towards the
Purchase of Online Products in the Chennai city. The nature of the study was
exploratory and descriptive because both primary and secondary data have been
used.The study reveals that there is positive relationship between the website
characteristics and attitude, trust and intention towards online purchasing.(S.
Aruna, A. John William2015) performed a research study on “A Study of
Consumer Behaviour towards Online Shopping in Coimbatore District”. Base on
her study , people mostly prefer online shopping to traditional shopping because
of the technological advancements. It has become popular and is extremely
convenient. Though it is convenient there are various factors such as price, quality
of the product and delivery time which customers look before online shopping. So
the online websites must of aware of these factors to be successful and retain the
customers. The final result from the study is that online shopping is growing
rapidly in a positive manner. By removing little flaws it can be much profitable
while (R.Shanthi, Desti Kannaiah2015) study about“Consumer‟s Perception on
Online Shopping”.The researcher had explained the factors influence Consumer
to buy online, which are as follows that are Product information, online payment,
Convenience,Consumer Attitude, Easy Accessibility, Flexibility.The researcher
concludes that younger or Gen Z are attached to the online shopping and hence
the elder people don‟t use online shopping much as compared to the younger
ones. It is also found that the majority of the people who shop online buys books
online followed by tickets (railway, movie, concerts). The study also reveals that
the price of the products has the most influencing factor on online purchase. The
security of the products is the second most influencing factor, Guarantees online
purchase is the third most influencing factor and Warrantees followed by delivery
time and the next most influencing factor is the privacy of the information, the
reputation of the company, and nice description of goods. Overall the research
outcome reveals that the majority of the respondents preferred to buy products
from the online mode of shopping.This study is about attitude by Ashish Bhatt
(2014) research work on “Consumer Attitude towards Online Shopping in Selected
Regions of Gujarat”. Finally the researcher concluded that online shopping is
gaining more popularity among people, especially among the younger generation
and become equally popular among all age groups.Kalpana Mathur, Arti Sharma
(2014) performed a research study on “A Study of online Shopping Habits of
Consumers in India”.Many people preferred to shop online. The online shopping
habits are gaining quick market and are growing every year because of the
increasing Internet usage of people and availability of Internet connections on
mobile at cheaper rates. There is no significant relation between use of discount
coupons and occupation. This implies that discount coupons are emerging as an
attractive feature calling for more consumers to shop online. The study found that
the preferred mode of payment for e-shopping is cash on delivery i.e. COD
irrespective of respondents income group.Pratiksinh Vaghela (2014) performed a
research work on “A Study on Consumer Perception towards Online
Shopping”.The researcher concludes that most of the customers were perceived
that online shopping is better option than manual shopping and most of the
customers were satisfied with their online shopping transactions. Customers are
accessing their net at their home and office/college. Largely customers are buying
clothe, electronics items and accessories. Gagandeep Nagra, R. Gopal (2013)
performed a research study on “A study of Factors Affecting on Online Shopping
Behaviour of Consumers”. The researcher concludes that the gender does impact
Possession of internet and Frequency of online purchase of consumer‟s
occupation is a demographic variable which does not impact any of the variable.
The respondents had perceived online shopping in a positive manner. On-line
shopping in India is significantly affected by various Demographic factors like age,
gender, marital status, family size and income.Abd Aziz and Abd Wahid
(2018) reported that experience, perceived benefits and perceived ease of use
significantly shape the online purchase behaviour of the student. Study by
(Computer Hope, 2020). During the pandemic, some people rely on shopping
online when buying groceries, food, clothes, andother needs and wants. There are
many online shopping applications here in the Philippines butthe most common
used by Filipinos are Shopee and Lazada. This research aims to identify
whichapplication satisfies consumers more in terms of services.

OBJECTIVES
Specifically the study aims to;

1. Examine the main factors that influence the online shopping behavior among
the junior high school student of LNFVHS.

2. Identify the financial sources of payment among the cunsomers through

shopping online.

3.Study the perception among junior high school students of LNFVHS towards
online shopping.

4. To examine the online shopping habits of consumers in LNFVHS junior

students,identify factors which determine the online shopping trends and study
the growth of online shopping in our school.

5.To know what type of products purchased by consumers through online

shopping and to identify the factors influencing consumer buying online.

6.Identify the impact of shoppe among youngers.

7..find out the problems that consumers face during their shopping through
online stores

8. Investigate consumer behaviour towards online shopping.

9..examines various factors limiting consumers for online shopping behaviour.

Statement of the problem

It is very essential to know the problems of the online customers nowadays.As a
student of LNFVHS we noticed that most of the youth today are inclined to order
from the shoppe, we surveyed five per section female/male every year level
curiculum total of 20 respondent, we looked for fellow students who are addicted
to the shoppe and to know what type of products purchased by consumers
through online shopping and to identify the factors influencing consumer
behavior buying online.
Questions:

1. What is the impact of shoppe among the JHS students?

2. What type of products purchased by JHS through online shopping?
3. Where they get the money to pay in shoppe parcel?
4. As a student, how were you encouraged to order at the shoppe?

Theoritical framework

Conceptual Framework

The conceptual framework shows the relationship of Variable

Dependent all characteristics in

•Delivery option and payment option

this study. It shows the relationship of how the independent and dependent variables is
•benifits
interrelated to each other.
•Product
characteristics(personality,quality,avail
abilty)

•cost

Independent variable

•Age

•status

•Gender

•lifestyle
The independent variables in this conceptual framework are age, status, gender,

and lifestyle.

The dependent variable in this conceptual framework

are the following:

Delivery option and payment: Every shoppers have the right to choose what kind

of delivery and payment method they want.

Benifits: before the buyers buy, we should make sure if it has good benefits for us

as a buyers.

Product characteristics(personality,quality,availabilty): Buyers wants to do her

research and needs access to as much information as possible. Provide her with

detailed product specs, sizing information, ratings and reviews, video guides

anything that can help her buy from you and not from someone else.
Cost: before buying, the buyer makes sure if the product they are buying fits their

budget or not.

SCOPE AND LIMITATION OF THE STUDY

This study aims to determine the factors affecting online shopping among some
students of LNFVHS. This study would be in qualitative form of
research,conducted narrative design wherein the data gathered is in descriptive
form.

Prior to the start of the study, proper communication with the respondents will
be prioritized, and consent will be delivered to them. Limitations related to
impact of online buying by the students,such as limited replies and delays in
specified timelines, shall be expected and dealt with appropriately.

SIGNIFICANCE OF THE STUDY

This study aims to determine the impact and behavior of the students in ordering
online,study on how they handle their ordering skills especially during their
boredness or others will influence him to order.

Specifically, this study will be beneficial to the following:

LNFVHS student. This research can help the student to improve the school to
make an awareness regarding online shopping and to minimize their attitude
when it comes to online ordering

Department of Education (DepEd). The data on this research about online

shopping has great impact on the educational setting of the students,for teachers
to know if their students save money or if they spend it immediately or else order
online immediately for what they want to buy
 Future Researchers. This will provide additional information and
background when they make the same study. The knowledge that they will be
able to extract will serve as a foundation for their study.