2023 NCBA Trade Show Prospect Mailing

National Cattlemen’s Beef Association

Prepared by Emily Desormeaux, Associate Director Trade Show & Event Marketing
 Table of Contents

Summary…………………………………………………………………………………………………………………………………………….…3

Marketing Materials…………………………………………………………………………………………………………….…………..5-38
Invitation………………………………………………………………………………………………………………..…………………5
Exhibitor Prospectus……………………………………………………………….…………………………………..…….…6-13
Partnership Opportunities……………………………………………………………………….…………………..…….14-37
Exhibitor Contract……………………………………………………………….………………………………………..….…….38
 2023 NCBA Trade Show Prospect Mailing

Tactics – Direct Mailing/Direct Response

The mailing discussed in this submission was initiated to reach prospective companies to
become exhibitors in the NCBA Trade Show. The mailing allowed us to position information about the
NCBA Trade Show in front of companies that matched our target audience.

The NCBA Trade Show has seen an increase in

exhibiting companies over the last five years. In terms of total
square footage, the 2022 NCBA Trade Show marked the
largest show to date. In order to continue the increasing
trend, we look at the 2022 post-convention survey to
determine where we had the most opportunities for growth.
When looking at the survey, we considered two key pieces of
information; what types of companies exhibit at the NCBA
Trade Show and what products attendees are looking for.
Our evaluation showed three key product types had the
greatest growth potential: animal health products, animal
ID/electronic ID products, and computer technology. After
determining that these three areas had the greatest Table 1: Results from 2022 NCBA Post
opportunity for growth, we decided to focus our target Convention Survey
audience on companies that met one of the three product
categories.

Once the target audience was narrowed down, we began creating the materials needed for the
mailing. The mailing consisted of four pieces: an invitation to exhibit, an Exhibitor Prospectus brochure,
a Partnership Opportunities brochure, and a 2023 Exhibitor Booth Contract. The invitation allowed us to
start the conversation with the company without having to send a cold call or email. The Exhibitor
Prospectus and Partnership brochure allowed us to communicate all the possibilities available to
exhibitors at the trade show. Typically, we only accept electronic contracts. However, for the mailing, we
wanted to make the decision for these companies to exhibit as easy as possible by providing each of the
steps needed to become an exhibitor.

To determine our success, we measured the response

we received from inquiries, booths sold, and the 2023 post-
convention survey. Following the mailing, we noticed an influx
of calls and emails inquiring about the booth availability in the
show. This proved to us that companies were responsive to the
mailing and achieved our expected response. For the first time
since pre-pandemic times, the 2023 NCBA Trade Show was
100% sold out with 19% of companies being first time
exhibitors. Evaluating the post-convention survey we noticed a
shift in the results. The percentage of animal ID/electronic ID
companies increased from 4% to 7%, while animal health Table 2: Results from the 2023 NCBA Post
products decreased from 18% to 12%. Overall, we determined Convention Survey

that the influx in inquires, upsell in booth space, and shift in

interests vs. products shown reflected a positive result for the campaign. We determined there is still
room for growth in the areas of animal ID/electronic ID, animal health products, and now
associations/organizations/government agencies allowing us room to continue to grow the show.
 You’re invited
TO EXHIBIT AT THE
LARGEST TRADE SHOW IN THE CATTLE INDUSTRY –
THE NCBA TRADE SHOW!

The Cattle Industry Convention & NCBA Trade Show is agriculture’s premier event where
the industry comes together to get down to business for the cattle industry. We want
YOU to join NCBA and thousands of cattlemen and women from across the country and
exhibit at the 2023 Cattle Industry Convention & NCBA Trade Show in New Orleans, LA on
February 1-3, 2023.

The NCBA Trade Show allows you the opportunity to engage face-to-face with leading
industry decision makers, cattle producers, feedlot, farm and ranch owners, and operators
in a unique and fun environment. If you have a business serving the cattle industry – this is
the event for you!

In this packet, you will find:

• 2023 New Orleans Exhibitor Prospectus
• The Exhibitor Booth Contract

Secure a space in the largest, most innovative trade show for everyone in the cattle
industry, but ACT FAST! The 2023 NCBA Trade Show is almost sold out!!

CATTLE INDUSTRY CONVENTION

FOR MORE INFORMATION: & NCBA TRADE SHOW
Email showmgmt@ncbatradeshow.org or visit convention.ncba.org. FEBRUARY 1-3, 2023
Exhibitor
Prospectus

CATTLE INDUSTRY CONVENTION

& NCBA TRADE SHOW
FEBRUARY 1-3, 2023
#CATTLECON23
MEET THE MOST INFLUENTIAL LEADERS AND INNOVATORS IN THE BEEF CATTLE INDUSTRY.
CattleCon23 provides an invaluable forum where cattlemen and women from across the country can gather to
network, learn, share innovative ideas and set policy for the industry.

Position your company at the forefront of the beef industry! Take advantage of the opportunity to showcase your
solutions and services to more than 8,000 influential cattlemen and women.

Who should
Mark your calendar
exhibit?
The NCBA Trade Show attracts over 350 companies providing all
NCBA Trade Show DAtes & Location
NCBA Trade Show • February 1-3, 2023
New Orleans Ernest N. Morial Convention Center
types of products, services and the latest in technology to the 900 Convention Center Blvd
New Orleans, LA 70130
cattle industry. Some of the products and services displayed at
the NCBA Trade Show include:
• Animal Health Products
• Animal Identification
SHOW HOURS
Wednesday, February 1
• Associations/Organizations/Government 4:30pm – 8:30pm – Welcome Reception
• Breeders/Ranches/Feedlots/Marketers
Thursday, February 2
• Computer/Software Packages 9:00am – 6:00pm
• Consulting Services
Friday, February 3 Please n
• Equipment/Trailers/Watering ote n
9:00am – 4:00pm
• Feed/Feed Additives & Accessories days for ew show
2023!
• Fencing Equipment & Accessories MOVE-IN
• Hay Equipment & Accessories Sunday, January 29
• Herd Management/Chutes/Scales 8:00am – 2:00pm – Oversized Equipment/Trailers ONLY
• Information/Education Monday, January 30
• Publications/Media/Broadcast Media 12:00pm – 8:00pm – General Exhibitors (including squeeze chutes)
• Retail/Art/Furniture/Accessories
Tuesday, January 31
• Seed Products/Weed/Pest Control/Herbicide 8:00am – 7:00pm – General Exhibitors
• Structures/Buildings
Wednesday, February 1
• Veterinary/Breeding
8:00am – 1:00pm – Last Minute Move-in
• Genetics/DNA
• Processor/Packer MOVE-OUT
For a complete list of current exhibitors visit convention.ncba.org. Friday, February 3
4:00pm – 10:00pm
Saturday, February 4
8:00am – 12:00pm

Your customers will be here. Make sure you are too!

 Exhibit Booth
information
PAYMENT DEADLINES
Full booth rental amount is due August 1, 2022.
Booth space reservations and contracts will be accepted
after the August 1 deadline; however, a full payment must
accompany the space contract.
HOW TO RESERVE
• Booth contract is online at convention.ncba.org
• Email the completed contract to:
showmgmt@ncbatradeshow.org
CANCELLATION & REFUND POLICY
Payment Due Dates
Payment must be received by August 1, 2022 or the booth may
be released at NCBA’s discretion. Full payment must accompany
applications made after August 1, 2022.
Exhibit Cancellation
Written notification of cancellation must be received by NCBA
prior to August 1, 2022. Payment will be refunded 50% of booth
rental fees. No refunds to any exhibitors canceling after August
1, 2022.
WHAT’S HAPPENING
INSIDE THE EXHIBIT HALL:
• 20 exhibit hall hours
• Exhibit hall opening reception
• Live cattle handling demonstrations
• Classroom style learning sessions in the Learning Lounge
• Round-table discussions
• Chutes and Scales Showdown with side-by-side
equipment comparisons
• Live music in lounge areas
• Daily receptions
• Booth traffic driver programs
• Hands-on leaning in the RanchHOW
• Retail therapy
• Lunch for all attendees each day
YOUR BOOTH SPACE INCLUDES
• Three complimentary registrations per 10’ X 10’ space
•
•
•
Access to food and networking events in the Exhibit Hall
Access to the General Sessions & CattleFax Outlook Session
Online Directory listing
• Exclusive exhibitor benefit to rent pre or post-convention attendee mailing list
(upon acceptance of terms of agreement)
• Exposure on Convention Mobile App featuring floor plan and exhibitor directory
• Exclusive access to Exhibitor Lounge with refreshments each day
• Exhibitor benefit to be a convention sponsor
• Draped 8’ back and 3’ side walls (in-line booths only)
• 7” X 44” sign identifying your company’s name and booth number (in-line booths only)
• Professional floor management and daily security in Exhibit Hall
• Invitation to the complimentary Exhibitor Summit, the Official Site Inspection Tour
• Access to meeting room rentals in the host hotels
• Access to our Exhibitor Marketing Toolkit including promotional text, logos, banner
ads and more
• Access to our online Exhibitor ROI & Success Center
CONSTRUCTION
Exhibit booths are constructed of pipe and drape and are not equipped with tables or chairs.
Hard wall exhibit booths and furnishings can be rented at your expense from the official service
contractor. Booth carpet is NOT included in your rental fee. Floor covering in your booth space is
required. Carpeting can be ordered from Freeman.
EXHIBIT SPACE RATES
• One booth (10x10)
• $26 per square foot or $2,600 per 10x10 space
• Corner booth locations are an additional $250/corner (corner fees are added after
discounts have been applied)
ISLAND SPACE
Island exhibit space locations will pay an island premium fee in addition to the booth
space price.
Island Exhibit Space (includes corner and island fees):
20x20 - $11,600 20x50 – $27,500 40x40 - $43,400
20x30 - $16,900 30x40 - $32,800 40x50 - $54,000
20x40 - $22,200 30x50 - $40,750 50x50 - $67,250
WHY EXHIBIT?
• It’s the leading, most prestigious trade show in the cattle industry!
• Provide solutions to and develop long-term mutually beneficial relationships with
cattle producers.
• Establish hundreds of highly qualified sales leads in just 2.5 days!
• Increase your brand awareness and public awareness. Attendees are actively
seeking new products that will improve efficiencies and solve problems.
• Put your product or service in front of the cattle industry’s most influential leaders
and decision makers to maximize your marketing dollars and ROI.
• Analyze the competition.
• Strengthen your business relationships with valuable customer feedback.
Facts & Figures AVERAGE
*Source 2021 Attendee Survey
AGE:
52
ATTENDEE BY OPERATION TYPE
Cow-Calf 41%
UNDER 40:
Feedlot Owner/Manager 12% 10%
Stocker/Backgrounder 11%
Farmer/Feeder 6%
GENDER
68% Male
Seedstock 5% 32% Female

Retail/Packer 3%

Vet/Consultant 5%

Dairy Producer 1%

Other 16%

HERD SIZE BY SEGMENT

COW-CALF
1-49 HEAD: 18%
50-99 HEAD: 12%
100-499 HEAD: 40%
500-999 HEAD: 12%
1,000-4,999 HEAD: 14%
5,000 + HEAD: 5%

STOCKER/
BACKGROUNDER
< 1,000 HEAD: 38%
FARMER/FEEDER/FEEDLOT
1,000-3,999 HEAD: 26%
< 1,000 HEAD: 22%
4,000-14,999 HEAD: 16%
1,000-3,999 HEAD: 15%
15,000-31,999 HEAD: 11%
4,000-14,999 HEAD: 17%
32,000 + HEAD: 10%
15,000-31,999 HEAD: 16%
32,000 + HEAD: 30%
 ATTENDANCE HISTORY

2021
NASHVILLE
2018 PHOENIX Total:
Total: 6,411
7,578
2019 NEW
2020 ORLEANS 2022 HOUSTON
SAN ANTONIO Total: Anticipated:
Total: 8,513 7,500
8,506

88%
of attendees would recommend
CattleCon to their colleagues and friends
91%
of attendees play a role in their
company’s purchasing decisions
87%of attendees rated the overall
value as excellent/good

6.9 Average number

of hours spent
on show floor

ATTENDEES PLAN TO PURCHASE THE FOLLOWING IN THE NEXT 12 MONTHS

AI Equipment................................................. 6%
ATV/utility vehicle.......................................5%
Chutes or scales.........................................12%
Computer..........................................................2%
Computer software/
technology.......................................................9%
Dewormer.......................................................19%
Electronic ID tags......................................13%
Feed or forage..............................................11%
Feed supplements/additives.............16%
Fencing supplies........................................13%
Financial or consulting services........4%
Genetics, tracking tools.......................... 6%
Hay baling equipment..............................5%
Health insurance...........................................1%
Life insurance................................................2%
Livestock handling
equipment......................................................14%
Livestock insurance...................................4%
Livestock trailer............................................5%
Livestock watering
tanks/system......................................................7%
Mixers/Feeders.............................................4%
Pest control.....................................................9%
Pickup truck....................................................5%
Property insurance.....................................2%
Satellite Dish....................................................1%
Seed.....................................................................5%
Steel farm building.....................................4%
Swather/Mowing equipment...............2%
Tractor.................................................................5%
Vaccines.........................................................23%
Western Apparel.........................................17%
Wheel loader/Payloader.........................3%

8 IN 10 attendees are more likely to purchase from exhibiting companies in the NCBA Trade Show
Expand your brand
Increase your exposure and make the most out of your exhibiting
experience at the 2023 NCBA Trade Show. Take advantage of these exclusive
opportunities to reach over 8,000 cattle industry attendees available only to
NCBA Trade Show Exhibitors.
SPOTLIGHT PACKAGE
Want to feature or debut a product in New Orleans?
The Spotlight Package is the perfect way to promote
a new, rebranded or existing product. Sponsorship
includes promotion in the mobile app, mentions in the
Beef Resource Guide, a floor sticker with the Product
Spotlight logo and listing in the National Cattlemen.
• INVESTMENT: $2,000
• AUDIENCE: 8,000+ CONVENTION PARTICIPANTS
AISLE SIGN
Drive traffic to your booth by sponsoring an aisle sign. Your
company name and logo will hang from the directional aisle
signs in the trade show. This is an excellent way to get your
brand name high above the show floor and in front of the
participants you want to see!
• INVESTMENT: $2,000
• AUDIENCE: 8,000+ CONVENTION PARTICIPANTS
CATTLEMEN TO CATTLEMEN
PRODUCT FEATURE
The Product Feature is a 2-4 minute segment filmed
onsite in New Orleans by a Cattlemen to Cattlemen reporter. Your segment can
include interviews and product highlights. The feature will air in one episode, for
a total of three airings.
• INVESTMENT: $2,500 - $3,500
• AUDIENCE: 1.5 Million Cattlemen to Cattlemen viewers
COUNTDOWN TO THE SHOW
The only e-mail based sponsorship available. Reach attendees with a
banner ad and 50 word description in the weekly countdown e-mail sent to
registered attendees.
• INVESTMENT: $1,000/one e-mail, $1,750/two e-mails
• AUDIENCE: 8,000+ CONVENTION PARTICIPANTS
ENHANCED EXHIBITOR LISTING
IN THE BEEF RESOURCE GUIDE
Stand out from the crowd with this affordable add on. Add your show logo
and company description to the onsite printed guide and make it easy
for attendees to find you. Advertising opportunities also available visit
convention.ncba.org for all the details.
• INVESTMENT: $250
Maximize
your impact!
SPONSORSHIP OPPORTUNITIES
Make an impact on the 2023 Cattle Industry Convention &
NCBA Trade Show attendees with your sponsorship. Your
company can be one of the first to interact with future
customers before, during and after the show!
By committing to one of our sponsorship opportunities
today, you can join this group of exhibitors who have
chosen to take their brand presence to the next level.
We have multiple sponsorship packages to choose from
for every price range — put your brand on a unique and
unforgettable marketing component/event at the 2023
Cattle Industry Convention & NCBA Trade Show.
Contact us for a customized sponsorship package:
corporaterelations@ncba.org
303.694.0305
convention.ncba.org/trade-show/sponsorships
MEMBERSHIP OPPORTUNITIES
ALLIED INDUSTRY PARTNER
MEMBER BENEFITS
• Priority sign-up for prime location
at NCBA’s annual trade show and
discounted exhibit space (excluding
island booth space)
• Access & assistance with key issues by leadership
in D.C.
• Special listing in the Beef Resource Guide
• Listing in every issue of the National Cattlemen
• A complimentary link on NCBA.org, representing
the entire beef industry
• Opportunity to utilize the Allied Industry logo
• Fifteen subscriptions to the National Cattlemen
• Special Convention & Summer Business Meeting
recognition
• Partner annual investment $3,000
Stand out on
the show floor!
 Don’t get lost in the crowd!
MAKE SURE YOUR BUSINESS STANDS OUT WITH AN
ENHANCED EXHIBITOR LISTING!
Stand out in the Beef Resource Guide and the digital floor plan!
Check the enhanced listing on the booth application!

ENHANCED LISTING: $250

STANDARD LISTING:
44 FARMS ........... BOOTH #2443
44 FARMS
BOOTH #2443
FREE www.44farms.com
At 44 Farms, we strive to
produce reproductively sound
bulls whose progeny calve easy,
grow fast, are efficient in the feedlot and produce a
premium on the rail. These traits coupled with our
breed leading bull guarantee make 44 Farms an
ideal place to select your next herd sire.

NCBA OFFERS YOU MUCH MORE THAN OTHER INDUSTRY EVENTS

• VALUE – Your NCBA booth fee includes access to general sessions, lunch each day for booth staff, access to receptions allowing you to
network with attendees both on and off the show floor.
• CONNECTIONS – The NCBA Trade Show draws qualified attendees from all over the country. Many describe it as the must-attend
conference each year.
• SERVICE – Exhibitors describe the NCBA Trade Show and show management as the industry standard for agriculture shows, due to our
communication, organization, and customer service.
• SUPPORT – Held several months before Cattlecon, this event provides exhibitor training and vendor presentations to help exhibitors have
the best exhibiting experience at our event and become more successful overall with all of their exhibiting programs.
• TOOLS – NCBA provides access to the Exhibitor Success and ROI Center which include educational articles, webinars and other tools to
help exhibitors maximize their time and measure success.

• THE EXHIBITOR SUMMIT & SPONSORSHIP SHOWCASE - Meet with the NCBA planning team, the Convention Center exhibitor services
team, key suppliers, tour the convention center, learn exhibitor marketing tips and tricks, and review any rules and regulations that could
affect your exhibiting experience. Dates are September 7 & 8, 2022.

“I THOUGHT THE SHOW WAS AMAZING. FOR ME THE MOST BENEFICIAL THING WAS THE LEARNING
OPPORTUNITIES AS A NEW COW/CALF RANCHER I FOUND THE INFORMATION EXTREMELY VALUABLE. MY
ONLY REGRET WAS NOT BEING ABLE TO SEE EVERYTHING. I PLAN TO ATTEND NEXT YEAR TO SEE WHAT I
MISSED THIS YEAR.”
-2021 ATTENDEE
ACCOLADES
The NCBA Trade Show has been recognized by the Trade Show industry for the fastest growing show in Net
Square Feet of Exhibit Space, Number of Exhibiting Companies and Total Attendance.

CONTACT
NCBA
9110 E. Nichols Ave. Suite 300
Centennial, CO 80112
Phone: 303-694-0305
showmgmt@ncbatradeshow.org
 EXPAND YOUR BRAND AND BECOME A SPONSOR TODAY!

Partnership
Opportunities

CATTLE INDUSTRY CONVENTION

& NCBA TRADE SHOW
FEBRUARY 1-3, 2023
ERNEST N. MORIAL CONVENTION CENTER
NO sponbro.indd 1 6/20/2022 1:17:07 PM
 C attleCon23 marks the 125th Anniversary of the largest event for the beef cattle industry.
CattleCon features meetings of the National Cattlemen’s Beef Association, Cattlemen’s Beef
Promotion & Research Board, American National CattleWomen, Inc. and the National Cattlemen’s
Foundation. The cattle industry comes together twice a year to discuss current issues as a group,
to work on programs and initiatives, and to set the course we should take with our various projects
for the betterment of the beef cattle industry. Additionally CattleCon is home to the NCBA trade
show with over seven acres of exhibits and almost 400 exhibiting companies. The event offers
keynote speakers, networking opportunities and education for attendees.

Increase your exposure and make the most of your exhibiting experience at the 2023 trade show.
Take advantage of these unique opportunities to reach over 8,000 cattle producer attendees
available exclusively to NCBA Trade Show Exhibitors.

By committing to one of our sponsorship opportunities today, you can join this group of exhibitors
who have chosen to take their brand presence to the next level.

EXPAND YOUR BRAND AND MAXIMIZE YOUR IMPACT

BY BECOMING A SPONSOR TODAY!

CANCELLATIONS SPONSOR RECOGNITION CO-SPONSORSHIPS

Confirmed sponsorships (via email or signed
agreement) cannot be changed or transferred.
Cancellations initiated by the sponsor will
remain an obligation of the sponsor at 100%
of the agreed upon sponsorship fee and any
associated fulfillment fees.
Companies committing to sponsorships of
$4,000 or more will be recognized with our
base package which will include your logo on
marketing materials, onsite sponsor wall, the
Beef Resource Guide, the official convention
website and will receive sponsor ribbons onsite.
No sponsor shall assign or share any portion of
a sponsorship with another company without
the explicit permission and approval of NCBA.
No other person, firm, organization or company
can display or demonstrate products or services
or distribute advertising materials in your
sponsored area unless approved by NCBA.

NO sponbro.indd 2 6/20/2022 1:17:08 PM

 10 Reasons to Become A Sponsor
1. INCREASE YOUR COMPANY’S BRAND VISIBILITY
2. SPONSORSHIPS PROVIDE TARGETED MARKETING
3. IMPROVE CONSUMER PERCEPTION
4. SPONSORSHIPS OFFER EFFICIENT LEAD GENERATION
5. REACH YOUR SALES GOALS
6. INCREASE COMMUNITY GOODWILL
7. SHOW SUPPORT OF THE BEEF CATTLE INDUSTRY
8. STAND OUT FROM THE CROWD
9. BUILD BUSINESS RELATIONSHIPS
10. INCREASE YOUR EVENT RETURN ON INVESTMENT

CATTLECON23 OFFERS A VARIETY OF SPONSORSHIP OPPORTUNITIES PROVIDING

A LEVEL TO MEET EVERY BUDGET. ALIGNING A SPONSORSHIP WITH YOUR BRAND
INCREASES AWARENESS OF YOUR BUSINESS. CATTLECON23 SPONSORSHIPS CAN BE
CUSTOMIZED TO NOT ONLY MEET YOUR MARKETING GOALS, BUT GIVE YOUR COMPANY
ADDITIONAL EXPOSURE TO OVER 8,000 CATTLE PRODUCERS.

For more information about NCBA
sponsorship opportunities, please
contact the Corporate Relations
team at 303-694-0305 or email
CorporateRelations@beef.org.
LOOK FOR THE FLEUR DE LIS
FOR THE STAFF PICKS!
THESE “STAFF PICKS” ARE
OUR FAVORITE OPTIONS, AT A
GREAT VALUE!

NO sponbro.indd 3 6/20/2022 1:17:08 PM

 Facts & Figures AVERAGE
*Source 2022 Attendee Survey
AGE:
52
ATTENDEE BY OPERATION TYPE
Cow-Calf 41%
UNDER 40:
Feedlot Owner/Manager 12% 10%
Stocker/Backgrounder 11%
Farmer/Feeder 6%
GENDER
68% Male
Seedstock 5% 32% Female

Retail/Packer 3%

Vet/Consultant 5%

Dairy Producer 1%

Other 16%

HERD SIZE BY SEGMENT

COW-CALF
1-49 HEAD: 18%
50-99 HEAD: 12%
100-499 HEAD: 40%
500-999 HEAD: 12%
1,000-4,999 HEAD: 14%
5,000 + HEAD: 5%

STOCKER/
BACKGROUNDER
FARMER/FEEDER/FEEDLOT < 1,000 HEAD: 38%
1,000-3,999 HEAD: 26%
< 1,000 HEAD: 22%
4,000-14,999 HEAD: 16%
1,000-3,999 HEAD: 15%
15,000-31,999 HEAD: 11%
4,000-14,999 HEAD: 17%
32,000 + HEAD: 10%
15,000-31,999 HEAD: 16%
32,000 + HEAD: 30%

NO sponbro.indd 4 6/20/2022 1:17:09 PM

 ATTENDANCE HISTORY

2021
NASHVILLE
2018 PHOENIX Total:
Total: 6,411
7,578
2019 NEW
2020 ORLEANS 2022 HOUSTON
SAN ANTONIO Total: Total:
Total: 8,513 6,247
8,506

88%
of attendees would recommend
CattleCon to their colleagues and friends
91%
of attendees play a role in their
company’s purchasing decisions
87%of attendees rated the overall
value as excellent/good

6.9 Average number

of hours spent
on show floor

ATTENDEES PLAN TO PURCHASE THE FOLLOWING IN THE NEXT 12 MONTHS

AI Equipment................................................. 6%
ATV/utility vehicle.......................................5%
Chutes or scales.........................................12%
Computer..........................................................2%
Computer software/
technology.......................................................9%
Dewormer.......................................................19%
Electronic ID tags......................................13%
Feed or forage..............................................11%
Feed supplements/additives.............16%
Fencing supplies........................................13%
Financial or consulting services........4%
Genetics, tracking tools.......................... 6%
Hay baling equipment..............................5%
Health insurance...........................................1%
Life insurance................................................2%
Livestock handling
equipment......................................................14%
Livestock insurance...................................4%
Livestock trailer............................................5%
Livestock watering
tanks/system......................................................7%
Mixers/Feeders.............................................4%
Pest control.....................................................9%
Pickup truck....................................................5%
Property insurance.....................................2%
Satellite Dish....................................................1%
Seed.....................................................................5%
Steel farm building.....................................4%
Swather/Mowing equipment...............2%
Tractor.................................................................5%
Vaccines.........................................................23%
Western Apparel.........................................17%
Wheel loader/Payloader.........................3%

8 IN 10 attendees are more likely to purchase from exhibiting companies in the NCBA Trade Show
NO sponbro.indd 5 6/20/2022 1:17:10 PM
 BRAND AWARENESS
Enhanced Onsite Education or Speaking
TOTAL AMOUNT Base Package Digital Marketing Branding Opportunities
EXHIBITOR LOUNGE $3,000 
WASTE RECEPTACLES $3,000 
PENNY MACHINE $4,500  
LEARNING LOUNGE $4,500   
CHARGING STATIONS $5,000  
RANCH HOW $5,500   
INFORMATION KIOSK $7,500  
TELL US WHERE YOU’RE FROM MAP $7,500   
ASK ANTONIO CHAT BOT $7,500   
SCOOTAROUND SCOOTER RENTALS $10,000  
GOLF CARTS $15,000  
TRADE SHOW LOUNGES $10,000  
SELFIE STATIONS $10,000   
NATIONAL ANTHEM CONTEST $10,000   
BEER STOP $10,000  
R&R LOUNGE $10,000  
BEST OF BEEF DISPLAY $10,000   
RIDE AND DRIVE $10,000  
GO-CUP SPONSORSHIP $12,000  
CONVENTION SCHOLARSHIP PROGRAM $12,500    
CAFÉ BEIGN-YAY! $15,000  
SHOW FLOOR SHUTTLE $15,000  
EVENT INFLUENCER PROGRAM $15,000   
CONVENTION INTERNS $15,000    
BOOT SHINE STATION $15,000  
CONVENTION FIRST TIMER PROGRAM AND $15,000    
RECEPTION
GATOR CAFE $20,000  
LANYARDS $20,000  
WIFI IN CONVENTION CENTER $20,000   
COMMEMORATIVE PRINT $25,000  
SNACK SHACK $30,000  
$10,000/lounge
TRADE SHOW LOUNGE  
(three available)
SAND SCULPTURE Call for pricing  
HEALTHY HERD PROGRAM Call for pricing   
BRANDED LUGGAGE TAG STATION Call for pricing  
Base Package includes logo on marketing materials, signage, the Beef Resource Guide, the annual convention website and sponsor ribbons.

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 EXHIBITOR LOUNGE
Throughout the duration of the trade show, the exhibitor lounge provides refreshments exclusively for
exhibitors.
Investment: $3,000

WASTE RECEPTACLES
Located throughout the convention center these waste receptacles will get your brand seen throughout
the convention center.
Investment: $3,000

PENNY MACHINE
A souvenir penny machine will be in your booth, pennies will be branded with your logo.
Investment: $4,500

LEARNING LOUNGE
A 35-minute educational session on a topic of the sponsor’s choosing. The Learning Lounge is
located on the NCBA Trade Show floor. Limited availability.
Investment: $4,500 per session

CHARGING STATIONS
Located throughout the convention center these built in charging stations allow for branding outside the
show floor.
Investment: $5,000

RANCH HOW (HANDS ON WORKSHOP)

A hands-on product demonstration on the trade show floor. Limited spots available.
Investment: $5,500

INFORMATION KIOSK
The Information Kiosk is available
for attendees to ask questions
about NCBA membership and
convention events.
Investment: $7,500

TELL US WHERE YOU’RE FROM

MAP
An interactive map in the
registration area, where attendees
can place a pin to denote their
hometown.
BRAND AWARENESS

Investment: $7,500

ASK ANTONIO CHAT BOT

Have a convention-related question? With Ask Antonio the official Chat Bot of Convention, help is just a
text or instant message away.
Investment: $7,500

SCOOTAROUND SCOOTER RENTALS

Not all attendees want to count their steps. Scooter rentals help attendees spend more time on the show
floor and help expand your brand as they cruise the convention center.
Investment: $10,000

TRADE SHOW LOUNGES

Three different lounges located right on the show floor.
Investment: $10,000/lounge

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 SELFIE STATIONS
Selfie Stations are placed throughout the convention center and hotel, and are photo-ops for attendees.
Investment: $10,000

NATIONAL ANTHEM CONTEST

The National Anthem Contest is a popular social media contest, and the winner performs at several
convention events.
Investment: $10,000

BEER STOP
Attendees will stop in for a cold one and to rest their feet in this unique lounge setting.
Investment: $10,000

R&R LOUNGE
Rest and recharge lounges located on the trade show floor allow attendees to take a break and charge up.
Investment: $10,000

BEST OF BEEF DISPLAY

Celebrating the best of the beef industry. This display is in recognition of industry award winners.
Investment: $10,000

RIDE AND DRIVE

Let attendees get behind with wheel! Attendees will have an opportunity to test drive your equipment/
vehicle. Includes an outdoor display location.
Investment: $10,000

GO-CUP SPONSORSHIP
A New Orleans tradition-take your drink on the go. These cups can be used in the convention center.
Investment: $12,000

CONVENTION SCHOLARSHIP PROGRAM

Sponsorship provides eleven attendee scholarships in various categories, each valued at $1,025.
Investment: $12,500

GOLF CARTS
A supplement to the convention shuttle, these branded golf carts will help attendees quickly move
between the convention center and hotels.
Investment: $15,000

EVENT INFLUENCER PROGRAM

BRAND AWARENESS

Event influencers are selected through an application process to promote the convention and trade show,
along with your company, through various digital properties, before, after and during the show.
Investment: $15,000

CONVENTION INTERNS
These are prestigious internships for college students looking to network and meet industry leaders,
while assisting with all aspects of convention.
Investment: $15,000

SHOW FLOOR SHUTTLE

Help attendees moooove from one side of the hall to the other on the show floor shuttle! The shuttle will
pick up/drop off at the main entrance and will run down the main aisle of the show.
Investment: $15,000

BOOT SHINE STATION

Provide a complimentary boot shine for attendees. Vouchers will be passed out at sponsor
booth.
Investment: $15,000

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 CAFÉ BEIGN-YAY!
Nothing says New Orleans like a hot, fresh beignet and a cup of chicory coffee! Treat customers to this location delicacy. Located
right on the trade show floor.
Investment: $15,000

GATOR CAFE
The Gator Cafe is the lunch area for all registered attendees and is located on the trade show floor.
Investment: $20,000

LANYARDS
Branded lanyards will hold attendee ID badges.
Investment: $20,000

WIFI IN CONVENTION CENTER

Help attendees stay connected and check on the operation back home with the WiFi sponsorship.
Investment: $20,000

COMMEMORATIVE PRINT
This keepsake is a custom piece of art that includes the sponsor logo in the border and is complimentary for all attendees
from the sponsor booth.
Investment: $25,000

SNACK SHACK
Located in the main lobby the snack shack will provide attendees a pick me up with some tasty treats and a place to rest their feet.
Investment: $30,000

SAND SCULPTURE
Back by popular demand! A sandcastle will be located on the show floor and will feature a fun unique design as well as
the sponsor logo.
Investment: Call for pricing

HEALTHY HERD PROGRAM

This is vital to attendees. Branding throughout the center, trade show and meeting space. May include hand sanitizer, masks,
washing stations etc.
Investment: Call for pricing

BRAND THE BIG EASY - BRANDED LUGGAGE TAG STATION

This unique sponsorship will be the talk of the convention. Sponsorship includes custom branded luggage tags along with a unique
insert to the onsite program used to drive traffic to your booth. Luggage tags are branded to order onsite.
Investment: Call for pricing

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 EVENTS
Enhanced Onsite Education or Speaking
TOTAL AMOUNT Base Package Digital Marketing Branding Opportunities
CHUTES & SCALES SHOWDOWN $2,500 - $8,000    
MASTERS OF BEEF ADVOCACY RECEPTION $5,000    
B2B HAPPY HOUR $5,000   
NCBA BOARD OF DIRECTORS MEETING (AN-
NUAL CONVENTION AND SUMMER BUSINESS $10,000   
MEETING)
BEEFIT 5K $10,000    
REGIONAL MEETINGS $10,000   
SUSTAINABILITY FORUM $10,000   
PAC RECEPTION & LIVE AUCTION $20,000    
PUPS & SUDS YAPPY HOUR $20,000  
SIPPIN' IN THE BIG EASY TRADE SHOW $20,000  
RECEPTION
D.C. ISSUES UPDATE $25,000    
TRADE SHOW WELCOME RECEPTION $25,000  
GENERAL SESSION III $35,000    
CLOSING GENERAL SESSION $35,000    
OPENING GENERAL SESSION (ANNUAL CON- $50,000    
VENTION AND SUMMER BUSINESS MEETING)
THURSDAY NIGHT EVENT $80,000    
COWBOY CONCERT SERIES $100,000    
CATTLEMEN’S COLLEGE Call for pricing    
Base Package includes logo on marketing materials, signage, the Beef Resource Guide, the annual convention website and sponsor ribbons.

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 PAC RECEPTION & LIVE AUCTION
The NCBA PAC helps to support producer driven policies in
Washington D.C. This reception and live auction is a fundraiser for
NCBA’s Political Action Committee.
Investment: $20,000

MASTERS OF BEEF ADVOCACY RECEPTION

This reception is a chance for Masters of Beef Advocacy graduates
to get together and network.
Investment: $5,000

B2B HAPPY HOUR

A happy hour for all exhibitors to network before attendees arrive.
Investment: $5,000

CHUTES & SCALES SHOWDOWN

Each daily session features a company
presentation and hands-on education
segments for convention attendees.
Investment: $5,000 for a manual or hydraulic
chute | $8,000 for a manual and hydraulic
chute from the same company | $2,500 for a
weighing system

REGIONAL MEETINGS
These sessions help attendees stay up-to-
date on what’s happening in the industry
and connect with others in their region.
Sponsor includes branding in all seven region
meetings.
Investment: $10,000

SUSTAINABILITY FORUM
This session focuses on one of the top priorities for NCBA, sustainability.
Investment: $10,000

NCBA BOARD OF DIRECTORS MEETING (Annual Convention and Summer Business Meeting)
Meeting for NCBA’s leadership which includes representatives from all segments of the beef industry.
Investment: $10,000

BEEFIT 5K
The BEEFit 5K is a private event for registered convention attendees
who pay to participate.
Investment: $10,000

CONVENTION FIRST TIMER PROGRAM AND RECEPTION

20% of convention attendees are attending for the first time. Serve
as a host of the 2023 first timers.
Investment: $15,000

PUPS & SUDS YAPPY HOUR

This reception features a beer sample with complimentary food. Attendees will receive a voucher for beer
EVENTS

tasting in sponsor booth or beer garden.

Investment: $20,000

SIPPIN’ IN THE BIG EASY TRADE SHOW RECEPTION

This reception features a wine sample with complimentary food. Attendees will get a voucher for wine
tasting in sponsor booth or tasting station.
Investment: $20,000

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 D.C. ISSUES UPDATE
The most accurate information on NCBA’s policy efforts in D.C.
Investment: $25,000

TRADE SHOW WELCOME RECEPTION

This reception kicks-off the NCBA Trade Show with food and
drinks available for all attendees.
Investment: $25,000

GENERAL SESSION III

Get the latest updates on industry efforts, environmental issues and markets during this session.
Investment: $35,000

CLOSING GENERAL SESSION

The Closing General Session wraps up a full week of meetings and events and prepares attendees for
the Cowboy Concert Series.
Investment: $35,000

OPENING GENERAL SESSION (Annual Convention and Summer Business Meeting)

The Opening General Session is the official start to the convention featuring a professional speaker.
Date: Investment: $50,000

THURSDAY NIGHT EVENT

All aboard the Riverboat Louis Armstrong for the Thursday night event. All convention attendees and
exhibitors are invited.
Investment: $80,000

COWBOY CONCERT SERIES

This co-sponsorship is one of the highest profile events of the convention. Close out the convention with
a rockin concert featuring top country music artist.
Investment: $100,000

CATTLEMEN’S COLLEGE
Cattlemen’s college has been featuring world class education in conjunction with the Cattle Industry
Convention for 30 years!
Investement: Call for Pricing
EVENTS

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 “We find NCBA a must
attend. The event is
professionally done
start to finish and
provides one of the
best opportunities for
networking within
the beef industry. We
have been a long time
sponsor and our ROI
standard is always
achieved.”
- GALE MCKINNEY, AMERICAN

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 HEADQUARTERS HOTEL
Enhanced Onsite Education or Speaking
TOTAL AMOUNT Base Package Digital Marketing Branding Opportunities
ESCALATOR CLINGS $4,000  
HOTEL CHECK IN/BELL DESK FLOOR CLING $4,000  
HOTEL CHECK IN/FRONT DESK CLINGS $4,000  
FLOOR CLINGS $4,000 - $8,000  
HILTON BAR PACKAGE $12,000  
ELEVATOR CLINGS $12,000  
KEY CARDS AND POCKET AGENDA $20,000  
HANGING FLAG BANNERS IN ATRIUM Call for pricing  
ROOM DROPS &/OR DOOR HANGERS Call for pricing  
Base Package includes logo on marketing materials, signage, the Beef Resource Guide, the annual convention website and sponsor ribbons.

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 ESCALATOR CLINGS
Available in Lobby and meeting space.
Investment: $4,000

HOTEL CHECK IN/BELL DESK FLOOR CLING

Located at the very busy bell desk in the front lobby of the headquarters hotel.
Investment: $4,000

HOTEL CHECK IN/FRONT DESK CLINGS

Welcome attendees as they check into the headquarters hotel.
Investment: $4,000

FLOOR CLINGS
Escalator banks, base of escalators.
Investment: $4,000 - $8,000

ELEVATOR CLINGS
Brand the main guest room elevators in the lobby of the headquarters hotel.
Investment: $12,000

HILTON BAR PACKAGE

Located at the Hilton Riverside, the headquarters hotel-branding to include on the bar entrance
and bar napkins at the Hilton.
Investment: $12,000

KEY CARDS AND POCKET AGENDA

Branded key cards and pocket agendas are given to all attendees as they check into their hotel.
Investment: $20,000

HANGING FLAG BANNERS IN ATRIUM

Located on the second floor of the headquarters hotel.
Investment: Call for pricing

ROOM DROPS &/OR DOOR HANGERS

Place a door hanger or a promotional item in specific attendee’s hotel rooms. Sponsor to provide branded
item.
Investment: Call for pricing
HEADQUARTERS HOTEL

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 MEDIA
Enhanced Onsite Education or Speaking
TOTAL AMOUNT Base Package Digital Marketing Branding Opportunities
PRE-SHOW MARKETING PACKAGE $995

BEEF RESOURCE GUIDE ADVERTISEMENTS $1,000 - $4,000  

COUNTDOWN TO THE SHOW $1,000 - $1,750 
MOBILE APP SUB-PAGE BANNER $1,250 
NATIONAL CATTLEMEN - FEBRUARY $1,750 - $5,250   
MOBILE APP HOME PAGE BANNER $2,000  
SPOTLIGHT PACKAGE $2,000  
NATIONAL CATTLEMEN DIRECTIONS $2,250 - $9,000   
SOCIAL MEDIA PACKAGE $4,000  
CATTLEMEN TO CATTLEMEN PRODUCT $4,000 - $5,000   
FEATURE
MOBILE APP SPLASH SCREEN $5,000   
COUNTDOWN TO THE SHOW E-NEWSLETTER $5,000   
NATIONAL CATTLEMEN CONVENTION INSERT $15,000   
Base Package includes logo on marketing materials, signage, the Beef Resource Guide, the annual convention website and sponsor ribbons.

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 PRE-SHOW MARKETING PACKAGE
This package includes a quarter-page ad in the January National Cattlemen convention insert
and one Tweet the week prior to convention.
Investment: $995

BEEF RESOURCE GUIDE ADVERTISEMENTS

The official convention program, distributed at registration and some convention ho-
tels.
Investment: $1,000 – $4,000

COUNTDOWN TO THE SHOW

Banner ad inside the weekly email to registered attendees, beginning in December.
Investment: $1,000 – $1,750

MOBILE APP SUB-PAGE BANNER

A banner ad in the interior pages of the mobile app. Limit of three.
Investment: $1,250 each

NATIONAL CATTLEMEN - FEBRUARY

The February edition will also be available onsite, enhancing the visibility of your advertisement.
Investment: $1,750 - $5,250

MOBILE APP HOME PAGE BANNER

A banner ad on the home page of the Cattle Industry Convention app.
Investment: $2,000

SPOTLIGHT PACKAGE
The Spotlight Package includes a product listing in the mobile app, mentions in the Beef
Resource Guide, a floor sticker with the Spotlight Package logo and listing in the National
Cattlemen convention insert.
Investment: $2,000

NATIONAL CATTLEMEN DIRECTIONS

Keep your brand in front of your customers by placing an ad in the semi-annual magazine.
Investment: $2,250 - $9,000

SOCIAL MEDIA PACKAGE

Package includes: four Facebook posts, four Tweets, and one, 2-minute Facebook Live interview from the
show floor. Posts will be scheduled as follows: 2 pre-convention, 1 during convention and 1 after convention.
Investment: $4,000

CATTLEMEN TO CATTLEMEN PRODUCT FEATURE

The Product Feature is a 2-4 minute segment filmed onsite with a Cattlemen to Cattlemen reporter.
Investment: $4,000 - $5,000

MOBILE APP SPLASH SCREEN

A full-size ad opening splash screen on the convention mobile app.
Investment: $5,000

COUNTDOWN TO THE SHOW E-NEWSLETTER

NCBA’s electronic newsletter is sent to registered convention attendees weekly from December to
February.
Investment: $5,000
MEDIA

NATIONAL CATTLEMEN CONVENTION INSERT

The National Cattlemen October, November, December, January inserts consist of convention information
along with exclusive advertising opportunities.
Investment: $15,000

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 SIGNAGE
Enhanced Onsite Education or Speaking
TOTAL AMOUNT Base Package Digital Marketing Branding Opportunities
AISLE SIGN $2,000 
FOLIAGE SIGNS $2,000-$3,000  
ROTATING ADVERTISING KIOSK $3,000- $10,000  
HANGING BANNERS $5,000-$10,000  
DIRECTIONAL SIGNAGE PACKAGE $7,500  
MEETING ROOM DIGITAL SIGNAGE $9,000   
WELCOME PACKAGE $10,000  
DIGITAL SIGNAGE PACKAGE $10,000   
TRADE SHOW FLOOR MAP $15,000  
DOOR CLINGS $16,000  
ESCALATOR RUNNER $16,000 per set  
Base Package includes logo on marketing materials, signage, the Beef Resource Guide, the annual convention website and sponsor ribbons.

NO sponbro.indd 18 6/20/2022 1:17:25 PM

 AISLE SIGN
Your company logo will be displayed from the hanging directional sign in the trade show.
Investment: $2,000

FOLIAGE SIGNS
These fun garden signs will get your logos in front of attendees in and around the convention center.
Investment: $2,000-$3,000

ROTATING ADVERTISING KIOSK

Rotating kiosks are placed in high traffic areas around the convention center.
Investment: $3,000 per panel, or $10,000 per kiosk (four panels)

DIRECTIONAL SIGNAGE PACKAGE

Directional signs, with your logo, will be placed throughout the convention center to help attendees
navigate their way to meetings/events.
Investment: $7,500

HANGING BANNERS
Get your company name and logo off the show floor. Banner sponsorships are located throughout the
convention center.
Investment: $5,000-$10,000

MEETING ROOM DIGITAL SIGNAGE

Branding on digital signage outside each meeting room.
Investment: $9,000

WELCOME PACKAGE
Sponsor included in welcome banner and garden signs.
Investment: $10,000

DIGITAL SIGNAGE PACKAGE

Signs are located inside and outside the center and include branding on the Marquee at Alluvial Plaza,
IRIS Monitors in the lobby, Canopy digital screens on porches.
Investment: $10,000

TRADE SHOW FLOOR MAP

Help attendees navigate the convention center with this unique
sponsorship. This includes the map insert in the onsite program as
well as an oversize map floor cling located in the exhibit hall.
Investment: $15,000

DOOR CLINGS
Brand the windows surrounding the main doors to the convention
center.
Investment: $16,000

ESCALATOR RUNNER
Brand the escalator runners at the convention center, which are
located in the main thoroughfares.
Investment: $16,000 per set
SIGNAGE

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 UNIQUE
Enhanced Onsite Education or Speaking
TOTAL AMOUNT Base Package Digital Marketing Branding Opportunities
BOOTH DRIVER $500 
COWBOY CONCERT SERIES RESERVED $1,500 for 12 seats 
SEATING
Starting at $2,600
OUTDOOR DISPLAY SPACE  
per 10x10 area

ANTIQUE TRACTOR DISPLAY $7,500  

OUTDOOR LOUNGE $10,000  

ART WALL $10,000  
$15,000 plus cost of
WATER BOTTLE/FILING STATIONS  
bottles
HOTEL SHUTTLE $20,000  
MEATING PLACE $20,000  
MEETING ROOM Call for pricing  
Base Package includes logo on marketing materials, signage, the Beef Resource Guide, the annual convention website and sponsor ribbons.

NO sponbro.indd 20 6/20/2022 1:17:28 PM

 BOOTH DRIVER
Company name, booth number and photo of giveaway item to be in slide show at Opening General
Session and CattleFax Outlook.
Investment: $500

COWBOY CONCERT SERIES RESERVED SEATING

Reserved seating at the Friday Night Event to guarantee your guests have a great time.
Investment: $1,500 for 12 seats

OUTDOOR DISPLAY SPACE

There is ample space outside of the convention center that is near the bus drop off area is available for
equipment displays. Weight limits will apply.
Investment: Starting at $2,600 per 10x10 area

ANTIQUE TRACTOR DISPLAY

NCBA is celebrating 125 years in New Orleans and will be setting up a unique display. If your company had
some antique tractors this unique sponsorship is for you!
Investment: $7500 per tractor

OUTDOOR LOUNGE
Located on the Magnolia Porch this outdoor seating
area and lounge for attendees to enjoy.
Investment: $10,000

ART WALL
Custom art to be completed by
attendees, will include sponsor branding.
Investment: $10,000

WATER BOTTLE/FILING STATIONS

Keep attendees hydrated while highlighting your
brand. Stations located throughout the convention center in the restrooms and lobbies.
Investment: $15,000 plus cost of bottles

HOTEL SHUTTLE
Shuttles will be transporting attendees, upwards of 3,000 people, from several hotels to the
Convention Center.
Investment: $20,000

MEATING PLACE
Located in the heart of the convention center this area will be a hub of activity. It will provide a perfect
“meat” up location for attendees looking to have a quick meeting during the convention.
Investment: $20,000

MEETING ROOM
A private meeting room located in the convention center perfect for private client meetings.
Investment: Call for pricing
UNIQUE

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 “Being face to face with
the industry leaders is
what helps drive our new
business, the NCBA hosts
the perfect event for that
to hopefully continue and
build on itself.”
- CAMERON MULDER, HERD BOSS FEEDERS

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 MOLY MFG., LLC

T UR
U RE
RR ET
TGGA
AT

TM
TE
E TM ®

i nj a n s
p l a800-235-6140
plainjans.com
2022 CONVENTION SPONSORS
i nj a n s
p l a800-235-6140
plainjans.com

L I F E SC I E NC E S

Tan is 7505c
Red is Pantone 188c
Joplin Regional is Knomen
Stockyards is Playbill
Tagline is BaskertonSW-Italic

NO sponbro.indd 23 6/20/2022 1:17:59 PM

 Don’t miss a beat -
secure your 2023 CattleCon sponsorship TODAY!

#CattleCon23 | convention.ncba.org

NO sponbro.indd 24 6/20/2022 1:18:00 PM

 2023 NCBA TRADE SHOW
Ernest N. Morial Convention Center
New Orleans, LA – February 1-3, 2023
Application to Contract for Exhibit Space
BOOTH CONTACT INFORMATION
Company Name: __________________________________________________________________________________________
(As you would like it listed in NCBA publications & signage)
Address: _________________________________________________________________________________________________
City: _____________________________________ State: _______________________ Zip: ______________________________
Website: _________________________________________ Primary Contact: _________________________________________
Phone: __________________________________________ Cell: ___________________________________________________
Email: ___________________________________________________________________________________________________
Authorized Representative Onsite: ___________________________________ Cell:
Each exhibitor shall designate at least one individual as the duly authorized representative onsite in charge of installation, operation, and
dismantling of exhibit. Said representative thereby accepts and assumes responsibility for the exhibit and shall be authorized to enter into service
contracts as may be necessary and for which the exhibitor is responsible.

PRICING: NCBA BEEF RESOURCE GUIDE LISTING

$26/sq.ft. (select one)
One booth – 10x10 = $2,600
Corner booth spaces are an addition $250/corner (added after  Free Exhibitor Listing in the printed Beef Resource Guide
discounts are applied)
COMPANY NAME…………………………………BOOTH #
DISCOUNTS:
• Multiple booth – four (4) or more inline booths save  Enhanced Exhibitor Listing in the printed Beef Resource
$100/booth Guide
• Retail booth – 50% discount $250 per listing
• Affiliate, Universities, Non-Profit & Government Agencies Listing must be paid in full by January 1, 2023 to be included in the
– 50% discount Beef Resource Guide.
• No discounts on Island (Premium) Space. COMPANY NAME
SIZE: YOUR Booth #
LOGO Website
Quantity of 10x10 booths needed: ____ or Booth Size: _____
50-word company description
Category Icon
Booth Preference:
1st _______ 2nd _______ 3rd _______ 4th _______ Category: (Choose up to three)
 Animal Health Products
Live Animal Exhibitor?  Yes  No  Animal Identification
 Associations / Organizations / Government
TERM:  Breeders / Ranches / Feedlots / Marketers
The full booth payment is due on or before August 1, 2022. All  Computer / Software Package
booth applications received after August 1, 2022, must be paid  Consulting Services
in full at the time of application.  Equipment / Trailers / Watering
 Feed / Feed Additives & Accessories
PAYMENT:  Fencing Equipment & Accessories
Checks payable to: National Cattlemen’s Beef Association  Finance / Insurance / Real Estate
 Hay Equipment & Accessories
Charge:  Visa  MasterCard  AMEX  Herd Management / Chutes / Scales
Card #: ___________________________________________  Information / Education
 Publications
 Retail / Art / Furniture / Accessories
Exp: ____________________ CVV #: _______________
 Seed Products / Weed / Pest Control
 Structures / Buildings
Name: ___________________________________________  Veterinary / Breeding
 Genetics
CANCELLATION POLICY:  Packer / Processor
The exhibitor must notify NCBA in writing before August 1, 2022,  Other_____________________________________
with intention to cancel or withdraw from the exhibition. The
exhibitor will be refunded 50% of booth rental fees.

Cancel August 1, 2022, or after, the exhibitor will be obligated to FOR NCBA USE ONLY
pay the total rental cost of the exhibit booth. NO REFUNDS
Date Contract Received: _____________________________
AFTER THIS DATE!
Accepted By: ______________________________________
Sign & Return Contract to: Assigned Booth(s): __________________________________
Trade Show Manager Full ___________________________
National Cattlemen’s Beef Association - Discount ___________________________
9110 East Nichols Avenue
+ Corner ___________________________
Centennial, CO 80112
Phone: (303) 694-0305 Fax: (720) 259-1409 + Enhanced ___________________________
E-Mail: showmgmt@ncbatradeshow.org = Contracted Amount: __________________________

The undersigned acknowledges that this form is an application to receive a contract to exhibit with NCBA at its Annual Trade Show to be held over the
dates of February 1-3, 2023 and that exhibit space will be assigned on a first-come, first-served basis, with preference given to companies with a history
of exhibiting at NCBA events and to corporate supporters of NCBA programs. Acceptance of the application by NCBA constitutes a contract. As the
exhibitor, I have read and agree to abide by the rules and regulations of the 2023 NCBA Trade Show which are deemed part of this contract. All of our
exhibit staff working the NCBA trade show will be informed of and will abide by the rules and regulations governing this event. Exhibitor Prospectus,
Exhibitor Kit, Exhibitor Rules and Regulations and any other rules promulgated by Show Management are hereby incorporated by reference and
become a part of this agreement. The person whose name appears below warrants and represents that they have the authority to enter into this
agreement on behalf of the company or organization they purport to represent and hereby agrees to all terms and conditions set forth herein.
Application shall be a binding contract when NCBA returns a signed copy to applicant.
Signature: _________________________________________________ Date: ______________________________
Name: ____________________________________________________ Title: ______________________________