Liquid Milk Consumer Survey Questionnaire (Post-Launch) Liquid Milk Consumer Survey Questionnaire (Post-Launch)

1 Are you aware that Amul Fresh pouch Milk has been launched in Hyderabad? 1 Are you aware that Amul Fresh pouch Milk has been launched in Hyderabad?

Yes No Yes No

2 If yes, how did you get to know about the Amul pouch milk? 2 If yes, how did you get to know about the Amul pouch milk?

TV Advt Hoarding Cable TV Newspaper POP TV Advt Hoarding Cable TV Newspaper POP

Retailer Friends H2H Survey Others Retailer Friends H2H Survey Others

3 Have you tried Amul Fresh Pouch Milk? Yes No 3 Have you tried Amul Fresh Pouch Milk? Yes No

4 Which variant did you buy? 4 Which variant did you buy?

Toned Milk (Taaza) Full Cream Milk (Gold) Double Toned Milk (SnT) Toned Milk (Taaza) Full Cream Milk (Gold) Double Toned Milk (SnT)

5 Where did you buy this milk? 5 Where did you buy this milk?

Retailer HDB MF Store Roadside vendor Kiosk Retailer HDB MF Store Roadside vendor Kiosk

6 Which milk brand did you buy earlier? Loose Milk Packed Milk 6 Which milk brand did you buy earlier? Loose Milk Packed Milk

Vijya Heritage Jersey Tirumala Reliance Vijya Heritage Jersey Tirumala Reliance

Mother Dairy Masqati Dodla Others Mother Dairy Masqati Dodla Others

7 Do you buy Amul Fresh Pouch milk only? Yes Along with others 7 Do you buy Amul Fresh Pouch milk only? Yes Along with others

Vijya Heritage Jersey Tirumala Reliance Vijya Heritage Jersey Tirumala Reliance

Mother Dairy Masqati Dodla Others Mother Dairy Masqati Dodla Others

8 Have you repurchased Amul Fresh pouch milk? Yes No 8 Have you repurchased Amul Fresh pouch milk? Yes No

9 If yes, why? 9 If yes, why?

Good Quality Good Taste Ease of availability Good Quality Good Taste Ease of availability

Reliable Brand Just to change the brand Others Reliable Brand Just to change the brand Others

10 If Not purchased / repurchased, why? 10 If Not purchased / repurchased, why?

Bad Quality Bad Taste Unavailability Curdling Bad Quality Bad Taste Unavailability Curdling

No Home delivery Satisfied with existing brand Others No Home delivery Satisfied with existing brand Others

11 Have you seen Amul Pouch Milk advertisement on any of followin media? 11 Have you seen Amul Pouch Milk advertisement on any of followin media?

TVC Hoarding Cable TV Newspaper POP TVC Hoarding Cable TV Newspaper POP

12 Suggestions (if any) 12 Suggestions (if any)

M F M F
Name: Age: Gender: Name: Age: Gender:

Address: Address:

Mobile: Mobile: