Write a report based on the information given below following the standard report layout.

New McDonald’s Chief Executive Steve Easterbrook, who took over on March 1, needs to turn the com-
pany around. Sales of the company have been declining for more than two years and need to be revived.
The American economy is in a downturn and diners in their 20s and 30s, long a key customer base for the
world’s largest restaurant chain, look to healthier, fast-casual competitors. Employee surveys reveal that
workers are not motivated enough. Labour groups have grown increasingly vocal in their criticism of wages
(the hourly rate in the US is $9) and conditions at McDonald’s and have staged numerous protests. They
demand a $15-an-hour wage, paid vacations and the right to unionize.

Write a report to the Chief Executive in which you propose a strategy that would help to turn the company
around and resolve the conflict with the employees. In particular:
 consider what needs to be done to retain younger consumers and to increase employees' motiva -
tion
 decide whether the company should satisfy any of the employees' demands
 outline advantages and drawbacks of the proposed solutions.

Write a report based on the information given below following the standard report layout.

New McDonald’s Chief Executive Steve Easterbrook, who took over on March 1, needs to turn the com-
pany around. Sales of the company have been declining for more than two years and need to be revived.
The American economy is in a downturn and diners in their 20s and 30s, long a key customer base for the
world’s largest restaurant chain, look to healthier, fast-casual competitors. Employee surveys reveal that
workers are not motivated enough. Labour groups have grown increasingly vocal in their criticism of wages
(the hourly rate in the US is $9) and conditions at McDonald’s and have staged numerous protests. They
demand a $15-an-hour wage, paid vacations and the right to unionize.

Write a report to the Chief Executive in which you propose a strategy that would help to turn the company
around and resolve the conflict with the employees. In particular:
 consider what needs to be done to retain younger consumers and to increase employees' motiva -
tion
 decide whether the company should satisfy any of the employees' demands
 outline advantages and drawbacks of the proposed solutions.

Write a report based on the information given below following the standard report layout.

New McDonald’s Chief Executive Steve Easterbrook, who took over on March 1, needs to turn the com-
pany around. Sales of the company have been declining for more than two years and need to be revived.
The American economy is in a downturn and diners in their 20s and 30s, long a key customer base for the
world’s largest restaurant chain, look to healthier, fast-casual competitors. Employee surveys reveal that
workers are not motivated enough. Labour groups have grown increasingly vocal in their criticism of wages
(the hourly rate in the US is $9) and conditions at McDonald’s and have staged numerous protests. They
demand a $15-an-hour wage, paid vacations and the right to unionize.

Write a report to the Chief Executive in which you propose a strategy that would help to turn the company
around and resolve the conflict with the employees. In particular:
 consider what needs to be done to retain younger consumers and to increase employees' motiva -
tion
 decide whether the company should satisfy any of the employees' demands
 outline advantages and drawbacks of the proposed solutions.