GROUP # 7

Members: Farrah Mae Q. Nable, Christzelle Faith, Escarlan, Alliah Entera, Kenchee Darunday

7Ps of Marketing

POSITIONING: Symbolic Positioning

Explanation: Ignite the love of reading. We believe in books with purpose and are passionate about
connecting our community with books and authors. Provide the best quality of personalized keychain
and for the “fashionistas” who are really particular of their appearance. We aim to satisfy one’s needs
in fashion through affordable prices which can make ones key the best one to move.
PRODUCTS : Keychain and Bookmarks
Explanation: Even with the popularity of e-book readers, consumers are still purchasing books for
themselves and as gifts for their friends, family and business colleagues. Bookmarks are a traditional
book accessory used by young and old alike to mark the last spot read. Customized picture keychain
makes you feel nostalgic while remembering your happy golden moments with your loved ones. Key
chains are not just used for keeping the keys together; it also has various other uses. Teenagers attach
fashionable key chains to their luggage as part of the newest fashion craze.
PACKAGING :

Explanation: We support the complete product cycle including raw

material logistics in a perfectly natural circulatory system. All our packaging is recyclable or based on
nutrients and can therefore be easily composted. Eco-friendly paper bookmarks and keychain
packaging aim to reduce the stationary waste produced across the globe.
PRICE: 10-20
Explanation: The price was the over all cost of our product. We calculated all the expenses like
ribbon, heavy paper, printer, photo paper, blank plastic keychains, key rings and other expenses. And
also the time and effort that we put through making this products.
PLACE: Within in Minglanilla, Cebu
Explanation: We have noticed that within this area that people are more engage into books. The
people here loves to read and we also noticed that this area sells a lot of books that’s why we choose
this area and also the product. Many people here in Minglanilla, especially young people are into
kdramas and kIdols and photocards and merch are expensive. And this place have lots of students
that are willing to buy keychains.
PEOPLE: All people
Explanation: We didn’t write specific people because even the adults one like to read books and some
of them are also into kpops. We assume that there is no hindrance in fantasizing celebrities and
reading books as long as you like it.
PROMOTION: Special pricing
Explanation: To gain customers we will give a special pricing. The customers likes it when there’s an
special pricing. And it could be beneficial for us to determine if our price are affordable for them and
it meets to there standard quality. In this kind of promotion we can identify the weakness of our
product and turn them into strength.