I.

Summary
- A travel agency is a private company or government agency that offers
the general public travel and tourism-related services on behalf of
lodging or transportation providers in order to create various trip
packages for each destination. Travel Buds your travel partner (private
company) is a service type of business that offers the best travel service
that you can experience at very reasonable cost. Travel Buds company
isn’t just about earning income and travelling; The Company promotes
and facilitates the sustainable growth of tourism here in our country
Philippines. Also the company’s priority is the ensure and the satisfaction
of every customers.

II. Products/ Service

- Service Business
- Travel Buds offers the best experience every time our costumer travels
with us. We also provide an office place where our costumer can visit if
they don’t want to book online. In our office place there are essentials,
telecom service and other technology facilities that offer administrative
support.

III. Target Costumers

- My target customers are the people who love to travel. (Alone, With their
family, friends or their special someone)

IV. Unique Selling Proposition and Competitive Analysis

- My Business is very unique in a way of being hassle free every time our
costumer travels. Our company provide everything (detailed by detailed)
that our customers’ needs and wants every time they travel. Unlike in
other company they need to book everything one by one and it will stress
 them out because they will badly need to check every hotel or place
where they can stay. (like was this place is worth it?)

V. Pricing and Sales Volume

- Php 22, 508.00
Inclusion (for 2 people only)

 Plane tickets (MNL-PPS) (PPS - MNL) 2 economy seats

 4 days and 3 nights at Vienna Hotel

 Queen size bed Refrigerator
 Air-conditioned room Flat screen TV
 Mountain view Tea/ Coffee maker
 Free Wi-Fi Electric kettle
 Private bathroom 26m^2
 VI. Location Analysis
- 1109 Sacred Heart Quezon, City. I choose this place for my office
because it’s so accessible since it was surrounded by popular building
place. And also the place is so eco-friendly

VII. .Marketing Strategies

- One of my marketing strategies is establishing a strong social media
presence. Since now a days, most of the people use social media so I’m
going to use social media to boost my business and in that way many
people will know about my business.

VIII. Joint Ventures and Partnership

- Partnership is a formal arrangement by two or more parties to manage
and operate a business and share its profits. In my business, I would love
to have partnership with my costumers trusted airline and it’s the
Philippine Airlines and Cebu Pacific Airlines. Also I want to make
partnerships with the best hotel, resorts and beaches that has high ratings.

IX. Retention Strategy

- Even though I’m confident enough that my costumers will always choose
Travel Buds every time they want to travel, I still consider this. As of
now one of my strategies for my costumers continue choosing travel buds
I will give 25% discount when they are going to celebrate special day
like birthday and anniversary, even they are just our new customer they
are allowed to have this kind of promo.
- For my loyal customers, I would love to give them a thank you gift for
choosing Travel Buds. They can have that gift once I knew that they
choose Travel Buds for the 5Th time they travel. The gift inclusion is a
free travel for 3 days and 2 nights any place and hotel they want.

X. Financial Projections and Goal Setting

- Have another office here in Luzon.
- Have an office in Visayas and Mindanao
- I want my business to operate not just here in Philippines but also in
other country.