Accenture

Social
Buzz
 Project recap
Problem
The Analytics team
Meeting Process
Insights
Agenda Summary
 Project Recap
Social buzz is a Rapidly growing Unicorn.
Social Buzz aims to adapt and scale to its market potential.

Accenture started with 3 month POC focusing

Audit of Social Buzz's Big Data Practices.
Recommendations for Successful IPO.
Analysis to find Social Buzz's Top 5 Most popular
Categories of content.
Problem
Over 1,00,000 posts per day
36,500,000 Pieces of content per year
How to levergage this traffic efficiently
What to Focus? What to Improve
To find top 5 categories with the highest
number of popularity
 The Analytics Team
We work with data to generate Insights

8.8% 20.8%

Andrew Fleming Marcus Rompton Michelle Grove Ganesh Ahire

Chief Technology Architect Senior Principal Data Scientist Data Analyst
Analysis Process
1 Defining Problem

2 Collecting data

3 Cleaning Data

4 Mapping necessary attributes together

5 Sorting and Filtering Categories Based on Scores

6 Qualitative and Quantitative Data Visualisation

Insights
Top 5 Categories Cumulative Score
75,000

50,000

25,000

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Insights
Neutral
Total Number of Unique Categories are 16. 12.1%

Of which "Animals" category have performed best

Negative
with 1897 Reactions. 32.6%

For this category 55.4% people have shown positive

senitiment while 12.1% and 32.6% have shown
Neutral and Negative sentiment.
Month of May saw highest post count with total
2138 posts (9%). Positive
55.4%
 Summary
Social Buzz is getting the major user satisfaction from
Animals, Science, Healthy eating ,Technology, Food
They should leverage this opportunity to promote
content in these categories.
Social buzz should also consider sentiments. The 33% negative
sentiment might be of concern in future if Category :"animals" is
decided to be promoted.
 Accenture

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