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Welcome From The Team: Beyond Wealth: The Road
Welcome From The Team: Beyond Wealth: The Road
To determine real wealth, you less than $15 for a bottle. the Jones and the Smiths. Often their
need to look at a balance sheet • Are more likely to drive a Toyota than self-esteem rests on quicksand. In their
a Beemer. minds, it is closely tied to how long they
– assets minus liabilities – not an • Have never paid more than $400 for a can continue to purchase the trappings
income statement. suit. of wealth. They strongly believe all
Just ask Dr. Thomas J. Stanley, the • Spend very little on prestige brands economically successful people display
bestselling author of The Millionaire Next and luxury items. their success through prestige products.
Door and perhaps the country’s foremost The flip side of this has them believing
authority on the habits and characteristics This is certainly not the traditional image that people who do not own prestige
of America’s wealthy. Many of his findings of millionaires. And it makes you wonder, brands are not successful.”
are just the opposite of what you’d who the heck is buying all those Mercedes Yet “everyday” millionaires see things
expect. convertibles, Louis Vuitton purses and differently. Most of them achieved
For example, we generally envision $60 bottles of Grey Goose vodka? The their wealth not by hitting the lottery or
millionaires as Bentley-driving, mansion- answer, according to Dr. Stanley, is gaining an inheritance, but by patiently
owning, Tiffany-shopping members of “aspirationals,” people who continued overleaf ->
exclusive country clubs. And, indeed, act rich, want to be rich, but
Stanley’s research reveals that the really aren’t rich.
“glittering rich” – those with a net worth Many are good people, well
of $10 million or more – often meet this educated and perhaps earning
description. a six-figure income. But they
But most millionaires – individuals with a aren’t balance-sheet rich
net worth of $1 million or more – live an because it’s almost impossible
entirely different lifestyle. Stanley found for most workers – even those
that the vast majority: who are well paid – to hyper-
• Live in a house that cost less than spend on consumer goods
$400,000. and save a lot of money. (And
• Do not own a second home. saving is the key prerequisite
• Have never owned a boat. for investing.)
• Are more likely to wear a Timex than a According to Dr. Stanley, “The
Rolex. pseudo-affluent are insecure
• Do not collect wine and generally pay about how they rank among
and persistently maximizing their income, savers, the affluent are among the most
minimizing their outgoing and religiously generous Americans in charitable giving.
saving and investing the difference. So while millions of consumers chase a
blinkered image of success – busting their
You Aren’t The Car You Drive humps for stuff that ends up in landfills,
or The Watch You Wear… yard sales and thrift shops – disciplined
savers and investors are enjoying the
They aren’t big spenders. They just freedom, satisfaction and peace of mind
recognize that real pleasure and that comes from living beneath their
satisfaction don’t come from the car you means.
drive or the watch you wear, but time These folks are turned on not by
spent in activities with family, friends and consumerism but by personal are able to do what they want, where they
associates. achievement, industry awards, and want, with whom they want.
They aren’t misers however, especially recognition. They know that success is They may not be smarter than you, but
when it comes to educating their children not about flaunting your wealth. It’s about they do know something priceless: It is
and grandchildren – or donating to worthy a sense of accomplishment… and the how we spend ourselves – not our money
causes. Although they are disciplined independence that comes with it. They – that makes us rich.
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