Mentar, Marc Nathaniel M.
BSBA 2-2
1. 26,500 = 394.05 6. 18,000 = 391.30
2. 15,106 = 389.68 7. 24,000 = 393.44
3. 18, 365 = 391.48 8. 13,200 = 388.24
4. 38,100 = 395.84 9. 11,500 = 386.55
5. 85,200 = 390.90 10. 15,600 = 390
Test I.
1. What is the classification of consumer goods?
 Consumer goods are items that the typical customer purchases for
consumption and consumer goods can be classified as durable, non
durable, or service goods.
2. Give the three levels of products.
 Physical goods, services, or concepts are referred to as "products." An
effective plan requires marketing and product management to take into
account all three product levels. In marketing, there are three distinct levels
of product: the core product, the actual product, and the augmented
product.
3. Differentiate Consumer Products from Industrial Products.
 The consumer products are prepared for use and satisfy the fulfillment of
human desires and items like food, drink, and apparel that a customer
purchases. While the Industrial products are purchased and used for
industrial and business uses and consisting of machinery, plants, and raw
materials.
4. Discuss the methods of gathering data.
 Observation - means gathering information for the study, which is
described as obtaining information by using one's five senses—sight,
hearing, taste, touch, and smell. The most significant and frequently used
sense is sight. It is the simplest straightforward method and is frequently
employed in behavior studies.
 Questionnaires - is frequently used in normative survey studies and in the
measuring of attitudes and opinions. It is consisting of written questions
about a certain topic with space provided for indicating the answer to each
question.
 Interview - is a deliberate face-to-face interaction between two people, one
of whom is referred to as the interviewer and asks questions to gather
information, and the other is referred to as the interviewee or respondent
and provides the information requested.
5. Prepare a product life cycle for advertising your favorite soft drinks.
 Product Development - The Coca-Cola Company has done a good job of
incorporating product innovation into its operations. The company has
consequently launched a number of segments. The following fall under this
category: carbonates, fruit juices, bottled water, functional drinks, and Ready-
To-Drink (RTD) tea and coffee. These goods are sold under many brand names.
(Spelman Research, 2003, p.7). The firm's management team must take the
notion of PLC into consideration for these items to be successful on the market.
PLC has 4 stages, which comprise;
 Introduction - Coca-Cola Company launched Coca-Cola Zero, a sugar free
beverage, to compete with businesses making a variety of practical goods. A
shift in consumer preferences for soft drinks prompted the need to produce the
new product. Consumer consumption habits are changing, claim Afsha, Chin-
Yun, Audrey, and Nicolas (2006, p. 6). Consumers do not now favor
carbonated beverages. The item was created precisely to satisfy the clients'
hydration, nutritional, and physiological needs. The requirement for the
company to make an immediate profit, according to Marketing Teacher (2010,
para. 5), is not a major factor at this point. As a result, the market size and
growth are very small at the debut period.
 Growth - Market penetration for the product is already complete. As a result of
the rapid rate of sales growth, the company's level of profit rises. At this stage,
businesses also achieve economies of scale, allowing them to build their pricing
competitive advantage. At this point, the level of competition also rises. This is
caused by the fact that a lot of potential investors are drawn to participate in the
sector. Incorporating methods targeted at enhancing the brand is therefore
crucial for businesses. Market communication tactics are one of the strategies.
 Maturity - Every product goes through a maturity period. The level of
competition among rival businesses is fairly strong at this point. Due to fierce
competition among businesses to maintain market share, this is the outcome.
Furthermore, at this point, businesses make the most money. While they are
still fluctuating, sales growth is slow.
 Decline - The product's market declines, causing the industry's profit margin to
decline. The decline could be the result of a change in consumer tastes and
preferences or the entry of new, more inventive items.
Test II.
1. Give the advantages of Sole proprietorship, Partnership, Corporation and
Cooperatives.
A. Advantages of Sole Proprietorship:
a. You keep the entire amount made.
b. You are in charge.
c. Low startup expenses.
d. You are completely private.
e. It's easy to start and run your own business.
f. If circumstances change, it's simple to change
g. your legal structure afterward.
h. You can also quickly dissolve your company.
B. Advantages of Partnership:
a. Two heads are preferable to one, or more.
b. Your company is simple to launch and has modest startup expenses.
c. The business has access to extra funding.
d. You'll be able to borrow more money.
e. It is possible to make excellent employees partners.
C. Advantages of Corporation:
a. Small liability. Only the sum of their investments makes a
corporation's stockholders accountable. Their personal assets are
shielded from future liabilities by the business body, which also
protects them. When a company consistently assumes significant risks
for which it may be held accountable, this is especially advantageous.
b. Capital's source. Particularly when selling shares or issuing bonds, a
publicly traded firm can raise substantial sums of money. This is
especially beneficial if the company's shares are traded on a stock
exchange, where it is simpler to acquire and sell shares.
c. Transfer of ownership. A shareholder can easily sell their stock in a
corporation, while it is more challenging when the company is
privately held.
D. Advantages of Cooperatives:
a. Members have equal access to the voting booth.
b. This organizational structure promotes teamwork and shared
accountability.
c. Members' liability is restricted.
d. The number of members is unrestricted.
2. Elaborate the steps in Recruitment and Selection.
 In order for businesses to locate and attract the greatest people, recruitment
and selection are two essential steps in the employment process. It is
important to get a job description in front of as many people as possible
when recruiting. The selection process entails reducing the field until only
the most qualified candidate is left. Creating a job description, advertising
the position, selecting candidates, conducting interviews, administering
tests and assessments, and choosing the successful candidate are the six
basic processes in the recruitment and selection process.
3.What are the legal requirements in establishing a business?
 Register your business with the SEC.
 Obtain clearance from the Barangay.
 Obtain company's business permit from the local Mayor's office.
 Register your company with the Bureau of Internal Revenue (BIR)
 Register as an employer.
4.Explain the meaning of Business Model?
 The phrase "business model" describes a company's strategy for turning a
profit. It lists the goods or services the company intends to offer, its chosen
target clientele, and any budgeted costs. For both new and existing
businesses, business models are crucial. They support management and
staff motivation, talent acquisition, and investment attraction for young,
developing businesses.
6. How does manpower requirements affect compensation?
 This labor supply and demand has an impact on wage and pay fixation.
Jobs with high demand typically have higher pay, as is the case for skilled
labor. Employers are, nonetheless, willing to pay less when there is a labor
shortage. And when the employees who believe they are being underpaid
may not be driven to put forth more effort. When people feel they have
performed work in relation to their pay, they may feel it would be
preferable to spend their time on personal pursuits or they may simply
mentally leave the job.