SIEUR LOUIS FERNANDEZ

BSHM 3 BLOCK 2 H188

BUSINESS PLAN
OF
HOT BEANS
Business Description:
- Currently, coffee goods are well-known everywhere and have
gained popularity as a popular beverage. Additionally, a variety of
innovations are carried out to increase the variety of coffee goods.
This commercial prospect for coffee-based beverages is very
intriguing. As a result, although our company offers coffee
beverage items, we show them in a unique way. We are planning to
locate our Coffee shop beside Urdaneta City University in
Urdaneta.
Vision:
- To become a well-known Beverage Business that has many
branches all over the country and is in great demand by the public
and prioritizes quality drinks.
Mission:
- Creating interesting and unique delicious coffee drink variants
- Increase marketing reach
- Serving coffee at a more affordable price
- Preserving coffee drinks as part of community culture local
Goals and Objectives:
- Our Goal is to improve customer satisfaction and to expand our
business worldwide.
Business Strategies:
- Selling coffee at a more affordable price
- Using new technologies in brewing coffee
- Promoting business through the use of social media platforms such
as: Facebook, Instagram and TikTok
- At the time of launching, give promos that are delivered through
social media accounts.
Target Market:
- Hot Beans Coffee Shop’s target market are mostly teenagers that
ages 18 above. Next is the people who work around office area.
Office area was chosen because if they lack sleep in the morning
coffee can wake them up while working.