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  • CH8 - Emerging Platforms

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    Sayan Podder
    9 views5 pages
    This document discusses strategies for using different social media platforms like Instagram, Snapchat, and Pinterest for marketing purposes. It provides frameworks for content strategy on Instagram, outlines the five steps of hooking users on Snapchat, and discusses advertising features and targeting options for Pinterest. Comparisons are made between these platforms and other social media for building brand awareness.

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    CH8 - EMERGING PLATFORMS

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    This document discusses strategies for using different social media platforms like Instagram, Snapchat, and Pinterest for marketing purposes. It provides frameworks for content strategy on Instagram, outlines the five steps of hooking users on Snapchat, and discusses advertising features and targeting options for Pinterest. Comparisons are made between these platforms and other social media for building brand awareness.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    Download as pdf or txt
    9 views5 pages

    CH8 - Emerging Platforms

    Uploaded by

    Sayan Podder
    This document discusses strategies for using different social media platforms like Instagram, Snapchat, and Pinterest for marketing purposes. It provides frameworks for content strategy on Instagram, outlines the five steps of hooking users on Snapchat, and discusses advertising features and targeting options for Pinterest. Comparisons are made between these platforms and other social media for building brand awareness.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    of 5

    1/24/2023

    Identify the clear objectives by 3 simple questions

    Why is the brand on Instagram?

    What is the role of Instagram in helping the brand


    achieve their marketing objectives?

    How is the brand utilizing it differently from other


    platforms?

    PROFILE
    COMPOSITION

    A simple framework for content strategy is 1) Product is the hero


    or 2) User is the hero. LINK COLOUR

    1
    1/24/2023

    EASY-TO-ACCESS
    ANALYTICS INSTAGRAM ADS
    CONTACT INFORMATION

    five steps of hooking users on snapchat

    Internal Action Reward Investment


    Trigger
    Discover feed Live Feed Snapchat Filters

    2
    1/24/2023

    Pinterest Strategy

    3
    1/24/2023

    2. ADVERTISING FEATURES IN PINTEREST


    HOW TO ADVERTISE ON PINTEREST?

    Promoted pins
    Promoted video pins
    Building brand
    awareness

    4. COMPARISON WITH OTHER SOCIAL


    MEDIA MARKETING PLATFORMS

    • Interest targeting

    • Keyword targeting

    • Audience targeting
    EARLY BIRD HIT RATE LONGEVITY
    • Expanded Ttargeting

    4
    1/24/2023

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