Social Media

Virtual Social World

Amish Shah
Director/Business Head
Prosmit (SMIT Digital Marketing Pvt Ltd.)

The logos/trademarks are copyright owned of their respective owners.

 FACEBOOK PAGE
• Why? To build Audience Engagement Gathering Customer Feedback / Referral
Sales and Event Promotions

3 Main Difference Between Profile vs Page: Friends/Fans, Insights, Boost

Fancy, Funny, Interesting Social Networking
 TWITTER HANDLE
• Why? To share Opinions / Comments or to amplify on-going Events / Situations

Handle remains same. No difference between Profile vs Page

Knowledge/Opinion Leadership Social Networking
SMM Additional Tools

1. Koo
2. Snapchat
3. Stumble Upon
4. Yelp
5. Reddit
6. Flickr
7. Pinterest
8. Tumblr
9. Quora

Whatsapp?
 STEPS
• Basics
– Page Creation
– About Info
– Page Settings
– Groups
– Invite Friends
• Trigger Generation
• Design – Images / Photos / Videos
– Studio/Adapted vs. Creative
– Canva/Autodraw/Postcronn/CorelDraw/Photoshop
– Googling (Copyright Issues) vs Stock Images/Freepik
• Content
– Copyscape
– Google Trends
• Optimisation: Organic vs Paid
• Reporting
• SMM Communication Strategy (Sample)
 TOOLS
• Size Dimensions
 EXERCISE
• Background Remover
• Tweetathon
• SMM Communication Strategy Building
 CONTENT DRAFTING
6s Attention Capturing Theory (Sansani):
1. Suspense/Suspicion
2. Shock
3. Surprise
4. Service (Sewa)
5. Sensitivity/Sympathy
6. S*x
 BEFORE DRAFTING

5Ws namely

Why, When, What, Where OR Who

TOOLS
TRENDS
VIRALITY
 TEAM-STRUCTURE
CW / Copy
Writer /
Blogger

Strategist
Candid
SMM Analyst
Photographer

SMM Community
Manager Influencer

C-ORM /
SMM
Outreach /
Optimizers
Listening
Advertiser

SMM Designer
CASElets
 CASElets

Influencer Marketing (Celeb, Micro, Nano)

CASElets
CASElets

Trolling / Jibe
CASElets
CASElets

Moment Marketing
 ORGANIC
VS.
PAID
SOCIAL MEDIA
 Thank You

Next Session:
1. Paid Social Media Campaign & Analytics (Live Dashboard)
2. POEM
3. SMM Funnel
4. Case Study Discussion

amish@smit.co.in / sales@prosmit.in
Twitter - @AmishProsmit | Linkedin - Linkedin.com/in/AmishProsmit | FB - @Prosmit
 PAID SMM
•Boost Post/Video
•Boost Page
•Boost Website
•Boost App
•Boost Local Business
•Boost Offer
•Boost Tweet
•Boost Company Ad
… and few more

LIVE CAMPAIGN

Logos Used or Data Displayed are the respective properties of its Trademark owners
Marketing Funnel
Facebook Objectives – Auction Buy Type
Facebook Objectives – R&F Buy Type
Marketing Objective vs Facebook Optimization

Awareness
App Installs

Sales
Event
Registrations
Leads

Reach Offline
Store Traffic

Website Video
Visits Views Engagement
Brand Awareness Reach
Traffic Engagement
App Installs Video Views
Lead Generation Messages
Facebook Lead Generation
Facebook Remarketing – With Pixel
Facebook Remarketing – With Pixel
Facebook Remarketing – With Pixel
Facebook Remarketing – With Pixel
Facebook Remarketing – With Pixel
Facebook Remarketing – With Pixel
Facebook Remarketing – With Pixel
Facebook Remarketing – Without Pixel
Facebook Remarketing – Without Pixel
Facebook Campaign Planning
Brand Lift

- Funnel level questions available

- One question from each funnel can be
asked
- It’s not available on self-serve mode
- Requires minimum spend commitment
depending on - industry, brand lifecycle
and relationship with the account
manager

“Brand Lift is a kind of lift test where you can use brand polling and other
brand awareness measurements to help understand the true value of
your Facebook advertising and how well it performs independent of your
other marketing efforts.”
Facebook Offline Sales Attribution

Sales Revenue /
Facebook Ads
POS Data CRM ROAS /
platform
Customer Match
Facebook Offline Sales Attribution
Facebook Offline Sales Attribution
Promoted Trends
Campaign Objectives

49
Tweets
Media
Tweet Cards
Tweet Card Examples
How to Create Tweet Cards?
Conversational Card
Tweet Card Examples
Tweet Card Implementation
Tweet Ads Editor
Audience Manager
Audience Manager – Upload List

Upload list of customer mobile

numbers, email addresses
Audience Manager - Tailored Audience
Audience Manager – Mobile App Users