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  • Contents of A Business Plan

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    GARCIA, Arjhei Gon Ryuki
    12 views56 pages
    This document outlines the key areas to address in a business plan, including the business concept, model, goals, executive summary, stakeholders, capital sourcing, target market, human resources, marketing, and documentation. It discusses four areas of making money the business model must address, highlights what an executive summary should include, ways to raise capital, target market characteristics, the 8 R's of human resources, the 7P's of marketing, pricing strategies, promotion, place, positioning, and how to document the full business plan.

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    Made by Group 5 for Entrepreneurship

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    Contents of a Business Plan

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    This document outlines the key areas to address in a business plan, including the business concept, model, goals, executive summary, stakeholders, capital sourcing, target market, human resources, marketing, and documentation. It discusses four areas of making money the business model must address, highlights what an executive summary should include, ways to raise capital, target market characteristics, the 8 R's of human resources, the 7P's of marketing, pricing strategies, promotion, place, positioning, and how to document the full business plan.

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    © All Rights Reserved
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    12 views56 pages

    Contents of A Business Plan

    Uploaded by

    GARCIA, Arjhei Gon Ryuki
    This document outlines the key areas to address in a business plan, including the business concept, model, goals, executive summary, stakeholders, capital sourcing, target market, human resources, marketing, and documentation. It discusses four areas of making money the business model must address, highlights what an executive summary should include, ways to raise capital, target market characteristics, the 8 R's of human resources, the 7P's of marketing, pricing strategies, promotion, place, positioning, and how to document the full business plan.

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    © All Rights Reserved
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    of 56

    1 Rdoptuc

    1 Product
    2 Sbiusnes Lasgo
    2 Business Goals
    3 Tromponio
    3 Promotion
    4 Nidrawreg
    4 Rewarding
    5 Tlapica
    5 Capital
    LESSON OBJECTIVES
    What is a Business Plan?

    Business Concept Business Model


    FOUR AREAS OF MONEY MAKING WHICH
    THE BUSINESS MODEL MUST ADDRESS

    1 3
    2 4
    Business Goals

    Executive Summary

    A GOOD EXECUTIVE SUMMARY SHOULD


    HIGHLIGHT THE FOLLOWING:
    Executive Summary

    Enterprise Strategy Delivery System

    Executive Summary

    Business Proponents/Stakeholders

    Resource mobilizers and financial backers

    Technology providers and applicators


    Business Proponents/Stakeholders

    Governance and top management

    Operating and support team

    Capital Sourcing

    WAYS TO RAISE CAPITAL


    Target Market

    Potential Market Size Estimation


    TARGET MARKET CHARACTERISTICS
    Demographic Segmentation
    Psychographic Segmentation

    Human Resource Function

    8 R'S OF HUMAN RESOURCE


    8 R'S OF HUMAN RESOURCE
    8 R'S OF HUMAN RESOURCE
    8 R'S OF HUMAN RESOURCE
    THE 7PS OF MARKETING
    Products
    Prices
    Pricing Strategies

    Pricing Strategies
    Pricing Strategies

    Promotion

    Place

    Positioning

    People

    HOW TO DOCUMENT THE BUSINESS


    PLAN?

    HOW TO DOCUMENT THE BUSINESS


    PLAN?

    HOW TO DOCUMENT THE BUSINESS


    PLAN?

    HOW TO DOCUMENT THE BUSINESS


    PLAN?

    HOW TO DOCUMENT THE BUSINESS


    PLAN?

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