PARK - IN

TEAM : PRODIGIES
Executive Summary
The company’s motive is to provide service at the shortest pace of time and also
satisfying the customer demands. The service can be rendered through the
application or on the spot service will be provided. We help our customers to book
the parking slots from any corner of the city and they can also be benefited with the
other services that we provide on the go. The parking slots are been hooked with
nitrogen balloons which helps in sighting the vacant parking slots. The tied balloons
not only help in the sighting of parking space but also serve as a means of revenue
generation to the company (advertisement through printing the balloons). Our motto
is to provide a safe vehicle service while raising awareness about the increasing
traffic problems in the metropolitan cities.

Special Services:
Car Wash
Valet Parking
Air Filling

Operational Plan
i. Objectives: The primary focus of the company is to achieve sales success,
customer service goals and financial goals of the company.

ii. Activities to be delivered: The daily activities of the company is involved in

providing an easy and a go-to parking service, with an added benefit of
advertisement through our company.
iii. Quality Standards: When parking, in these big metropolitan cities is a
problematic element in the present scenario, our company has come up a
solution and plus has different customer satisfaction services available.

Desired Outcomes : Everyday Travelling Customers

Service Description
The service that we are providing solves a massive day to day problem and also
has its impact on the environmental issues. The basic objective of our service is to
provide a parking slot no matter how busy the location is. One can book the
parking space through their mobile phone or they can even park it on the spot. We
also provide other services such as valet parking, car washing and air filling on the
customers demand. We have come up with a dual aspect service, each parking lot
of every unit/area is been hooked up with rope tied nitrogen balloon which helps in
far sighting of the vacant slot if there is no car parked and the balloons can also be
printed and served as a means of advertisement. It helps in easing out the biggest
problem of the metropolitan cities.

Legal Requirements
 Permission from the city municipal corporation.
 Legal aspects of application development.
 Company registration.
 HR Plan

Organizational Structure

BOD

CEO/MD

Human Resource
Marketing Department Technical Department Operations Department Finanacial Department Department

Developers And Chief Human Resource

Chief Maketing Offier , And Softwareand Harware Adminitrative Head Officer .Selection And
Marketing Execuitives Handlers Accountants And Clerks Recruiters
And Other Staff

Recruitment Drive : Staff Requirement

 Supervisor post  Marketing team
 2 valet parking person ( per place )  Technical team
 Working staff

Recruitment and Selection Process

• Identifying the viable candidate

• Taking up the A level candidates

• Telephonic interview
 • Selected candidates for a face to face interview

• offering the job

• Hiring the candidate

• Onboarding of the candidate

Compensation and Benefits

 Overtime pay
 Holidays and vacations
 Sick leaves
 Medical benefits
 Monetary and non-monetary benefit

Employee relations
Democratic style of organizational culture.

MARKETING PLAN

Feasibility Study:
 The parking service rendered by the company incurs very less investments
as we plan on utilizing the existing parking spots and having a contract
with the municipal corporation of Bangalore for installation of visual
indicators along the shoulders of the roads.
 Our purpose of proposing this plan is to make parking a convenient affair
in a city packed with cars.
 In case our customers don’t find the parking spots, our valet services will be
provided and we’ll make sure to keep the customer’s need in mind and
make immediate efforts to get his needs under “Park-In”.
 Printing advertisements on the visual indicators of other products
and services to generate revenue.

SWOT ANALYSIS
1. STRENGTHS: 2. WEAKNESSES:
 Low investment.  Durability of the visual indicators.
 Value added services.  On Going Expenses
 Easy identification.
 Assured security.
 Penetrating price.
 24 hour services.

3. OPPORTUNITIES: 4. THREATS:
 Increasing vehicle density.  Local competition.
 Fast expansion.
 Larger portfolio of the company.
 Growth of Tier-1 and Tier-2 cities.
 COMPETITOR ANALYSIS
The existing competition that our organization might experience would be from
the other parking facilitators who have had their stamp in the market like Central
Parking Services, which claims to be the country’s largest parking service
provider. The other local competitors are Enrich Marketing Solutions, Event, and
Connect to Crafts who specialize in valet parking services in the parking land they
own.

This acts as an added advantage to us as we have additional value-added services

which along with the primary parking service that we are rendering.

Advertising other services and organizations on our visual indicators, the social
initiative that we took up, alongside of just rendering parking service. The service
we came up with, not only makes it easy for the citizens to find parking in the
busiest locations of the city but also helps reducing traffic and also reduces the
time consumed in looking for a parking space.

Central Parking Services:

 Seed Capital

 10,000 Revenues

 60 Crores (FY13)

 Employees: 3,000

 Additional funding received: $5.5 million.

 Cities covered: 32 cities including Bangalore, Delhi, and Thiruvananthapuram.

The above stats are of the year 2013 where it shows the revenue generated, cities
covered, active employees and the additional funding received.

With the growing demand for organized parking spaces and proper traffic
regulations, we not only focus on rendering a proper parking service, but also
provide with advertisements and taking up an initiative to show the public where
exactly they can find a parking space in and around them.
 STP

Segmenting:
 Upper class, upper middle-class and middle-class.

Targeting:
 Age group: 18 & above.

Positioning:
 Availability of parking anytime, anywhere.

4 p’s
 Place - Banglore
 Product – visual indicators parking services and valet parking
 Price – 30rs Per hour + Value added services
 Promotion – Traditional marketing , social media marketing , word of mouth
marketing
 Physical evidence – Office present in Richmand town , Bangalore
 People – BOD , Chief executive marketing officer , Supervisors , Valet
parking drivers
 Process – The customers will either book the parking spot through our
application or directly locate the visual indicators and find the parking spot.
 Marketing Strategies

Traditional marketing –

 Billboards
 Flyers
 Newspapers
 Radio

Social Media marketing-

 Re marketing strategies
 Ad word marketing
 Sponsored Instagram and Facebook Pages based on geographic segmentation
 Having your beta version visual identifiers at busy commercial streets.

Sales and Marketing Plan.

Phase Wise Planning.

 First phase will only have social media marketing to attract our
target markets.
 Second phase will have the traditional marketing techniques.
Sales planning
 Every 20 car parking we will have one Supervisor and he will be
responsible for collecting the ticket money and managing the cars in
that particular unit.
 If our customers need Parking spots in busy areas where there will be
parking spots available. The supervisor will provide the customers
the facility of valet parking. So that the car can be parked in the
nearby parking spot.
 Financials
Revenues Y1 Y2 Y3
Fees (30*90*6*30*12) 5832000 6998400 8748000
Others 300000 40000 50000
6132000 7038400 8798000
Expenses
Advertising 500000 350000 400000
Salary 5064000 5367840 5689910
Maintenance 20000 20000 20000
Domain 1800 1800 1800
Others 10000 10000 10000
Total 5595800 5749640 6121710
Net Profit 536200 1288760 2676290

Start-up cost

App and website 350000

Helium weather balloons 5000
Rope 375
Contract 1150000
Lining 5000
Others 250000
1760375

HR Cost

Yearly
Post No. Salary Monthly Total
Chief Marketing 1 25000 25000
Officer
Technical Head 1 25000 25000
Administrative Head 1 22000 22000
Account Manager 1 25000 25000
Chief HR Manager 1 25000 25000
Employees 30 10000 300000
422000 5064000
Marketing cost

particulars 2021 2022 2023

Local Newspapers 20000
Billboards 150000 100000 100000
Social media marketing 70000 40000 50000
Television
Advertisements 200000 170000 200000
Flyers 50000 30000 40000
Radio 10000 10000 10000
500000 350000 400000

Balance sheet:
Particulars Note No 2021 2022 2023
A. Equity and
liabilities.
1. Equities 1 12,00,000 12,00,000 12,00,000
2. Long term 2 9,00,000 9,00,000 9,00,000
loans
3. Reserves 5,00,000 5,50,000 7,05,000
and surplus
Other non-current 1,00,000 1,50,000 1,45,000
liabilities.

Total (A) 27,00,000 28,00,000 29,50,000

B. Assets
1. Non-current 3 4,37,500 4,81,250 5,03,125
Assets
2. Current 4 20,62,500 20,50,000 21,31,875
Assets
3. Cash and 2,00,000 2,68,750 3,15,000
cash
equivalence

Total (B) 27,00,000 28,00,000 29,50,000

Notes:
 1. Equity : Owners’ Equity: 6,
00,000
Other Funds: 6, 00,000
12, 00,000
2.Long term loans: Bank Loan: 9,
00,000
9, 00,000

3.

Non-current Assets 2021 2022 2023

Patented Application 3, 50,000 3, 50,000 3, 50,000
(+) Charges for 87, 500 87, 500 87, 500
patenting (25%)
4, 37,500 4, 37,500 4, 37,500
(+) Additions in - 43, 750 65, 625
value
4, 37,500 4, 81,250 5, 03,125

4.
Current Assets 2021 2022 2023
Investments 15, 00,000 17, 00,000 18, 00,000
Other Assets 5, 62,000 2, 50,000 3, 31,875
20, 62,500 20, 05,000 21, 31,875

Cash-flow Analysis:
Indirect Method:
Net Profit 5, 36,200 12, 88,760 26, 76,290
 Non-cash charges
Depreciation - - -
amortization
Other assets 1, 67,800 2, 02,010 7, 76,090

Net income for non- 1, 34,000 8, 11,00

cash charges

Net cash flow from 7, 04,000 9, 52,000 10, 89,000

operations.

Cash-flow from 15, 00,000 17, 00,000 18, 00,000

investing activities

Purchase of fixed - - -
assets
Income from 1, 50,000 1, 70,000 1, 80,000
investments

Cash-flow from
financing activities
Bank loan 9, 00,000 9, 00,000 9, 00,000
Interest on loan (at 54, 000 54, 000 54, 000
6%)
Net Cash-flows 2, 00,000 2, 68,750 3, 15,000
 Break even Analysis

Break-even point: Fixed cost

Contribution

= 1, 80,000
18

= 10,000 tickets.

THANK YOU
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