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Murugaselvi M Main Project Report
Murugaselvi M Main Project Report
Murugaselvi M Main Project Report
AUTOMOBILE INDUSTRY:
The Indian automobile industry is one of the driving forces of the economy,
contributing about 49% to the country’s manufacturing GDP (gross domestic product) and
7.5% to its overall GDP. The sector’s value chain employs about 32 million people. In 2018,
the Indian automobile market piped Germany to become the fourth-largest in the world. In the
last decade, while the production of two-wheelers in India has nearly tripled, the production of
passenger vehicles and commercial vehicles in the country has doubled.
The automobile industry in India is world’s fourth largest, with the country currently
being the world's fourth largest manufacturer of cars and seventh largest manufacturer of
commercial vehicles in 2018.
The Indian automobile sector has emerged as one of the significantly developing and
growing sector in the last decade. The automobile industry of India has witnessed tremendous
growth in all sections, right from two wheelers, three wheelers and passenger car segment. De-
licensing in 1991, brought revolutionary changes in the industry and provided well deserve and
timely growth impetus to the respective industry. This attracted foreign auto giants to set up
their production facility in the country in a bid to take advantage of several benefits provided
by the industry
The automobile sector experienced a drastic change in the car segment with the number
of entrants like Toyota, Honda, Ford, GM etc. Indian auto makers like Tata, Mahindra and
Mahindra, Hindustan Motors and MUL are given a tough run for their money by the foreign
players. A number of four wheelers brand competing with each other have left the customer
with a large number of alternatives to choose from. The presence of large number of alternative
in this segment is the important factor in studying the customer behavior.
1
The rise in disposal income, wide choice of models and easy availability of finance
will drive growth in four wheelers segment and future looks even brighter. The data collected
and analyzed to bring profitable insights for the marketers.
Various factors and motivators that derive the purchase behavior of the mass have been
compiled through primary data and the changes in the outlook of the consumer’s mindset have
to be considered carefully by the marketers.
This thesis is a research to identify the consumer expectation in four wheeler segment of
automobile industry. As far as Consumer expectation is concerned it is the study of how they
purchased and their expectation towards the particular brand
Production:
2
Domestic Sales:
The sale of Passenger Vehicles grew by 2.70 percent in April-March 2019 over the
same period last year. Within the Passenger Vehicles, the sales of Passenger Cars, Utility
Vehicle & Vans grew by 2.05 percent, 2.08 percent and 13.10 percent respectively in April-
March 2019 over the same period last year.
Three wheelers sales increased by 10.27 percent in April -March 2019 over the same
period last year. Within the Three Wheelers, Passenger Carrier sales registered a growth of
10.62 percent and Goods Carrier grew by 8.75 percent in April-March 2019 over April-March
2018.
Exports:
In April-March 2019, overall automobile exports grew by 14.50 percent. While
Passenger Vehicles exports declined by (-) 9.64 percent, Commercial Vehicles, Three
Wheelers and Two Wheelers registered a growth of 3.17 percent, 49.00 percent and 16.55
percent respectively in April-March 2019 over the same period last year.
Government Initiatives:
➢ The Government of India encourages foreign investment in the automobile sector and
allows 100 per cent FDI under the automatic route.
➢ Some of the recent initiatives taken by the Government of India are -
➢ Under Union Budget 2019-20, government announced to provide additional income tax
deduction of Rs 1.5 lakh (US$ 2,146) on the interest paid on the loans taken to purchase
EVs.
➢ The government aims to develop India as a global manufacturing centre and an R&D
hub.
3
➢ Under NATRIP (National Automotive Testing and R&D Infrastructure Project),
the Government of India is planning to set up R&D centres at a total cost of US$ 388.5
million to enable the industry to be on par with global standards.
➢ The Ministry of Heavy Industries, Government of India has shortlisted 11 cities in the
country for introduction of electric vehicles (EVs) in their public transport systems
under the FAME (Faster Adoption and Manufacturing of (Hybrid) and Electric
Vehicles in India) scheme. The government will also set up incubation centre for start-
ups working in electric vehicles space.
➢ In February 2019, the Government of India approved the FAME-II scheme with a fund
requirement of Rs 10,000 crore (US$ 1.39 billion) for FY20-22.
Road Ahead:
➢ The automobile industry is supported by various factors such as availability of skilled
labour at low cost, robust R&D centres and low cost steel production.
➢ The industry also provides great opportunities for investment and direct and indirect
employment to skilled and unskilled labour.
• Expected inventory decrease by country by 2030: Europe 25% decrease, United States 22%
decrease, and China 50% decrease.
• There will be rapid R&D investments by auto manufacturers and related businesses.
• Total mileage is expected to increase as the amount of shared vehicles increases. Instead of
cars sitting around in parking lots while people are at work, shared vehicles will be in use
wherever driving needs arise. This will increase total mileage.
• Decisions regarding long-term structure and regulations for autonomous vehicles are expected
to occur between 2020 and 2025.
4
• Auto manufacturers and suppliers will have shrinking margins, but will have to invest in
innovations to keep pace with the new demand. The lower manufacturing margins could lead
to automakers providing mobility services (running a fleet of shared vehicles) to boost margins.
So, the future business model for automakers may include: manufacturing, sales and the
operation of shared vehicles.
• About 50% of mileage driven in China, 40% of mileage driven in Europe and 36% of mileage
driven in the U.S. could be covered by autonomous vehicles by 2030.
• By 2030, total mileage driven may increase by 24 in the United States, 28% in Europe, and
183% in China.
• During the transition period to autonomous, annual vehicle sales are expected to increase by
40% to 24 million units in Europe, up 30% in China to 35 million units, and up 20% in the
United States to 22 million units.
• Ride-sharing in Europe is expected to grow at a CAGR of 20% by 2030. This will take ride-
sharing from 1% currently to 10% by the mid 2020s and 25% by 2030.
• The fastest growth for ride-sharing is expected to be in China. By 2030, 45% of personal
mileage in China is expected to be from shared vehicles.
5
1.2 ABOUT THE ORGANISATION
SUNDARAM HONDA
HCIL's (Honda Cars India Ltd.,) first manufacturing unit was set up at Greater Noida,
U.P in 1997. The green field project is spread across 150 acres and has an annual production
capacity of 120,000 units. HCIL's second plant in Tapukara is the first car manufacturing plant
in the state of Rajasthan. The state-of the art Power train and Press shop in Tapukara plant have
been operational since September 2008. This facility is spread over 450 acres and has an annual
production capacity of 120,000 units. HCIL started the production of cars from its Tapukara
Plant from February 2014. This plant is the culmination of the best manufacturing know-how
and practices gathered from Honda's global operations.
Sales Network:
Honda Cars India Ltd., (HCIL) has a strong sales and distribution network spread across
the country. The network includes 295 authorized dealership facilities in 188 cities. HCIL
dealerships are based on the "3S Facility" format, offering complete range of Sales, Service
and Spares services to its customers.
Auto Terrace:
Honda's Exchange and Pre-Owned car division Auto Terrace has been in existence ever
since the inception of HCIL in India. Present in all major Honda dealers across the country,
6
Auto Terrace presents itself as the one-stop solution for catering to the needs of customers
wanting to exchange their existing cars for a New Honda car.
Vision
Basic Principles:
➢ Respect for the individual.
➢ The Three Joys (buying, selling and creating).
➢ We at Honda believe that each person working in or coming in touch with our
Company, directly or through our products, should share a sense of joy through that
experience. This feeling is expressed in what we call "The Three Joys".
Management Policies:
➢ Proceed always with ambition and youthfulness.
➢ Respect sound theory, develop fresh ideas, and make the most effective use of time.
➢ Enjoy work and encourage open communication.
➢ Strive constantly for a harmonious flow of work.
➢ Be ever mindful of the value of research and endeavor.
Dreams inspire us to create innovative products that enhance mobility and benefit society.
To meet the particular needs of customers in different regions around the world, we base our
sales networks, research and development centres and manufacturing facilities in each region.
7
Furthermore, as a socially responsible corporate citizen, we strive to address important
environmental and safety issues.
Certifications:
8
of unethical behaviour, actual or suspected fraud or violation of Honda Conduct Guidelines,
internal policies and statutory laws in the Company.
Legacy
• Foundation (1960's)
• 1980's
INNOVATION:
9
Honda has always believed in giving more excitement and more joy. Be it designing
high performance sports cars that are a pleasure to behold and a joy to drive or creating the
world's first humanoid robot to walk on two legs or countless other technologies that astonish
and delight Honda's spirit of exploration frequently invents the future.
TECHNOLOGY:
VCM: With its flexible use of cylinders, the unique VCM (Variable
Cylinder Management)...
IMA: With an electric motor assisting the engine, Honda hybrid vehicles
realize both superior
Environment:
10
Honda has established a global environmental slogan as an expression of the company’s
proactive commitment to make progress in its environmental efforts on a global basis. With
this slogan, Honda will strive to become the leader in the area of environmental and energy
technologies.
The new global environmental slogan and symbol will be used with Honda’s
internal and external environmental activities and communications around the world. "Blue
Skies for Our Children."
Realizing “the Joy and Freedom of Mobility” and “a Sustainable Society where People
Can Enjoy Life”
Honda engineers, who took on the challenge to meet the stringent new emissions
standards of the 1970s U.S. Clean Air Act, used the phrase “blue skies for our children” as a
passionate rallying cry to devote themselves to this effort. Honda wants to pass on the “joy and
freedom of mobility to the next generation” (for our children), therefore, we want to realize a
sustainable society where people can enjoy life (blue skies). This slogan continues to represent
Honda’s passion toward its environmental commitment which has not wavered and will remain
resolute in the future.
SAFETY:
Honda’s quest for safety is not limited to the needs of car drivers and motorcycle riders.
Honda’s total commitment to “Safety for Everyone” extends to passengers, pedestrians,
occupants of other vehicles, and everyone on the road. Honda will continue to develop and
refine its innovative technologies to realize a safer society.
Seeking to manufacture cars that enhance safety, Honda has been working to enhance
active safety and collision safety to help reduce human injuries. In the area of collision safety,
in 1998 Honda announced proprietary G-force Control technology (G-CON), which controls
impact (G) forces in collisions to help reduce injuries to people. In 2000, Honda opened the
world’s first indoor Omni-directional crash test safety facility. Through testing and analysis of
real-world accident scenarios, Honda invented Advanced Compatibility Engineering TM
(ACETM) body technology, providing enhanced G-CON safeguards and improved self-
protective capabilities to better shield occupants of both vehicles in car-to-car collisions.
Honda also created technology to raise the vehicle hood in car-to-pedestrian collisions,
helping to lessen the potential for pedestrian head injuries. In the area of active safety, in 2003
12
Honda devised the Collision Mitigation Braking System TM (CMBSTM), which can anticipate
and help reduce the likelihood of a collision with the rear of another vehicle, as well as seatbelt
E-pretensioners. In 2004, Honda developed the world’s first Intelligent Night Vision System,
which uses a far-infrared camera to detect pedestrians on nighttime roads and then alerts the
driver. Honda will continue its efforts to create technology and equipment for both active and
collision safety measures, helping to ensure the wellbeing of all people on roadways.
In September 2008, Honda developed the world’s first driver-side i-SRS airbag system
with a continuously-staged inflation function that accommodates a wider range of driver
seating positions and types of collisions. It features spiral-shaped seams and a gas release
control valve designed for optimal control of an airbag’s internal pressure to achieve prompt
and low-impact deployment with continuously-staged inflation, making it possible to sustain
protection for a longer period of time.
HONDA CITY:
The Honda City is a subcompact, then a compact car which has been produced by the
Japanese manufacturer Honda since 1981.
Originally made for the Japanese, European and Australasian markets, the City 3-door
hatchback was retired in 1994 after the second generation. The nameplate was revived in 1996
for use on a series of subcompact four-door sedans aimed primarily at developing markets, first
mainly sold in Asia outside Japan but later also in Latin America and Australia. From 2002 to
2008, the City was also sold as the Honda Fit Aria in Japan. Since then, it has been a
subcompact sedan built on Honda's Global Small Car platform, which is shared with
the Fit/Jazz (a five-door hatchback) the Mobilio, and the Mobilio Spike all of which share the
location of the fuel tank under the front seats rather than rear seats. For the seventh generation
model, it has grown in size to the compact class, but still competes in the subcompact class.
By 2017, cumulative sales of the City have exceeded 3.6 million units in over 60
countries around the world since the nameplate was revived in 1996. As of 2017, cumulative
sales of the City reached 700,000 in India. Sales of the City in India contribute to 25 percent
13
of global sales and the City is Honda's best selling model in India. There are seven generation
in Honda city. They are;
The first Honda City was introduced in November 1981 with the innovative "Tallboy"
design; of unusual height it enabled four adults to fit comfortably in the very short City (under
3.4 m or 11.2 ft). At the time of its introduction, it was Honda's smallest car, while not being
in compliance with Japanese Government key regulations.
14
Honda replaced the original City series AA in November 1986 with this generation
(designated GA1), and again with an update in 1989 (GA2). This model was produced until
1994. The Fit name also first appeared as a trim variant of the Second Generation City.
The third generation Honda City, codenamed SX8 but with chassis codes 3A2 and 3A3.
It was designed for and sold in the South East Asian market only, launch with slogan “Smart
for the new generation" in 1.3-liter version launch, 1.5-liter version are launch with "Top-
in-class smart" slogan . First production began in an all-new plant in Thailand, in April 1996.
The car had a dominant position in the market.
15
The Fourth Generation City made its world debut at the Bangkok International Motor
Show in November 2002. It was now offered as a four-wheel drive version. It was imported
from Thailand.
The fifth generation Honda City was unveiled in Bangkok, Thailand in September 2008
followed by launches in India, Pakistan, and Malaysia. . It is manufactured in number of
locations including Turkey, Thailand, Pakistan and Brazil. Since it was launched in India in
November 2008, the City became the best-selling model of the company in the country, with
sales volume even surpassing that of Thailand, previously the best selling market for the City.
The Honda City has been the leader in the mid-sized sedan segment for a decade, with 35%
market share in 2010. In India it came with a 1.5 liter petrol engine mated to a manual
transmission and a CVT.
16
The Sixth Generation City is Honda's second model to incorporate the new "Exciting
H" design which was first seen on the third generation that launched in September 2013. It also
won the award of 'Middle East Car of the Year 2014’.
17
Customer Expectation:
Customers will have both explicit and implicit expectations regarding the product or
service which they have purchased. They will have performance expectations which include a
dynamic element due to anticipated changes to the product or service over time. Importantly,
they will also have interpersonal and service-level expectations which relate directly to the
customer relationship and interaction with a business or organisation.
Customer expectations are the feelings, needs, and ideas that customer has towards
certain products or service. Customer experience is based on what they want from the product
they are paying for. Most successful organization always aims at meeting or exceeding
customer expectations through high quality products and services. These expectations
influence decision making towards a product or service selection which can be very difficult
to change. This is called as customer expectation.
1. A major limitation of the study was the time factor. Due to which sample size had to be
restricted.
2. The study was restricted to the customers in Tirupur City. So the findings can’t be
generalized to the entire market.
3 Information gathered from the respondents may be biased.
The scope also extents about to know what are people's opinion about the company's
service and product, their awareness, likes and dislikes and the company can take into
consideration the suggestion made by them if they compensate with company's view and
policies.
19
The problem selected for present study is to identify the customer expectation of Honda
cars among the customers at Tirupur city.
Since it is said “A problem well defined is half solved”. The problem is specified
clearly with which aspect it should be carried out. The main purpose of the study is to know
the customer expectation and their perception towards the Honda city in Tirupur. To know the
satisfaction level of the product dealt and thus improve distribution pattern. Also to know
reason for purchasing more of specified company brand and thus improve in that aspect. To
know the level of awareness about choice brand of the equipment and also the awareness about
the different brand in the market, this would help to attain the company to take appropriate
steps.
The title of this project clearly states that the purpose of the study is to know the
customer expectation of Honda city. Also the study is an attempt to know the exact expectation
of customers in Tirupur region for the company to do good business.
CHAPTER -2
20
REVIEW OF LITERATURE
A group of researchers of the Center for the Study of Social Policy (2007)13
conceptualize that satisfaction is based on the customer’s experience of both contact with the
organization (the moment of truth) and personal outcomes. According to these researchers,
satisfaction can be experienced in a variety of situations and connected to both goods and
services. To another extent, these researchers defined satisfactions as a “highly personal
assessment” that is greatly influenced by “individual expectations”. This definition views
“individual” element as powerful force to create satisfaction. Likewise, many researchers
(Oliver, 1981; Brady and Robertson, 200114) conceptualize customer satisfaction as an
individual’s feeling of pleasure or disappointment resulting from comparing a product’s
perceived performance (or outcome) in relation to his or her expectations.
Kan (1995) A dissatisfied customer will tell seven to 20 people about their negative
experience. A satisfied customer will only tell three to five people about their positive
experience.
Boselie, Hesselink, and Wiele (2002) defined satisfaction as a positive, affective state
resulting from the appraisal of all aspects of a firm’s working relationship with another firm.
This definition purported that satisfaction (understood as affective) can be contrasted
with an objective summary assessment of outcomes – thereby forming a target-performance
comparison mechanism. Therefore, the appropriate definition of customer satisfaction for this
study would be the one by Boselie et al. (2002).
Edelman (2006) emphasizes that customer service failures can create conflicts and
sabotage business. In fact, Terrence J.Levesque and Gordon H.G. McDougall, professors of
Business and Economics at Wilfred Laurier University, warned in their study (as cited in
21
Keaveney, 1995) that service failures cause customers to change service provider. Levesque
and McDougall (2000) describe such service failures as situations where the customer dose not
gain the expected service guaranteed by the provider (2000). The authors (Levesque &
McDougall, 2000).
"Service quality is a focused evaluation that reflects the customer's perception of specific
dimensions of service: reliability, responsiveness, assurance, Empathy, tangibles. Satisfaction,
on other hand, is more inclusive: it is influenced by perceptions of service quality, product
quality, and price as well as situational factors and personal factors.
Author: Ina Landua; [2008]: Due to environmental legislation, economic influences and
increasing concern about the environment among the general public, today’s businesses are
becoming more committed to environmental issues. Some enterprises yet have implemented a
green strategy. This thesis aims at identifying issues that determine the long-term efficiency of
green marketing and how confidence and trust plays a role in order to gain competitive
advantage through customer satisfaction and customer retention. The common denominator of
both, CRM and green marketing is the creation of confidence, trust and value for customers.
So, focus is laid on measures that lend credibility to companies’ green marketing by
interviewing experts and observing their opinions about green marketing and eco-labeling.
Author: Ruben Gregorio; [2010]: Today, firms compete with services rather than goods.
Large service organizations are beginning to use Six Sigma as continuous improvement tool.
An important part of the Six Sigma methodology is the calculation of number of defects in the
process, i.e. points outside the specification limits. Unlike goods quality, which can be
measured objectively by number of defects, in service goods the setting up of specification
limits is a complicated issue because it is marked by the use and expectations among the
different customers.
CHAPTER – 3
22
RESEARCH METHODOLOGY
MEANING OF RESEARCH
RESEARCH METHODOLOGY
TYPE OF RESEARCH
The present type of research belongs to the category of ‘Descriptive study’. Descriptive
study are undertaken when the researcher is interested in knowing the characteristics of certain
groups, assessing behavior, making projections or for determining the relationship between 2
or more variables.
SAMPLING TECHNIQUE
Sampling procedure
Convenience Sampling
23
When the population elements are selected for inclusion in the sample based on the ease
of access is known as the convenience sampling. The research design is descriptive which is
concerned with narration of facts and descriptive of various characteristics of particular group
of customer. Here the respondents are chosen on the basis of non-probability sampling under
which convenience sampling design was used.
Source of data
The research should keep in mind two types of data while collecting data via primary
data and secondary data.
➢ Primary data: primary data may be described as those data that have been observed
and recorded by the researcher for the first time to their knowledge. I use the survey
method frank questionnaire with general face-to-face interaction of customers. A
questionnaire was prepared with the help of the primary data has been collected
➢ Secondary data: These data already exist in the companies magazines. I collect the
secondary data from:-
• Magazines
• Journals
• Internet
• Annual reports
RESEARCH DESIGN
SAMPLE SIZE
The mode of data collection is survey method. The survey method is more appropriate
to the study.
When you want respondents to pick the best answer or answers from among the all
possible options, consider writing a multiple-choice question. Multiple-choice question are
easy to lie out on a written survey.
*100
Total no of respondents
CHAPTER – IV
25
DATA ANALYSIS AND INTERPRETATION
TABLE – 1
1 Male 94 63
2 Female 56 37
INTERPRETATION
The table above shows that 63% of the respondents are male and 37% of them are
female.
CHART – 1
26
CHART SHOWING THE GENDER OF THE RESPONDENTS
TABLE – 2
27
AGE WISE CLASSIFACTION OF THE RESPONDENTS
S.No Age group No. of respondents Percentage
1 15 – 20 40 26.7
2 21 – 25 60 40
3 26 – 30 22 14.7
4 31 – 35 9 6
INTERPRETATION
From the above table it is inferred that 26.7% of the respondents come under the age
group of 15-20 years, 40% come under age group 21 – 25 years, 14.7% come under the age
group 26 – 30 years, 6% come under age group 31 – 35 years and only 12.6% are come under
the age group of 36 & above years.
Thus the majority of the respondents are in the age group of 21-25 years.
CHART -2
28
CHART SHOWING THE AGE OF THE RESPONDENTS
15 - 20
21 - 25
26 - 30
31-35
36 and above
TABLE – 3
29
OCCUPATION OF THEE RESPODENTS
S.No Occupation No. of respondents Percentage
1 Employee 39 26
2 Business 39 26
3 NRI 2 1
4 Others 70 47
INTERPRETATION
Cars are used for easy transport from one place to another place, and more over
occupation plays a key role in this regard. The study shows that respondents of 26% are
employed, 26% are doing business, 1% is NRI and 47% comes under the category of other
occupation.
CHART – 3
30
CHART SHOWING THE OCCUPATION OF THE RESPODENTS
TABLE – 4
31
INCOME LEVEL OF THE RESPODENTS
INTERPRETATION
Income is also a main factor that decides in the possession of cars. Out of 150
respondents 41% are earning 1,00,000 – 2,00,000, 17% are earning 2,00,000 – 3,00,000,16%
are earning 3,00,000 – 4,00,000 and 27% of them are earning more than 4,00,000.
CHART – 4
32
CHART SHOWING THE INCOME LEVEL OF THE RESPONDENTS
TABLE – 5
33
EARNING MEMBERS OF THE FAMILY
S.No Earning members of the family No. of respondents Percentage
1 1member 42 28
2 2members 67 45
3 3members 26 17
4 4members 15 10
INTERPRETATION
The above table shows that, out of the 150 respondents, 28% of the respondents have 1
earning member in the family, 45% of the respondents have 2 earning members, 17% have 3
earning member and 10% of the respondent have 4 earning member.
CHART – 5
34
CHART SHOWING THE EANING MEMBERS OF THE FAMIL
TABLE – 6
35
NO.OF RESPODENTS OWNING A CAR
S.No Owning a car No.of respondents Percentage
1 Yes 133 89
2 No 17 11
INTERPRETATION
89% of respondents were own a car and 11% of respondents were not own a car.
CHART – 6
36
CHART SHOWING THE RESPONDENTS OWNING A CAR
TABLE – 7
2 Honda 49 33
3 Maruti Suzuki 47 31
4 Others 41 27
INTERPRETATION
CHART – 7
38
TABLE – 8
USAGE OF CAR
S.No Usage of car No.of respondents Percentage
39
1 Daily 49 33
2 Weekly 70 47
INTERPRETATION
33% of respondents use their car on daily basis, 47% of respondents use their car on weekly
basis, and 21% of respondents use their car only for long distance travel.
CHART – 8
BRAND SELECTION
41
S.No Brand selection No.of respondents Percentage
1 Past experience 59 39
2 Online reviews 26 17
INTERPRETATION
From the above table, 39% of the people select their brand based upon their past
experiences, 17% select the brand through online reviews, and the rest 43% select the brand
with the help of their friends and family member’s recommendations.
CHART – 9
42
CHART SHOWING THE BRAND SELECTION OF THE
RESPONDENTS
TABLE – 10
43
BRAND PREFERENCE
S.NO BRAND NO.OF PERCETAGE
PREFERENE RESPODENTS
1 BRAND NAME 35 23
2 PRICE 16 11
3 FEATURES 45 30
4 COMFORTABILITY 54 36
INTERPRETATION
From the above table 23% of respondents prefer the brand name, 11% of respondents
prefer the price, 30% of respondents prefer the features and 36% of respondents prefer the
comfortability.
CHART – 10
44
CHART SHOWING THE BRAND PREFERANCE OF THE
RESPONDENTS
TABLE – 11
ENGINE PREFERENCE
45
S.NO ENGINE NO.OF PERCENTAGEE
PREFERENCE RESPODENTS
1 PETROL 49 33
2 DIESEL 97 65
3 AUTOGAS 4 3
TOTAL 150 100.0
INTERPRETATION
From the above table 33% of respondents prefer petrol, 65% of respondents prefer diesel and
3% of respondents prefer auto gas.
CHART – 11
46
CHART SHOWING THE ENGINE PREFERANCE OF THE
RESPODENTS
TABLE – 12
47
CAR PREFERNCE
INTERPRETATION
From the above table 29% of respondents prefer hatchback, 51% of respondents prefer sedan
class and 19% of respondents prefer SUV type.
CHART – 12
48
CHART SHOWING THE CAR PREFERENCE OF THE RESPODENTS
TABLE – 13
49
CONSIDERING THE NEW MODEL OF HONDA CITY MORE
COMFORTABLE THAN PREVIOUS MODEL BY THE RESPONDENTS
2 NO 18 12
INTERPRETATION
From the above table 88% of respondents considering the new model of Honda city
more comfortable than previous models and 12% of respondents is not considering the new
model of Honda city more comfortable than previous model.
CHART – 13
50
CHART SHOWING THE COMFORTABILITY OF HONDA CITY
THAN PREVIOUS MODEL BY THE RESPODENTS
TABLE – 14
51
FACTORS CONSIDERED AT THE TIME OF BUYING HONDA CITY
CAR BY THE RESPONDENTS
2 AFTER 50 33
SALE SERVICE
3 PRICE 16 11
TOTAL 150 100.0
INTERPRETATION
From the above table 56% of respondents considering durability is the important factors
when they buying a Honda city, 33% of respondents considering after sale service is the
important factors when they buying a Honda city and 11% of respondents considering price is
the important factors when they buying a Honda city.
CHART – 14
52
CHART SHOWING THE FACTORS CONSIDERED WHEN BUYING A
HONDA CITY CAR BY THE RESPODENTS
TABLE– 15
53
CUSTOMERS OPINION ON THE INNOVATIVE FEATURES OF
HONDA CITY
1 ENGINE 76 69 3 2 150
DESIGN
2 HANDLING 57 89 3 1 150
4 EXTERIOR 76 69 4 1 150
LOOK
5 INTERIOR 84 58 7 1 150
LOOK
INTREPRETATION
76 respondents have stated that the engine design of Honda City is very good; 89
respondents have stated that the handling is good; 72 respondents have stated that the road grip
of the car is very good; 76 respondents have stated that the exterior look of the car is also very
good; 84 respondents have also liked their interior look.
CHART – 15
54
CHART SHOWING THE CUSTOMER OPINION ON THE
INNOVATIVE FEATURES OF HONDA CITY
TABLE – 16
55
CUSTOMERS RATING TOWARDS THE CAR THEY ARE
CURRENTLY USING
INTREPRETATION
From the above table 78 respondents have rated excellent for the fuel efficiency of the
car which they are currently using ; 75 respondents have felt that the riding comfort of their car
is very good ; 64 respondents feel that their car is of excellent brand value ; 67 respondents
have felt that their car’s look and style is excellent ; 68 respondents have again felt that their
car’s safety features are excellent ; 64 respondents have also rated excellent for the pickup of
the car they are currently using.
CHART -16
56
CHART SHOWING THE CUSTOMERS RATING TOWARDS THE
CAR THEY ARE CURRENTLY USING
TABLE – 17
57
OPINION ABOUT OVERALL PERFORMANCE OF HONDA CITY BY
THE RESPONDENTS
INTERPRETATION
From the above table 29% of the respondents said excellent about the overall
performance of Honda city, 55% of the respondents said very good about the overall
performance of Honda city,14% of the respondents said good about the overall performance of
Honda city and 2% of the respondents said average about the overall performance of Honda
city
CHART – 17
58
CHART SHOWING THE OPINION ABOUT OVERALL
PERFORMANCE OF HONDA CITY BY THE RESPONDENTS
TABLE – 18
59
PERCEPTION OF THE RESPONDENTS TOWARDS BUYING HONDA
CITY
INTERPRETATION
From the above table 18% of the respondents prefer Honda city for giving good
mileage, 33% of the respondents prefer Honda city for its grand look, 12% of the respondents
prefer Honda city for its reasonable price, 37% of the respondents prefer all the factors of
Honda city.
CHART – 18
60
CHART SHOWING THE PERCEPTION OF THE RESPONDENTS
TOWARDS BUYING HONDA CITY
TABLE – 19
61
SATISFACTION OF THE RESPONDENTS WITH THE HONDA CITY
INTERPRETATION
From the above table 43% of the respondents were highly satisfied with the Honda city,
56% of the respondents were satisfied with the Honda city and 1% of the respondents were
dissatisfied with the Honda city.
CHART – 19
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CHART SHOWING THE SATISFACTION OF THE RESPONDENTS
WITH THE HONDA CITY
TABLE – 20
63
CUSTOMER’S SATISFACTION TOWARDS THE MILEAGE AND
MAINTENANCE FEATURES OF HONDA CITY
2 GOOD 68 45
3 FAIR 15 10
4 BAD 1 1
INTREPRETATION
From the above table 44% of the respondents felt that mileage and maintenance features of
Honda city is excellent, 45% of the respondents felt that it was good, 10% of the respondents
felt that it was fair and 1% of the respondents felt that it is bad.
CHART – 20
64
CHART SHOWING THE CUSTOMER’S SATISFACTION TOWARDS
THE MILEAGE AND MAINTENANCE FEATURES OF HONDA CITY
TABLE- 21
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CUSTOMER’S SATISFACTIONTOWARDS THE PICKUP AND
PERFORANCE OF HONDA CITY
2 NO 6 4
INTREPRETATION
From the above table 96% of the respondents were satisfied with the pickup and
performance of Honda city where as the rest 4% weren’t satisfied with the same.
CHART – 21
66
CHART SHOWING THE CUSTOMER’S SATISFACTIONTOWARDS
THE PICKUP AND PERFORANCE OF HONDA CITY
TABLE – 22
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COMPARISON OF PRICE WITH THE OTHER VEHICLES OF THE
SAME CLASS
INTREPRETATION
From the above table 17% of respondents have felt Honda city is cheaper than other
vehicles of the class, 77% of respondent ha felt that it is reasonable and 7% of them felt costlier.
CHART – 22
68
CHART SHOWING THE COMPARISON OF PRICE WITH THE
OTHER VEHICLES OF THE SAME CLASS
TABLE – 23
69
CUSTOMER SUGGESTION ON VARIOUS FEATURES OF OTHER
BRANDS
1 ENGINE 95 31 11 13 150
DESIGN
2 HANDLING 54 59 20 17 150
3 DURABILITY 75 28 35 12 150
4 PERFORMANCE 56 42 21 31 150
5 SAFETY 67 38 28 17 150
6 STYLE 67 49 15 19 150
INTREPRETATION
From the above table 95 respondents have chosen Honda City for their engine design ;
59 respondents have chosen Verna for the ease in Handling ; 75 respondents have again chosen
Honda City for their durability ; 56 respondents have chosen Honda City for its best
performance ; 67 of the respondents have again selected Honda City for their safety and style.
CHART – 23
70
CHART SHOWING THE CUSTOMER SUGGESTION ON VARIOUS
FEATURES OF OTHER BRANDS
TABLE – 24
71
RECOMMENDATION OF THE CAR
INTERPRETATION
From the above table 93%of the respondents will recommend their car they are
currently using to other and 7%of the respondents won’t recommend their car.
CHART – 24
72
CHART SHOWING THE RECOMMENDATION OF THE CAR
CHAPTER -V
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5.1 FINDINGS OF THE STUDY
SUMMARY OF FINDINGS
1. The study reveals that majority (40%) of the respondents come under the age group of
21-25 years.
2. The study reveals that majority (47%) of respondents are doing other occupation.
3. The study exhibit that majority (41%) of respondent are earning 1,00,000 – 2,00,000
4. The study reveals that majority (45%) of respondents have 2 earning members in the
family
5. The study exhibit that majority (89%) of respondents were own a car
6. The study shows that (33%) of respondents preferred Honda
7. The study reveals that (47%) of respondents use their car on weekly basis
8. The study reveals that (43%) of respondents select the brand with the help of their
friends and family member’s recommendation
9. The study shows that (36%) of respondents prefer the comfortability
10. The study shows that (65%) of respondents prefer diesel
11. The study reveals that (51%) of respondents prefer sedan class
12. The study shows that (88%) of respondents considering the new model of Honda city
more comfortable than previous models
13. The study reveals that (56%) of respondents considering durability is the important
factors when they buying a Honda city
14. The study exhibit that 76 respondents have stated that the engine design of Honda City
is very good, 89 respondents have stated that the handling is good, 72 respondents have
stated that the road grip of the car is very good, 76 respondents have stated that the
exterior look of the car is also very good and 84 respondents have also liked their
interior look.
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15. The study shows that 29% of the respondents said excellent about the overall
performance of Honda city, 55% of the respondents said very good about the overall
performance of Honda city,14% of the respondents said good about the overall
performance of Honda city and 2% of the respondents said average about the overall
performance of Honda city
16. The study shows that (55%) of the respondents said very good about the overall
performance of Honda city
17. The study shows that (33%) of the respondents prefer Honda city for its grand look
18. The study reveals that (56%) of the respondents were satisfied with the Honda city
19. The study shows that (45%) of the respondents felt that mileage and maintenance
features of Honda city is good
20. The study shows that (96%) of the respondents were satisfied with the pickup and
performance of Honda city
21. The study shows that (77%) of respondents have felt Honda city is reasonable than
other vehicles of the class
22. The study shows that 95 respondents have chosen Honda City for their engine design;
59 respondents have chosen Verna for the ease in Handling; 75 respondents have again
chosen Honda City for their durability; 56 respondents have chosen Honda City for its
best performance; 67 of the respondents have again selected Honda City for their safety
and style.
23. The study shows that (93%) of the respondents will recommend their car they are
currently using to other.
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5.2 SUGGESTION
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5.3 CONCLUSION
In India there are numbers of branded Car Manufacturers trying to get leadership
position in the market, but this is possible only through boosting the customer satisfaction and
brand preference among the people.
Many firms and companies try to attain number one position and improve its image by
creating awareness about their brand and depend upon the potential market.
The analysis of the study show that our brand Honda car have at most satisfaction
among the customers, but to get the number one position in this competitive market, Honda car
has to improve their effective sales, personals, promotional and advertising activities through
famous medium.
Hence it is concluded that HONDA is recognized brand and working well, giving
good products to market in low price so, it’s nice to go with Honda rather than others.
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BIBLIOGRAPHY
78
QUESTIONNAIRE
1. NAME:
2. AGE:
3. GENDER
4. OCCUPATION
a) Employee
b) Business
c) NRI
d) Others
5. INCOME LEVEL
a) 1, 00,000 – 2,00,000
b) 2, 00,000 - 3, 00,000
c) 3, 00,000 – 4, 00,000
a)1
b) 2
c) 3
d) 4
79
7. DO YOU OWN A CAR?
a) Yes
b) No
a) Skoda
b) Honda
c) Maruti Suzuki
d) Others
a) Daily
b) Weekly
a) Past experience
b) Online reviews
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11. WHY DO YOU PREFER THE PARTICULAR BRAND?
a) Brand name
b) Price
c) Features
d) Comfortability
a) Petrol
b) Diesel
c) Auto gas
a) Hatchback
b) Sedan class
c) SUV type
14. DO YOU CONSIDER THE NEW MODEL OF HONDA CITY MORE COMFORTABLE
THAN PREVIOUS MODELS?
a) Yes
b) No
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15. WHICH FACTOR IS MOST IMPORTANT TO YOU WHEN YOU BUY A HONDA
CITY CAR?
a) Durability
c) Price
18. WHAT IS YOUR OPINION ABOUT OVER ALL PERFORMANCE OF HONDA CITY?
82
a) Excellent
b) Very good
c) Good
d) Average
b) A grand look
c) Reasonable price
20. HOW FAR ARE YOU SATISFIED WITH THE HONDA CITY?
a) Highly satisfied
b) Satisfied
c) Dissatisfied
21. ARE YOU SATISFIED WITH THE MILEAGE AND MAINTENANCE FEATURES OF
HONDA CITY?
a) Excellent
b) Good
c) Fair
d) Bad
22. ARE YOU SATISFIED WITH THE PICKUP AND THE PERFORMANCE OF THE
HONDA CITY AFTER USING IT?
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a) Yes
b) No
a) Cheaper
b) Reasonable
c) Costlier
HANDLING
DURABILITY
PERFORMANCE
SAFETY
STYLE
25. WOULD YOU LIKE TO RECOMMEND THE CAR YOU ARE CURRENTLY USING
TO OTHER PROSPECTIVE BUYER?
a) Yes
b) No
84