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    Data Analytics

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    Hamza akhar Khan
    This document analyzes the results of model 4 by Andrew Hayes to understand the relationships between various variables. It finds: 1. Food quality (FQC) has a direct effect on revisit intention (RIC) and an indirect effect through customer satisfaction (CSC). 2. Restaurant service quality (RSQC) has direct and indirect effects on RIC through CSC. 3. Restaurant environment quality (REQC) also has direct and indirect effects on RIC through CSC. 4. Of the three factors, FQC has the strongest relationship with RIC. The analysis recommends restaurants invest in food quality to satisfy customers and increase revisit intention.

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    Data Analytics

    Uploaded by

    Hamza akhar Khan
    9 views3 pages
    This document analyzes the results of model 4 by Andrew Hayes to understand the relationships between various variables. It finds: 1. Food quality (FQC) has a direct effect on revisit intention (RIC) and an indirect effect through customer satisfaction (CSC). 2. Restaurant service quality (RSQC) has direct and indirect effects on RIC through CSC. 3. Restaurant environment quality (REQC) also has direct and indirect effects on RIC through CSC. 4. Of the three factors, FQC has the strongest relationship with RIC. The analysis recommends restaurants invest in food quality to satisfy customers and increase revisit intention.

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    This document analyzes the results of model 4 by Andrew Hayes to understand the relationships between various variables. It finds: 1. Food quality (FQC) has a direct effect on revisit intention (RIC) and an indirect effect through customer satisfaction (CSC). 2. Restaurant service quality (RSQC) has direct and indirect effects on RIC through CSC. 3. Restaurant environment quality (REQC) also has direct and indirect effects on RIC through CSC. 4. Of the three factors, FQC has the strongest relationship with RIC. The analysis recommends restaurants invest in food quality to satisfy customers and increase revisit intention.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    9 views3 pages

    Data Analytics

    Uploaded by

    Hamza akhar Khan
    This document analyzes the results of model 4 by Andrew Hayes to understand the relationships between various variables. It finds: 1. Food quality (FQC) has a direct effect on revisit intention (RIC) and an indirect effect through customer satisfaction (CSC). 2. Restaurant service quality (RSQC) has direct and indirect effects on RIC through CSC. 3. Restaurant environment quality (REQC) also has direct and indirect effects on RIC through CSC. 4. Of the three factors, FQC has the strongest relationship with RIC. The analysis recommends restaurants invest in food quality to satisfy customers and increase revisit intention.

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    © All Rights Reserved
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    of 3

    DATA ANALYTICS

    Name Hamza akhtar


    sap 11872
    submitted to sir raja Zohaib ghafoor

    Riphah school of leadership


    Data analytics
    Analyze and Interpret the result of model 4 by Andrew Fi Hayes.
    X= RIc
    Y = Face
    M= esc

    Fqc effect on csc

    Coefficient = 1.4272
    P =. 0000

    Csc effeel on RIC

    Coefficient = .9430
    p =. 0000.

    Fqc effect on Ric


    Coefficient = .1075
    Pr :0001
    Direct effect of far mRic = .1075
    P=.0001

    Indirect effect of fqc on Ric. through mediating


    Effect of csc.

    Coefficient = 1.3458.
    X= RSBe
    Ya RIC
    M= Csc.

    Rsqc effect on Csc


    Coefficient = . 9651
    P = .0000

    Csc effect on ric


    Coefficient = .3074
    P = .0000

    Rsqc effed on RIc


    Coefficient = .6384
    P = .0000
    Rsac effect on RIc

    Coefficients =• 6824
    P= '0000:

    Indired effeel of Rsqc on Ric through the mediator

    Coefficient: .2966.
    P= .0010
    X=REqc
    Y= RIc
    M: Csc

    PEqc effect an csc.


    Coefficient = .9751
    P = .0000

    Ese effect on PEAR RIc


    Coefficients. 1523
    P =. 0000

    PEqc effech on RIc


    Coefficient 2 . $394
    P Z - 0000

    Direct effect of xandy


    cofficenent = .8394
    P= : 0000
    Indirect effect of pcqc on RIc through mediators
    Coefficient = . 1485
    P= :0000

    from the above data it is concluded that the effect of fqc on ri is more than the other two

    Independent variable. : is and the ass the relationship is significance because p=.0000

    coefficient value of fq= 1. 345 .

    "so I recommend that the resturent need to invest in thier food

    quality to satisfy their customer and increase their revisit Intention

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