Marketing Plan

Principles of Marketing

Submitted by:
Ajero, Jonhell Mhay V.
Loreto, Justin Raven S.
Lumaque, Nicole Jane N.
Eborde, Sedrick B.
Nunga, Jhon Marck L.
12 ABM-A

Submitted to:
Mr. Phillip Red
Master Teacher I

February 2023
 A. Products/Services

HighKit is a reseller company that offers affordable hygiene kits to promote personal self-
care items dedicated to stopping germs from spreading. The company offers a product that
directly benefits consumers through direct selling and online marketing.

Our hygiene kit is a comprehensive set of personal care products meant to assist you in
preventing the transmission of germs and keeping yourself hygienic. Being ready to
hygienically wipe your hands at any time during the day can assist in preventing the spread of
germs to others as well as to yourself. The HighKit comes with 50ml of alcohol, 10 face
masks, wipes, band-aids, tiny towels, cotton, and hand lotion, all of which are contained in a
transparent, lightweight pouch bag that makes the contents visible.

HighKit is devoted to providing the population of the country with efficient hand hygiene
products that eliminate 99.9% of bacteria and germs. Maintaining stocked and hidden
personal hygiene kits is essential in the fight against the spread of germs for those times when
you need an extra layer of care and protection. We are deeply concerned about public health,
and with the help of HighKit hygiene products, we can always look into and protect one
another.
B. Target Market
1. Area Coverage
The team finds these places as the potential market where the products will be
sold, it is in Quezon City.

Table 1: Quezon City Population with ages 18-59

 2. Consumer/Customer Market Segment
Income (Demographics Segmentation)
By the time a potential customer reaches eighteen (18), which is the legal age in the country,
s/he may have the purchasing power to buy something for his/her own hygiene. Often,
working students and front liners have the ability to buy such a product.

Age (Demographics Segmentation)

Our product's target market is concentrated on students and working professionals between
the ages of 13 and above across all genders. They are the main target as they are the ones that
frequently interact with other people. Additionally, because they have access to money,
which enables them to have the greatest chance of using and interacting with our product.

Gender (Demographics Segmentation)

The enterprise’s target genders are both males and females. This is because hygiene kits can
be used regardless of what gender you are.

Local (Geographic Segmentation)

Currently, the world is adjusting in what they call it the “New Normal” because of the
pandemic. However, with the help of E-Commerce, it still enables the enterprise to market
and earn even during this pandemic. With the help of the Internet the name of the enterprise
and its product can be spread. The Internet is also a great tool that the enterprise can use in
terms of marketing the product.
 Now that the world is different, the enterprise has decided that the entire Quezon City
will be the target place where they can easily cascade information through Internet
and social media.

Behavioral Segmentation
Many consumers today have a different mindset, and it is not easy to read what they want as
a buyer. Especially, now that it is new normal and at the same time the people adjust quickly
particularly when buying things related to their hygiene. The following examples are deeply
embedded in behavioral will help to fully understand what they are picked as target market.
 Consumers are often looking for benefits for them, most of them evaluating what
product, whether it has an effect on them and especially if it is recommendable. As
one of the objectives of the enterprise, the group will find people who prioritizes
hygiene and convince them to buy the hygiene kit. The group will make sure to orient
these possible buyers about the features, advantages, and benefits of the offered
product.
  The group is looking for people who regularly buy hygiene kits. Through this, the
enterprise will work its way to convince that the hygiene care product sold by the
enterprise will have effectiveness and efficiency to the customers.

C. SWOT Analysis

Strengths
Our product's benefits include its affordability and convenience. It also helps to prevent
product waste, which may be harmful to the environment. Additionally, it is accessible to all
ages, allowing anybody to purchase and utilize our product as its primary goal is to encourage
self-care among all.

Weaknesses
The major weakness of our product is we are new in this industry with insufficient financial
resources to engage in the type of publicity or marketing that we intended to give into the
business.

Opportunities
The major opportunity of our product is the effects of Covid-19 on people's daily lives. The
needs for self-care products are relevant and vital in our society today. People must always
have safety protection from germs and bacteria therefore, the use of hygiene kits is very
crucial to all. Hence, this gives our company the opportunity to secure its position in the
market.

Threats
We are all aware that after the coronavirus epidemic has managed to pass, revenues for any
connected health kits may decline dramatically, as with any seasonal company. As time goes
on and hygiene kits become less relevant, it is anticipated that sales would gradually decline.
A sea of rivals and recently created hygiene kits that might compete with our products are
further challenges.

D. Qualifications

1. Purpose & Advantage

The purpose of this product is to promote personal self-care hygiene and protect
people from germs and viruses. During this pandemic, we are currently facing and
experiencing rising cases of COVID-19. A handy and convenient hygiene kit is a
huge help to keep people's lives safe and healthy. People will likely buy this kit
 since the hygiene kit is very timely in our current situation. In addition, they can
take this kit anywhere and anytime.

2. About the Product

The HighKit includes 50mL of alcohol, 10 pieces of face mask, wipes, band-aid,
mini towel, cotton, and hand lotion, all contained in a clear, lightweight pouch bag
for easy product visibility.The products used are 100% safe, and they're available
and accessible to all ages with no harmful chemicals.

3. Service
Our hygiene kit is a comprehensive set of personal care products meant to assist
you in preventing the transmission of germs and keeping yourself hygienic. Being
ready to hygienically wipe your hands at any time during the day can assist in
preventing the spread of germs to others as well as to yourself. The HighKit
comes with 50ml of alcohol, 10 face masks, wipes, band-aids, tiny towels, cotton,
and hand lotion, all of which are contained in a transparent, lightweight pouch bag
that makes the contents visible.

HighKit is devoted to providing the population of the country with efficient hand
hygiene products that eliminate 99.9% of bacteria and germs. Maintaining stocked
and hidden personal hygiene kits is essential in the fight against the spread of
germs for those times when you need an extra layer of care and protection. We are
deeply concerned about public health, and with the help of HighKit hygiene
products, we can always look into and protect one another.

E. Pricing and Billing

Each hygiene kit from HighKit will cost Php240 each kit. Each package will come
with the following:

 50mL Alcohol
 10pcs of Face Mask
 Wipes
 Mini Towel
 Hand Lotion
 Bandaid
 Cotton
 Hygiene Pouch