www.shangri-la.

com
Contact= +852 2599 3000.

1. Shangri-La Hotel is a luxury hotel brand with its headquarters located in Hong
Kong. The company's logo features a mythical creature known as a "Shangri-La,"
which symbolizes serenity and tranquillity. The brand's website is www.shangri-
la.com.
2. The brand's headquarters are located at 28/F, Kerry Centre, 683 King's Road,
Quarry Bay, Hong Kong. The contact number is
3. Shangri-La Hotel was founded in 1971 with the opening of the Shangri-La Hotel,
Singapore. The company has since expanded to become one of the world's leading
luxury hotel brands, with a total of 98 hotels and resorts in 22 countries and
territories. The brand's growth has been steady since its inception, with a focus on
expanding its presence in Asia and the Middle East. In 2005, Shangri-La opened
its first hotel in Europe, the Shangri-La Hotel, Paris. The brand has also made a
foray into North America with the opening of the Shangri-La Hotel, Toronto in
2012.

4. The following chart lists the number of properties per individual brand and their
locations:

Brand Name Number of Properties Locations

Shangri-La Hotels and 56 Asia, Middle East, Europe,
Resorts North America, Australia
Kerry Hotels 5 Asia
Jen Hotels 15 Asia, Middle East
Traders Hotels 5 Asia
Hotel Jen by Shangri-La 17 Asia, Middle East

Overall, Shangri-La Hotel has established itself as a leading luxury hotel brand with a
strong presence in Asia and a growing global portfolio of hotels and resorts.

7: Unfortunately, Shangri-La Hotel does not have any brands that fall under the economy
or midscale service levels. All of their brands are categorized as upscale or luxury. Below
is a chart comparing each brand by service level:
Brand Name Service Level Food and Beverage Room Amenities
Offerings
Shangri-La Hotels Luxury Multiple dining High-end amenities
and Resorts options ranging such as luxury
from casual to fine bedding, designer
dining, with a focus toiletries, and state-
on local and of-the-art
international cuisine technology
Kerry Hotels Luxury Multiple dining High-end amenities
options with a focus including luxury
on healthy, locally bedding, premium
sourced ingredients bath products, and
high-tech
entertainment
systems
Jen Hotels Upscale Casual dining Comfortable room
 options with a focus amenities such as
on international plush bedding, high-
cuisine speed internet, and
in-room
entertainment
systems
Traders Hotels Upscale Casual dining Comfortable room
options with a focus amenities such as
on local and plush bedding, high-
international cuisine speed internet, and
in-room
entertainment
systems
Hotel Jen by Upscale Casual dining Comfortable room
Shangri-La options with a focus amenities such as
on local and plush bedding, high-
international cuisine speed internet, and
in-room
entertainment
systems

Overall, Shangri-La Hotel's brands are all known for their high-quality amenities and
exceptional service. Whether guests are looking for a luxury experience or a more casual
stay, there is a brand within the Shangri-La family that can meet their needs. The focus
on locally sourced cuisine and technology-driven amenities helps to set these hotels apart
from their competitors and provide a truly memorable experience for guests.