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BSBCRT611 Brief Updated
BSBCRT611 Brief Updated
This Brief template forms part of Section 2 of the Project Portfolio for BSBCRT611 Apply critical
thinking for complex problem solving.
Proposed solution:
It is suggested to chosen Discount for customers who pay in advance. This solution is the one that
gave the greatest coverage to the solution of the main problems, since it was the option that did not
involve an increase in prices that could be a disruptive strategy for customers.
This solution will help to increase sales, and customer satisfaction. It does not have any risk related
to deteriorating relationship with suppliers and this decision will be approved by shareholders.
This solution does not contradict any current legislation or any company policies. If this decision is
approved by the board of directors and the process is carried out in accordance with the corporate
act, it is completely viable.
Advantages:
Improved liquidity
Boost of sales
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BSBCRT611 Apply critical thinking for complex problem solving
Risks:
Demand from customers might not be strong enough to keep company’s liquidity in sustainable
level.
Not enough stock to cover growing demand due to discounted price of sales deals.
Risk of customers might associate discounted price with lower quality what might damage
brand reputation
Customers may get use to lower price and refuse to pay full price of products and services in
the future
Resources:
Discount policy
Promotion campaign
Sale strategy
Budget
Financial analysis to determine what amount of money is needed to cease the damages that
come with the current situation.
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BSBCRT611 Apply critical thinking for complex problem solving