EXECUTIVE SUMMARY

Business description
The title shall be Viola’s Stationery, P.O. Box 1800, Eldoret.
Marketing plan
The business targets the large population of Eldoret Town and its surroundings. The business,
intends to have market because it will distribute its product to Universities, colleges, schools and
other institutions. Other customers will buy in small or large quantities.
Organizational/Managerial plan
The business will be managed by Violah jepkemboi koech. Other employees under her will be
accountant, salesman, purchasing offer among others .They will be distributed their duties
accordingly.
Production Plan
The product design and development will be the design of all the goods stationeries will be
displayed for sale mean while monthly labour requirement will be approximated.
Financial Plan
Management of cash – flows is very crucial part or rather very important in any organization,
which is aiming to make a profit. This calls for smooth running of the business operations and
measures the organization programmed so this drives the business to have well and defined
power.
The financial plan will give an overview of the costs to be involved in the initial stage of the
business operations which will be obtained from relatives, friends, well wishers, savings and the
bank. They will contribute as follows:
Personal Investment 50,000.00
Friends 100,000.00
Loan 100,000.00
Total 250,000.00