Market Program

Happy-Go Vending Machine uses diverse marketing strategies using flyer marketing, social
media, and search engines to spread and establish a brand online only on the University of Cebu
page. Business flyer marketing is an effective technique that can offer a number of advantages.
They are affordable and can be prepared rapidly for it is ideal for launching a new product or
starting a new business.

Geographical Areas of Dispersion

The business Happy-Go Vending Machine will be set up at the University of Cebu Main
Campus, Sanciangko St., Cebu City. The enrolled students for the 2nd semester of the school year
2022-2023 are 14,829 students. Since Happy-Go Vending machine will be set up inside the
school, our target is students at the University of Cebu Main Campus. There is no specific
gender required It is accessible to everyone, including professors and other personnel.
Market Description 
The university's canteen and stalls are the main competitors for the business. Typically, meals,
snacks, and school supplies are provided by schools and colleges.
Providing vending machines at universities and campuses is an innovative idea. Different goods,
including liquids, junk food, and biscuits, are available. Happy-Go Vending Machine is a quick
solution created to make food practical and accessible. Two vending machines will be located
inside close to the university's entrance especially gates 2 and 4 The business offers a variety of
products that students can purchase whenever they want, especially at a time of need or in a
rush moment. Unlike other stalls and alternatives, which might be hassle and expensive. Happy-
Go Vending Machine serves as a convenient way for students to receive goods and
refreshments.