Module Overview Information

Module Module name: Business Communication

Information Module code: BCOMHR_BC101
Programme: Bachelor of Commerce in Human Resource Management
(BCOMHR)
NQF level: 5
Credit value: 20
Duration Semester

Module After studying this module, students should be able to:

Outcomes ● Demonstrate the knowledge of communication models and the importance of an
effective communication process in the context of business.
● Discuss the fundamental concepts of verbal communication and apply the core
techniques for planning, preparation and delivery within a business.
● Successfully interpret and display the correct nonverbal communication cues when
communicating in an organisation.
● Evaluate the influence of culture and diversity in a business environment.
● Demonstrate the suitable techniques when drafting and compiling written
communication within a business.
● Recognise the influence of technology when communicating in the business sector.
● Effectively apply standards and techniques required for employment practice.
● Efficiently plan and lead meetings whilst contributing to business discussion.
● Recognise the different types, benefits and impact of social media on business
communication.
● Understand and display knowledge of intercultural communication for good
business practice.

Module This module aims to introduce students to Communication so they can apply these skills
Overview in the work environment.

Prescribed & Refer to the module guide for the prescribed textbooks; latest editions are recommended
Recommended
Reading

Module Refer to the ‘Assessment’ section on the module LMS page for a description of the
Assessment assessment regime.
and
Subminimum
Criteria
CHAPTER SUMMARY

Chapter Chapter/Learning Outcomes

Chapter 1: • Provide a basic definition of the communication process.

Understanding the Communication • Demonstrate knowledge of communication models.
Process • Effectively explain the channels of communication found within an organisation.
• Successfully recognise the barriers to communication and discuss ways to overcome the barriers.
• Show a basic understanding of business communication ethics and etiquette within an organisation.

Chapter 2: • Provide a fundamental definition for the concept verbal communication.

Verbal Communication
• Effectively outline the advantages and disadvantages of verbal communication.
• Highlight the importance of interpersonal communication and public speaking in a business context.
• Apply the process of preparing and delivering an effective presentation.
• Develop a crucial understanding of active listening as a communication technique.
• Assessing a decorous approach to telephone etiquette.

Chapter 3: • Determine the importance of non-verbal communication in relation to business practice.

Non-Verbal Communication • Effectively outline the advantages and disadvantages of verbal communication.
• Effectively differentiate between the various nonverbal cues.
• Successfully explain the relationship between nonverbal communication and culture within a business.

Chapter 4: • Effectively describe the different forms of meetings held within a business.
Formal Meetings • Clearly highlight the roles of the various members of the meeting.
• Display a comprehensive knowledge of the documents required for private meetings.
• Discuss the impact and benefits of digital meeting in the workplace.

Chapter 5: • Describe the various types of written communication required for a business Competently prepare written communication for
Written Communication business practice.
• Highlight the significance of well-prepared documentation for the business environment.
• Outline the importance of ethical writing and the impact of plagiarism when writing.

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Chapter Chapter/Learning Outcomes

Chapter 6: • Provide a basic definition of the term social media.

Social Media • Highlight the primary functions and importance of social media for an organisation.
• Distinguish between the different forms of social media platforms that businesses use.
• Describe the impact of social media on business today.

Chapter 7: • Provide a suitable definition for the term culture.

Intercultural Communication • Explain the effects of cultural diversity on interpersonal relationships in the workplace.
• Highlight the advantages of intercultural communication within a business.
• Successfully acknowledge the barriers of intercultural communication within an organisation.
• Demonstrate a thorough understanding of how intercultural communication can be improved in a business.

Chapter 8: • Competently distinguish between the different forms of business interviews.

Employment Process • Apply techniques to develop a comprehensive curriculum vitae and application letter.

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