SUBSCRIPTION BOX

SERVICE
PANDOBOX
ENTER
 OUR MEMBERS 1

01

02 LÊ MINH ANH K194020237

NGUYỄN NGỌC HOÀNG K194020247
03
HOÀNG NGỌC MAI K194020255
04
HUỲNH NHƯ NGỌC K194020258
 TABLE OF CONTENTS 2

01. BUSINESS 02. PROPOSE THE

01 MODEL CANVAS JOURNEY OF
BMC
02 05. PROPOSE
EXPERIMENTS TO
03 TEST ONE OF 9
ELEMENT OF BMC
04
03. IDENTIFY 04. IDENTIFY
MARKET SIZE COMPETITORS
 3

01
01.
02
BUSINESS
03

04
MODEL
CANAVAS
 VALUE PROPOSITIONS: 4

Box of many random products with 1 subscription

01 ● Beauty (Cosmetics/ Skincare) & Wellness category
● Interest in mental health and Gen Z's tendency - the ecological
02
footprint
03 ● Convenience
● Cost reduction
04
● Risk reduction
 CUSTOMER SEGMENTS 5

01

02

03 Young
04 consumers Busy office Pregnant
aged 16 and workers women
over
 CHANNELS & CUSTOMER RELATIONSHIPS 6

GET KEEP GROW

01
●Consulting ●Promotion or Gifts when
02 ●Preferential prices ●Improve services and products referring users
● Reviewer on Youtube, Tik ●Free shipping/promotion ●Discounts
03 Tok ●Share tips for customers
●Gifts on birthday month
04 ●Return policy, Collection policy for
ONLINE recycling OFFLINE
Website, Social networking Store, Fairs and exhibitions
platforms, E-commerce
platform
 7

- Contract with brands/partners

- Boxes design
- Customer based list
- Improve recognition
01 - Attract long-term customers & Develop
products
- Build technology system
02
KEY ACTIVITIES
03
KEY RESOURCES
04 - Finance: Members Capital
- Human resources: Self employed →
Hiring staff
- Beauty and wellness products KEY
- Shipping and payment parties
- Facilities: Office, Warehouse, PARTNERS
- KOLs, Influencers, Reviewers,...
Equipment
 8

Revenue sources
- Selling boxes for the first
01 time, periodically, on
occasions
- Product consignment
02 service
Cost Structure
03 Variable cost
Fixed cost
+ Staff costs + Marketing expenses
04 + Cost of technology + Cost of purchasing goods
infrastructure from suppliers
+ Store and warehouse + Design, printing, and
operating costs packaging costs
+ Delivery cost
 9

01 02.
PROPOSE THE
02

03

04 JOURNEY OF BMC
PROPOSE THE JOURNEY of BMC (At first)
Key Partners Key Activities
- Supplier of cosmetics and - Contracts with
organic skincare products partners/brands dealing in
- Supplier of aromatherapy organic products.
products ( candles, - Design diverse and beautiful
essential oils) box templates.
- Marketing of store openings,
other holidays
- Customer care, consulting
support
Key Resources
- Finance: Capital by members
- Human resources: Self
employed at first, then employ
experienced and well-trained
staff
- Facilities: Office , Equipment
required for online advertising;
Items needed for packing and
shipping,...
Cost Structure
- Staff costs
- Communication - marketing expenses
- Cost of purchasing goods from suppliers
- Delivery cost
- Store and warehouse operating costs
10
Value Propositions Customer Relationships Customer
*Services provided: - Customer care, consulting support, Segments
Box of many products with 1 answering questions - Young consumers aged 16
subscription - selected for - Preferential price for customers who buy and over (mainly focused on
customers based on their needs and PandoBox for the first time. Gen Z)
interests: - Free shipping/promotions for long-time
+ Cosmetics, organic skincare customers, or order in bulk.
products.
+ Organic wellness products
(candles, essential oils,...)
*Value of service:
- Newness: The service just Channels
appeared in few years in Vietnam - Online: Website, Social networking
- Stimulate curiosity: Customers platforms, E-commerce platforms
won't know what they'll get until - Offline: Store
they open the monthly box
- Convenience: Automatically
delivered periodically through
online registration => saving time
shopping, combined products from
many brands
Revenue Streams
- From selling first-time boxes (preferential price)
- From the sale of recurring PandoBox
PROPOSE THE JOURNEY of BMC (Changed the 2nd time, added information below)
Key Partners Key Activities
- Supplier of small products - Research and build a list of
that can be included in the products based on the needs
PandoBox and interests of each
- Shipping and payment registered customer
parties - Focus on attracting long-
term customers, then develop
own-brand products
- Building an information
technology system - website
management, customer
information, customer care,
consulting support,... .
Key Resources
Cost Structure
Value Propositions
*Services provided:
Interest in mental health and
Gen Z's tendency to
emphasize the ecological
footprint
*Value of service:
selected based on customer’s
specific needs and interests.
- Cost reduction: Optimize the
amount customers pay.
=> great benefit for people
who have trouble finding what
they like in stores or who
don't like shopping
- Risk reduction: Opportunity
to try new products
11
Customer Relationships Customer Segments
GET: - Young consumers aged 16
KEEP: and over (mainly focused on
GROW: Gen Z)
- Office workers don't have
Channels much time to shop
- Online channels: - Pregnant women
- Offline channels:
+ Fairs and exhibitions
Revenue Streams
Selling boxes for the first time, periodically (weekly, monthly...),
on occasions
PROPOSE THE JOURNEY of BMC (Changed the 3rd time – added information below) 12

Key Partners
- Supplier of beauty and
wellness products, organic
products
- KOLs, Influencers,
Reviewers,...
Key Activities Value Propositions Customer Relationships Customer Segments
- Contract with beauty and *Services provided: GET:
wellness business Beauty KEEP:
brands/partners (Cosmetics/Skincare), GROW:
- Unboxing videos, Product Wellness
introduction, Marketing on *Value of service:
store openings, holidays. Channels
- Online channels:
- Offline channels:

Key Resources

Cost Structure Revenue Streams

Design, printing, and packaging costs Selling boxes for the first time, periodically (weekly,
Cost of technology infrastructure (website, ...) monthly...)
Selling boxes as gifts on occasions
Product consignment service (for suppliers)
 13

03.
IDENTIFY
MARKET SIZE
 14

• Vietnam has about 24.9 million women,

01
this is the main target audience for this
TAM - Total
02 industry
Beauty and
• Vietnamese cosmetic market has a
03
turnover of approximately 2.3 billion USD
wellness market
04 • Vietnam's Beauty and wellness retail
market to reach 11.59 billion USD by 2021
 SAM - The segment of Beauty and wellness Subscription box 15
market

Subscription
box business is
01 quite new

02
Only few businesses
developing this model
03
in the Beauty and
60% of Gen Z over 16 wellness category
04 years old intend to
buy and try it
 16

PandoBox has a dedicated PandoBox is expected to meet

segment for customers
01 40% of SAM's customers in Ho
who want to experience Chi Minh city, 20% each in Ha
More than 80% of people
02 organic products Noi, Da Nang, Can Tho and 10%
who intend to buy a
in nearby southern provinces
03 subscription box aspire to
organic products
04
SOM - The segment of (organic) Beauty and
wellness Subscription box in big cities nearby
provinces
 The market size of PandoBox using the "Top Down Analysis" 17

Total spent on Beauty and Wellness USD 11.59T

… 20% spent on online purchasing on Beauty and Wellness products USD 2.32T
01

02
… 60% desire to experience Subscription Box USD 1.39T
03

04 …80% desire to experience Subscription Box on organic Beauty and Wellness USD 1.11T
product

… +5% Growth from Pandobox USD 55.5M

 18

01

02
04.
03 IDENTIFY
04
COMPETITORS
 DROBEBOX 19

PROS:

01 • Several kinds of clothes

CONS:
02
• Customers do not own the products
03 • High costs

04
 LIXIBOX – DIRECT COMPETITOR 20

PROS:
• Various categories
01 • Competitive cost
• Boxes are designed and prepared for each
02
clients
03 CONS:
• Customers have to register at the scheduled
04
time
• Limit the products in one box, only 5
• Users need to download app, not available for
website
 MA BELLE BOX 21

PROS
• One of the 1st subscription
01 box in VN

02 • Having 50K members in

community
03 • Affordable cost

04 CONS
• Only 2 categories from 2
brands
 COOLMATE 22

PROS

01 • Diversity
• Each box has 4 essential stuffs
02
• Clients can return within 60 days
03
CONS
04 • Do not have any surprises
 23

PROPOSE
EXPERIMENTS TO
05. TEST ONE OF 9
ELEMENTS OF
BMC
 Propose experiments to test BMC 24

01
● Method: Quantitative Survey
02
● Number of vailid samples: 80

03 ● Survey form structure:

+ Reality of using and purchasing Beauty and Wellness products

04 + Awareness, need and intention to use Subscription Box service

+ Benefits of Subscription Box that people feel interested in
+ Attribute of Subscription Box that people find attractive
 CONCEPT TEST 25

Insight/Context
I always want to be better, be healthier, and be more attractive both inside and outside, accordingly, I
start searching for Beauty and Wellness products. However, I do not really know where to begin. On
01 top of that, I was worried about the expense and time-wasted when the products I choose do not suit
my needs and conditions.
02 Product/Name
Subscription Box - PandoBox
03 Promise: Single Minded Promise
Making the world of beauty and healing simple
04 With just a few steps to register on the PandoBox website, you don't need to waste time thinking about
what to buy, a beautiful subscription box will be delivered straight to your door periodically every month,
including the most practical Beauty & Wellness products just for you, which carefully selected by
PandoBox. At the same time, you also have the opportunity to try mini-size products at a more effective
cost before deciding to buy the right product for yourself.
 26

Having trouble finding and choosing Beauty or

Frequency of using Beauty or Wellness products
Health care products

01

02

03

04

According to a survey of 80 people about the

demand for the Subscription Box service
 27

01

02 Awareness of Subscription Box service

03

04
28
 29

Intent to register for the Subscription Box

service of Beauty and Wellness products
 30

THANKS FOR YOUR

LISTENING!