Professional Documents
Culture Documents
NPD Primer
NPD Primer
Noemata Watch
A watch that makes YOU
Happy By Default!
PRASHANT A U
Who Am I?
I help improve people, processes and products!
A seasoned professional and serial entrepreneur with diverse experience ranging from industrial equipment to project
management, from gaming to auditing and from supply-chain management to consulting. Have managed 150+ clients
from several industries including BFSI, ITES, EPC, Energy, Chemicals, Manufacturing across Europe, Middle-East, South
Asia, Southeast Asia & Africa with a holistic approach to business improvement and exposure to best practices amidst
multi-cultural environment.
Have worked with brands like Karcher, Dewalt, Fischer, ABB, ACC, Pidilite, Honeywell, Emerson, Rio Tinto, Reliance, British
Petroleum, Hiranandani Constructions, ZTE Telecom, C-Edge Technologies apart from working for Bureau Veritas, Wal-
Mart and RSM. Prashant Upadhyaya
Management Consultant l Digital
Transformation Advisor l Life Coach
Have been an auditor, consultant and trainer for various MNCs, corporates and SMEs. He has won two awards viz. BVOCEO, CMC, CIPM, CSSBB
“Bharat Ratna Dr. Radhakrishnan Gold Medal Award” from GEPRA, Chennai, India and “Best Researcher Award” from Ph.D, M.Tech, PGDIB, B.E, B.Sc.
VPA, Chennai, India for his contribution to entrepreneurship and process improvement initiatives for SMEs, respectively.
Apart from his profession, he is also known to many as an ABC i.e. Astrologer, Blogger and Comedian (amateur standup).
Current offering includes consulting, co-creation and coaching on a freelance / contract basis.
Buyer / User Persona Description
Aspe Description
ct
3 Age 25-40
4 Gend Male
er
Pain Gain
• Gets irritated easily • Wants to rise quickly in profession
• Remains impatient • Wishes to improve his productivity
• Prone to anger • Needs guidance on anger management
UX-Design & Interaction
NOEMATA WATCH: Promo Demo Clip (watch time 18.36 minutes) / PoC
https://youtu.be/z4BhzzW2-
58
Product Prototyping Strategy
Proof Of Concept
Looks Like Works Like Interacts Like
• Prototyping Plan:
Lo-Fi Prototyping
(Enclosure)
Detailed
Product Initial System Paper
Engineering
Definition Design Prototyping Wire-framing
(S/W) Design
Feasibility
Prototyping
(H/W)
Working Model
Final Product Testing Validation Pilot Launch
(MVP)
Mass Mfg. Study of control groups (under clinical conditions) at micro-segmented markets
e.g. Jewellery Mfg. Unit, Sports Club, Gaming Centre
Product Sales Strategy
Business Cycle / Process Flow (high-level)
Requirement /
Dispatch FG Customization
Review
Not offered by
competition
Product Requirements Document
PRD Cont.
PRD Cont.
End User Documentation
End-User Documentation for Noemata Watch
Testing & Validating your Product
Note:
Will the alarm be audible, irritating and alert people nearby? What about my privacy?
No. Alarm here means NLP based quantum linguistics and / or binaural It is 100% secure since it is a standalone device and does not need an
beats as per choice of user. The user may also choose to connect the watch internet connection. The recorded data is used only for internal processing
via Bluetooth or keep it in the vibrate mode. and is deleted every 90-100 minutes.
I am suffering from chronic depression, at times having suicidal thoughts. What about my safety, can I wear it while driving?
Will this watch help me? Yes. You can wear it for even 24 hours a day! As mentioned earlier the
Yes and No. This product is neither a diagnostic / investigative device nor a alarms can be Bluetooth enabled or set in a vibrate mode while performing
substitute for treatment of medical conditions. It is a proactive device that any hazardous tasks.
will help you to avoid stress altogether before it builds up. Hence, even you
can use it without any restrictions. I’m a fitness freak and am interested in this watch. So, do I have to wear
two watches then?
How does it work? Not at all. This watch is meant to monitor your mental wellness only.
It will monitor your pulse rates and record speech in the environment. The Hence, you can remove it while exercising wearing your regular physical
on-chip algorithm will then process the data within a few seconds, detect fitness tracker.
triggers as per identified threshold rates and generate alarms to warn you
or divert your attention.
User concerns resolved
FAQ
Sometimes I get overstressed. Will this watch help me to relax? Why the focus on “stress” rather than “happiness”?
Yes and No. As mentioned earlier, it is meant to avoid stress Well, as mentioned earlier – Happiness is the absence of stress. Happiness is a
altogether. Regular wearing will help you manage your moods relative term, and it can mean different things to different people. For example,
and behavior in a desired manner. However, based on your watching a circus clown may be “Happiness” to a kid but not an adult. Whereas
personal goal settings, it can be used for mild relaxation. stress is objective and measurable for everyone on the same scale. For example,
the stress undergone when facing a wild beast in the open is the same for all
Will wearing this watch not attract attention and carry a social irrespective of other factors like age, gender, social status, etc. where the levels
stigma about mental health? of stress might differ based on personality types, experience, etc.
Absolutely No. We have different models to suit your individual
needs based on your personality type and personal goals. This Further, the Noemata Watch is designed on the principles of Neuro- linguistic
device will help you achieve more out of your day by way of Programming that is customized as per your personality type and patterns
monitoring your mental wellbeing and performance. Consider it identified during the training period. It aims at developing “Mindfulness” and
just like any other tracker. Going to the gym wearing a fitness increase “Neuroplasticity” of your brain, no matter what your personal goals
tracker has no stigma attached to it. Similarly, wearing this watch are. Thus, it is not a device for those looking for a quick-fix solution to their
will be a mark of sense of responsibility towards your own mental problems. It is your “Personal Digital Coach” that will rewire your behavior and
wellbeing and those of others around you. neural pathways so that you can reach your full potential.