A global network of Sales and Marketing Professionals that work hand

in hand with you to boost your sustainable revenue growth

www.transactionfocus.com

www.tfocushealth.com

Your EMEA Sales Growth Partner

Tailor made Channel Demand Generation

Brand Formulation , Testing and Protection

Highly experienced brand builders and Channel testing experts

Team Recruitment – Culture Focus

Extensive Recruiting, Hiring, and Training Process
Skill Based Profiling to Find the Right Candidate
Executive Management Oversight with Quality Assurance Monitoring

Fast Revenue Generation

Sales Plan and Training Toolkit Developed Specifically for Tinjoy

Cost Savings
Controlled Variable Expenses
Eliminating Personnel Infrastructure
& Fixed Operation Cost

Speed To Market
Teams Ready to Go in 30 - 45 Days
Trained and Ready to Grow

Scalable Sales Teams

Grow and/or Shrink Teams
Based Upon Market Conditions

Marketing Services Expertise

Results Oriented Initiatives and Campaigns
Marketing , Events and Social Media expertise
 Reseller
Engagement

CHANNEL

GROWTH
Coaching Sales
Performance

Fine tune
Sales
Proposed UK Channel approach – December 2021

Develop a Human (FOS) and Animal (MOS) product segmentation approach

• Human
a. B2B
i. Probiotic providers – direct bulk sales
ii. Care home formula

b. B2C (On and Offline Retail)

i. Luxury
ii. Mid-market

Animal
a. Wholesale
i. Livestock bulk formula
b. Vetinerary Channel
i. Livestock brand
ii. Equestrian brand
iii. Domestic pet brand
 Phased Approach – UK & Ireland
Create trust and a premium purchase experience and in turn establish a
predominant Tinjoy reputation
2.Test
1. Awareness Selling Channel Small
of Pre-Biotics Sample
Q1 “Immunity value”
Sampling Testing Sales
CDD

Q2 B2C and B2B Strategy & Brand(s)

Tailormade
Channel & Container
Channel Activation
to &
Brand IP
Formulation
Loyalty
On and offline
Consumer Sales
marketing
Q4 Merchandising

ROLL OUT At the

ROI Impact New Country forefront of
2023 Analysis market Channel
Channel Innovation

True visibility , True ROI and ROE

REPUTATION & TRUST
 Profitable Sustainable Growth Model
TRUE DILIGENCE + STABLE GROWTH
TRUE Sharing
COLLABORATION Engaging
Stakeholder
LONGEVITY Spirit

CUSTOMER SERVICE New Country

Cultural
TRUE VISIBILITY understanding
REPUTATION / TRUST Expectation
brand value / margin protection

COMMUNICATIONS Only possible with

Robust brand
management
RISK MANAGEMENT

6
 2022 Commercials – Animal Health (MOS) Focus

2.Test
1. Awareness Selling Channel Small
of Pre-Biotics Sample
“Immunity value”
Sampling Testing Sales
CDD

Q1 2022 - £15,000 all inclusive

1. Market Research and Test Selling in all channels to assess the Need for Pre-Biotics

2. Simultaneous Test Selling, Sampling and CDD (Channel Due Diligence) in Animal
Health (MOS) Channels
a. Wholesale
i. Livestock bulk formula - generate sample orders i.e. Brenntag

b. Vetinerary Channel and Direct Sales to Large Farms

i. Livestock brand – West Country Dairy and Shropshire Pork Farms
ii. Equestrian brand - Event, Flat and National hunt racing circles in UK and Ireland
iii. Domestic pet brand - i.e Hills, Royal Canin (France)
 TFocus Health Structure - EMEA

Charles Smee

MENA Russia Ex-3M, Hollister Ex-Danone, Proteines Poland Reseller Engagement

Switzerland Turkey
Intel & Govt Ex-hp, Verint Seton Nutrition Marketing Intel vPRO
Gavi Alliance Ex- Philips & Specialist – Benelux
Healthcare Specialist Specialist Ex-Syngenta Canon Medical & Nordics

UK & FRANCE
FOCUS

IT / Operations Finance Digital Marketing Brand Sustainability Agriculture &

NHS Patient Costing Ex- FD Specialist Ex-Saatchi & Grey Animal Health
Johnson Controls Dad Wellbeing P&G and GSK teams Specialist
France
 Companies Transaction Focus and our team currently work
with or have worked with or have worked with

Direct Sales

Brand Building

Channel or
New Market
Activation
 Healthcare True Diligence experience
The Transaction Focus Distributor Engagement team have
many years of NBD, trade marketing and Disti / reseller incentivisation
experience with SMBs and MNCs such as :

3M, Amoena Breast Care, Breast Cancer Now, Canon Medical, Cherry Biotech, Gavi
Vaccine Alliance, Halyard Health, Hollister, Kimberly-Clark Healthcare &
Professional, Philips Imaging, Sarah Greene.org, Syngenta

with blue chip tech clients :

Alcatel-Lucent, Apple, Cisco, Compaq, HP, Intel, LG, Nokia, Oracle, IBM, Verint

and with CPG / FMCG clients :

Allied-Domecq, BAT, Coca-Cola, P&G, Rothmans, Unilever

Transaction Focus is also experienced at conducting DDD/PDD

(Distributor/Partner Due Diligence) and establishing on
ground presence in new territories and opening up new
channels
Marketing Campaigns Activity – Q3 2022 onwards

In order to establish a strong, sustainable growth brands in new countries,

Tinjoy needs to invest in premium brand reputation development marketing.

This initially involves protecting the brand IP and ensuring that the distributor(s) do likewise.
This is part of the DDD (Distributor Due Diligence), selection and training content.

To compete with well established competitive brands, Tinjoy needs a

sophisticated data driven blend of brand & Opinion Leader marketing that TFocus Health
uniquely provides.

Purchaser Insight Purchaser / User marketing

Data
mapping Tracking engagement
 Pipeline , Funnel Feeding and Sustainable CRM Closed Loop Growth Model

PR (On / Offline)
SEA
Intros / Recommendations
Social Media (Linked In)
FGDs / U&As / Symposiums

SUSPECT
COLD & WARM LEADS
QUALIFICATION PROSPECTS LIVE OPPORTUNITIES

Webinars / Symposiums
Events / Exhibition
White Papers / KN speeches
Data

Data – Lead search & Qualification O

Telemarketing R
Networking Awareness Contacts Prospects Leads Opportunities Customers
D Motivation
TFocus Contacts E &
Incentives
Training
R
S
Partner Recruitment, Onboarding & Engagement
Distributor advocacy

Referrals – access to new commercial opportunities

 What do clients say about us
“You have done a great job in terms of implementing the program - the results you presented are a testament to that. It’s also great to see that we are
now able to measure the results of your contribution to the vPro sales out with our select partners with tangible sales out figures. By scaling this to other
countries and partners, the impact will be even higher in 2021.” “400% growth from Q1 2020 to Q1 2021 in Poland is a great result”
Intel Corp CCG Sales and Marketing Development teams - EMEA

“I wanted to personally congratulate you with the recent successes you are booking in our inside sales pilot.
Starting from scratch and then closing 5 deals, including this Drapes deal, in only 7 weeks of calling is a great achievement !”.
Bart Verreydt, EMEA Sales Operations Manager, Kimberly Clark Health Care.

“I enjoyed working with Transaction Focus..I will always think of you when it comes to telemarketing”.
Andrea Talmacsi, Ogilvy Hungary

“Within a few months, your team performed as well as our Kimberly-Clark Internal team”
Edith Matthysen - District Manager, South Europe – Kimberly-Clark Professional.

“I was amazed at how many appointments Transaction Focus secured for me. Just as Charles promised, an experienced sales person was put on the job
and the results are testament to that. I look forward to working with Charles and his team again soon.”
Michael Bull, Director of Fine French Foods Ltd.

“We manage to close 75% of the leads generated by Transaction Focus”

Catherine Smith, Managing Director of Zarcus Ltd.

“Cassini Maps appointed Transaction Focus to help create and implement a direct sales strategy to reach the UK book trade. Within four months, we had
sold our maps into over 70% of Waterstones stores in England and Wales and an ever increasing number of independent booksellers. This ‘joined-up’ sales
and marketing approach is really working for us.”
Brian Quinn, Managing Director of Cassini Maps

“Transaction Focus have done a sterling job for Sysmax in getting us in front of non-native industries”
Murray Cormack, CTO of Sysmax Ltd

“Transaction Focus did such a good job last time , we have decided to give you this new project”
Lidia Jurisich , High End Segment Manager, IBM CEE

“ I feel a lot more confident after your telephone mentoring. My sales have increased by 75%”
Chris Bush , Trade Adviser , British Chamber of Commerce Slovakia

“We are very grateful to your team and happy with the results from the last EU Gateway missions”
 Immunity and Wellbeing Action & Focus
Ensuring that our teams are “Sales Fit” – Walking the talk & Making a difference

Our team, friends &

Family have raised £1.6M
for Sarah Greene breast cancer
that partly focuses on
Improving patient immune systems

eCommerce start up selling

Natural organic products that
Strengthen the immune system

TFocus Health launched a

Wellbeing programme to improve
team performance during the
Pandemic. Part of this service,
focused on improving personal
Health and one’s immune system
 London:- +44 (0) 207 127 8070
Email :- charles@transactionfocus.com
charles.smee@tfocushealth.com

Delivering Measured
Sustainable Revenue Growth
Direct Sales, Indirect Sales & Sales via Acquisition