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Project Report On Adarsh Blackbook 0607
Project Report On Adarsh Blackbook 0607
A Project submitted to
University of Mumbai for partial completion of the degree of
Bachelor of Management Studies
Under the faculty of commerce
By
Adarsh Rajendra Yalgar
Prof.Sneha Mhatre
T.Z.A. Shikshan Prasarak Mandal’s
Pragati College Of Arts & Commerce Dombivli (E),
Maharashtra- 421 201
T.Z.A. SHIKSHAN PRASARAK MANDAL’S PRAGATI
COLLEGE OF ATRS & COMMERCE, DOMBIVLI (E)
CERTIFICATE
(2018-19)
This is to certify that Mr. AdarshRajendraYalgarhas worked and duly completed his
Project Work for the degree of Bachelor in Management Studies under the faculty of
Commerce in the subject of MARKETING “CSR Activity conducted by Aditya Birla
group” under my supervision.
I further certify that entire work has been done by the learner under my guidance and that
no part of it has been submitted previously for any Degree or Diploma of any University.
It is his own work and facts reported by his personal findings and investigations.
Yours
Faithfully,
ADARSH
YALGAR
Certified by,
Student signature
(ADARSH RAJENDRA YALGAR)
Introduction
2. Seeks to achieve these benefits by working closely with other groups and
organizations – local communities, civil society groups, other
The World Business Council for Sustainable Development in its publication Making Good
Business Sense by Lord Holme and Richard Watts, used the following definition:
MEANING
Definion of csr
The World Business Council for Sustainable Development in its publication Making Good
Business Sense by Lord Holme and Richard Watts, used the following definition:
ETHICAL
RESPONSIBILI LEGAL
TY
levels RESPONSIBILI
TY
VOLUNTARY
RESPONSIBLI
TY
Ethical Responsibility
Ethical responsibility is about looking after the welfare of the employees by ensuring fair labor
practices for the employees and also the employees of their suppliers. Ethical labor practices for
suppliers mean that the companies will ensure the use of products that have been certified as
meeting fair trade standards. Ensuring fair labor practices for employees mean that there will be
no gender, race or religious discrimination among the employees and each employee will be
given equal pay for equal work and better living wage compensation.
Philanthropic Responsibility:
Philanthropic responsibility means to serve the humanity. This criterion pays attention to the well
being of the unprivileged or needy people who badly require our support to sustain on this
planet. Companies fulfill their philanthropic responsibility by donating their time, money or
resources to charities and organizations at national or international levels. These donations are
mainly given to a variety of worthy causes including human rights, national disaster relief, and
clean water and education programs in underdeveloped countries.
No other business tycoon has fulfilled the philanthropic responsibilities better than Bill Gates.
Bill Gates has donated billions of dollars to the Bill and Melinda Gates Foundation, which
supports numerous causes including education, the eradication of malaria and agricultural
developments etc.
Environmental Responsibility:
Currently, we need to focus on two main areas of our environment: limiting pollution and
reducing greenhouse gases. Companies are bound to fulfill their economic responsibility because
awareness of environmental issues are growing largely among the consumers and today they
want businesses to take necessary steps to save our planet and preserve all the lives in it.
Companies that are concerned about reducing air, land and water pollution have increased their
standing as good corporate citizens while benefiting the society.
An example of environmental responsibility is Tesla Motors that design cars combining style,
acceleration and handling with advanced technologies in order to make it more environmental
friendly and reduce pollutions. Tesla cars do not need gasoline refueling and it can be charged at
home.
Economic Responsibility:
Here economic decisions are made by considering their overall effects on society and businesses
at the same time. Hence, economic responsibility can improve business operations while
engaging in sustainable practices.
WAYS TO CONTRIBUTING TO CSR
A decade ago, we had a dream. A dream to build an institution that could put customers at the
heart of its existence and help meet all their financial needs. A dream to change the way people
deal with money so that they can live life on their terms.
A decade later, we are Aditya Birla Capital, one of India’s largest financial services
conglomerates. We operate across a wide range of businesses within financial services and are a
provider of Universal Financial Solutions to our customers. Our range of products and services
allow us to offer our customers solutions through their lifetime. Our businesses serve millions of
Indians in more than 400 cities through 1,300+ points of presence, anchored by 12,000+
employees from diverse cultures, cities and backgrounds.
Given the scope and span of our businesses, we offer a wide range of career opportunities to
those fearless enough to dream and pursue that dream with relentless passion. We invite you to
realize your career goals with us while enabling Indians to meet every financial need that matters
to them most – from the cradle to the grave
Welcome to Aditya Birla Capital – Where the dream of one, becomes the dream of all and where
impossible is nothing!
Aditya Birla Capital is committed to helping people protect what they value, invest their hard
earned money and finance their dreams and aspirations. As One common brand, our brand
embodies the spirit of coming together to change the lives of the people we deal with.
We ask thought-provoking questions. Questions that, through an inherent dilemma between life
and money, provoke people to think deeply and consciously about money and find their own
answers basis their life’s reality and experiences. Questions that, once answered, make people
realize the need for Protecting, Investing or Financing their money.
Our purpose is to simplify money so that our customers can self-realize their dreams and live the
life they truly desire
ORGANIZATION STRUCTURE
Company profile:
Birla Sun Life Insurance Company Limited (BSLI) is a joint venture between the Aditya Birla
Group and Sun Life Financial Inc., a leading international financial services organization. The
local knowledge of the Aditya Birla Group combined with the expertise of Sun Life Financial
Inc., offers a formidable value proposition to customers.
Sun Life Financial and its partners today have operations in key markets worldwide, including
India, Canada, the United States, the United Kingdom, Hong Kong, Philippines, Japan,
Indonesia, China and Bermuda. Sun Life Financial Inc. had assets under management of over
US$ 386.82 billion, as on 31 March 2007. Sun Life Financial Inc. is a leading performer in the
life insurance market in Canada.
BSLI in its five successful years of operations has contributed significantly to the growth and
development of the life insurance industry in India. It pioneered the launch of Unit Linked Life
Insurance plans amongst the private players in India. It was the first player in the industry to sell
its policies through the Bank assurance route and through the internet. It was also the first private
sector player to introduce a pure term plan in the Indian market. This was supported by sales
practices, which brought a degree of transparency that was entirely new to the market. The
process of getting sales illustrations signed by customers, offering a free look period on all
policies, which are now industry standards were introduced by BSLI.
Being a customer centric company, BSLI has invested heavily in technology to build world class
processing capabilities. BSLI has covered more than one and a half million lives since inception
and its customer base is spread across 100 cities in India. All this has assisted the company in
cementing its place amongst the leaders in the industry in terms of new business premium
income. Birla Sun Life Insurance (BSLI), one of the leading private life insurers in India today
announced the inimitable achiever, cricketer Kapil Dev as their corporate brand ambassador. The
cricketing supremo will be endorsing BSLI in all its marketing initiatives. Birla Sun Life
Insurance is a value-driven brand which has a national brand recall of 70 per cent. The objective
of appointing a brand ambassador is to grow its brand recall as it goes national in its distribution
reach and fuel business growth. As a brand ambassador, Kapil Dev will play a key role in the
brand and product marketing and promotional activities. BSLI has always used an integrated
marketing approach, which will be strengthened further.
Commenting on the association with Kapil Dev, Mr. S. K. Mitra, Director,Financial Services,
Aditya Birla Group and currently incharge of BSLI expressed, "The Birla Sun Life Insurance
business distribution network is national in nature covering more than 1000 points across the
country .We have made our entry in several tier I and tier II towns. It is therefore very important
for the brand to connect at the grassroot level and create trust. We believe that our association
with Kapil Dev as our brand ambassador will help us create this connect in a shorter period of
time. We therefore now have two strong connects — our parent brand Birla and our brand
ambassador's Kapil Dev
About Birla Sun Life Insurance Birla Sun Life Insurance Company Limited is a joint venture
between the Aditya Birla Group, one of the largest business houses in India and Sun Life
Financial Inc., a leading international financial services organisation. The local knowledge of the
Aditya Birla Group combined with the expertise of Sun Life Financial Inc., offers a formidable
protection for your future.
Birla Sun Life Insurance (BSLI), in its five successful years of operations,has contributed
significantly to the growth and development of the life insurance industry in India. It pioneered
the launch of unit linked life insurance plans amongst the private players in India. It was the first
player in the industry to sell its policies through the banc assurance route and through the
internet. It was the first private sector player to introduce a pure term plan in the Indian market.
This was supported by sales practices which brought a degree of transparency that was entirely
new to the market. The process of getting sales illustrations signed by customers and offering a
free look period on all policies, which are now industry standards, were introduced by BSLI.
Being a customer-centric company, BSLI has invested heavily in technology to build world class
processing capabilities. BSLI has covered more than a million lives since inception and its
customer base is spread across more than 1000 towns and cities in India. All this has assistedthe
company in cementing its place amongst the leaders in the industry in terms of new business
premium income. The company's current capital base is Rs.520 crore.
To be a world class provider of financial security to individuals and corporate and to be amongst
the top 3 private sectors life insurance companies in the india.
MISSION
To be the first preference of our customers by providing innovative, need based life insurance
and retirement solutions to individuals as well as corporates. These solutions will be made
available by well-trained professionals through a multi channel distribution network and superior
technology. Our endeavour will be to provide constant value addition to customers throughout
their relationship with us, within the regulatory framework. We will provide career development
opportunities to our employees and the highest possible returns to our shareholders
SWOT ANALYSIS:
Strength:
WEAKNESS:
1. Company does not penetrate on the rural market at a time.
2. There is no plan for the low income group.
OPPORTUNITY:
1. Insurance market is very big, where company can expand its horizon
in insurance industry
2. Though good investment and insurance it is easy to top Indian customers.
3. The huge insurance market (77%) is left so company has opportunity to
expand our products
4. To associate with the more numbers of HNI
THREATS:
1. OLD HABITS DIE HARD’: Its still difficult task to win theconfidence of
public towards private company.
2. The company is facing major threats from LIC -which is an only government
company.
Objectives of the study
1. To study and understand the CSR initiative being taken by the Birla
sun Life insurance for rural development
2. To examine the corporate's approach to work and their mode of action
for implementation for CSR initiatives
Different Products Offered by Birla Sun Life Insurance
The popularity of Life insurance products are growing day by day. The
last decade has experienced a boon in the life Insurance industry. Now
there are at least 24 life insurance companies in India. Among them all,
let us pick up and discuss one of the most popular life insurance players-
Aditya Birla Sun Life.
Birla Sun Life Insurance offers a wide variety of Life Insurance products
ranging from term plans to retirement plans. Though the company sells
not many child future plans but the only child plan they offer is very
popular among middle class Indian parents, as it offers huge a number of
benefits at affordable premium rates. Let us now check out the various
life insurance plans offered by Aditya Birla Sun Life.
This is a traditional term insurance plan that gives you the flexibility to
choose from two plan options to meet your financial needs. Following
are the eligibility details and key features of the plan:
BSLI Protect@Ease
This is an online term insurance plan that allows the death benefit to be
received as annual income. The policy details of this life insurance plan
are as follows:
This is a traditional single pay plan that promises regular annuities for
life after your retirement. The advantage of immediate annuity plan is
that you can buy this plan anytime before or after yoir retirement.
Following are the key features of the plan:
One of the most popular single pay retirement plans, BSLI Empower
Pension is a unit linked product that gives you the opportunity to earn
huge returns depending on the performance of the market. Following are
the important features of the plan:
Besides the plans discussed above, Birla Sun Life Insurance also offers
endowment plans, investment plans and savings plans. If you want to
know more about the life insurance plans offered by Aditya Birla Sun
life Insurance Company, you can either visit the homepage of the
company or the website of online insurance aggregators where you will
find detailed information on all life insurance plans currently available in
the market.
Work done by student
On the first day of my entry level position our manager Mr. Deepak
Panchal presents himself with us and lets us know as well, to present our
self with the other colleague with us.
I am doing such CSR exercises under the direction of Dipak sir and
jitendra sir the movement is tied in with making a pool of up-and-comer
from various schools and individual systems administration.
At the point when I join temporary job gradually changes in routine like after
school legitimately we as a whole understudies going for entry level position so we
are altogether worn out and our brain are really not working and we don't have
ability to proceed to go to temporary job so for us it is a major test to going for
entry level position and increase information and recollect all things and at some
point I confronted trouble to understanding the things and focus on the talk.
Furthermore when I go for entry level position there is changes in prepping style
since when we are regularly attending a university I wear casuals yet when I go for
temporary job I wear formal or semi-formal garments.
Essentially, I doing entry level position in Aditya Birla Capital organization and it
is an insurance agency so as an understudy our objective is to offer a protection
strategy to anybody so for that it is a test to see new plans of protection since they
are in reality new for me I never at any point learn.
As an assistant I sell least one approach this is our objective and there is explicit
time length to finish target so in case I'm not offering arrangement to anybody or
no one can prepared to take strategy around then I m increasingly pushed and work
under tension so around then it is hard for me to oversee pressure.
MY EXPERIENCE IN BSLI
• Our bosses was so straight to the point to impart their accounts to us, and they
continually fulfilling us to diminish social just as legitimate pressure.
• I am actually quite feel cheerful and grateful to Aditya Birla Capital thane branch
for supporting, directing and inspiring and furthermore give a few plans to our
splendid future vocation.