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DOON UNIVERSITY, DEHRADUN

Mid Semester Examination, EMBA III Semester, 2023

Academic Year 2022-23 (odd semester)

School of Management

Programme Name: EMBA

Course Code with Title: —E112 Brand Management

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Time Allowed 2Hours Maximum Marks: 30

SECTION: A 3*2=6

Q1. Write short note on :-

A) Security Analysis

B) Investment and Arbitrage.

SECTION: B 12*2=24

Attempt any Two.

Q1 Describe the features of an investment Programme? What steps should an investor follow to
make an investment?

Q2 Distinguish between investment,speculation and gambling. What is the usefulness of a sound


investment plan?

Q3 Distinguish between New issue Market and stock market. Is their role complementary or
competitive.

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