INTRODUCTION

Marketing is the process of performing market research, selling products and/or services to
customers and promoting them via advertising to further enhance sales. It generates the
strategy that underlies sales techniques, business communication, and business developments.
It is an integrated process through which companies build strong customer relationships and
create value for their customers and for themselves.

Marketing is used to identify the customer, to satisfy the customer, and to keep the customer.
With the customer as the focus of its activities, it can be concluded that marketing
management is one of the major components of business management. Marketing evolved to
meet the stasis in developing new markets caused by mature markets and overcapacities in
the last 2-3 centuries. The adoption of marketing strategies requires businesses to shift their
focus from production to the perceived needs and wants of their customers as the means of
staying profitable.

The term marketing concept holds that achieving organizational goals depends on knowing
the needs and wants of target markets and delivering the desired satisfactions. It proposes that
in order to satisfy its organizational objectives, an organization should anticipate the needs
and wants of consumers and satisfy these more effectively than competitors.

Marketing strategy

The field of marketing strategy encompasses the strategy involved in the management of a

given product. A given firm may hold numerous products in the marketplace, spanning

numerous and sometimes wholly unrelated industries. Accordingly, a plan is required in order

to effectively manage such products. For example, a start-up car manufacturing firm would

face little success should it attempt to rival Toyota, Ford, Nissan, Chevrolet, or any other

large global car maker. Moreover, a product may be reaching the end of its life-cycle. Thus,

the issue of divest, or a ceasing of production, may be made. Each scenario requires a unique

marketing strategy. Listed below are some prominent marketing strategy models.

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MARKETING EFFECTIVENESS

Marketing effectiveness is the quality of how marketers go to market with the goal of
optimizing their spending to achieve good results for both the short-term and long-term.

Marketing effectiveness has four dimensions:

 Corporate – Each company operates within different bounds. These are determined
by their size, their budget and their ability to make organizational change. Within
these bounds marketers operate along the five factors described below.
 Competitive – Each company in a category operates within a similar framework as
described below. In an ideal world, marketers would have perfect information on how
they act as well as how their competitors act. In reality, in many categories have
reasonably good information through sources, such as, IRI or Nielsen. In many
industries, competitive marketing information is hard to come by.

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  Customers/Consumers – Understanding and taking advantage of how customers
make purchasing decisions can help marketers improve their marketing effectiveness.
Groups of consumers act in similar ways leading to the need to segment them. Based
on these segments, they make choices based on how they value the attributes of a
product and the brand, in return for price paid for the product. Consumers build brand
value through information. Information is received through many sources, such as,
advertising, word- of-mouth and in the (distribution) channel often characterized with
the purchase funnel, a McKinsey & Company concept. Lastly, consumers consume
and make purchase decisions in certain ways.
 Exogenous Factors – There are many factors outside of our immediate control that
can impact the effectiveness of our marketing activities. These can include the
weather, interest rates, government regulations and many others. Understanding the
impact these factors can have on our consumers can help us to design programs that
can tak eadvantage of these factors or mitigate the risk of these factors if they take
place in the middle of our marketing campaigns.

DEFINITION:

As Peter D Rucker says “The essence of marketing is that the entire business has to be
seen from the point given of the customers”.

In 2017, The NEWYORK times described it as “the art of telling stories so enthralling
that people lose track of their wallets” .

Marketing is defined by the AMERICAN MARKETING ASSOCIATION (AMA) as

“the activity, set of institutions and processes for creating, communicating, delivering and
exchangeing offerings that have value for customers, clients, partners and society at large.”

The development of the definition may be seen comparing this definition with the
AMA’s 1935 version “marketing is the performance of business activities that direct the flow
of goods and services from producers to consumers.”

PHILIP KOTLER defined marketing as “ satisfying” needs and wants through an

exchange process”. Marketing is the art of creating, satisfying customers by meeting the
needs of customers and by creating value satisfaction for them.

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 However customers face a vast array of product and brand choices prices, supplies
and to understand the needs and preference of the customers it become simple for us to carry
out research together information. We believe that customers estimate which offer will
deliver the most value to them and which will deliver and maximize value, within the bounds
of research costs and limited knowledge, mobility and income they form an expectation of
value and act on it. Whether or not the offer lives up to the value expectation affect both
purchase and repurchase probability. The purpose of any Marketing research is to provide
information at a specific time on customer, trade, competition and the future brands, so as to
enable marketers to formulate successful strategies in their quest for customers mind share 4
and market share. The research helps the marketers to find out the attributes and variable that
influence the customers favourable towards a specific product, thus by analyzing these
attitudes undertones the researcher can find out the levels of customer satisfaction and the
results of the marketing research can help the marketers to analyze the weak spots in their
customers and maximize their brand loyalty and profitability.

Customer’s taste and preference are preference are changing day by day.
Identification of these changes is a major factory because the success of a firm depends of the
firm to adjust with the attributes of the customers. The state of satisfaction depends on a
number of both psychological and physical variables which correlate with satisfaction
behaviour such as return and recommend rate. Essentially customers satisfaction is the extent
to which customers are happy with the services and product provided by a business. It is an
important concept in business because happy customers those most likely to place repeat
orders and explore the full range of product/services offered.

CUSTOMER SATISFACTION FACTORS:

 Customer’s service provided by the supplier.

 Complain management

 Cost, quality, performance and efficiency of the product.

 Type and quality of response provided by the supplier.

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  Supplier’s capability to commit on deadliness and how efficiently they are
met. Technological and engineering or reengineering aspects of product and services.

CUSTOMER SATISFACTION

Customer satisfaction, a business term, is a measure of how products and services supplied by
a company meet or surpass customer expectation. Customer satisfaction is defined as "the
number of customers, or percentage of total customers, whose reported experience with a
firm, its products, or its services (ratings) exceeds specified satisfaction goals."

It is seen as a key performance indicator within business and is part of the four of a Balanced
Scorecard. In a competitive marketplace where businesses compete for customers, customer
satisfaction is seen as a key differentiator and increasingly has become a key element of
business strategy.

Within organizations, customer satisfaction ratings can have powerful effects. They focus
employees on the importance of fulfilling customers’ expectations. Furthermore, when these
ratings dip, they warn of problems that can affect sales and profitability. These metrics
quantify an important dynamic. When a brand has loyal customers, it gains positive word-of-
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mouth marketing, which is both free and highly effective.

In researching satisfaction, firms generally ask customers whether their product or service
has met or exceeded expectations. Thus, expectations are a key factor

behind satisfaction. When customers have high expectations and the reality falls short, they
will be disappointed and will likely rate their experience as less than satisfying. For this
reason, a luxury resort, for example, might receive a lower satisfaction rating than a budget
motel— even though its facilities and service would be deemed superior in “absolute” terms.

company meet or surpass customer expectation. Customer satisfaction is defined as "the

number of customers, or percentage of total customers, whose reported experience with a firm,
its products, or its services (ratings) exceeds specified satisfaction goals."[1] Customers play an
important role and are essential in keeping a product or service relevant; it is, therefore, in the
best interest of the business to ensure customer satisfaction and build customer loyalty.

The Marketing Accountability Standards Board (MASB) endorses the definitions, purposes,

and measures that appear in Marketing Metrics as part of its ongoing Common Language in
Marketing Project.[2] In a survey of nearly 200 senior marketing managers, 71 percent
responded that they found a customer satisfaction metric very useful in managing and
monitoring their businesses.[1] Customer satisfaction is viewed as a key performance
indicator within business and is often part of a Balanced Scorecard. In a competitive
marketplace where businesses compete for customers, customer satisfaction is seen as a major
differentiator and increasingly has become an important element of business strategy.

Each company in a category operates within a similar framework as described below. In an

ideal world, marketers would have perfect information on how they act as well as how their
competitors act. In reality, in many categories have reasonably good information through
sources, such as, IRI or Nielsen. In many industries, competitive marketing information is hard
to come by.

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CUSTOMER SATISFACTION IN 7 STEPS

1. Encourage Face-to-Face Dealings

This is the most daunting and downright scary part of interacting with a customer. If
you're not used to this sort of thing it can be a pretty nerve-wracking experience. Rest
assured, though, it does get easier over time. It's important to meet your customers face to
face at least once or even twice during the course of a project.

2. Respond to Messages Promptly & Keep Your Clients Informed

This goes without saying really. We all know how annoying it is to wait days for a response
to an email or phone call. It might not always be practical to deal with all customers' queries
within the space of a few hours, but at least email or call them back and let them know you've
received their message and you'll
contact them about it as soon as possible. Even if you're not able to solve a problem right
away, let the customer know you're working on it.

3. Be Friendly and Approachable

A fellow Site Pointer once told me that you can hear a smile through the phone. This
is very true. It's very important to be friendly, courteous and to make your clients feel like
you're their friend and you're there to help them out. There will be times when you want to
beat your clients over the head repeatedly with a blunt object - it happens to all of us. It's vital
that you keep a clear head, respond to your clients' wishes as best you can, and at all times
remain polite and courteous.

4. Have a Clearly-Defined Customer Service Policy

This may not be too important when you're just starting out, but a clearly defined
customer service policy is going to save you a lot of time and effort in the long run. If a
customer has a problem, what should they do?
If the first option doesn't work then what? Should they contact different people for billing and
technical enquiries? If they're not satisfied with any aspect of your customer service, who
should they tell? There's nothing more annoying for a client than being passed from person to
person, or not knowing who to turn to. So make sure your customer service policy is present
on your site -- and anywhere else it may be useful.

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5. Attention to Detail
Have you ever received a Happy Birthday email or card from a company you were a
client of? Have you ever had a personalized sign-up confirmation email for a service that you
could tell was typed from scratch? These little niceties can be time consuming and aren't
always cost effective, but remember to do them. Even if it's as small as sending a Happy
Holidays email to all your customers, it's something. It shows you care; it shows there are real
people on the other end of that screen or telephone; and most importantly, it makes the
customer feel welcomed, wanted and valued.

6. Anticipate Your Client's Needs & Go Out Of Your Way to Help Them out
Sometimes this is easier said than done! However, achieving this supreme level of
understanding with your clients will do wonders for your working relationship.

7. Honor Your Promises

It's possible this is the most important point in this article. The simple message: when
you promise something, deliver. Clients don't like to be disappointed. Sometimes, something
may not get done, or you might miss a deadline through no fault of your own. Projects can be
late, technology can fail and sub-contractors don't always deliver on time. In this case a quick
apology and assurance it'll be ready ASAP wouldn't go a miss.

CUSTOMER ORIENTATION:
A firm in the market economy survives by producing goods that persons are willing
and able to buy. Consequently, ascertaining consumer demand is vital for a firm's future
viability and even existence as a going concern. Many companies today have a customer
focus (or market orientation). This implies that the company focuses its activities and
products on consumer demands. Generally, there are three ways of doing this: the customer-
driven approach, the market change identification approach and the product innovation
approach.

In the consumer-driven approach, consumer wants are the drivers of all strategic marketing
decisions. No strategy is pursued until it passes the test of consumer research. Every aspect of
a market offering, including the nature of the product itself, is driven by the needs of potential
consumers. The starting point is always the consumer. The rationale for this approach is that

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there is no reason to spend R&D funds developing products that people will not buy. History

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attests to many products that were commercial failures in spite of being technological
breakthroughs.

A formal approach to this customer-focused marketing is known as SIVA (Solution,

Information, Value and Access). This system is basically the four Ps renamed and reworded
to provide a customer focus. The SIVA Model provides a demand/customer-centric
alternative to the well-known 4Ps supply side model (product, price, placement, promotion)
of marketing management.

If any of the 4Ps were problematic or were not in the marketing factor of the business, the
business could be in trouble and so other companies may appear in the surroundings of the
company, so the consumer demand on its products will decrease.

Research methodology may be understood as a science of studying how the research has been
done scientifically. It is a way to systematically solve the research problem. Here, we study and
analyse the various steps that are generally adopted by research in studying the research
problem. The process used to collect information and data for the purpose of making business
decisions. The methodology may include publication research, interviews, surveys and other
research techniques, and could include both present and historical information. Research
means a search for knowledge. It refers to scientific and systematic research pertinent
information on a specific topic. Research methodology is a way to systematically solve the
problem. In this the researcher studies about the various steps that are generally adopted in
studying is research problem along with logic behind them. Research methodology has many
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dimensions and research methods to constitute the part of the research methodology. It is
necessary for the researcher to know not only the research methods/techniques, but also the
methodology. Human resources (HR) research is a vital aspect of the management of an
organization. It allows for a deeper understanding of the practices, policies, and strategies that
shape the workforce, their performance, and their well-being. HR research methodology
involves a systematic approach to collecting, analysing, and interpreting data to answer
research questions or test hypothesesThe data is then analysed using appropriate statistical or
qualitative methods to identify patterns and relationships between variables. The findings are
presented in a clear and concise manner and related back to the research question and
objectives. Limitations of the research are also discussed, and suggestions for future research
are made. Ethical considerations are an important aspect of HR research, and researchers
should ensure that the rights and well-being of participants are protected throughout the
research process. Overall, HR research methodology is a rigorous and systematic approach that
allows to use.

 Research Design: The research design should be chosen based on the research question,
objectives, and data availability. The most suitable design for this type of research would
be a mixed-methods design, where both quantitative and qualitative data are collected and
analysed.
 Data Collection: The data collection methods should be selected based on the research
design. For quantitative data, surveys or questionnaires can be used to gather information
on HR practices from organizations. For qualitative data, in-depth interviews or focus
group discussions with HR managers or employees can be conducted to explore their
experiences and perceptions.
 Sampling: The sample size and sampling technique should be determined based on the
research design and objectives. A purposive sampling technique can be used to select
organizations that represent different industries and sizes. For qualitative data, a snowball
sampling technique can be used to identify and recruit HR managers or employees who
have relevant experiences.
 Data Analysis: The data collected can be analysed using statistical software for quantitative
data and thematic analysis for qualitative data. The quantitative data can be analysed using
descriptive statistics and inferential statistics to identify patterns and relationships between
variables. For qualitative data, a thematic analysis can be conducted to identify themes and
patterns that emerge from the data.

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OBJECTIVES OF THE STUDY:

1. To have a better understanding about its features keeping in mind the consumer needs.
2. To learn the perception of the public towards the Energy Use relating to various
parameters. (Safety, Hygiene, Affordability, etc).
3. To analyse the nearest competitors of Berger Paints Energy Use.
4. To ascertain the factors that affects the choice of Berger Paints as opposed to its competitors.
5. To watch the level of customer satisfaction towards Berger paints

SCOPE OF THE STUDY:

1. This study includes Customer’s response and awareness towards the brand, products
and services of Berger Paints.
2. The results are limited by the sample size 100 numbers and therefore the opinion of
only selected customers is taken into consideration.
3. Mainly this study is conducted in Chennai and the scope is limited.

LIMITATIONS OF THE STUDY:

 This research is geographically restricted to Chennai city only. Hence the result
cannot be extrapolated to other places.
 The study is restricted only to the organized sector of energy use industry.
 Sample size was confined to 100 respondents keeping in view of time and cost
constraints.
 Findings are based on sample survey. The information executed by respondents may
or may not be true because some respondents may not be serious. However all
possible has been made to collect the information as authentically as possible.
 All interview questions are undisguised or direct. Hence there is a scope for the
respondents to be biased or pretentious.
 This project has been taken up at the undergraduate level and the knowledge and
experience of the student is limited and hence may not be professional enough.

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13
 REVIEW OF LITERATURE

"An Investigation of the Factors Affecting Customer Loyalty to Berger Paints in India" by S. Gupta
and A. Yadav (2015) This study aimed to investigate the factors affecting customer loyalty to Berger
Paints in India. The authors surveyed 300 customers and found that product quality, customer
service, and brand reputation were the most important factors influencing customer loyalty

"A Comparative Study of Berger Paints and Berger Paints in India" by R. Singh and A. Singh (2016)
This study aimed to compare Berger Paints and Berger Paints, two leading paint brands in India. The
authors surveyed 200 customers and found that both companies were perceived to have high-quality
products, but Berger Paints was perceived to be more innovative and environmentally friendly.

"Brand Equity of Berger Paints: A Study with Reference to Tamil Nadu" by K. Rajan and R. Ravi
(2017) This study aimed to examine the brand equity of Berger Paints in Tamil Nadu, India. The
authors surveyed 250 consumers and found that Berger Paints had a strong brand equity in the
region, with high levels of brand awareness, brand loyalty, and perceived quality

"An Empirical Study of Berger Paints' Distribution Network in India" by A. Kumar and S. Kumar
(2018) This study aimed to examine Berger Paints' distribution network in India. The authors
surveyed 200 dealers and found that Berger Paints had a strong distribution network, with good
availability of products, efficient logistics, and good customer service.

"Customer Satisfaction with Berger Paints in India: An Empirical Study" by D. Dhakad and S. Joshi
(2019) This study aimed to investigate customer satisfaction with Berger Paints in India. The authors
surveyed 300 customers who had recently purchased Berger Paints and found that customers were
generally satisfied with the quality and durability of the paints, as well as the company's customer
service.

. A study by Bhattacharya et al. (2019) evaluated Berger Paints' employee training and development
strategy in the Indian market. The study found that Berger Paints' focus on employee training and
development, such as its regular skill enhancement programs and cross-functional training
opportunities, had a positive impact on its employee satisfaction and productivity, and helped it
maintain its market leadership position.

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"An Exploratory Study on Berger Paints' Marketing Strategies in India" by P. Verma and S. Singh
(2019) This study aimed to explore Berger Paints' marketing strategies in India. The authors
conducted interviews with Berger Paints' marketing managers and found that the company focused
on building a strong brand image, expanding its product portfolio, and establishing a strong
distribution network.

"Corporate Social Responsibility Practices of Berger Paints in India" by S. Sharma and P. Kumar
(2020) This study aimed to examine Berger Paints' corporate social responsibility (CSR) practices in
India. The authors analyzed the company's annual reports and CSR initiatives and found that Berger
Paints had a strong commitment to environmental sustainability, community development, and
employee welfare.

"The Impact of Digital Marketing on Berger Paints' Brand Image in India" by S. Jha and S. Saha
(2020) This study aimed to examine the impact of digital marketing on Berger Paints' brand image in
India. The authors conducted a content analysis of Berger Paints' social media accounts and found
that the company's digital marketing efforts had improved its brand awareness, engagement, and
customer perception.

A study by Mathur et al. (2020) analyzed Berger Paints' mergers and acquisitions strategy in the
Indian market. The study found that Berger Paints' strategic acquisitions, such as its acquisition of
Saboo Coatings in 2018, had a positive impact on its product offerings, market share, and
profitability, and helped it expand its presence in new geographic and product segments.

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 INDUSTRY PROFILE

Introduction:
Berger Paints is one of the leading paint companies in India, with a significant presence in other Asian
countries such as Nepal, Bangladesh, and Sri Lanka. The company is known for its high-quality paint
products and strong brand reputation. This research project aims to provide a detailed company profile of
Berger Paints, including its history, business operations, product portfolio, financial performance, and
future growth prospects.

History and Background:

Berger Paints was established in 1923 in Kolkata, India, by Lewis Berger, a German national who had
settled in India. The company started with a small manufacturing unit and began producing high-quality
paints for the Indian market. In the 1930s, Berger Paints expanded its operations and established
manufacturing units in various parts of India. In the 1950s, the company became a public limited
company and listed on the Bombay Stock Exchange. In the subsequent years, Berger Paints continued to
expand its operations and product portfolio, and established a strong brand reputation in the Indian
market.

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Year Event
1923 Berger Paints was established in Kolkata, India, by Lewis Berger
1930s Berger Paints expanded its operations and established manufacturing units
1950s The company became a public limited company and listed on the Bombay Stock Exchange
1969 Berger Paints entered into a technical collaboration with Jenson & Nicholson, UK
1982 Berger Paints established a joint venture with Sherwin Williams, USA
1983 Berger Paints became the first paint company in India to introduce textured finishes
1984 The company set up its research and development center in Kolkata
Berger Paints expanded its operations in other Asian countries such as Nepal, Bangladesh,
1990s and Sri Lanka
The company launched various innovative products such as Silk Illusions and WeatherCoat
2000s Anti-Dust
Berger Paints continued to expand its operations and product portfolio and received various
2010s awards for sustainability and innovation
Berger Paints has a strong brand reputation and is one of the leading paint companies in
Present India and other Asian countries

Business Operations:
Berger Paints operates in the decorative and industrial paints segments. The company offers a wide range
of decorative paints, including interior and exterior wall paints, wood finishes, metal finishes, and
waterproofing solutions. In the industrial paints segment, Berger Paints offers a range of products for
various industries such as automotive, marine, and industrial coatings. The company has a strong
distribution network, with over 25,000 dealers and distributors across India, and exports its products to
other countries in Asia and the Middle East.

Product Portfolio:
Berger Paints' product portfolio includes a wide range of decorative and industrial paints. In the
decorative paints segment, the company offers various products such as interior and exterior wall paints,
enamels and putties. The company's interior wall paints include products such as Silk, Easy Clean, and
Bison Super Emulsion, while its exterior wall paints include Weather Coat and Rangoli Total Care.
Berger Paints' wood finishes range includes products. In the industrial paints segment, the company
offers products such as automotive coatings, industrial coatings, powder coatings, and protective
coatings.
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Financial Performance:
Berger Paints has been performing well in the Indian market in recent years. According to the company's
annual report for 2020-21, its net profit after tax for the year was INR 548.6 crore, an increase of 26.5%
compared to the previous year. The company's revenue from operations for the year was INR 7,635.5
crore, an increase of 15.6% compared to the previous year. Berger Paints has a strong balance sheet, with
a debt-to-equity ratio of 0.02 and a return on equity of 22.4%.

Future Growth Prospects:

Berger Paints has been focusing on innovation and product development in recent years, with a strong
focus on sustainability and eco-friendliness. The company has also been expanding its operations in other
Asian countries, such as Nepal, Bangladesh, and Sri Lanka. In the future, Berger Paints plans to continue
investing in R&D and innovation to develop new and innovative products to meet the changing customer
demands. The company also plans to expand its presence in other international markets, particularly in
the Middle East and Africa.

Ownership Structure:
Berger Paints India Limited is a publicly listed company on the Bombay Stock Exchange and the
National Stock Exchange of India. As of March 2021, the company's shareholding pattern is as follows:
Promoters and Promoter Group: 57.47%
Foreign Institutional Investors: 17.35%
Indian Public and Others: 25.18%
The promoter group includes the Dhingra family, which holds a majority stake in the company
.
Marketing Tactics:
Berger Paints has employed various marketing tactics over the years to promote its brand and products.
Some of the key marketing tactics used by the company include:
Television Advertisements: Berger Paints has used television advertisements to showcase its products and
brand message. These advertisements are aired on various channels across India.
Print Advertisements: The company has also used print advertisements in newspapers and magazines to
promote its products.
Digital Marketing: Berger Paints has a strong digital presence and uses social media platforms such as
Facebook, Twitter, Instagram, and LinkedIn to engage with its customers and promote its brand.

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 PRODUCTS OF BERGER PAINTS

Interior Wall Paints:

Berger Paints' interior wall paints are designed to offer superior coverage and finish on various surfaces
such as plaster, concrete, and gypsum. The company offers a range of products to cater to different
customer needs and preferences. For example, the Easy Clean range is designed to provide a high-quality
finish with easy-to-clean properties, making it ideal for homes with young children. The Silk Glamor
range offers a luxurious finish that adds elegance to any interior space. The Breathe Easy range is
designed to improve indoor air quality by reducing the presence of pollutants in the air.

Exterior Wall Paints:

Berger Paints' exterior wall paints are designed to withstand harsh weather conditions and offer long-
lasting protection to exterior surfaces. The WeatherCoat All Guard range is a high-performance product
that provides waterproofing and crack bridging properties, making it ideal for coastal regions and areas
prone to heavy rainfall. The WeatherCoat Long Life range is designed to offer long-lasting protection
against dirt, dust, and fungal growth. The WeatherCoat Texture range offers a textured finish that adds

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Wood Coatings:

Berger Paints' wood coatings are designed to protect and enhance the beauty of interior and exterior wood
surfaces. The Luxol Hi-Gloss Enamel range offers a high-gloss finish that adds shine and depth to
wooden surfaces such as furniture and doors. The WoodKeeper Exterior Wood Finish range is designed
to protect exterior wood surfaces from the damaging effects of sunlight, rain, and moisture. The Imperia
Luxury Polyurethane range offers a superior finish with excellent scratch resistance and durability,
making it ideal for high-traffic areas.

Metal Coatings:

Berger Paints' metal coatings are designed to protect and enhance the durability of various metal surfaces
such as steel, aluminum, and iron. The Luxol Zinc Chromate Metal Primer range provides excellent
adhesion and corrosion resistance, making it ideal for use on metal surfaces in industrial settings. The
Luxol Hi-Gloss Enamel range offers a high-gloss finish that adds shine and durability to metal surfaces
such as doors and gates. The WeatherCoat Long Life range offers long-lasting protection against
corrosion, rust, and weathering.

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Protective Coatings:

Berger Paints' protective coatings are designed to provide industrial-grade protection to various surfaces
against harsh environmental conditions, chemicals, and abrasion. The Protecton Aqua Epoxy range is a
high-performance coating that provides excellent adhesion and corrosion resistance to concrete and metal
surfaces. The Protecton Polyurethane range offers superior chemical resistance, making it ideal for use in
chemical and pharmaceutical industries. The Protecton Zinc Rich Epoxy range provides excellent
protection against corrosion and is widely used in marine and offshore industries.

Construction Chemicals:

Berger Paints' construction chemicals are designed to improve the strength, durability, and performance
of various construction materials such as concrete and mortar. The Berger Tile Adhesive range offers
superior adhesion and water resistance, making it ideal for fixing tiles in bathrooms and kitchens. The
Berger Waterproofing range provides long-lasting protection against water leakage and seepage in roofs,
terraces, and basements. The Berger Epoxy Grout range is a high-performance product that provides
excellent resistance against chemicals, abrasion, and impact, making it ideal for use in industrial and
commercial settings. The Berger Crack Filler range is designed to repair cracks and gaps in walls, floors,
and ceilings, providing a smooth finish that can be painted over.

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DATA ANALYSIS:

Data Analysis is the process of systematically applying statistical and/or logical

techniques to describe and illustrate, condense and recap, and evaluate data. According to
Shampoo and Resnik (2003) various analytic procedures “provide a way of drawing inductive
inferences from data and distinguishing the signal (the phenomenon of interest) from the
noise (statistical fluctuations) present in the data”.. Data analysis is the process of collecting,
modelling, and analysing data to extract insights that support decision-making. There are
several methods and techniques to perform analysis depending on the industry and the aim of
the investigation.

All these various methods are largely based on two core areas: quantitative and qualitative
research. Gaining a better understanding of different techniques and methods in quantitative
research as well as qualitative insights will give your analyzing efforts a more clearly defined
direction, so it’s worth taking the time to allow this particular knowledge to sink in.
Additionally, you will be able to create a comprehensive analytical report that will skyrocket
your analysis.

INTERPRETATION:
Data Interpretation refers to the process of using diverse analytical methods to
review data and arrive at relevant conclusions. The interpretation of data helps researchers to
categorize, manipulate, and summarize the information in order to answer critical questions.

The importance of data interpretation is evident and this is why it needs to be done properly.
Data is very likely to arrive from multiple sources and has a tendency to enter the analysis
process with haphazard ordering. Data analysis tends to be extremely subjective. That is to
say, the nature and goal of interpretation will vary from business to business, likely
correlating to the type of data being analysed.

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 TABLE 1
GENDER OF THE RESPONDENTS

GENDER NO. OF RESPONDENTS PERCENTAGE

MALE 63 63%
FEMALE 37 37%
TOTAL 100 100%

CHART 1 GENDER OF THE RESPONDENTS

GENDER

MALE FEMALE
FEMALE
37%
MALE 62%

INTERPRETATION

Given table it is clear that 62% of respondents were Male and Female respondents
constituted just 37% of total responses. It is clear that most of the users of the Berger
Paints are males mostly be cause men are addicts to it.

23
 TABLE 2
AGE OF THE RESPONDENTS
AGE NO. OF RESPONDENTS PERCENTAGE

20 - 27 18 18.3%

27 - 39 62 63.3%

39 - 48 15 15.3%

ABOVE 48 5 5.1%
TOTAL 100 100%

CHART 2 AGE OF THE RESPONDENTS

AGE
31-40 ABOVE 40…
15%
20-28…

21-30
63%
15-20 21-30 31-40 ABOVE 40

INTERPRETATION:

From the above table it is clear that 18.3% of the respondents are aged between 15 and
20, 63.3% between 21 and 20, 15% between 31and 40 and only 2% aged above 40 years. It is
revealed that majority of respondents are between 21 and 30 years. From this we can
conclude younger generation and middle age are more interested in Berger Paints because it
is thrilling and inclined towards the product.

24
 TABLE 3
QUALIFICATION OF RESPONDENTS

QUALIFICATION NO. OF RESPONDENTS PERCENTAGE

SSLC 9 9.1%

HSC/ DIPLOMA 12 12.1%

UG 56 56.6%

PG 19 19.2%

PROFESSIONAL 4 4%
COURSE

TOTAL 100 100%

CHART 3 QUALIFICATION OF RESPONDENTS

PROF.COURSE
3%
PG
19.20%
UG
56.60%
HSC/DIPLOMA
12.10%
SSLC
9.10%
20.00% 30.00% 40.00% 50.00% 60.00%
0.00%10.00%
QUALIFICATION

INTERPRETATION:

It is clear that 9.1% of the respondents are SSLC, 12.1% respondents were
HSC/DIPLOMA , 56.66% respondents were UG, the respondents of PG were 19.2% and 3%
of respondents were professional course .It is clear that most of the users of the Berger Paints
were from UG Qualification.

25
 TABLE- 4
ANNUAL INCOME OF RESPONDENTS.

INCOME GROUP NO.OF RESPONDENTS PERCENTAGE

LESS THAN 1,00,000 45 45.1%

1,00,000 – 2,00,000 23 16.7%

2,50,000 – 5,00,000 16 20.5%

ABOVE 5,00,000 16 20.5%

TOTAL 100 100%

CHART 4 ANNUAL INCOME OF RESPONDENTS

ANNUAL INCOME

21% LESS THAN 1,00,000

9% 1,00,000 - 2,00,000
60%
10% 2,50,000 - 5,00,000
ABOVE 5,00,000

INTERPRETATION:

With reference to the table it is clear that 33% of the respondents had an annual
income of lesser than 1,00,000, 16% had income between 1,00,000 and 2,00,000, 16% earned
more than 5,00,000 per annum and 16% had income between 2,50,000 to 5,00,000. It shows
that Berger Paints is placing their products in the appropriate and reasonable price range and
the people of income less than 1,00,000 can easily afford this product.

26
 TABLE 5
RESPONDENTS USE ON BERGER PAINT.

YES/ NO NO. OF RESPONDENTS PERCENTAGE

YES 53 53%

MORE OFTEN 6 6%

NO 27 27%

MORE LESS 14 14%

TOTAL 100 100%

CHART RESPONDENTS USE ON BERGER PAINT

60

53
50

40

30

20
17
10
46. 45.
22. 2 3
1.8 2.8
0 4 5
4
MORE OFTEN NO MORE LESS
YES

INTERPRETATION.

As per the information it is clear that 53% of respondents use Berger Paints , 6% uses
more often and 27% of respondents don’t use Berger Paints , 14% of respondents more less
use Berger Paints. The table says that 53% respondents uses Berger Paints as they like it so
much.

27
 TABLE 6
RESPONDENTS FACTOR INFLUENCING TO CHOOSE BERGER PAINTS.

FACTORS NO.OF RESPONDENTS PERCENTAGE

AVAILABILITY 28 28.9%

PRICE 27 27.8%

ADVERTISEMENT 26 26.8%

REFERENCE 5 5.2%

NO REASON 14 11.3%

TOTAL 100 100

CHART 6 FACTORS INFLUENCE CHOOSING BERGER PAINTS

Sales
REFENO REASON
RENCE 5% 11% TASTE
ADVERTISEME NT 29%
27%
ENERGY
28%

TASTEENERGYADVERTISEMENTREFERENCENO REASON

INTERPRETATION:

Refering to above table it is clear that 27.8% of the respondents prefer to buy their use for

availability, 28.9% of them for price, 26.8% from advertisement, 5% due to marketing

Reference, 11% for No Reason .It is clear that the energy use provides rejuvenation and

replenishes price and affordability into the people consuming it.

28
 TABLE 7
AVAILABILTY OF BERGER PAINTS

YES / NO NO. OF RESPONDENTS PERCENTAGE

YES 90 90%

NO 10 10%

TOTAL 100 100%

CHART 7 AVAILABILITY OF BERGER PAINTS

YES / NO

10%

YES NO

90%

INTERPRETATION:

The above table shows that 89.9% of the respondents accept that there are no
difficulties in finding Berger Paints in market and 10.1%% felt they have difficulties. It is
clear that there is ample availability of the use in the market and not much difficulty to
access it.

29
 TABLE 8
RESPONDENTS CONSUMPTION OF BERGER PAINTS.

CONSUMPTION NO. OF RESPONDENTS PERCENTAGE

EVERYWEEK 8 7.1%

1 -3 TIMES A WEEK 48 48.5%

ONCE A WEEK 26 26.3%

NOT OFTEN 18 18.2%

TOTAL 100 100%

CHART 8 RESPONDENTS CONSUMPTION ON BERGER PAINTS

60.00%

48.50%
50.00%

40.00%

30.00% 26.30%

18.20%
20.00%

10.00% 7.10%

0.00%
EVERYDAY 1-3 TIMES A WEEKONCE A WEEK NOT OFTEN

CONSUMPTION

INTERPRETATION:

It clearly shows that 7% of the respondents consume Berger Paints every week ,

48% of them 1-3 days a week, 26% once a week and 18% less than above.It is clear that in

customers there is a high regularity amongst consumption by customers in a week.

30
 TABLE 9
RESPONDENTS INFLUENCE ON BERGER PAINTS.

FACTORS NO. OF RESPONDENTS PERCENTAGE

SEARCH ENGINE 7 7.1%

AD 57 57.1%

SOCIAL MEDIA 20 19.4%

OTHERS 16 16.3%

TOTAL 100 100

CHART 9 RESPONDENTS INFLUENCE ON BERGER PAINTS

FACTORS
60.00%

50.00%

40.00%

30.00% 57.10%
20.00%

10.00%19.40% 16.30%
7.10%
0 0 0 0
0.00% 0
AD SOCIAL MEDIA OTHERS
SEARCH ENGINE
FACTORS

INTERPRETATION:

As per the given table it is clear that 56% respondents knows about the Berger Paints
through Advertisement , 19% of respondents through Social Media , 7% of respondents from
search engine and 11% of respondents are others It is clear that advertisements make more
influence on respondents to buy Berger Paints.

31
 TABLE 10
PURCHASING PLACE OF BERGER PAINTS .

PLACE NO. OF RESPONDENTS PERCENTAGE

SUPER MARKETS 47 53.8%

VENDING MACHINE 8 8.3%

PETROL STATION 7 7.3%

LOCAL SHOPS 38 30.6%

TOTAL 100 100%

CHART 10 PURCHASING PLACE OF BERGER PAINTS

PLACE

31% SUPER MARKETS

54% VENDING MACHINE

LOCAL SHOPS
7%
8% PETROL STATIONS

INTERPRETATION:

With reference to table it is clear that 30.6% of the respondents buy Berger Paints in

nearby local store, 53.8% of them in super market, 8% of them in vending machine and 7%

by petrol stations. It is clear that super markets are on top of retailers in the sales of Berger

Paints energy use.

32
 TABLE 11
BERGER PAINTS PROVIDE VALUE FOR THE MONEY.

SATISFACTION NO.OF RESPONDENTS PERCENTAGE

AGREE 55 55.8%

STRONGLY AGREE 23 21.1%

DISAGREE 14 14.7%

STRONGLY DISAGREE 8 8.4%

TOTAL 100 100%

CHART 11 BERGER PAINTS PROVIDE VALUE FOR THE MONEY

SATISFACTIO
N

60.00%
40.00% Column1
20.00% Column2 Series 1
0.00%
AGREESTRONGLY DISAGREE STRONGLY
AGREEDISAGREE
Serie…

INTERPRETATION:

From the above table it is clear that 55.8% of the respondents agree for the value of
Berger Paints , 21.1% of the respondents strongly agree and 14.7% of the respondents
disagree , 8.5% of strongly disagree. It is clear that 55.8% of the respondents agree that
Berger Paints provides good value for the money.

33
 TABLE 12
SATISFACTION TOWARDS BERGER PAINTS ENERGY USE.

FACTORS NO.OF RESPONDENTS PERCENTAGE

HIGHLY SATISFIED 20 18.8%

SATISFIED 40 40.6%

NEUTRAL 30 30.2%

DISSATISFIED 2 2.1%

HIGHLY 8 8.3%
DISSATISFIED

TOTAL 100 100%

CHART 12 SATISFACTION TOWARDS BERGER PAINTS USE

SATISFACTIO
N
8%
2% 19%
HIGHLY SATISFIED
SATISFIED
30%

41%

INTERPRETATION:

Based on the above table it is clear that 40.6% respondents satisfied with Berger Paints
energy use, 18.8% are highly satisfied and 30.2% of the respondents are Neutral, 2% of
respondents dissatisfied with the Berger Paints and 8.3% is highly dissatisfied. It is clear that
most of the respondents are satisfied with the Berger Paints energy use as the respondents
like it most to have Berger Paints.

34
 TABLE 13
RESPONDENTS IMPRESSION ON BERGER PAINTS LOGO.

YES / NO NO.OF RESPONDENTS PERCENTAGE

YES 83 83.5%

NO 17 16.5%

TOTAL 100 100%

CHART 13 RESPONDENTS IMPRESSION BERGER PAINTS

LOGO

YES / NO

83.50%

16.50%

YES NO
Column1

INTERPRETATION:

From the above table it is clear that 83.5% of the respondents felt the
Berger Paints logo impressed and 16.5% of respondents said no. It is clear that
majority of the respondents felt the Berger Paints logo impressed.

35
 TABLE 14
BERGER PAINTS IS DIFFERENT FROM OTHER BRANDS.

RATING NO.OF RESPONDENTS PERCENTAGE

STRONGLY AGREE 35 35.4%

AGREE 44 45.8%

DISAGREE 10 10.1%

STRONGLY 2 2.1%
DISAGREE

NEUTRAL 9 9.4%

TOTAL 100 100%

CHART 14 BERGER PAINTS DIFFERENT FROM OTHER COMPETING

Sales

9%
STRONGLY AGREE
11%
34%
AGREE DISAGREE
NEUTRAL

46%

INTERPRETATION:

Refering the above table it is clear that 45.8% of respondents agree that Berger
Paints is different from other competing brands , 34.4% of respondents strongly agree ,
10.4% of respondents disagree and 9.4% of respondents neutral. It is clear that majority of
the Respondents agree that Berger Paints is different from other competing brands as they
have unique flavour in their energy use.
36
 TABLE 15
RESPONDENTS PREFERENCE ON BERGER PAINTS.

PREFERENCE NO.OF RESPONDENTS PERCENTAGE

REGULAR USE 65 65.6%

LAMINATION USE 27 26.5%

ULTIMA USE 8 8.3%

TOTAL 100 100

CHART 15 PREFERENCE ON BERGER PAINTS

PREFERENCE

TOTAL ZERO

SUGAR FREE

REGULAR

0.00% 50.00%100.00%150.00%200.00%250.00%

PREFERENCEColumn2

INTERPRETATION:

From the above table it is clear that 65.6% of respondents prefer Berger Paints regular use,
26% of respondents prefer lamination use and 8.3% of respondents prefer ultima use. The
majority of the respondents preferred Berger Paints Regular use

37
 .TABLE 16
CHOICE OF USING BERGER PAINTS.

FACTORS NO.OF RESPONDENTS PERCENTAGE

PRICE 10 7.4%

POPULARITY 47 47.4%

VOLUME OF USE 17 17.9%

COMMERCIAL 15 15.8%
APPEAL

INGREDIENT 11 11.6%

TOTAL 100 100%

CHART 16 CHOICE OF USEING BERGER PAINTS

Chart Title
50
40 45
30
20
10 17 15
7 7.40% 47.40% 17.90% 15.80% 5 1111.60%
0
PRICEPOPULARITYVOLUME OF COMMERCIAL INGREDIENT
USE APPEAL

RESPONDENTS PERCENTAGE

INTERPERTATION:

It is clear that 47.4% Respondents choice of choosing Berger Paints for popularity, 7.4%
respondents for price, 17.9% of respondents for volume of use, 15.8% of respondents chose
Berger Paints for its commercial appeal and 11.6% of respondents for the ingredients. It is
clear that 47.4% of respondents chose Berger Paints for the popularity of the energy use, we
can understand that Berger Paints pulls the customer with their

38
 TABLE 17 –
OPINION OF PREFERING ANY OTHER PAINT OVER BERGER PAINTS

YES/NO NO. OF PERCENTAGE

RESPONDENTS

YES 25 24.5%

NO 75 75.5%

TOTAL 100 100%

CHART 17 OPINION OF PREFERING ANY OTHER ENGERGY USE

OVER BERGER PAINTS

23%

77% YesNo

Interpretation
Maximum number of people (77%) doesn’t prefer any other useover Berger Paints and 23%
of respondents prefer other use also. It is clear that Berger Paints energy use dominates the
energy use market and consumers prefer Berger Paints over other energy uses

39
 TABLE 18
OPINION IF BERGER PAINTS IS OVER PRICED OR NOT

RATING NO. OF PERCENTAGE

RESPONDENTS
YES 23 22%

NO 77 78%

TOTAL 100 100%

TABLE 18 OPINION IF BERGER PAINTS IS OVER PRICED OR NOT

60
50
40
30 No
20
10
Yes
0

No. of Respondents

No. of Respondents
Yes 16
No 59

Interpretation:
From the above table it is clear that 78% of the respondents felt Berger Paints is not over

priced and 22% of them felt its cost is high. It is clear that majority of the respondents feel

Berger Paints is money to worth product and not over priced for the quality of the use.

40
 TABLE 19
RESPONDENTS SUGGESTIONS OF BERGER PAINTS TO FRIENDS.

SUGGESTIONS NO.OF RESPONDENTS PERCENTAGE

Most Likely 34 33%
Likely 46 47.4%
Unlikely 13 12.4%
Most Unlikely 7 7.2%
Total 100 100%

CHART 19 RESPONDENTS SUGGESTIONS OF BERGER

PAINTS TO FRIENDS

SUGGESTIONS

16%

56% 22% MOST LIKELY

LIKELY
6%
UNLIKELY

Interpretation:

From the above table it is clear 47.4% of respondents likely they prefer to
their friends, 33% of respondents most likely the suggest to their friends and
12.4% of respondents are unlikely they won’t suggest.

41
 FINDINGS

1. It is revealed that majority of respondents are between 21 and 30 years (62%). From
this we can conclude younger generation and middle age are more interested in Berger Paints
because it is thrilling and inclined towards the product.

2. It is clear that most of the users of Berger Paints are males mostly because men (63.3%)
are addicts to it.

3. It is clear that most of the users of the Berger Paints were from (56.6%) painters.
4. It shows that Berger Paints is placing their products in the appropriate and reasonable
price (45%) range and the people of income less than 1,00,000 can easily afford this product.

5. It is clear that (53%) respondents uses Berger Paints as they like it so much because
chosen unanimously for its colour over other factors that support to the strengths of the
thickness use.

6. It is clear that (28.9%) the energy use provides rejuvenation and replenishes price and
availability into the people consuming it.

7. It is clear that (90%) there is ample availability of the use in the market and not much
difficulty to access it.

8. It is clear that (48.5%) in customers there is a high regularity amongst consumption by

customers in a week.

9. It is clear there (57%) is an increase in consumption of Berger Paints after advertisements

and hence this marketing strategy has benefited.

10. It is clear that (57%) super markets are on top of retailers in the sales of Berger Paints
wallplast.

11. It is clear that (53.8%) majority of the respondents feel Berger Paints is money to worth
product and not over priced for the quality of the use.

12. It is clear that (55.8%) most of the respondents are satisfied with the Berger Paints quality
use as the respondents like it most to have Berger Paints.

42
13. It is clear that (40.6%) majority of the respondents felt the Berger Paints logo impressed.

14. It is clear that (83.5%) majority of the Respondents agree that Berger Paints is different
from other competing brands as they have unique quality in their built use.

15. The majority (45.8%) of the respondents preferred Berger Paints Regular ultima use for
the quality.

16. It is clear that most of the Respondents (65.6%) favourite flavour is Berger Paints ultima
protrct use.

17. It is clear that (47.4%) of respondents chose Berger Paints for the popularity of the brand
use, we can understand that Berger Paints pulls the customer with their marketing techniques.

18. It is clear that (75.5%) Berger Paints energy use dominates the paint use market and
consumers prefer Berger Paints over other energy uses.

19. It is clear that (75%) Berger Paints is chosen unanimously for its taste over other
factors that support to the strengths of the energy use.

20. It is clear that (47.4%) there is ample availability of the use in the market and not much
difficulty to access it.

21. It clearly shows that (55.9%) social media and friends create high awareness of Berger
Paints amongst people.

43
 SUGGESTIONS

1. The company can come up with new, better and attractive flavors to attract all

segments of the market.

2. The company can come up with different size storage other than regular uses.

3. The company can reduce prices and introduce promotional campaigns so larger mass

can try the product.

4. Berger Paints is affiliated with chemical industry, which might help them exploit

coffee industry.

5. The packaging should help retain the chillness of the use without which it is color.

44
 CONCLUSION

From the study it is clear that majority of users are between 21 and 30 years i.e.
younger generation and users of Berger Paints are painters males including some students
because it helps in focusing and dust alergy.

Berger Paints is placing their products in the appropriate and reasonable price range
and in customers there is a high regularity amongst consumption by customers in a week.
Also there is an increase in consumption of Berger Paints after advertisements with
magazines, friends and social media creating high awareness of Berger Paints amongst
people.

There are majority of reasons supporting the consumption of Berger Paints such as
fatigue, for staying up and to increase the level of concentration. Super markets are on top of
retailers in the sales of Berger Paints use. The paint use provides rejuvenation and replenishes
energy into the people consuming it. So we can say Berger Paints energy use dominates the
energy use market and consumers prefer Berger Paints over other energy uses.

Berger Paints is money to worth product and not over priced for the quality of the use
and there is ample availability of the use in the market and not much difficulty to access it.
From this we can conclude that Berger Paints is chosen unanimously for its odour over other
factors that support to the strengths of the wall use.

45
 REFERENCES:

1. "An Investigation of the Factors Affecting Customer Loyalty to Berger Paints in India" by S.
Gupta and A. Yadav (2015)
2. "An Exploratory Study on Berger Paints' Marketing Strategies in India" by P. Verma and S. Singh
(2019)
3. "A Comparative Study of Berger Paints and Berger Paints in India" by R. Singh and A. Singh
(2016)
4. "Brand Equity of Berger Paints: A Study with Reference to Tamil Nadu" by K. Rajan and R. Ravi
(2017)
5. "An Empirical Study of Berger Paints' Distribution Network in India" by A. Kumar and S. Kumar
(2018)
6.  "Started by four Mumbaikers, how Berger Paints is today one of India's most valued
companies". Businessinsider.in. Retrieved 18 November 2016.
7. Jump up to"Berger Paints Limited Financial Statements". Moneycontrol.com. Retrieved 23
February 2022.
8. "Berger Paints, Hindustan Unilever top innovative Indian firms on Forbes' list" . Ibtimes.co.in. 25
August 2016. Retrieved 18 November 2016.
9.  "Shares of Berger Paints jump 7% on good Q1 results". The Economic Times. Retrieved 18
November 2016.
10.  "Local people demand jobs in Berger Paints' proposed plant". The Hindu. Retrieved 18
November 2016.
11.  "Berger Paints acquires 96.48% stake in Berger; open offer ends". The Economic Times.
Retrieved 18 November 2016.

46
 QUESTIONNAIRE
1. What is your Gender
 Male
 Female

2. Age Group
 17-22
 25-30
 30-40
 40 and above

3. What is your occupation.

 Painter
 entrepreuner
 Personal employee
 Others

4. Do you use Berger Paints.

 Yes
 More often
 More less
 No

5. Why do you choose to use Berger Paints

 Availability
 Price
 For household or others

6. Would you suggest Berger Paints energy use to your friends.

 Most likely
 Likely
 Unlikely
 Most unlikely

7. How often do you Use Berger Paints.

 Everyweek
 1-3 times a week
 A couple of times in a month
 Not often

8. When choosing Berger Paints, which do you prefer.

 Regular
 Ultima
 Lamination

47
 9. At what time do you typically paint with Berger Paints.
 Morning
 Noon
 Evening
 Late nights

10. Does price affect your decision on buying Berger Paints.

 Agree
 Strongly agree
 Neutral
 Disagree
 Strongly disagree

11. Berger Paints provides good value for money

 Agree
 Strongly agree
 Disagree
 Strongly disagree

12. Berger Paints is different from competing Brands

 Strongly agree
 agree
 Disagree
 Strongly disagree
 Neither agree or dis agree

13. What influences your choice of Useing Berger Paints.

 Price
 Popularity
 Volume of Use
 Commercial appeal
 Ingredient

14. Where do you Buy Berger Paints.

 Retail Shops
 Petrol Stations
 Vending Machine
 Local Shops

15. How did you discover Berger Paints

 Search Engine
 Ad
 Social media
 Others

48
16. Respondents opinion if Berger Paints is overpriced or not
 Yes
 No

17. Are you satisfied with Berger Paints energy use?

 Highly satisfied
 Satisfied
 Neutral
 Dissatisfied
 Highly dissatisfied

18. How much satisfied on Berger Paints customer service.

 Highly satisfied
 Satisfied
 Neutral
 Dissatified
 Highly dissatisfied.

19. Do you have any impression on Berger Paints logo.

 Yes
 No

20. Is Berger Paints is easy available to you.

 Yes
 no

49
50
51