Keya White Plus:

 Well established local brand

 Enriched with enzymes
 Comes in 5 different sizes to serve different customers -22gm, 200gm ,500gm, 1kg, 2kg.
 Good media expenditure
Communication Scenario:
Keya White Plus - Nimishei Darun Shada
Using celebrity endorsement with logos appeal

Tide:
 Hails from the big family of P&G
 One of the most trusted and fav0rite brands around the world
 Successful in more than 12 markets internationally.
 Fresh and long-lasting clean scent
 Launches at least 3 different variants each year.

Communication Scenario:
Tide- Tides in, dirt’s out.
Strongly promotes it to be the highest standards of clean when making detergents.
Jet
 A brand which is more than 50 years old
 One of the most successful brands in the detergent category in Bangladesh
 Strong merchandising & product presentation
 Keeps hands soft and makes clothes brighter
Communication Scenario:
Jet- Soft on clothes
Target consumer oriented appropriate TVC, online advertisement
Chaka Advanced:
 From Square Toiletries Ltd
  Specially developed for Bangladeshi market
 Exciting lemon fragrance
 Targets local market
Communication Scenario:
Chaka- Smart dirt fighter
Claiming itself as Value for money product.