KJSCE/IT/LYBTECH/SEM VII/DiM/2022-23

Experiment No. 7

Facebook Marketing Plan

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 KJSCE/IT/LYBTECH/SEM VII/DiM/2022-23

Batch: A1 Roll No.: 1914066 Experiment No.:7

Aim: To prepare Facebook Marketing Plan

Resources needed: Internet and MS-office

Theory:
Facebook Marketing: Facebook marketing is the practice of promoting a business and
brand on Facebook. It can help businesses build brand awareness, grow an online following,
gather leads, and sell more products or services.
Facebook marketing tactics can include:

● Organic text, photo, or video content

● Paid, or “boosted,” text, photo, or video content
● Facebook Stories and Reels
● Facebook ads
● Facebook Groups
● Contests and giveaways
● Facebook Messenger chatbots or auto-responders
● Influencer marketing campaigns

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Procedure:
1. Visit https://en-gb.facebook.com/business/goals
2. Identify and list any ten business goals
3. Proceed with the steps given for the same
4. Take snapshots for all goals and present the same in the results

Results: Snapshots of steps followed for serving the business goal

1. Build awareness for your client's brand or business online.

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a. Create ads for brand awareness.

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I. Go to Ads Manager. Select Create to get started.

II. Choose Auction as your buying type.

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III. Enter a descriptive name in the campaign name text box.

IV. If applicable, turn on Special ad category and choose one from the drop-down menu.

V. You have the option to create an A/B test.

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VI. You have the option to turn on campaign budget optimisation.

b. Create ads for brand awareness.

c. Choose the way your ads reach your audience.
d. Optimise your ads for better recall.
e. Test your ads and measure your results.

2. Build an online presence for your clients.

a. Set up your client's business accounts.

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b. Make a content plan.

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 KJSCE/IT/LYBTECH/SEM VII/DiM/2022-23

c. Create an online shop.

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 KJSCE/IT/LYBTECH/SEM VII/DiM/2022-23

3. Help your clients sell more products online.

4. Reach people who have interacted with your client's business.
5. Advertise your Page, account, website or channel.
6. Find new ways to earn money with your content.
7. Sell more merch.
8. Get in touch with more leads for your app.
9. Get more people to download and use your app.

10. Let more people discover what you do.e way your ads reach

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 KJSCE/IT/LYBTECH/SEM VII/DiM/2022-23

Questions:
1. Explore and explain different tools available for Facebook Marketing.
Ans:
These are the various tools available for Facebook Marketing as given on its website:

1. Free Tools: This involves posting on free services like Instagram and Facebook
2. Facebook Pages: It helps with increasing awareness of your business with a free online
presence that you can make in minutes.
3. Instagram Profiles: When you create a business account on Instagram, you'll be able to
get insights about your stories, posts and followers.It helps make it easier to get noticed
and drive sales.
4. Stories: It helps connect with people in the everyday moments with Stories ads. Stories
increase customer interest, inspire action, and are fast, authentic and helpful.
5. Shops: A shop is your online storefront where people can browse, explore and purchase
your products directly on Facebook and Instagram. With customisable collections and
simple design tools, you can showcase featured products, bring your brand to life and
make shopping seamless for your customers.
6. Meta Business Suite: Meta Business Suite is a one-stop shop where you can manage all
of your marketing and advertising activities on Facebook and Instagram. It centralises
tools that help you connect with your customers on all apps and get better business
results.
7. Facebook ads: You can run ads on Facebook by following steps given on its Facebook
page.
8. Messenger ads: We can extend our reach and find more customers with Messenger ads.
Messenger ad solutions help send people into conversations with your business, which
helps you drive the results that matter.
9. Instagram ads: Instagram offers inspiring and seamless ways to tell your story. You can

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have Photo ads, Video ads, Carousel ads, Stories ads

10. Video ads: Whether this is your first video ad or your next big campaign, you'll find the
right video solution on Facebook.
11. Ads Manager: Ads Manager is your starting point for running ads on Facebook,
Instagram, Messenger or Audience Network. It’s an all-in-one tool for creating ads,
managing when and where they’ll run, and tracking how well your campaigns are
performing towards your marketing goals.

Other tools:
1. Agora Pulse:
This Facebook (and Twitter) dashboard shows you an overview of all activity on your
page and lets you schedule posts and begin campaigns right from the dashboard. Just
about any time of campaign.
2. EdgeRank Checker:
Owned by Social Bakers, one of our favorite social media research sites, EdgeRank
Checker offers a complete overview and analysis of a Facebook page with some really
neat charts and graphs for their free score and some extra advanced features—like page
recommendations and key metrics—for their paid plans.
3. ShortStack:
A comprehensive Facebook campaign tool, ShortStack works to make it easy to add any
sort of campaign—a staggering number of options, really—to our page. ShortStack offers
templates to start from, or we can build a campaign from scratch, using an intuitive visual
editor.
4. Facebook page barometer:
This tool from Agora Pulse delivers stats on reach, engagement, feedback, virality, and
more, and it compares our results to results of pages with a similar amount of fans.
5. Conversion Score:
Discover any page’s influence, engagement, and performance simply by entering the
page URL into the Conversation Score tool. No Facebook authorization required.

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Outcomes: C04: Apply social media platforms for digital marketing

Conclusion: (Conclusion to be based on the objectives and outcomes achieved)

We successfully got to know about facebook goals and followed steps to pursue these goals.

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 KJSCE/IT/LYBTECH/SEM VII/DiM/2022-23

Grade: AA / AB / BB / BC / CC / CD /DD

Signature of faculty in-charge with date

References:

1. https://en-gb.facebook.com/business/marketing/facebook
2. https://sproutsocial.com/insights/facebook-marketing-strategy/
3. https://blog.hootsuite.com/facebook-marketing-tips/#What_is_Facebook_marketing

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