Republic of the Philippines

Department of Education
Region VI – Western Visayas
Schools Division of Iloilo
POTOTAN NATIONAL HIGH SCHOOL
POTOTAN, ILOILO

SUMMATIVE TEST QUARTER 2 (WEEK 1& 2)

PRINCIPLES OF MARKETING
Name of Learner: ________________________________________________
Grade Level: ____________________________________________________
Section: ________________________________________________________
Date: ___________________________________________________________

Direction: Write your answers in the TEST paper.

I. Encircle the letter of the correct answer.

1. When in a sampling method, all the individuals of the universe are
not given an equal opportunity of becoming a part of the sample, the
method is said to be _________.

A. probability sampling C. simple random sampling

B. nonprobability sampling D. systematic random sampling

2. This is good for qualitative research because the researcher can

probe into the answers or insights of the respondents better and can
clarify questions that may be unclear to the respondents.

A. Mail surveys C. Telephone surveys

B. Online surveys D. Personal interviews

3. The process of gathering, analyzing and interpreting information

about a market, about a product or service to be offered for sale in that
market, and about the past, present and potential customers for the
product or service.
A. Collecting marketing information C. Tactical planning

B. Competitive marketing intelligence D. Marketing research

4. The purpose of this is marketing process is to transform the data

collected into information that will be useful in addressing the research
problem.
A. Prepare the research report C. Collect data

C. Developing the research design D. Analyze data and interpret research findings

5. It focuses on what is typical or common in the data generated and on

what deviates from the average.
A. Internal Data C. Statistical Interpretation

B. Marketing Intelligence D. Marketing Information System

6. How the consumer processes information to arrive a band choice occurs
during which stage of the buyer decision process?
A. Information search C. Purchased decision
B. Alternative evaluation D. Post purchase decision

7. What is the first stage of buyer decision process in which the consumer
recognizes a problem or need?
A. Information search C. Purchased decision
B. Alternative evaluation D. Post purchase decision

8. What refers to the stage of the buyer decision process where consumers take further action after
purchase based on their satisfaction or dissatisfaction?
A. Information search C. Purchased decision
B. Alternative evaluation D. Post purchase decision

9. What is the stage of buyer decision process in which the consumer is aroused to search for more
information; the consumer may simply have heightened attention or may go into active information
search?
A. Information search C. Purchased decision
B. Alternative evaluation D. Post purchase decision

10. A particular automobile company works to keep its customers happy after
sale, aiming to delight each one of them in order to increase their customer lifetime value.
Which of the following steps of the buyer decision process does the company exemplify?
A. Need recognition C. post purchase
B. Purchase decision D. Information search

11. All the businesses that purchase goods or services and modify them for the
purpose of reselling are collectively called as __________.
A. Business market C. Modified rebuy
B. Business - to business market D. Straight rebuy

12. Business markets are similar to consumer markets because __________.

A. the nature of buying unit is the same for both
B. the decisions processes involved in both the market are same.
C. the types of decisions are fairly consistent in both the markets.
D. both involve people who assume buying roles and make purchase
decisions to satisfy needs
13. If you are marketing to a business that primary needs components for its
products, what’s your target market?
A. Institutional market C. Intermediaries
B. Industrial businesses D. Service market

14. The buyer reorders something with modifications. Suppliers are most likely
to get nervous and feel pressure to put their best foot forward in which of
the following types of buying situations?
A. Modified rebuy C. Straight rebuy
B. Business purchase decision D. New task situation

15. A business buying situation in which the buyer routinely reorders

something without any modifications.
A. Habitual rebuy C. Straight rebuy
B. Modified rebuy D. New task situation

II. Fill in the blanks.

1. The company need a _____________________________to design and manage the right

information in the right form and at the right time. It can also help
the company to make decisions, design campaigns, and build a
profitable relationship with their customers.
2. Marketers can collect information from internal data, marketing
intelligence, and _________________________________________.
3. A________________________________________ has a goal to provide valuable information about
consumers, competitors, and the industry so management can
carefully make strategic decisions based on actual trends and
scenarios.
4. A ___________________________________ defined as the process of planning, collecting, and
analyzing data relevant to a marketing decision.
5. The _______________________________________ includes news reports, subscriptions, sales
networks and communities and events.

Note: Practice Personal Hygiene Protocols at all times.