Local Guiding Services I: Shaireena Lee M. Tiana

LOCAL GUIDING
SERVICES I
Prepared By:
SHAIREENA LEE M. TIANA

SHS INSTRUCTOR
Reviewed By:
LIZEL S. SOSMEÑA
OIC, SHS PRINCIPAL
LGS I-Local Guiding Services I 1
1st Quarter
MODULAR INSTRUCTIONS FOR LOCAL
GUIDING SERVICES I
COURSE CODE: LGS I
COURSE TITLE: LOCAL GUIDING SERVICES I
COURSE OUTLINE
FIRST QUARTER
CHAPTER 1 - THE TOURISM INDUSTRY
Week 1: Lesson 1: Tourism and its Components
Week 2: Lesson 2: The Tourism System
Week 3: Lesson 3: Tourism in the Philippines
CHAPTER 2 - TOUR GUIDING AS A PROFESSION
Week 4: Lesson 4: Becoming a Tour Guide
Week 5: Lesson 5: Knowing your Clients
Week 6: Lesson 6: Rapport to Tourists
Week 7: Lesson 7: Research Techniques
Week 8: Quarterly Assessment
ASSESSMENT:
● 80% Performance Task : Quiz, Assignments, Outputs
● 20% Quarterly Assessment
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How do you use this module?
This module has seven (7) lessons. It can be noted that after each lesson,
various activities are provided to reinforce the learner’s competence in Local
Guiding Services I (LGS I).
To make learning more meaningful, you, learners are enjoined to follow

these following:
 Read and understand the learning objectives of each lesson. These tell
you what you should know and be able to do at the end of each lesson.
 Take time in reading each lesson. Understand what you are reading.
 At the end of each lesson, sets of activities are provided. Answer the
activities or do what you’re told to do. Be sure to answer all the
questions.
 After each lesson, a specific task is provided. Make sure to put your
details (eg. NAME, SECTION, DATE).
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CHAPTER 1: The Tourism Industry
At the end of this chapter, you should be able to:
 gain basic knowledge on tourism and its key components;
 know the importance of tourism in the society;
 acquire the awareness of the impacts of tourism; and
 learn about the Philippine tourism industry, understand its functions, and
develop awareness on common issues and trends as well as their
implications on tour guiding.
Week 1: Lesson 1: Tourism and Its Components
Specific Objectives:
 Have a better understanding of what Tourism is.
 Identify the different kinds of tourism.
 Know the objectives of a tour as well as the attractions and destinations that
inspire them.
Overview:
What drives you to places? Is it the destination or experience?
For tourists, it’s basically both. A tour cannot be thought of purely in a venue for
meeting and socializing, leisure, and entertainment. This is what gives the the tour
its whole purpose. In this lesson you will know the different types of tourism and its
different components, ranging from those that require a lot of going around to mere
indoor relaxation.
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Discussion Proper:
What is Tourism?
Tourism is an activity of people traveling from one place to another outside his or
her usual environment for not more than 365 days or 1 year for the purpose of
leisure, business, and other purposes not remunerated in the place of visit.
TYPES OF TOURISM
These “types of tourism” are useful way to start where the tourists go, why they go
there, and what they do while on vacation.
1. ADVENTURE TOURISM
This kind of tourism is becoming very famous
amongst adventure seekers, who are always in
the quest of something new to satisfy their
adrenaline rush. Adventure tourism requires
that a tourist has the heart to take risks and
possesses special training and skills.
2. BIRTH TOURISM
This kind of tourism involves traveling from one
country to another, in order to give birth to a
child so that the child automatically becomes a
citizen of the destination country.
3. BUSINESS TOURISM
During business tourism (traveling),
individuals are still working and being paid,
but are doing so away from both their
workplace and home.
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4. CULINARY TOURISM
Also known as food tourism, involves tasting and
experiencing the local and traditional food of a
particular country, region, or city/town/village.
Culinary tourism also includes eno-tourism,
a.k.a. wine tourism, wherein people visit certain
regions (such as the Napa Valley, California, USA,
and Catalonia, Spain) specializing in winemaking,
in order to enjoy the exotic wines.
5. CULTURAL TOURISM
This type of tourism involves the culture of a
particular country or region.
The concept of cultural tourism encompasses
things, such as history of a given region, the
lifestyle of people in a particular geographical
locale, architecture, oral traditions, religions, festivals, cuisine, and so on.
6. DARK TOURISM
This kind of tourism is also referred to as grief
tourism, black tourism, and thanatourism, and
involves visiting those places and sites, which
have been witnesses to some of the major
tragedies in history. Apart from their tragic
histories of human suffering and bloodshed,
most of these locations are also popular for their historical value.
7. DISASTER TOURISM
Often criticized as an unethical form of tourism,
people are said to be involved in disaster
tourism when, out of curiosity, they visit places
that have just encountered a major disaster.
8. DOOM TOURISM
Also known by the names like last chance
tourism and tourism of Doom, this is an emerging
trend in the global tourism sector. First identified in
2007, it refers to touring those places/sites/regions,
which are under some kind of an environmental
and/or human threat. The basic aim of doom tourism
is to urge people to visit the threatened sites before
they are lost forever.
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9. DRUG TOURISM
Going to distant places for the purpose of buying
and consuming drugs and narcotics, which are
illegal and illegitimate in one's own
country/territory, amounts to drug tourism.
10. ECO-TOURISM
Ecotourism is a very broad category of tourism
that involves a socially responsible travel to
virtually undisturbed and pristine areas of
natural beauty. It involves traveling to places,
the primary attractions of which are flora and
fauna, natural and/or artificial landforms, and
settlements of indigenous communities.
11. MEDICAL TOURISM
The term medical tourism constitutes the travel of patients from one place to
the other in order to acquire proper medical care and treatment. Suicide
tourism is a subset of medical tourism in which patients suffering from
incurable ailments travel to other nations where
euthanasia is legal.
12. RELIGIOUS TOURISM
Referred to as faith tourism, this is a type of
tourism where people embark on long
journeys, either individually or in groups, for the
purpose of pilgrimage or for carrying out
missionary activities.
13. SEX TOURISM
Refers to a kind of travel in which people travel
to distant places to indulge in sexual activities.
Generally, this kind of tourism involves traveling
to those places/countries, wherein either
prostitution is legal or the law enforcement
agencies are indifferent.
14. SPORTS TOURISM

As the name suggests, involves sport(s) and the
excitement and enjoyment it offers, as its basis. It can
be either active or passive in nature, which
means that one can either travel to another place
in order to participate in a sport, or just to watch it
being played.
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15. WELLNESS TOURISM
Wellness tourism is a fast-growing trend in
the tourism sector that refers to traveling
for the purpose of maintaining and
enhancing one's body, mind, and soul.
This kind of tourism involves wellness
solutions, such as massages, body
treatments, weight loss programs, beauty treatments, and so on.
CLASSIFICATIONS OF TOURISM
 Mass Tourism
It is the most popular form of tourism as it is the cheapest way to go on a
vacation and is often sold as a package deal. Mass Tourism involves any
people-sometimes hundreds to thousands-going to the same place often at the
same time of the year. Government and local people may support mass tourism
because it generates a lot of income for local areas.
 Alternative Tourism
The opposite of mass tours, alternative tours take tourists outside the usual
destinations. The tour often concentrates on secluded areas and even during
non-peak seasons, and can require tourists to arrange their own flights and
accommodations. Alternative tourism is more personal and authentic than mass
tourism. It provides more time for tourists to interact with the environment
and local community.
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CATEGORIES OF TOURISM
 Domestic Tourism
This type of tourism involves traveling within one’s own country. The great
thing about this type is that it is almost hassle-free. It is void of the usual
inconveniences such as the need of passport, visa, and conversion of
currencies. The tourist may arrange local excursions, regional travels, and
national trips. On most cases, the motive is to go on a holiday vacation, common
interest, or business trip.
 International Tourism
Unlike domestic tourism, international tourists cross boundaries of other
countries, use various currencies, encounter diverse languages, and meet people
of different nationalities. This require a few legal and financial procedures
before they can cross from their country of origin to their country of
destination.
 Outbound Tourism
Outbound Tourism is when a tourist exits his country to visit another. For
example, Joe is an American leaving the States to go to China for a business
conference. For Americans, Joe is an outbound tourist.
 Inbound Tourism
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Inbound Tourism involves receiving a tourist from another country. For
example, Jane, a French, is going to China to visit the Great Wall. Hence, Jane is
an inbound tourist in the Chinese’s perspective.
TOURIST ATTRACTIONS
There are things in or places of interest that tourists want to see, visit or experience
usually for its cultural value, historical significance, or its capacity to provide leisure,
adventure, and entertainment.
 Natural Attraction
A natural attraction is an attraction that has been created by nature. Many of
these areas have been given a status to protect their environment and provide
facilities so that the public are able to enjoy the sights. There are attractions
such as caves, waterfalls, seashores, and other scenic view interest that haven’t
been created by mankind.
 Heritage Attraction
A heritage attraction is an attraction that is old and has been in place for many
years and is now historical. This attraction includes canals, railways,battlefields.
These attractions are in place so that people can gain an appreciation of the
past.
 Built or Man-Made Attraction

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Man-Made Attractions are attractions that have been built purposely to attract
into that area. Usually these are the theme parks, amusement parks, Resorts,
Palaces, etc.
 Events Attraction
Events Attractions are those that bring a lot of tourists to the area. These are
attractions such as small events like the Blackpool Illumination or huge events
like the Olympics and the Paralympics, Festivals, Fiestas. Events play an
important part of the tourist attractions because in different parts of the world,
some places can’t offer a large amount of natural or built attractions therefore
the events may be the only reason people visit the certain area. Also, events
bring in a lot of income which creates jobs and wealth in the area.
PERFORMANCE TASK #1.1:
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Name: Grade/Section:
Name of Teacher: Date:
Task: Collect pictures of you with your friends, family members, or relatives
in another places outside the province you are living and state the
purpose of your travel. You can also paste a picture if you have
been to another country.
Paste your pictures here in the most creative way you can do.
(You may also provide another sheets of bond paper)
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TRY THIS!
Can you name some of the world’s popular cultural and heritage attractions?
1. Italy - famous for art, beauty, and _______________.
(Hint: something delicious, something al dente)
2. China - famed for its amazing great wall and _____________ festival.
(Hint: dragons, fireworks)
3. Brazil -people all over the world usually come to experience the _____________.
(Hint: samba, costumes, performances)
4. USA - created this renowned festival ______________.
(Hint: feature length and short films)
5. Mexico - well known for many things but also for ___________.
(Hint: something sweet, dark, or milky)
6. France - lovers come to seek romance here but also to see ____________.
(Hint: a museum, Mona Lisa,jewelry,paintings)
7. Japan - tourists just love eating ____________.
(Hint: fresh, fish, rice)
8. Philippines - travelers are usually in awe of this famous baroque church _______.
(Hint: Ilocos Norte, St. Augustine)
9. Australia - houses the most iconic opera house in the world _____________.
(Hint: Australian ballet, Opera Australia, capital of Australia)
10. Ireland - is famous for this _________.
(Hint: beer, Irish, stout)
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Task: Given the table below, provide 5 examples for each of the four different
attractions.
Natural Attraction Heritage Attraction Built/Man-Made Event Attraction
Attraction
1. 1. 1. 1.
2. 2. 2. 2.
3. 3. 3. 3.
4. 4. 4. 4.
5. 5. 5. 5.
ON THE JOB
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If you have guests who want to visit the following attractions, will you be able to
bring them to where they can be found?
TOURIST ATTRACTION CITY, TOWN, PROVINCE
Philippine Tarsier
Magellan’s Cross
Coron Island
Maria Cristina Falls
Burnham Park
Durian
Lake Sebu
Sta. Maria Church
Mariones Island
The Ruins of Lacson Mansion
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Week 2: Lesson 2: The Tourism System
 Discuss the importance of tourism
 Identify the reasons why give best services to tourists
 Identify different components of the tourism system and services offered by
actors in the tourism cycle.
Overview:
At the completion of this lesson, you will know the reasons why tourism is
important, why provide best services to tourists, the benefits and negative impacts
of tourism, what does tourism provide, and the tourism cycle.
Discussion Proper:
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IMPORTANCE OF TOURISM
Income and job generation
Local people can participate in various positions in the tourism industry
such as operator of homestay facilities, on-site (local) tour guide and
narrator, cook, porter, motorbike taxi driver, handicraft maker and street
vendor, etc. Those jobs are able to provide them with a rewarding income
ranging from dozens to hundreds of dollars a month depending seasonality
or level of occupational skills. Although those are generally part-time or
seasonal jobs, some are regular or fulltime such as homestay operator or
professional local tour guide working for local travel agencies.
Developing local economy
Tourism will not only provide direct job and income to participants in
tourism businesses but also benefit other stakeholders who can provide
indirect goods and services such as construction workers, suppliers to hotels
and restaurants (like farmers or groceries), toll fee collection staffs, and so
on. It is estimated that one direct tourism job can create two indirect jobs in
supporting sectors. Therefore tourism revenue will contribute to generating
income for other sectors such as agriculture or construction, and thus create
a wider local economic impacts (so called revenue multiplier) in the
destination.
Contribution to cultural preservation

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Culture is a valuable asset of the tourism industry because it provides
great attractions to visitors coming to discover. Tourists would like to
see and experience only well preserve traditional cultural features of
the destination, thus make local people understand cultural values and
motivate them to preserve them. In addition, tourism can also provide
direct fund from revenue as well as indirect funds from Government
expenditures or international organizations’ assistance project for
conservation.
Raising awareness on environmental values and conservation
Tourism can also make local people understand values of natural
resources and environment. Awareness raising campaigns and activities
are promoted in order to gain public interest and contribute to natural
conservation.
REASONS OF WHY GIVE BEST SERVICES TO TOURISTS
Happier Tourists
Best services make people happy and as a result they are willing to pay more,
stay longer and most important create returned tourists.
Repeat Business
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Local people can sell more and make a higher and sustainable profit when
they have a chance to work with returned customers.
Word of Mouth
When a person is happy they tell 2 people. When they are disappointed they tell
10 people. Nowadays word of mouth becomes the most direct, cheapest and
strongest communication channel to spread out information about a tourist
destination and facility to the public including prospect customers.
Increased Income
Tourists will pay for value which they can get from provided services by local
people. The higher the service quality, the more income opportunities the local
people could have.
Secured Job
When a destination can maintain a tourist market, it can secure employment for
local people. When a single person or local business can help destination
maintain its customers, it generally requires local people to work together and
provide good services and hospitality to the customers in the destination.
Good reputation for village
A good image of the local people and destination will be created when people
together provide good services in the destination. Tourists will perceive
reputation of a village when they experience a single service as well as

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hospitality, safety and security in the destination as a whole.
BENEFITS AND NEGATIVE IMPACTS OF TOURISM
Tourism can provide jobs and improve the wealth of an area. Many developing
countries are keen to develop tourism in order to become richer and to improve the
quality of life for their people.
Positive Jobs created
Negative Jobs are often seasonal (based on the
time of year) and are poorly paid
Positive More money for the country
Negative Most money goes out of the area to big
companies, not locals
Positive Local traditions and customs are kept
alive because tourists enjoy traditional
shows, eg. Tiniking Dancing
Negative Culture and traditions change as
outsiders arrive
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Positive Money from tourists can be used to
protect the natural landscape
Negative Damage to the natural environment, eg
footpath erosion (the wearing away of
footpaths, litter, habitats destroyed to
build hotels
Positive New facilities for the tourists also benefit
locals, eg new roads
Negative Overcrowding and traffic jams
Positive Greater demand for local food and crafts
Negative Prices increase in local shops as tourists
are often more wealthy than the local
population
What does the tourism industry provide?
 Transport
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Carrying tourists from/ to their original departure place to/ from the visiting
destination by different transportation means such as airplane, coach, car,
motorbike taxi, boat, train.
 Accommodation
A place with adequate amenities and services to help tourists stay overnight in
the destination in a comfortable manner, including hotel, guest house, hostel,
homestay house, camp, or villa.
 Tour Guiding
Taking tourists to see and learn about local attractions. Tour guiding service
could also include arrangement of local services or group management.
ELEMENTS OF TOURISM
 Attractions
Things to see and to do in the destination which motivate tourists to come.
 Public services
Infrastructures and things normally provided by the Government which
help to deliver good tourist services.
 Industry services
Things normally provided by tourism businesses, serving tourists in the

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destination.
TRAVEL INTERMEDIARIES IN THE TOURISM CYCLE
 Transport providers
Bring tourists to the destination/ village and take them around
 Accommodation providers
Provide a place to stay overnight in the destination/ village. Those people
usually play a role of coordinator of provision of tourist services in villages.
 Local guides
People, who take tourists around the destination, show them interesting
attractions and give interpretation.
 Travel agencies
People who assemble all tourist services in a package tour which makes
tourists convenient and cost saving when planning and undertaking travel to the
destination/ village.
Key Actors in Tourism Industry
The key actors of the industry are the ones who provide most essential/
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basic/ indispensable travel services to the guests.
 Transport
Tourist must use at least one (more than one generally) type of transport to get
to/ from and travel around the destination.
 Attractions
Cultural, natural or recreational attractions are the main reason for paying the
visit to the destination. When the destination does not have a significant
attraction for visitors, they would not come.
 Accommodation
When tourists come to a destination, they must find a place to stay overnight.
Generally accommodation facilities have to provide comfortable and safe
lodging service.
 Food & Beverage
People have to eat and drink. This is particular true when they are taking
vacation and looking for delicious and authentic local foods.
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Task: Draw and color in the space provided the positive and negative impacts of
tourism. Below your drawing, explain what you have drawn.
(You may also provide another sheet of bond paper and attach
it at the back of this page)
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Week 3: Lesson 3: Tourism in the Philippines
 Determine the unique geographical location of the Philippines
 Assess the value of the attractions by means of contributing to the country’s
economic growth
 Identify Philippine Festivals
Overview:
The Philippines’ unique geographical location makes it an ideal commercial, cultural
speaking countries in the world, the Philippines has a rich history influenced by
Malays, Hindus, Arabs, Chinese, Americans, Spaniards, and other nations. Unique
cultural and racial combinations were created as a result of its history. Filipinos have
grown to be hospitable people who welcome local and foreign guests to their
homes.
Discussion Proper:
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PHYSICAL CHARACTERISTICS OF THE PHILIPPINES
The Philippines is an independent country
located in Southeast Asia bounded by the
Pacific Ocean in the east and the West
Philippine Sea in the west. It occupies a
300,000 square kilometer land area.
Geography
One of the largest archipelagos in the
world, the Philippines is composed of
7,107 islands which are grouped into three
major geographical divisions that
correspond broadly to the ethnicity of the population. The three major islands are
Luzon in the north, Mindanao in the south and Visayas in between the two regions.
Climate
The Philippines is a warm, humid country filled with rain-forests and magnificent
beaches. Filipinos and tourists enjoy a tropical climate with a normal average year-
round temperature of 30℃ and 77% humidity.
The cooler season, which starts from November and extends up to February. Hot and
Dry season is from March to May and is the best time to visit Philippine beaches.
Rainy season with typhoons happens between the months of July and September.
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Typhoons can come at any time of the year but are invariably occurring during the
rainy season.
Different Land and Water Forms in the Philippines
Land Forms are the natural formations of rock, soil, and dirt found on the ground.
Different land forms can be found in the Philippines. Mt. Apo, the highest point in
the Philippines, is considered as one of the most popular land forms from which local
and foreign tourists visit.
 Peninsula - a piece of land that is surrounded by water connected to a mainland.
 Mountain Range - chain of mountains bordered by highlands or separated from
other mountain by valleys.
 Mountain - a large landform that stretches above the surrounding land in a
limited area which forms a peak.
 Volcano - an opening in the surface of the ground, which allows hot magma, ash
and gases to escape from below the surface.
 Valley - a depression paramountly leveled in one direction. The terms U-shaped
and V-shaped are descriptive terms of geography to characterize the forms of
valley.
 Plateau - area of highland which consists of a flat terrain.
 Hills - a landform that extends above the surrounding terrain.

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 Plains - consist of vast, flat lands that have various grasses growing on them.
 Wetland - an area of land with saturated soil consisting of marshes or swamps.
The Philippines as an archipelago is surrounded by different bodies of water. Its
northern part is bordered by the Babuyan Channel, the west by the West Philippine
Sea, the south by the Celebes Sea, and the Philippine’s eastern coast faces the Pacific
Ocean.
 Channel - physical confines of a river, slough or ocean strait consisting of a bed
and banks.
 Strait - a narrow, navigable channel of water that connects two larger navigable
bodies of water. It commonly refers to a channel of water that lies between two
land masses.
 Sea - generally refers to a large body of salt water and is locally uses as a term
for ocean.
 Bay - area of water mostly surrounded by land. Bays have calmer waters than
the surrounding seas, due to the surrounding land blocking waves and reducing
winds.
 Lake - a body of fresh or salt water of considerable size that is surrounded by
land.
 River - a natural watercourse flowing towards an ocean, lake, a sea, or another
river. Rivers are usually freshwater.

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 Waterfall - a place where flowing water rapidly drops in elevation as it flows
over a steep region or a cliff.
 Gulf - commonly a large bay that is an arm of an ocean or sea.
Vegetation and Wildlife
As the treasure trove of rich natural resources, the Philippines is a place to discover
exotic plants and wildlife. Because of the temperature climate and geography of the
Philippines, it is home to a diverse ecosystem of animal species and vegetation.
The wide array of vegetation in the Philippines includes over 8,000 species of
flowering plants, 3,800 kinds of trees, around 1,000 kinds of ferns, and more than
800 species of orchids. Among the animal species of the country are common
mammals, including deer, carabao, monkey, wild hog and various rodents. Over 200
species of reptiles and amphibians are locally classified. There are nearly 200
breeding species of birds including the endangered monkey-eating eagle, which can
be found only in the wilds of Davao, Samar,and Quezon. The Philippines also has an
abundant and wide-ranging fresh and salt water species - about 2,400 species of fish
and 20,000 varieties of corals and shellfishes.
DOMESTIC TOURISM
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Tourism is an industry operating for people traveling to places for recreation, leisure,
religious, family or business purposes, usually for limited duration. The most basic
form of tourism is domestic tourism, which involves the activities of country
residents in places within their country, but outside their household community.
Tourism in and of itself is considered as an important constituent in the economy of
both highly developed and developing countries. Internationally, tourism is the
largest industry and extensively brings substantial economic benefits. These benefits
are normally left by the host country or the area in which the tourists or visitors flock
to. Benefits would range from added employment, increased sales of local goods and
products, and other secondary or indirect effects on local business.
Determinants of travel depend on a number of factors:
 Income and Employment
There is a direct relationship between amounts of income and/or being
employed to that of the frequency of travel. This means the more the person
earns or if the person is even employed, the higher the probability of that
person to travel and be a tourist.
 Vacation Leaves
There will be a higher probability of a person to go on tour if they are

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entitled to paid leaves or paid holidays.
 Education
Educational Attainment level is a determinant of travel inclination. A higher
level of education provides a person with a wider horizon and stimulates a
desire to travel.
 Race and Gender
Cultural influences (Related to Race) and safety (Related to Gender) greatly
influence the determinants of travel. Women are most likely not to travel
especially alone in a foreign/unfamiliar destination due to safety constraints.
Men however are less likely to have concerns about their safety. It has been
noted that “white” male demographic are traveling more than the other
segments.
MONTH FESTIVALS
January Feast of the Black Nazarene - Manila
Ati-Atihan Festival - Kalibo, Aklan
Sinulog Festival - Cebu City
Vigan Town Fiesta - Ilocos
Dinagyang Festival - Iloilo City
February Hot Air Balloon Festival - Clark,
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Pampanga
Panagbenga Festival - Baguio City
Feast of Our Lady of Candles - Jara, Iloilo
City
March Eidl El Fitr - Region XII
Paraw Regata - Iloilo City
April Via Crusis - Cebu City
Moriones Festival - Marinduque
Ang Pagtaltal sa Guimaras - Jordan,
Guimaras
Manaoag Pilgrimage - Pangasinan
May Carabao Festival - Angona, Rizal
Pahiyas Festival - Lucban, Laguna
Flores de Mayo (Santacruzan)
Obando Family Rites - Obando, Bulacan
June Independence Day
Pinyahan sa Daet - Camarines Sur
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Pintados Festival - Tacloban City
July Sandugo Festival - Tagbilaran City
Kinabayo Festival - Dapitan City
Bocaue River Festival - Bocaue, Bulacan
August Kadayawan sa Dabaw - Davao City
Rajah Baguinda Festival - Jolo, Sulu
September Feast of Nuestra Senora De Penafranca -
Naga City, Camarines Sur
October Hermosa Festival - Zamboanga City
Masskara Festival - Bacolod City
November Higantes Festival - Angono, Rizal
Grand Cordillera Festival - Baguio City
December Marian Procession - Intramuros, Manila
Feast of Immaculate Conepcion -
Intramuros, Manila
San Fernando Giant Lantern Festival
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Task: How well do you know the Philippines? The box below contains some of the
country’s tourist attractions. Pick the one that answers the clue.
Mt. Hamiguitan Apo Reef Mt. Pinatubo Mayon Volcano
Taal Volcano Hundred Islands Tubbataha Reef Batanes Islands
Pagsanjan Falls Maria Cristina Falls Biak na Bato National Park
________________________1. It is one of the country’s most famous waterfalls. It
can be found in Laguna.
________________________2. It is a protected area in San Miguel, Bulacan, which is
said to have obtained its name from a mountain gorge
where it is situated. From afar, the gorge looks like it is
being sliced by the Baloang River.
_________________________3. It is the world’s smallest active volcano.
_________________________4. It is a mountain range located In the province of
Davao Oriental. It has the most diverse wildlife
populations in the country.
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_________________________5. An island of coral reefs found in the Sulu Sea.
_________________________6. These are islands scattered along the Lingayen Gulf.
The island boasts of pristine beaches and coral
reefs.
Task: Decide on a local place that you find the most interesting. Give five reasons
why you chose it. Also, list down five problems concerning this place and
enumerate how the tourism industry would be able to help in developing their
tourist value.
Place of interest: ________________________
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Reasons Problems Action Plan
1. 2. 3.
2. 2. 2.
3. 3. 3.
4. 4. 4.
5. 5. 5.
CHAPTER 2: TOUR GUIDING AS A PROFESSION
At the end of this chapter, you should be able to:
 Identify the obligations and responsibilities of a tour guide and recognize

the demands of the job
 Learn to distinguish between clients and assist them according to their
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needs
 Obtain knowledge on a tour guide’s basic compensation and understand

payment terms and conditions.
Week 4: Lesson 4: Becoming a Tour Guide
 Recognize the different types of tour guides;
 Identify the challenges encountered in the field
 Execute the 10 commandments of being a tour guide
Overview:
Tour guiding is not just about giving directions or welcoming and greeting guests.
When you cater to a tourist, it should be as if you are receiving a friend in your own
home. You make it a point to be the friendliest, the most entertaining, and in short,
the best host that you can possibly be.
This lesson introduces the roles and responsibilities of a tour guide and the different
classifications of a guide. It also presents important tips on how to excel in your job
and provides an overview of career requirements as well as the challenges often
encountered by professionals in the field.
Discussion Proper:
TYPES OF GUIDES and THEIR ROLES
 On-site Guides
These are the people who give interpretation in a specific attraction.
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 Regional Guides
These are the people who escort the group in a specific region.
 National Guides
These are the people who guide the group throughout the country.
 Specialized Guides (culture/ history/ nature)
These are the people giving interpretation based specific area of knowledge/
expertise.
THE 10 COMMANDMENTS OF TOUR GUIDING
Tour Guides who stand out in the field are remembered by their clients long after
the tour is over. These are the guides who help their guests create the memories of a
lifetime. Sure the scenery is great, but an effective guide will go the extra mile to
make the tour more memorable.
An arsenal of historical information will help you do your job, but it is not enough. If
you want to be an effective tour guide, you need to have this principal characteristic:
curiosity.
Here are the 10 principles every tour guide should live by to thrive and succeed in his
or her job:
1. Be Professional
Your aim is to provide your customers unique and excellent travel
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experiences. Professionalism requires that you have the requisite
characteristics and skill set to deliver this and you are able to do so consistently.
2. Observe punctuality at all times
Punctuality is expected from any professional. However, this trait is too
important in this job it requires a separate rule.
Being punctual involves time management and careful planning. This means
owning a sense of responsibility during the tour and making all the
necessary preparations prior to the tour in order to avoid crams and delays.
Punctuality also includes setting rules and guidelines for both you and your
clients in order to accomplish tasks in the allotted time.
3. Be Transparent
This means that you deliver what you promised to customers at the time of
their booking. You communicate accurate and up-to-date information on your
tour guide profile and tour description pages. You are aware of the hazards of
the tourist destination and have explained these issues to customers.
Communication is open between you and customers and anything related to
their interests (e.g., costs, plan changes, complaints) are duly discussed.
4. Give your guests their money’s worth
The commitment to give customers what they expected or more is giving value
for money. The services they get must be worth every penny they spent. So if
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you promised in the tour description five interest spots for a particular price,
then the itinerary should be true to its word. Don’t give your customers any
unpleasant surprises like additional costs or itinerary cancellations.
5. Be Knowledgeable
Tour guides should be well-versed in the subject matter of their tour. Having the
knowledge and passion for what you are doing is critical to the success of the
tour.
If you do not know the answer to a question, then just be forthright and say
that you do not know, but assure the client that you will answer his or her query
later on. Make sure that you answer his or her question before the tour ends.
Knowing your clients and understanding their needs will also help you do your
job.
6. Have a proactive attitude
Being proactive means you can anticipate customers’ needs and tour events
because you are aware of what is happening around you. You approach people
and problems with solutions and a positive outlook. You actively seek to
understand and ensure the well-being of your customers at all times.
7. Be Flexible
You should be able to cope with the demanding changes on the job,
particularly those that are a bit rough. When unexpected situations arise, you
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adapt to keep customers happy and safe. You are not afraid to make decisions
and to act on them swiftly.
8. Have a active personality
Tour guides are known for being confident, outgoing, and friendly, but there is
certainly more to a positive personality than these. To be a good tour guide is
to be genuinely interested in people. It means being engaging and entertaining
and also being patient and sensitive when the need comes.
9. Be Trustworthy
Trustworthiness is the trait that seals any form of agreements. It does not only
imply honesty; it also shows that you keep your end of the bargain by giving
your customers what they are guaranteed. This does not only bind your
connection with them; it also builds your reputation and often calls for repeat
transactions.
10. Love your country
Tour guiding is a career that thrives on the promotion of local destination and
products. Mastering this craft entails both mind and heart. Being knowledgeable
in your field entails deep respect and love for what you are doing. If you truly
love your country, it will show you execute your tours: in your manner of
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promoting sites and attractions and the way you value your culture and
resources, which in return will inspire your guests.
CHALLENGES IN THE PROFESSION
Just like any other profession, tour guiding presents equally difficult encounters and
situations. Since tour guides are the frontliners and the face of the tour, they often
deal with the problems that arise from the different aspects of the tour. Problems
can be within or outside their control; however, regardless of what the issues or
problems are, tour guides are always expected to rise up to challenges, take charge,
or help find ways to solve the problems of the tour. Here are some of the challenges
you may encounter at some point in your job.
Challenge 1: SELF
 Self-esteem/confidence
 Emotional, mental, and physical health
 Limited knowledge on destination
 Limited knowledge on local and international culture
Problem
Tour guiding requires dealing with people. If a person is shy and introvert, he or
she may find public speaking a predicament. The tour depends mainly on the
guide’s ability to connect with people. Should a guide hesitate to do so,the tour
may become tedious and uninteresting. Touring also requires the guide to be of
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excellent health.
Solution
Preparation is the key. Know the basics of the location. If you cannot
memorize or know it by heart, then write it down on cue cards or save the
details on your smartphone’s or tablet’s notepad. As a tour guide, you must
learn more than what you can teach them. Start with the best restaurants in
the location until you can move into learning one or more dialects. Not only
will it come in handy for you, your audience will surely enjoy learning a
locality’s dialect as well. When they ask questions and you don’t know the
answer, just say, “I will get back to you later”. Make sure you give them the
answer before saying goodbye. They will appreciate you more. You must have
a strong stamina to maintain composure throughout the day or the whole tour.
Challenge 2: JOB
 Payment obligations of a guide during the tour (meals, commissions)
 No fixed salaries
 Occupational hazards
 Responsibilities beyond normal tasks
 Seasonal jobs
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Problem
In some tours, guides pay for their own meals and pay a commissioned
amount to travel agents and other personnel involved in a tour. Since some
tours are seasonal, some guides have no fixed pay. Although tour guiding has
its perks such as big tips and working independently, some professionals
look for a more stable job with a fixed salary. Also, some tour companies
require a guide to carry more responsibilities outside his or her usual
obligations.
Solution
All professions have its own pros and cons. The key in being content in your
profession is by loving it. If you love what you do, then your job becomes your
passion. So learn more every day through your experiences. Ask advice from
seasoned guides. Things may seem difficult at times, but good times will come.
Expand your business network to create more opportunities. Secure a health
and financial insurance.
Challenge 3: TOUR
 Bad weather, traffic, accidents
 Poor accommodation and facilities

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 Cancellations, re-booking
Problem
External Factors such as weather, traffic, accidents, local accommodations, and
facilities cam affect the tour. The problem is that tour guides usually don’t have
the answers to all of these impediments. Although some things are beyond their
control, as leaders of the group, guides are expected to find solutions or
alternative ways to give tourists an enjoyable and memorable trip.
Solution
Do not panic if there is a problem because it never helps. It is always wise to
keep some plans in mind. Although weather can be unpredictable, there are
available tools that you can use to check the weather for the day. Prepare the
alternate activities and do improvisations. Be creative and use wit and humor
to regain your footing. Keep in touch with your driver for safer and faster routes.
Always be prepared for emergencies. Learn how to perform first aid and always
carry a first-aid kit.
Challenge 4: Tourists
 Keeping the interest of the tourists on tour
 Rude, demanding, angry, and obnoxious tourists

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 Inadequate relationship with tourists
 Culture, language, and age gap
Problem
A guide who is not equipped with proper customer service training will have
difficulty in handling different customers.Since the guests can come from all
walks of life, bearing varied personalities, backgrounds and cultures, the guide
must know how to manage all possible situations in positive and professional
manner.
Solution
It is hard to please everyone , but just be yourself and entertain them well with
your wit, knowledge, and more cultural exchanges. Mind the feelings of the
tourists. Maintain eye contact all throughout the tour. Show your sincerity
whenever you speak to them. Ask how they are doing. If they need to sleep
along the way, then let them rest. You can’t just do the talking because you
have or need to. Do not be harsh to yourself. Just do the best that you
can and that’s it.

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Task: Answer the following questions.
1. Are there areas that you want to specialize on as a tour guide? What are they
and how would you acquire or develop the skills needed for them?
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
______________________________________________________________
2. Among the tour guiding traits mentioned, what are the traits that you already
possess? What traits do you still need to work on?
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
Task: Let us begin by knowing your tasks. Can you guess what they are? Draw a
smiling face on the tasks you think are part of a tour guide’s job.
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My duties and responsibilities
____1. Monitor visitors’ activities to ensure compliance with establishment or
tour regulations and safety practices.
____2. Solicit tour patronage and sell souvenirs.
____3. Carry all the luggage of the guests.
____4. Force the tourists to buy souvenirs.
____5. Lead walking tours, driving tours, or cruises through popular sites,
national parks, historic neighborhoods, museums, or other regional
points of interests.
____6. Scold the group for being noisy.
____7. Provide the group with false information about the site.
____8. Prevent guests from asking questions.
____9. Discipline a guest for being unruly.
____10. Give all the requests of the group.
____11. Provide directions and other pertinent information to visitors.
____12. Greet, register visitors, and issue any required identification badges
and/or safety devices.
____13. Instruct them to bring their own medicines and first aid kits.
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____14. Provide the tourists with discount coupons or free rides.
____15. Collect fees from group members.
____16. Teach skills, such as proper climbing methods, and demonstrate and
advise on the use of equipment.
____17. Answer all the questions of guests including very personal and
unprofessional ones.
____18. Provide tourists a map and wait for them in the next destination.
____19. Distribute brochures, show audio-visual presentations, and explain
establishment processes and operations at tour sites.
____20. Describe tour points of interest to group members and respond to
questions.
____21. Give them fliers about the location and ask them to e-mail you for
questions.
____22. Guard the group 24/7 to make sure they are secure.
____23. Assemble and check the required supplies and equipment prior to
departure.
____24. Conduct educational activities for school children.
____25. Help guarantee the physical safety of tour groups by providing first aid
and directing emergency evacuations if the need arises.
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Week 5: Lesson 5: Knowing your clients
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 Distinguish your different clients in the industry
 Acquire knowledge about the different types of tourists and stereotypes
Overview:
Since the tourists are the primary concern of the profession, it is important to
understand them in terms of their personalities and cultures. Knowing your clients
ahead of time prepares you for possible challenges and enables you to provide them
with customer satisfaction.
The discussions and activities in this lesson will give you a better understanding of
your clients. They also tackle the psychological factors that influence the
motivations, expectations, and satisfaction of clients, and present a brief cultural
background on some of the foremost tourists in the market.
Discussion Proper:
DISTINGUISHING CLIENTS
While we may use the word “tourist” as the general term for anyone who avails of
tour guiding or tourism services, our clientele is, in fact, composed of more than just
tourists.
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The Traveler
A traveler generally refers to any person who transfers from one place to
another regardless of the distance, purpose, duration of the movement, activities
involved, and whether or not there is a promise of return to the point of origin.
Simply, a traveler is anyone who travels. Therefore, the following people can all be
considered as travelers:
- a person who goes to an island for a week-long holiday vacation
- a businessman who attends a half-day conference in another city
- a nurse who migrates to another country for employment
The Visitor
A visitor is also a traveler who goes to a place or country outside his or her
normal, natural habitation or environment for non-migration and non-paid purposes,
and whose movement is of temporary nature.
The Excursionist
An excursionist’s visit to a tourist destination does not extend to a whole day.
TYPES OF TOURISTS
Just like how we classify tourism, the types of tourists are also identified based on
the nature of their tours and the kind of interests and activities they seek. While you
may already have an idea what business, culture, and adventure tourists are, here
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are the other types of tourists that you will encounter in your tours.
Backpacking Tourists
These are young tourists with minimum luggage and limited budget. They
travel independently, often with a flexible itinerary. They are adventurous and
hungry for thrill and excitement.
Education Tourists
They travel from one place to another in pursuit of knowledge that other people
may find uninteresting. They go to different places to upgrade their skills and
advance their educational qualifications and achievements.
Incentive Tourists
These are tourists who take advantage of incentive tours often give as a reward
by their companies. They are often salesmen who have exceeded their targets or
highly performing employees.
Religious Tourists
They can be tourists on a religious pilgrimage or people eager to visit
religious sites. Some of the world’s popular religious locations are Jerusalem in
Israel and Mecca in Saudi Arabia.
Sport and Recreation Tourists
Going to see the World Cup, watching an NBA match, or joining a sports clinic
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are anticipated events for sports enthusiasts and recreationists. These tourists
can be athletes or avid sports fans.
Specialized Interest Tourists
These tourists are passionate about particular areas of interests, such as food,
wine, and photography. Examples of events that these tourists visit are film
festivals, concerts, and cos-plays.
COMMON TOURIST STEREOTYPES
The Wanderer
This is the type of tourist who insists to have his or her own mini tours outside
the travel itinerary. Oftentimes, the incidence causes cumulative delays on the
schedule as well as stress and discomfort to the other tourists waiting on the
coach. The best way to prevent this is to orient the group on the pre-arranged
itinerary and the waiting period before departures. If a tourist doesn’t speak in
English, have an interpreter explain it to the tourist.Tell him or her privately or if
he or she persists to have it his or her way, you may reprimand him or her and
explain to him or her the inconvenience his or her behavior is causing to
others. Do not allow other members of the group to look for missing tourists or
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else yo will run the risk of losing more.
The Know-it-all
This is the tourist who engages you into a lot of discussions and arguments on
the information and decisions provided in the tour. Dealing with this client
requires patience, firmness, and self-control. You must be able to restrain
them politely but firmly. Never lose your temper, never argue, and never let
him or her control the situation. Accept suggestions but not orders.
Remember that you are the tour guide and you in-charge of the tour. Assert
your authority gently at first, but if the tourist becomes more obnoxious,
appeal to the rest of the group for support.
The Drunk
Although this type only surfaces after he or she gets his or her round of booze, drunken
incidents are common in almost every tour. If you don’t find yourself capable of handling a
drunken client, you may ask for assistance from his or her friends to assist him or her
back to the hotel. If he or she becomes a liability to your tour, try to ask him or her politely
or ask a formidable group member to help. If he or she becomes a threat to the party, ask for
assistance from another tour guide or the tour driver, then try to restrain him or her and
contact the police.
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Task: What is your basic knowledge on your clientele? How would you
differentiate, say, a tourist from a traveler? Match the term to how it is
generally defined.
A B
1. Tourist a. “Someone who calls a

person or a place for
whatever purpose it serves
him.”
2. Traveler b. “A person who goes on a

trip, which generally doesn’t
last a day, especially for
pleasure.”
3. Visitor c. “A person who moves

around from place to place
instead of living in one place
for a long time.”
4. Excursionist d. “A person who travels to a

place for pleasure or for
other purposes.”
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Task: Answer the following questions:
1. What type of tourist (either by interest or nationality) are you most inclined to
work with? Why?
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
________________________________________________________________
_____________________________________________________________
2. What are the ways to bridge the gap between tour guides and tourists in terms of
culture?
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
Week 6: Lesson 6: Rapport to Tourists
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 Know how to build good rapport with tourists
 Understand why tourists make complaints
 Apply HEAT procedures to handle common tourists complaints
Overview:
Communicating with tourists is different form talking with someone local. This is
because the tourist has been traveling from one place to another and has lots of
different expectations. They may not know anything about your country and might
not know the proper things to say or do.
In this lesson, you will know how to build good rapport with tourists,
understand why tourists make complaints and apply HEAT procedures to handle
common tourists complaints.
Discussion Proper:
What is a Rapport?
Rapport forms the basis of meaningful, close and harmonious relationships between
people. It’s the sense of connection that you get when you meet someone you like
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and trust, and whose point of view you understand. It’s the bond that forms when
you discover that you share one another’s values and priorities in life. In short, a
rapport is good relationship between a local guide and his/her guests.
Importance of Building a Rapport to the Tourists
 Create friendly environment
Using warm smiles, keeping eye contact or shaking hand firmly are good
examples of good rapport building techniques.
 Foster cultural experience
Show tourists real, authentic cultural features of your destination.
 Identify guest needs easier
If tourists have good impressions with local people, they will find it more
comfortable to tell them what they are looking for when coming to the
destination.
 Increase opportunities for exchange
It is very nice to encourage tourists to tell local people their interesting
cultures and compare cross-cultural differences.
 Ease the complaints handling process

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If people are happy, they are easy to forget and forgive mistakes and
problems happening during the trip.
Constructing a Rapport
 Be Friendly
Using warm smiles, keeping eye contact or shaking hand firmly are good
examples of good rapport building techniques.
 Identify what guests want and need
Using past experiences of the local people; making observations to try
understanding tourists’ needs and wants; openly talk and ask tourists if local
people could help them.
 Share stories and interesting information
Open to talk to tourists and give them interesting stories of the destination,
especially those related to their traditional cultures or natural environment.
 Inform of services
Tell tourists your available services in the destination such as lodging, tour
escort or traditional foods and drinks.
 Always smile and offer assistance

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This show friendliness and caring to the guests.
 Resolve complaints quickly
Never ignore inquiries from tourists. Be patient to listen to tourists when
they make complaints, try to understand the root of the problem and deal with
them completely.
DOs and DON’Ts in Building Rapport
DOs Don’ts
• Dress well and suitably •Speak too softly or loudly
• Smile • Be sales-like
• Make eye contact • Appear to beg
• Sincere greeting & handshake • Ignore tourists
• Use the person’s name • Rude to tourist
• Speak loudly enough (Tone of voice) • Be shy
• Remember name and faces •Be too emotional
• Listen carefully and interpret tourists
questions or needs
• Be confident.
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Good Topics for Conversation between Guests and the Guide
 Show interest in a person’s back ground
People are usually comfortable to talk about their favorite topics related to
their educational/ life background. Make sure that you will talk about what
people want to talk to you, not what you insist talking to people.
 Impart your own story
Use your own story where possible to teach people especially interesting
features of the local destination.
 Connections through geography
Find similar things between your destination and tourist’s resident
environment to evoke interesting associations and experiences.
REASONS WHY TOURISTS COMPLAIN
 Wrong Information
Tourists pay you because they expect to hear interesting and relevant
information about local attractions. Therefore you have to provide the expected
information; they would make complaint otherwise.
 Poor Service
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Local tour guides are expected to facilitate conducting the tour by arranging
local travel services such as booking homestay, taking care of tourists, etc. If
they do not understand local suppliers in full, they may choose unreliable and
low standard services which make tourists unhappy and complaint.
 Tour Unsatisfactory
There are various reasons making tourists unsatisfied during the tour such as
unplanned change in tour activities and services (in a down grading manner),
ignoring tourist’s requests, unfriendly attitude of local people.
 Overcharged
Although tour price must be transparent and agreed with tourists before the
tour, tourists may be aware that they are overcharged when they meet other
fellow travelers in the destination. When this situation happens, most of
tourists will feel so bad and make lots of complaints.
Tourists who complain need to be heard, to be understood, to be respected, o have
their concerns dealt, to be given what they have been denied, and their complaints
must have an action taken.
How should we handle complaints with H.E.A.T?
 Hear the Customer Out
You need to hear carefully to get the whole picture of the situation, not just
isolated bits and pieces. Make sure you understand the root causing complaints,
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perhaps by linking together pieces of information from the story the tourists
are telling you. With proper concentration, it becomes easier to understand
your customer.
 Empathize
“I understand how you feel”: you need to show tourists that you really care for
their feeling and emotion. By doing so, you will be able to validate your
perceived knowledge of the problem before taking the next steps in solving
problem.
 Apologize
“I’m sorry this happened”: firstly you must realize that you have done
something that make tourists unhappy, and thus take responsibility to correct
the situation. Then you need to offer an apology for making this happened and
ask for forgiveness from tourists. Whenever possible, take corrective actions
because actions, as it said, speak louder than words.
 Troubleshoot
“Let’s see what we can do to fix the problem.”: identification or diagnosis of
“trouble” you have with tourists caused by a failure of some kind. If you can
help tourists solve the problem in full, just do it right away. If you could not
deal with the entry problem, you may need to transform it into other
problem for which solution exist or break down a large, complex problem into
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smaller, solvable problems.
Task: Answer the following questions.
1. Aside from the given explanation in the discussion, why it is important for local
guide to practice good communication with tourists?
_________________________________________________________________
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_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
2. How can you show empathy to the complaining tourists?
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
Week 7: Lesson 7: Research Techniques
 Identify the where to outsource information
 Learn how to evaluate sources
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Overview:
Knowing how to do research can give a tour guide a huge career advantage. Planning
itineraries will require you to research on destinations and venues. Selling your
services and corresponding with clients will require good writing skills.
This lesson provides you with the steps in obtaining the information you will need in
your job.
Discussion Proper:
METHODS OF RESEARCH
Finding the right information is essential in almost every job. For a lawyer,
knowing the background of the person he is up against in court might win him
the case. For a journalist, winning an exclusive interview from a reliable source
would surely put his or her career on track. And even though tour guiding may
not involve the strict research procedures required in other more academic
fields, knowing how to do it right also gives a tour guide a huge advantage.
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As a tour guide, information is vital as it affects a tour dynamics, quality and
safety, tourist satisfaction, and your overall competence in your job. That is
why dedication and hard work must be invested greatly on your travel
itinerary-here, research plays a crucial and critical role.
DESK RESEARCH
Commonly known as secondary research, desk research is defined as the indirect
outsourcing of information from previously collected data. In short, you are no
longer lifting reference from a book, for instance, but basically from the Internet.
Read Online Diaries, Blogs, and Forums
You can read travel blogs and forums to find out about people’s travel
experiences, learn more about products and accommodations, and explore
practical tips you can adopt to improve your services. Through these websites,
you can also read comments from tourists and tour competitors and check if you
are at pace or doing better. You can also set up your own travel page to get
feedback from clients with regard to your tours. This way, you can directly gauge
which areas you are successful at and which ones need to be improved on.
Take Advantage of Social Medias
Social networks are perhaps the most popular free-of-charge online platform
that you can use to inquire for the best tour guiding practices and ask for client
feedback and ratings. It also allows you to locate and target potential client
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market and survey tourist interests and preferences.
EVALUATING SOURCES
Remember that regardless of the research method that you use, it is always best to
evaluate your sources to acquire accurate and reliable information. Here are the
steps that you can use:
1. Adopt a Skeptical Attitude
Some information on the Internet is placed there to mislead place into believing
or doing something. You might read something about Japanese tourists being
rude and impolite; however, you must consider that statements like this may
only have been an opinion, not a fact. Looking for contradictions or “the other
side of the story” is one way to adopt a skeptical but practical attitude.
2. Pre-evaluate Your Content Needs
Before doing your search, consider first what type of information you are after.
By doing this, you will have an idea on what types of websites you will likely
outsource the from.
3. Identify Sources that are Reliable
Start with an open mind and do not rush into immediate conclusions when
you encounter something on the first website you chance upon. To further
test it authenticity, compare and contrast it with the next two or three
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webpages, and if the conclusion is the same, then you may agree with its
truthfulness.
4. Checklists in Testing Webpages
Try validating the following information to secure that the materials published
on the website are authentic:
-Author’s Name
- Author’s position or title
-Author’s organizational affiliations
-Date of page creation or version
-Author’s contact information
-The “CARS” checklist:
a. Credibility
The website material was written by authors with solid credentials
and solid ground or organizational foundation for trustworthiness and
authority.
b. Accuracy
The information given us up to date, detailed, exact,
comprehensive, and embodies only the truth.
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c. Reasonableness
The data presented is objective, fair, balanced, and contains no
sweeping generalizations, prejudice, discrimination, or slant of
tone underlying hidden motives.
d. Support
The website material has a contact linking to the author or
organization for validation or triangulation and contains a
bibliography or listed sources for later referencing if possible.
Task: Answer the following questions:
1. What method do you find the most useful and convenient in doing your tour
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guiding research? Why?
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
2. What preparations are you doing to gain or develop your skills in researching?
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
______________________________________ ___________________________
Week 8: QUARTER ASSESSMENT
I. Identification
Identify the term or concept described in each sentence.
____________________1. He or she leads other people on a tour.
____________________2. Also known as food tourism, involves tasting and
experiencing the local and traditional food of a

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particular country, region, or city/town/village.
____________________3. It involves any people-sometimes hundreds to
thousands-going to the same place often at the same
time of the year.
____________________4. It involves traveling within one’s own country.
____________________5. Type of tourism that constitutes the travel of patients
from one place to the other in order to acquire
proper medical care and treatment.
___________________________6. It involves receiving a tourist from another
country.
____________________7. Attractions that have been built purposely to attract
into that area.
____________________8. This type of tourism refers to touring those
places/sites/regions, which are under some kind of an
environmental and/or human threat.
____________________9. Infrastructures and things normally provided by the
Government which help to deliver good tourist
services.
____________________10. This intermediary provides a place to stay overnight
in the destination/ village.

1st Quarter
____________________11. This key actor in the industry where people have to
eat and drink.
____________________12. These guides are the people giving interpretation
based specific area of knowledge/ expertise.
____________________13. These are chains of mountain bordered by highlands
or separated from other mountain by valleys.
____________________14. Refers to any person who transfers from one place
to another regardless of the distance, purpose,
duration of the movement, activities involved, and
whether or not there is a promise of return to the
point of origin.
____________________15. This type of tourist who insists to have his or her
own mini tours outside the travel itinerary.
____________________16. These people travel as a reward by their companies.
____________________17. It the sense of connection that you get when you
meet someone you like and trust, and whose point of
view you understand.
____________________18. These are the people who give interpretation in a
specific attraction.
____________________19. This kind of tourism requires a few legal and

1st Quarter
financial procedures before they can cross from their
country of origin to their country of destination.
____________________20. People who assemble all tourist services in a
package tour.
II. Multiple Choice
1. Mia is a tour guide. She works on a museum in Cebu. Mia is possibly a/an:
a. Adventure Guide c. Specialized Guide
b. National Guide d. Tourist
2. Lattifah is an artist who speaks several languages. When she is not busy in
her studio, she accompanies cultural tourists to art exhibits and galleries
and supplies them with information on each piece. Which of the following is
not true about Ramona?
1st Quarter
a. She is a specialist. c. She is an escort.
b. She is a linguist. d. She is an artist.
3. Which is not a job of a tour manager?
a. Planning and organizing tours c. Visiting locations to check
out potential destinations
b. Controlling the tour business d. Making sure the tour runs
smoothly
4. Which is a job of a tour guide?
a. Disciplining a tourist for being unruly c. Forcing tourists to buy
souvenirs
b. Greeting and registering visitors d. Guarding the group 24/7
5. It means anticipating customers’ needs and finding solutions to problems
before they even occur.
a. Being proactive c. Being positive
b. Being flexible d. Being knowledgeable
6. Sheikh has limited knowledge on locations in her assigned area. Which is
the best solution to her problem?
a. Contacting other tour guides to ask questions
1st Quarter
b. Downloading road map applications on her phone
c. Using cue cards to note basic locations
d. Hiring a local to assist her on her tours
7. Excursionists are not considered as a:
a. travelers c. tourists
b. visitors d. contributors to tourism
8. Natasha decided to go to Italy to study more about the birth of pasta.
Natasha is a:
a. religious tourist c. business tourist
b. education tourist d. backpacking tourist
9. Sofia is an Italian who is traveling from Florence to Pisa to see the Leaning
Tower. Sofia is a/an:
a. inbound tourist c. domestic tourist
b. outbound tourist d. international tourist
10. Which is not an example of Alternative Tourism?
a. Visiting the Chipaya Indians in Mexico
b. Traveling to see the Banaue Rice Terraces
c. Going to the Renaissance fair with a group of classmates
1st Quarter
d. Seeing the Eiffel Tower with a group of tourists in spring
11. Euan is a British navy officer visiting the Philippines for the first time. For
Filipinos, Euan is a/an:
a. rich tourist c. inbound tourist
b. alternative tourist d. outbound tourist
12. Kit travels every month and stays at expensive hotels to attend business
meetings and event. Which is possibly true about him?
a. He is the CEO of his company. c. He is a business tourist.
b. He is an international tourist. d. He is rich.
13. People often resort to this if the treatments they need are lacking or are
unaffordable in their area.
a. Clinics c. Fitness Instructor
b. Wellness Tourism d. Yoga
14. Laguna de Bay is an example of what natural water formation that refers
to a body of fresh water surrounded by land?
a. Lake c. River
b. Bay d. Spring
15. The Fantasyland in Dapitan is an example of a:
1st Quarter
a. Man-made Attraction c. Tourist Trap
b. Natural Location d. Urban destination
III. Analysis
1. How does a role of a tour guide compare and contrast from that of an escort?
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
____________________________________________ _____________________
2. How is a tourist different from an excursionist?
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
3. How should a tour guide deal with problems that are brought by external
factors such as bad weather, traffic, and poor accommodation?
_________________________________________________________________
1st Quarter
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
____________________________________________ ____________________
_____________________________________________________________
4. How do you handle a drunk tourist?
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
5. If you will choose from the given types of guides, what will you choose to be?
Why?
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
1st Quarter
_________________________________________________________________
References:
1st Quarter

Local Guiding Services I: Shaireena Lee M. Tiana

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LOCAL GUIDING

SHAIREENA LEE M. TIANA

LGS I-Local Guiding Services I 1

COURSE CODE: LGS I

COURSE TITLE: LOCAL GUIDING SERVICES I

LGS I-Local Guiding Services I 2

To make learning more meaningful, you, learners are enjoined to follow

LGS I-Local Guiding Services I 3

At the end of this chapter, you should be able to:

 gain basic knowledge on tourism and its key components;

 know the importance of tourism in the society;

 acquire the awareness of the impacts of tourism; and

Week 1: Lesson 1: Tourism and Its Components

 Have a better understanding of what Tourism is.

 Identify the different kinds of tourism.

What drives you to places? Is it the destination or experience?

LGS I-Local Guiding Services I 4

LGS I-Local Guiding Services I 5

14. SPORTS TOURISM

It is the most popular form of tourism as it is the cheapest way to go on a

people-sometimes hundreds to thousands-going to the same place often at the

because it generates a lot of income for local areas.

accommodations. Alternative tourism is more personal and authentic than mass

and local community.

LGS I-Local Guiding Services I 8

inconveniences such as the need of passport, visa, and conversion of

national trips. On most cases, the motive is to go on a holiday vacation, common

interest, or business trip.

Unlike domestic tourism, international tourists cross boundaries of other

of different nationalities. This require a few legal and financial procedures

example, Joe is an American leaving the States to go to China for a business

conference. For Americans, Joe is an outbound tourist.

an inbound tourist in the Chinese’s perspective.

adventure, and entertainment.

A natural attraction is an attraction that has been created by nature. Many of

been created by mankind.

years and is now historical. This attraction includes canals, railways,battlefields.

 Built or Man-Made Attraction

PERFORMANCE TASK #1.1:

LGS I-Local Guiding Services I 11

Name of Teacher: Date:

been to another country.

PERFORMANCE TASK #1.2:

LGS I-Local Guiding Services I 12

Name of Teacher: Date:

PERFORMANCE TASK #1.3:

LGS I-Local Guiding Services I 13

Name of Teacher: Date:

Natural Attraction Heritage Attraction Built/Man-Made Event Attraction

bring them to where they can be found?

TOURIST ATTRACTION CITY, TOWN, PROVINCE

Maria Cristina Falls

Sta. Maria Church

The Ruins of Lacson Mansion

LGS I-Local Guiding Services I 15

 Discuss the importance of tourism

 Identify the reasons why give best services to tourists

 Identify different components of the tourism system and services offered by

actors in the tourism cycle.

of tourism, what does tourism provide, and the tourism cycle.

LGS I-Local Guiding Services I 16

Income and job generation