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    Thư Hoàng Quỳnh
    26 views24 pages
    The document is a marketing executive summary for Canifa, a clothing brand in Vietnam. It provides an overview of Canifa's company introduction, current marketing situation, target customer demographics, SWOT analysis, main issues, marketing objectives, and proposed marketing strategies. The strategies include promoting the brand's affordable prices and fashionable styles through online and offline advertising campaigns. Key objectives are to increase brand awareness, attract new younger customers, and grow sales.

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    Principals of Marketing

    Original Title

    Sample-Report (2)

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    The document is a marketing executive summary for Canifa, a clothing brand in Vietnam. It provides an overview of Canifa's company introduction, current marketing situation, target customer demographics, SWOT analysis, main issues, marketing objectives, and proposed marketing strategies. The strategies include promoting the brand's affordable prices and fashionable styles through online and offline advertising campaigns. Key objectives are to increase brand awareness, attract new younger customers, and grow sales.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    26 views24 pages

    Sample Report

    Uploaded by

    Thư Hoàng Quỳnh
    The document is a marketing executive summary for Canifa, a clothing brand in Vietnam. It provides an overview of Canifa's company introduction, current marketing situation, target customer demographics, SWOT analysis, main issues, marketing objectives, and proposed marketing strategies. The strategies include promoting the brand's affordable prices and fashionable styles through online and offline advertising campaigns. Key objectives are to increase brand awareness, attract new younger customers, and grow sales.

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    © All Rights Reserved
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    of 24

    CANIFA

    d Ja a ha UNIQLO
    Be
    a d e ha e CANIFA

    Canifa' E ec i e S mmar

    HAN N E AGE
    FACULTY OF MANAGEMENT AND TOUR SM
    ABLE F C N EN
    COMPANY INTRODUCTION

    HAN N E AGE
    FACULTY OF MANAGEMENT AND TOUR SM 2
    CURRENT MARKETING SITUATION

    HAN N E AGE
    FACULTY OF MANAGEMENT AND TOUR SM 3
    HAN N E AGE
    FACULTY OF MANAGEMENT AND TOUR SM 4
    HAN N E AGE
    FACULTY OF MANAGEMENT AND TOUR SM 5
    HAN N E AGE
    FACULTY OF MANAGEMENT AND TOUR SM 6
    HAN N E AGE
    FACULTY OF MANAGEMENT AND TOUR SM 7
    U 4.999.999 VND

    5.000.000 - 9.999.999 VND

    10.000.000 - 14.999.999 VND

    15.000.000 - 19.999.999 VND

    20.000.000 - 24.999.999 VND

    25.000.000 - 29.999.999 VND

    30.000.000.000 - 39.999.999 VND

    40.000.000 VND a

    0% 5% 10% 15% 20% 25%

    HAN N E AGE
    FACULTY OF MANAGEMENT AND TOUR SM 8
    HAN N E AGE
    FACULTY OF MANAGEMENT AND TOUR SM 9
    SWOT ANALYSIS

    HAN N E AGE
    FACULTY OF MANAGEMENT AND TOUR SM 10
    MAIN ISSUE

    HAN N E AGE
    FACULTY OF MANAGEMENT AND TOUR SM
    11
    MARKETING OBJECTIVES

    HAN N E AGE
    FACULTY OF MANAGEMENT AND TOUR SM
    12
    MARKETING OBJECTIVES

    Đ
    ắ

    HAN N E AGE
    FACULTY OF MANAGEMENT AND TOUR SM 13
    MARKETING STRATEGY

    HAN N E AGE
    FACULTY OF MANAGEMENT AND TOUR SM 14
    MARKETING STRATEGY

    HAN N E AGE
    FACULTY OF MANAGEMENT AND TOUR SM 15
    MARKETING STRATEGY

    HAN N E AGE
    FACULTY OF MANAGEMENT AND TOUR SM 16
    MARKETING STRATEGY

    HAN N E AGE
    FACULTY OF MANAGEMENT AND TOUR SM 17
    MARKETING STRATEGY

    HAN N E AGE
    FACULTY OF MANAGEMENT AND TOUR SM 18
    ACTION PROGRAM

    HAN N E AGE
    FACULTY OF MANAGEMENT AND TOUR SM 19
    ACTION PROGRAM

    HANO UN VERS T PAGE


    FACULTY OF MANAGEMENT AND TOUR SM 20
    ILLUSTRATION

    HANO UN VERS T PAGE


    FACULTY OF MANAGEMENT AND TOUR SM 21
    REFERENCES
    ệ ấ ậ ậ ằ

    ế ươ ệ ế ệ ỳ

    ệ ế ă

    ễ ệ đ ậ ả ẩ

    ă ă đ ề ươ ệ ệ
    ệ

    Ạ Đ

    HANO UN VERS T PAGE


    FACULTY OF MANAGEMENT AND TOUR SM 22

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