Buyer Avatar

Image: A young woman in her mid-20s, wearing a casual outfit, holding a cup of coffee, and
sitting in a coffeehouse.

Basic demographics:

● Age: 25
● Gender: Female
● Income: $30,000-$50,000
● Occupation: Student or entry-level employee
● Education: College degree

Other demographics:
● Personality traits: Creative, adventurous, friendly, curious, open-minded
● Quirks: Loves trying new coffee flavors, enjoys taking photos of her coffee and
sharing them on social media
● Habits: Visits coffee shops frequently, likes to read or study while sipping on coffee
● Customs: Meets friends for coffee, likes to explore new coffee shops and
neighborhoods
● Beliefs: Values experiences over possessions, prioritizes sustainability and
eco-friendliness
● Routines: Usually starts her day with a cup of coffee, visits coffee shops during
breaks or after work

Content Ideas
1. "The Art of Coffee Cupping: A Guide to Discovering New Flavors"
● Type of content: Educational
● Description: This blog post will introduce readers to the concept of coffee cupping,
which is a process used by coffee professionals to evaluate the flavor and aroma of
coffee. The post will provide step-by-step instructions on how to do coffee cupping at
home, along with tips on how to identify different flavor profiles. The post will also
feature recommendations for coffee blends to try.

2. "Sustainable Coffee: Why it Matters and How to Choose it"

● Type of content: Informative
● Description: This blog post will highlight the importance of sustainability in coffee
production, and the impact that coffee farming can have on the environment and
local communities. The post will offer tips on how to choose sustainable coffee, such
as looking for certifications like Fair Trade or Rainforest Alliance. It will also feature
recommendations for eco-friendly coffee shops.

3. "How to Make Your Coffee Shop Experience More Productive"

● Type of content: Practical
 ● Description: This blog post will offer tips on how to make the most of your time in a
coffee shop, whether you're there to work, study, or read. The post will provide advice
on finding the best seat, managing distractions, and staying focused. It will also
include recommendations for productivity tools and apps to use while in a coffee
shop.

4. "Coffee Around the World: Exploring Global Coffee Culture"

● Type of content: Inspirational
● Description: This blog post will take readers on a journey around the world,
exploring the different coffee cultures in various countries. The post will feature
stories about unique coffee traditions, such as Ethiopian coffee ceremonies,
Vietnamese egg coffee, or Italian espresso culture. It will also include
recommendations for international coffee shops to visit.

Content Marketing Piece

Piece 1

Title: "5 Tips for a Sustainable and Productive Coffee Shop Experience"

Image: A young woman sitting in a coffee shop with a reusable cup and a laptop.

Introduction:
Coffee shops are not only a place to get your caffeine fix, but they can also be a hub of
productivity and inspiration. However, with the growing concern for sustainability, it's
important to make conscious choices about the coffee we consume and the waste we
generate. Here are five tips for a sustainable and productive coffee shop experience.

Tip #1: Choose Sustainable Coffee

When choosing your coffee, opt for brands that prioritize sustainability and ethical sourcing.
Look for certifications like Fair Trade or Rainforest Alliance, which ensure that farmers
receive fair pay and work under safe conditions.

Tip #2: Bring a Reusable Cup

Avoid using disposable cups by bringing your own reusable cup. Many coffee shops offer a
discount for bringing your own cup, and it's a small step towards reducing waste and carbon
footprint.

Piece 2

Title: How to Brew the Perfect Cup of Coffee at Home

Introduction:
Introduce the topic by acknowledging the growing trend of people brewing their own coffee
at home and how it has become a popular way to save money and explore different flavors.
Then, introduce our buyer avatar and explain how this post will help them brew the perfect
cup of coffee at home.

Body:

1. Tell a story: Incorporate a story about a coffee lover who struggled to make a great
cup of coffee at home until they discovered these tips.
2. Use Infographics: Include an infographic that visually explains the key elements
needed to brew the perfect cup of coffee, including the right beans, grind size, water
temperature, and brew time.
3. Give Expert Advice: Interview an expert barista and ask them to share their secrets
for brewing the perfect cup of coffee. Include their tips on choosing the right beans
and equipment, and their step-by-step instructions for making the perfect cup.
4. Provide How-to Guides: Include a step-by-step guide with photos or videos that
shows how to make the perfect cup of coffee using different brewing methods, such
as drip, pour-over, or French press.
5. Answer FAQs: Include a section that answers frequently asked questions about
brewing coffee, such as how to store coffee beans, how to grind coffee, and how to
clean coffee equipment.

Conclusion:
Wrap up the post by summarizing the key takeaways and encouraging the reader to try
these tips at home. Offer a discount code for our coffee beans or equipment to incentivize
them to take action.