QUEZON CITY UNIVERSITY

Batasan Road, Quezon City, Metro Manila

qcusasd@qcu.edu.ph, 8806-3324/ 8806-3081

Partial fulfillment
in Managing of Service Enterprise (Midterm Output)

AIR ASIA

Submitted by;
Cristine Pañares
Submitted to;
Mrs. Nora Navarette
October 9, 2022
Permit

CAAP permit

To promote safe, affordable, and effective air travel, the CAAP is in charge of

implementing civil aviation policies. The CAAP's mandate is to establish thorough,

transparent, and impartial rules and regulations for the Philippine aviation industry as

an independent regulatory body with quasi-judicial and quasi-legislative powers.

In order get CAAP;

>Download and accomplish application forms

>Submit application and all necessary documents (refer to Section II below)

>Pay the required fees (see Section III below)

>Visit http://www.caap.gov.ph/ for more information and guidance

>Obtain the permit

 What are the requirements?

A.Height Clearance/Limitation Permit

1.Elevation Plan of the Proposed Structure (Note: If in case, the proposed structure is

to be installed/constructed atop of an existing structure, include the height of the

existing structure.)

2.Certification of Geodetic Engineer on separate sheet, original copy with dry seal

>Geodetic Coordinates (WGS-84 Datum) and True Ground Elevation in meters

above mean sea level / Orthometric Height of the site (point/s of the proposed

structure nearest to the runway). If the data is from the GPS, the height will be

referred with the application of the EGM2008 geoid model.

>Copy of Reference Elevation – AMSL / Orthometric Height from known control

station of Bureau of Coast and Geodetic Survey (BCGS) / National Mapping and

Resource Information Authority (NAMRIA).

3. Copy of Horizontal Control Reference using WGS-84 Coordinates -

Latitude/Longitude from known control station of BCGS/NAMRIA.

>Location Plan with Vicinity Map, indicating the Geodetic Position and Elevation of

the proposed site, signed and sealed by a Geodetic Engineer.

>Copy of the original field notes, traverse computations and GPS processing notes

including raw data (total station data should be in ASCI format and RINEX format in

GPS), signed and sealed by a Geodetic Engineer.

>If the proposed site is within the two (2)-km radius of the nearest runway end,

indicate the true ground elevation at the nearest point of the runway and the

distances
Abstract

Thai National Airlines was the only airline able to operate non-stop flights between

Bangkok and Chiang Mai during the early 1900s. However, Air Asia was founded in

1993 to finally connect Asia unlike any other airline firm. It is currently one among

Asia's most well-known airline businesses.They operate a huge global network of

flights both domestically and abroad. Singapore, Indonesia, Japan, Malaysia, and

Thailand are their five principal operational centres.We will break into AirAsia's

marketing strategy, marketing mix, SWOT analysis, social media presence, and

competitor analysis in the AirAsia case study. Let's learn a little more about the

company before we begin.In order to boost tourism and the local economy, AirAsia

Philippines, which has successfully operated flights to the city for the past 1.5 years,

is also Increasing the frequency of its flights to Zamboanga, which will be scheduled

every day beginning in June. When the route was first introduced in October 2020,

the best low-cost airline in the world operated only twice weekly.Asia's Latin City,

also known as Western Mindanao's premier tourist destination, serves as a starting

point for visits to other thrilling tourist locations nearby. 90% of Zamboanga City's

cargo needs are met by exports of marine tems, making it the hub of economic

activity in the Mindanao region.With the forthcoming start of its cargo operations and

an increase in the frequency of its flights to the city, AirAsia Philippines is committed

to helping Zamboanga City's economy recover.

Introduction

Low cost airline AirAsia, operated by AirAsia Berhad, is based in Malaysia (LCC). It is

an aviation business that specializes in offering air transportation services. Asia's

largest low-cost airline, AirAsia, is the pioneer and market leader in low-cost travel in

Asia. It operates scheduled domestic and international flights. The company Air Asia

was founded in 1993, and operations began on November 18, 1996. When AirAisa

was just starting up, the government-owned corporation DRB Hicom launched it.

Unfortunately, the terrorist assault on the World Trade Center on September 11,

2001, had a negative impact on the aviation industry and resulted in the largest

financial loss.

It was bought on December 2nd, 2001 by Tune Air Sdn Bhd, owned by former Time

Warner executive Tony Fernandez, who had a stunning turnaround and turned a

profit in 2002. By implementing and utilizing their IT resources, such as yield

management system (YMS), computer reservation system (CRS), and enterprise

resource planning system, AirAsia is the first airline in the region to fully utilize

ticketless travel and unassigned seats (ERP). These systems have been quite helpful

In their fields, such as when they developed their own website that allows users to

reserve seats online at a minimal cost.

Problem Encountered

1.Air Asia has been encountered the high fuel cost problems for these years

>Air Asia has made the decision to discontinue the lengthy route to Europe in order
to address this issue. However, Air Asia has chosen to increase short-haul routes that
are more lucrative, like those to Taipei, Perth, and China (Hassan, 2012)..
The choice made by Air Asia in response to this issue is essential in helping to solve
the loss-making long-haul flying issue. Since this choice was only put into action, it
remains to be seen if it was the right one.

2. Problem accesing online system

> The Airline want to go in any AirAsia sales counter near them or at the airport to
process the payment of their booking.

3. Online booking problem

>They suggest to use the diffeent web browser to make booking again for some
reason that the some browsers work better for booking in Air asia at the payment
stage.
4. An error message was triggered by an attempt to book online.

>Please do the following to ensure you have a positive online experience and to
prevent running into a web error message:

You ensure a successful online booking, make sure to a) enter all information
accurately.

b) Ensure that the booking process takes into account the proper usage of
punctuation, special characters, spacing, a (limited) total number of characters,
and/or other requirements:
I entries do not take case into account
ii) Surname fields may contain spacing but not punctuation marks, special
characters, or both.
iii) Email fields may contain punctuation marks and/or special characters such as -,
_, @, and others but cannot contain spaces.

5. Booking Failure

>In the event that a reservation is not successful, guests will be notified via email
and a refund will be started.
 Recommendation

For its early services, Airasia adopted a single-class, no-frills service model (Airasia

2012) . This meant that, unlike international airlines, Airasia did not offer meals,

entertainment, or other amenities to its passengers. Instead, their only concern was

charging passengers for the most basic air freight experience while keeping the

destination in mind. However, despite providing your juice ko services, they do not

skimp on customer service. Additionally standardized by customer-acceptable

criteria,

the goods sold on board. setting the most affordable, competitive ticket

pricing.Because Airasia frequently uses smaller airports, they may take advantage of

less parking, landing, and ground handling expenses. Because they typically have

even shorter runways than primary airports, secondary airports are less crowded and

use less fuel during takeoff, landing, and taxi. Since fuel costs are one of airasia's

major expenses, this cost-saving measure is advantageous. Secondary airports are

frequently located closer to urban areas, which attracts more travelers and expands

the potential customer base for the airline (Airasia 2012). Utilizing auxiliary airports

can increase revenue while lowering operating expenses. (2012, AirAsia)