WHY IS SO MUCH MONEY SPENT ON ADVERTISING IN CURENT

MARKET PLACE? (topic)

1. WHAT DOES ‘ADVERTISE’ MEAN?

Describe or draw attention to (a product, service, or event) in a public
medium in order to promote sales or attendance.

2. TYPES OF ADVERTISING
Traditional advertising channels include:
- Outdoor

- Broadcasting

- Print
- Direct Mail

- Telemarketing (Phone, text message)

- Window display and signs

Digital advertising channels include:
- Social media

- Website

- Native advertising
- Paid search advertising
3. WHAT ADVERTISING BRINGS TO BUSINESS?
ADVANTAGES:
- Useful when introducing a new product/ service in the market
- Beneficial for market expansion
- Helps to increase sales
- Educates the customer
- Promotes salesmanship
- Can generate employment opportunities

DISADVANTAGES:
- Advertising does not promise sales
- Risk of misrepresenting facts
- Can create negative brand awareness
- Advertising can get deceptive
- May create a Monopoly
4. HOW CAN ADVERTISING CHANGE IN THE FUTURE?
- Mobile takes over the advertising industry

- Video advertising as the key to reaching younger audiences

- Targeting the next generation