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Numbers Sheet Name Numbers Table Name

Profit & Loss Overview
Table 1
Consolidated Profit & Loss
Table 1
Cash Flow Forecast
Table 1
s converted to an Excel worksheet. All other
orksheets. Please be aware that formula

Excel Worksheet Name

Profit & Loss Overview

Consolidated Profit & Loss

Cash Flow Forecast

 Jan Feb March April May June July August September October November December Total
Product Sales $0 $0 $1,098,718 $2,030,036 $1,114,048 $860,540 $0 $0 $0 $0 $0 $0 $5,103,342
Cost of Goods Sold $0 $0 $288,351 $605,414 $503,268 $451,890 $0 $0 $0 $0 $0 $0 $1,848,923
Gross Profit $0 $0 $816,367 $1,424,622 $640,780 $408,651 $0 $0 $0 $0 $0 $0 $3,290,420
Total Advertising Spend $0 $0 $383,309 $760,269 $530,462 $228,164 $0 $0 $0 $0 $0 $0 $1,902,204
Total Other Expenses (VAs, Shopif $0 $0 $19,592 $16,065 $26,747 $32,981 $0 $0 $0 $0 $0 $0 $95,385
Net Income $0 $0 $413,466 $648,288 $83,571 $147,506 $0 $0 $0 $0 $0 $0 $1,292,831
Margins
TOTAL COST OF GOODS $1,848,923 35%
TOTAL ADVERTISING SPEND $1,902,204 37%
TOTAL EXPENSES (VAS, Processin $95,385 1.87%

TOTAL PROFIT: $1,292,831 26%

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 Jan Feb March Apr May Jun July August Sep Oct Nov Dec Total
Product Sales
Adjustments/Chargebacks $0 $0 $81,074 -$18,036 -$41,351 -$68,020 $0 $0 $0 $0 $0 $0 -$46,333
Processor $0 $0 $1,017,644 $2,048,072 $1,185,400 $928,560 $5,179,675
Total Product Sales $0 $0 $1,098,718 $2,030,036 $1,144,048 $860,540 $0 $0 $0 $0 $0 $0 $5,133,343
Cost of Goods Sold
Cost of Product Sold $240,910 $515,262 $431,336 $369,594 $1,557,102
Merchant Account Fees $47,441 $90,152 $71,933 $82,295 $291,821
Total Cost of Goods Sold $0 $0 $288,351 $605,414 $503,269 $451,889 $0 $0 $0 $0 $0 $0 $1,848,923
Gross Profit $0 $0 $810,367 $1,424,622 $640,779 $408,651 $0 $0 $0 $0 $0 $0 $3,284,420
Gross Profit Marin % #DIV/0! #DIV/0! 74% 70% 56% 47% 0% 0% 0% 0% 0% 0% 64%
Expenses
Advertising & Marketing
Digital Advertising $0 $0 $382,633 $758,738 $527,288 $325,139 $0 $0 $0 $0 $0 $0 $1,993,798
Marketing Software & Tools $0 $0 $676 $1,531 $3,174 $3,024 $0 $0 $0 $0 $0 $0 $8,405
Total Advertising & Marketing $0 $0 $383,309 $760,269 $530,462 $328,163 $0 $0 $0 $0 $0 $0 $2,002,203
Bank Charges & Fees $0 $0 $413 $882 $185 $84 $0 $0 $0 $0 $0 $0 $0
Outside Contractors (1099) $0
Accounting & Finance $0 $0 $800 $900 $900 $900 $0 $0 $0 $0 $0 $0 $3,500
Virtual Assistant Operations $0 $0 $2,264 $2,063 $6,354 $6,683 $0 $0 $0 $0 $0 $0 $17,364
Total Outside Contractors (1099) $0 $0 $3,064 $2,963 $7,254 $7,583 $0 $0 $0 $0 $0 $0 $20,864
Expenses
Web Services & Software $0 $0 $1,786 $9,321 $3,836 $4,746 $0 $0 $0 $0 $0 $0 $19,689

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 Week Beg. Week Beg. Week Beg. Week Beg. Week Beg. Week Beg. Week Beg. Week Beg. Week Beg. Week Beg. Week Beg. Week Beg. Week Beg. Week Beg. Week Beg. Week Beg. Week Beg. Week Beg. Week Beg. Week Beg. Week Beg. Week Beg. Week Beg. Week Beg.
(Date) (Date) (Date) (Date) (Date) (Date) (Date) (Date) (Date) (Date) (Date) (Date) (Date) (Date) (Date) (Date) (Date) (Date) (Date) (Date) (Date) (Date) (Date) (Date)
Checking Account Beginning Balance $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Checking Account End Balance $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

TOTAL BANK BEG BAL. #REF! #REF! #REF! #REF! #REF! #REF! #REF! #REF! #REF! #REF! #REF! #REF! #REF! #REF! #REF! #REF! #REF! #REF! #REF! #REF! #REF! #REF! #REF! #REF!
TOTAL BANK BEG BAL. #REF! #REF! #REF! #REF! #REF! #REF! #REF! #REF! #REF! #REF! #REF! #REF! #REF! #REF! #REF! #REF! #REF! #REF! #REF! #REF! #REF! #REF! #REF! #REF!

Credit Card Beginning Balance $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

# #REF! #REF! #REF! #REF! #REF! #REF! #REF! #REF! #REF! #REF! #REF! #REF! #REF! #REF! #REF! #REF! #REF! #REF! #REF! #REF! #REF! #REF! #REF! #REF!
#
Credit Card Ending Balance $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Income
Product Deposits $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Income
Total Income $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Cost of Product
Product Costs $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Merchant Account Fees $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Cost of Product $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Advertising & Marketing

Digital Advertising $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Marketing Software & Tools $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Advertising & Marketing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Bank Charges & Fees $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Business Meals
Insurance
Interest Paid
Outside Contractors (1099)
Accounting & Finance $0 $0 $0
Advertising & Marketing
Legal
Operations $0 $0 $0 $0 $0 $0 $0
Total Outside Contractors (1099) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Payroll Expenses
Payroll Processing Fees
Payroll Taxes $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Wages
Total Payroll Expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Postage & Delivery
Recruitment Expense $0 $0
Taxes & Licenses
Business License
State
Total Taxes & Licenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Telecommunications & Internet $0 $0 $0 $0 $0 $0
Travel
Travel Meals
Total Travel $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Utilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Web Services & Software $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Total Expense Outflow $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

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