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    KPI Calculation Spreadsheet

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    Jeremy smith
    This document contains key performance indicators (KPIs) for different stages of an online marketing funnel including the breakeven KPIs where there is no profit or loss, as well as a profit target. It lists the average order value, fees, cost of goods sold, and other variables like conversion rates. It also provides the target KPIs needed to achieve the profit target including lower costs per purchase, cart, checkout, and view compared to the breakeven levels.

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    KPI Calculation Spreadsheet

    Uploaded by

    Jeremy smith
    19 views2 pages
    This document contains key performance indicators (KPIs) for different stages of an online marketing funnel including the breakeven KPIs where there is no profit or loss, as well as a profit target. It lists the average order value, fees, cost of goods sold, and other variables like conversion rates. It also provides the target KPIs needed to achieve the profit target including lower costs per purchase, cart, checkout, and view compared to the breakeven levels.

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    KPI calculation spreadsheet

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    This document contains key performance indicators (KPIs) for different stages of an online marketing funnel including the breakeven KPIs where there is no profit or loss, as well as a profit target. It lists the average order value, fees, cost of goods sold, and other variables like conversion rates. It also provides the target KPIs needed to achieve the profit target including lower costs per purchase, cart, checkout, and view compared to the breakeven levels.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    19 views2 pages

    KPI Calculation Spreadsheet

    Uploaded by

    Jeremy smith
    This document contains key performance indicators (KPIs) for different stages of an online marketing funnel including the breakeven KPIs where there is no profit or loss, as well as a profit target. It lists the average order value, fees, cost of goods sold, and other variables like conversion rates. It also provides the target KPIs needed to achieve the profit target including lower costs per purchase, cart, checkout, and view compared to the breakeven levels.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    of 2

    Fill in variables below Breakeven KPIs (no profit, no loss) Profit Tar

    Average Order Value 19.97 $ Cost Per Purchase (CPP) $11.18 Cost Per Purchase (CP
    Average Fees 24 % Cost Per Initiate Checkout (CPIC) $7.69 Cost Per Initiate Check
    Average COGS (incl. Shipping) 4 $ Cost Per Add to Cart (CPATC) $5.47 Cost Per Add to Cart (C
    Profit Target 20 % Cost Per View Content (CPVC) $0.71 Cost Per View Content
    Return on Ad Spend (ROAS) 1.79 Return on Ad Spend (R
    Advanced variables
    Add to cart 13.02 % Baseline PUR Conversion Rate (Est.*) 5.01%
    Reached checkout 9.26 % * calculated using a 1:1 ratio of earnings to sessions
    Purchased 6.37 %

    Currency Conversion (if ad acc is not USD)


    1 USD equals (in your currency) 1 26 23.3
    it Target KPIs
    e (CPP) $7.18
    Checkout (CPIC) $4.94
    Cart (CPATC) $3.51
    ntent (CPVC) $0.46
    end (ROAS) 2.78

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